How To Increase Google Adsense Click Through Rate (CTR)

Several people believe that to start earning a huge amount of money from Google Adsense, they

just have to put Google Adsense ads on their websites. This is the prime mistake most people make.

I also believed so when I signed up Google Adsense account. But without good quality content and

high traffic Adsense is a big dumb. If you want to increase your Adsense revenue then you have to

concentrate on Adsense CTR (Click Through Rate). Increase in CTR means a lot to Adsense

income. Here are a few tips for increasing your CTR.

Taking care of the ads

This is the foremost thing you should do to achieve success in Adsense. You should check whether

your ads are relevant to your website content or not. If ads are irrelevant then there is less possibility

of getting clicks. Then what should you do to deal with this problem? Here are the tips:

•Use free keyword tools like Google Adwords Keyword Tool to get a better idea on keywords related

to your topic. This will suggest you rich quantity of keywords related to the topic with its popularity.

•Focus on one topic on page; don’t offer two – three unrelated topics on same page.

•Mark keywords in your content as bold or italic. Don’t do this more than 2-3 times otherwise search

engine will assume that you are spamming.

•Use keywords in your page title like “How SEO helps in Adsense Revenue”.

•Place your article title in header tag H1 and use some keywords.

Adsense ads look

Make your site simple and attractive, use lighter color theme and blend your ads with site color

scheme.

For instance, if site background color is white, customize your ads border and background color to

white as well.

Use image smartly

Image attracts eyes so use it smartly with wide ads (336x280, 300x250 or 250x250) and skyscraper

(120x600 and 160x600). Because these ad formats are the best performing.

Always use Link Unit

Always use at least on Link Unit ad on your page and try to place it near your navigation menu.

Visitors will mistake it as a navigation menu and will click it. If your ads are closely relevant to your

content, there's big possibility they will click it.

Use Google Search Box

Embed Google Search Box in your website. However this will not significantly increase your CTR but

can fetch sum extra bucks. You don't need to develop your own search algorithm, let Google handles

it.

Increase site traffic.

In order to increase your web traffic firstly you have to do SEO (Search Engine Optimization). Then

submit your website to several search engines, directories, and free articles directories. Also do

backlinks to your own article.

Be specific.

If you have many interests, do not mix them in a single website. You better create different websites

for each of them. For example, you like cricket, cooking and gardening. Do not put them together into

a single website because it will make it too general. You better create three different websites for

each of them. This will make them more specific, has more targeted visitors and your keywords will

not be diluted.

Apart from these many webmasters and SEO persons suggest using high paying keywords but these

are highly competitive and this stiff competition may discourage new publishers. Try using popular

keywords like 300-400 searches per day. This may be less paying keywords but for new publisher

it’s a good start.

If you are a novice Google Adsense publisher then you need to be patient. You won't become a

millionaire within a night. Adsense earning takes time unless you already have huge amount of

traffic. website content