How to Increase Online Sales with Web Design and SEO

Here are 5 key tips to making more sales online and not resulting in one of your employees

tweeting about how you they are getting fired. Tick-iconPut your more important products

“above the fold” Most analytics and data will show that most people looking at a website will

focus on the top of the page as this is where they have landed, they do not like to scroll down the

page unless they are looking for something in particular or they are willing to find out more.

Tick-icon Offer a bonus or special deal

We all like to save money and a special deal is the best way to entice customers to buying a

certain product. With the use of social networks this is a great platform to share your deals and

subsequently raise visitors to this landing page. Tick-iconMake sure you make it clear you are t

trustworthy

One of the major problems surrounding online stores is the fear of identity fraud and being

scammed as you cannot physically see the product on sale. There are many ways build trust with

customers:

(i) Offering support from buying to dispatch,

(ii) Being on social media shows you are open to criticism and interaction,

(iii) Having your contact details clearly shown so not to look like you are not contactable.

Tick-iconA clear “Call to Action”

Using trigger words like “Add to Cart,” “Join Us,” they are straight forward and tell the customer

exactly what to do. Try avoiding words like “Buy Now” as your shopping cart button, focusing

on the word “buy” has been shown to lower response. Tick-iconMaximise the amount of visits

You could take heed of all these tips but if nobody can find your website with ease then you will

be getting no sales. So at some point you will need a strong SEO campaign that puts your

website higher up in search engines and making it more accessible. For more info visit Web

Design High Wycombe website.