how to increase sales by online marketing and seo especially for china
DESCRIPTION
Understand Online Marketing and SEO (search engine optimization) and learn how to use them to increase sales for your company, especially if you want to expand your company to China. SEO is reported by most marketers to produce the highest and excellent ROI (return on investment) among all marketing investments.TRANSCRIPT
Alex Sum
‘My website is really fantastic!......But I get
about 2 visitors a month’
• Online Marketing is especially effective for small to medium
businesses with high dollar values and knowledge-based products
• Builds awareness and increases interests over time
• Prospects are more likely to get informed and hire domain experts
to provide services.
• Picture source: Hubspot
Your essential toolkit of getting traffic
to your site
Email Direct Marketing (EDM)
Search Engine Optimization
(SEO)
Social Media Optimization
(SMO)
Pay Per Click Management
(PPC)
Online Marketing
“Your site can get 7
times more visitors in
getting from the 6th
position to the 1st on
a given keyword”
SEO is the process of improving the visibility
of your website in a search engine’s un-paid
or organic search result.
Ranking on the first page of a search engine
is essential as 80% of eyes’ of the users are
looking at the first 3 organic results and then
it decreases drastically
Paid
Advertising
20% click
thru
Paid Advertising
Organic Search Results
80% click thru
Search key words
Most marketers report
that SEO and EDM
produce excellent and
the highest ROI in
online marketing
campaigns.
Source: Econsultancy/Adestra Email Marketing Industry Census 2013
SEO Audit
• Competitors Analysis
• Search Engine Online Strategy
• Keyword Research
• Establish SEO Timetable
On-Page SEO
• Web Site’s Structure Optimization
• Navigation Optimization
• Meta Tags Optimization
• URL Rewriting
• Anchor Tag Optimization
• Existing Content Optimization
• New Optimized Pages Creation
• Landing Page Optimization
• Image & Video Optimization
• Monthly Activity Report
Off-Page SEO
• Link Building
• Business Directory Submission
• Product Directory Submission
• Industry Directory Submission
• Monthly Activity Report
• Other OM Augmentation
P
H
A
S
E
1
P
H
A
S
E
2
•Definition of business goals and target customers; analysis of market competition. Business Analysis
•Conduct audit of website structure and architecture. Identify area of optimization for best search performance.
Website Architecture Audit
•Keyword research and discovery; review rankings on Google/Baidu on main keywords; identification of new keyword opportunities and trends
Keyword Mining
•Conduct on-page and off-page optimization for website structure and contents. SEO copywriting will also improve search performance.
Website Optimization
•Conduct thorough quality review to make sure website is fully optimized. Quality Assurance
•Submit website to search engines, and relevant and authentic online directories. Website Submission
•Develop backlinks with qualified and relevant websites. We do not build backlinks with illegal link farms.
Link Development Campaign
•Ongoing web analytics monitoring and trend discovery. Strategy review where necessary.
Monitoring and Data Analysis
‘How to get inside
the great firewall
of China’
513 million online Users, Rising up to 750 million by 2015*, more than double the U.S. population. Too big to ignore!
18.7 hrs average time spent online per week*
Baidu dominates Search Engine usage, 80% users choose Baidu
China SEO for Baidu and Online Marketing will make your company found by Chinese audience!
* Source Mckinsey
Services include
› Execute SEO Process leveraging local expertise
& knowledge in China For Baidu
› Full Account Management with Baidu
› Landing page optimization
› Website translation services
› Chinese Copy writing services
‘The no-nonsense,
fast track way to
getting noticed’
Refers to paid advertising area in search
engines (Google, Yahoo, Baidu, etc.)
Marketing model where you are required to
bid for advertising spots and keywords in
search engine results, then only pay for
every referral or click on the advertisement
Fast, Direct, Effective and targeted WHEN
managed properly
Google Adwords, Baidu 百度推廣
PPC Management Service
› PPC Account Opening and management
› Competitor Analysis
› Keyword Research & Bidding Analysis
› PPC Advertisement writing service
› Landing Page Optimization
› Campaign & Conversion Monitoring
› Monthly Progress & Effectiveness Report
From a survey, up to 80% of traffic
referred by Google come from organic
search results.
For best search performance, combine
SEO and PPC to capture all potential
customers.
‘Marketing by word-of-
mouth is powerful &
effective...you can
now rocket-fuel it
through the web!’
Our Social Media Marketing Service
› Target Social Media Platform Analysis
› Target Audience Analysis
› Content Creation and Post Management
› Copy Writing
› Press Release Management & Submission
› Covers Facebook, LinkedIn, Twitter, Weibo
(China), Blogs
› Leverage WOM (Word of Mouth) Marketing
through sharing and liking
‘The most direct way of reaching out to your potential customers’
Our EDM System › Integrates perfectly with your website for
efficient communication with your customers
› Tracks each email so you will know when recipients open your emails or e-newsletters and which articles they actually read or which link they click into
› Online WYSIWYG email editor for creating email templates
› Let us design your EDM template and run your EDM campaign!
‘Make your website
the hub of your
online marketing
campaign!’
From E-brochures sites to Full E-Commerce Shops
Bespoke design just for your business
Design content infrastructure
Design principles to guide building process › Fulfil business requirements
› Maximises the user experience
› Technical & structural integrity
Latest web building and CMS tools used with expansion capability
Multi-browser and multi-language compatible
Search Engines Optimized (SEO)
Began Engagement with Vision One in Dec 2012
Reached Google No.1 ranking by Mar 2013
Result: Service enquiries (leads) increased by 300%
Result: Rental revenue increased by 60%
Services provided by Vision One : › Web design
› SEO
› Social Media Marketing on Facebook & Twitter
› EDM (over 200,000 emails sent)
Number 1
Ranking
Consultancy methodology & approach to all projects
Both On-page and Off-page Optimization techniques
employed
Landing page optimization to increase conversion
rate
Optimize with search terms that can bring TARGET
customers
No hidden costs
Only ‘White Hat’ SEO techniques used
Full understanding in online marketing ecosystem
especially in China
Local physical (not virtual!) presence in China
They claim they improve your search performance same as what we can do. But they may
Do “blackhat” SEO practices like using link farms which can destroy your rankings especially on Baidu and Google
Not optimize landing pages so referrals from search engines can’t convert to sales
Optimize your website with wrong search terms so they can’t bring target customers
Not review web analytics and may provide no consultation.
‘Remember … Being
on Google Page 1
is not enough, you
need to get visitors
to convert’
Offices in Hong Kong and China. UK
office will open in 2013.
Website: www.vonesys.com
Email: [email protected]
Linkedin: linkedin.com/company/vision-
one-seo-china