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Page 1: How to increase the visibility of scientific articles - UOCopenaccess.uoc.edu/webapps/o2/bitstream/10609/64288/1/How... · 2017-10-05 · Academic SEO Search Engine Optimization “

uocedu

Mari Vagravellez

mvallez | mvallezuocedu

The UOC Library

25052017

How to increase the visibility

of scientific articles

2184420Articles 2013

Data source

httpdataworldbankorgtopicscience-and-technology

Image from VIVID MAPS

Aim of the session

Show techniques and resources for trying to

Obtain the maximum visibility possible for our research

(at article level)

Get downloads of our article

Get citations of our article

Minimize the time spent on dissemination

What to do

Publish in Open Access

Publish in high-impact scientific journals

Create and manage our digital identity

Optimize the scientific article based on search engine

optimization (SEO)

Publicize the research conducted

Know our audience

Scientific journal

and

digital identityPreparing the article

Dissemination Metrics

Vis

ibil

ity

of

the s

cie

nti

fic a

rtic

le

Academic SEO

Search Engine Optimization

ldquoProcesses and sets of actions with the aim of making academic

content highly visible aspiring particularly to its reaching good positions

in academic social media and especially in databases and in specialist search

engines in the academic worldrdquo

Lluiacutes Codina 2015

Citations

Citations and other metrics

Citations and other metrics

Other trends

San Francisco Declaration on Research Assessment

The Leiden Manifesto

The Research Excellence Framework - Assessment Methods

2017 pilot exercise to measure the impact of university research

MetricsDissemination

Preparing the article

The journals

rankingOpen Access

Digital identity of the author

Vis

ibil

ity

of

the

scie

nti

fic

art

icle

Scientific journals

Ulrichs Active peer-reviewed academic journals

February 2017

Publishers

Sage Promote your Article

Taylor amp Francis Promote your article

Wiley Journal Author Promotion

Elsevier Sharing and promoting your article

Emerald Impact of research

Springer Journal authors After publication

Niyazov Y Vogel C Price R Lund B Judd D Akil A et al (2016) Open

Access Meets Discoverability Citations to Articles Posted to Academiaedu

PLoS ONE 11(2) httpsdoiorg101371journalpone0148257

Gaule P Maystre N Getting cited does Open Access help Research Policy

201140(10)1332ndash1338 httpsdoiorg101016jrespol201105025

Harnad S amp Brody T (2004) Comparing the impact of Open Access (OA)

vs non-OA articles in the same journals D-lib Magazine 10(6)httpeprintssotonacukideprint260207

Open Access

Does publishing in Open Access increase the visibility of

articles

Open Access

Options for publishing in Open Access

Open Access journals (gold route)

Paying to release the article from a journal with

Self-archiving the article (green route)

digital identity

1 Unique author identifier (ORCID)

2 Network profiles

ldquoThe conscious effort made by the researcher to be

identified and recognized in a digital contextrdquo

ORCID

Updating ORCID

21

Google Scholar Citation

Updating Google Scholar Citation

12

3

ResearchID (WoS)

Updating ResearchID

1 2

Scopus Author ID

Academic social media

February 2017 data

MetricsDissemination

Preparing the article

The journals

rankingOpen Access

Digital identity of the author

Vis

ibil

ity

of

the

scie

nti

fic

art

icle

Academic search engines

Search keywords

Number of citations

The authors reputation

The journals reputation

Structure of the article

Updating the content

Processing the Bibliography section

Scientific article

Scientific article

Title and

Subtitles

Keywords

Abstract

Images Tables and Graphics

SEOOn Page

Titlesand

Vector format

TITLE analysis on WoS

TITLE analysis on WoS

TITLE analysis on WoS

Abstract

Scientific journal

and

digital identity

Metrics

Title of the article

Summary

Graphics Tables Images

Keywords

Title of

sections

Dissemination

Vis

ibil

ity

of

the

scie

nti

fic

art

icle

Dissemination

Self-archiving in repositories text data software etc

Academic social media

Social media Twitter LinkedIn Facebook Instagram etc

Dissemination Blogs Talks Wikipedia Lectures YouTube Graphic

version Press etc

Self-archiving

Academic social media

Institutional

O2 the Oberta in Open Access

ROAR

OpenDOAR

Themed

RePEc (Economics)

ArXiv (Physics Mathematics etc)

E-LIS (Library and Information Science)

SSRN (Multidisciplinary)

Repositories

What can be self-archived

Signed licence

Tools for knowing every journals

policy

Self-archiving

Self-archiving file format

PDF

Metadata

Name and title of the file

Include the citation of the

original source

Self-archiving

Examples of dissemination

Videos

Infographics

Examples of dissemination

Wikipedia

Blogs

Lerga Felip M amp Aibar Puentes E (2015) Guia de bones pragravectiques

per a lrsquouacutes docent de Viquipegravedia a la universitat September 2015

httpopenaccessuoceduwebappso2handle1060938241

Examples of dissemination

Press releases

Publishers platforms

Examples of dissemination

Twitter

Include the DOI name in the URL

Examples of dissemination

PresentationsLinkedIn

Examples of dissemination

Software repository

Data repository

Examples of dissemination

Describe and share

Include it in the signature

Scientific journal

and

digital identityPreparing the article

RepositoriesSocial

mediaWikipedia

Video

summaryInfographics Talks

Personal

blogs

Discussion

lists

Include

article in

the

signature

Article

distribution

Data and

software

Press

releases

Publishers

platforms

Presentations

Academic

social media

Professional

networks

Vis

ibil

ity

of

the

scie

nti

fic

art

icle

Conferences

Citations

H-Index

Mentions

Downloads

Profile visitsScientific

dissemination

blogs

Meet readers and researchers interested in your research

Establish external collaborations

Know the impact of the dissemination made

Define the dissemination strategy

Know the citations received

Metrics analysis

Citations

Create alerts

New paradigms in the world of communication

New article format

Article v Journal

Mega-journals eg PLoS One

The importance of the social impact

The need to define a strategy to disseminate your work

Conclusions

RepositoriesSocial

mediaWikipedia

Video

summaryInfographics Talks

Personal

blogs

Discussion

lists

Include

article in

the

signature

Article

distribution

Data and

software

Press

releasesPresentations

Academic

social mediaProfessional

networksCitations

H-Index

Mentions

Downloads

Title of the article

Summary

Graphics Tables Images

Keywords

Title of

sectionsThe

journals

ranking

Open

Access

Digital identity of the author

Vis

ibil

ity

of

the

scie

nti

fic

art

icle

Pre

pa

rin

g t

he a

rtic

leM

etr

ics

Jo

urn

al

an

d i

de

nti

ty

Dis

se

min

ati

on

Profile visits

Conferences

Publishers

platforms

Scientific

dissemination

blogs

References

Beel J Gipp B Wilde E 2009 Academic Search Engine Optimization (aseo)

Optimizing Scholarly Literature for Google Scholar amp Co Journal of scholarly publishing

41 176ndash190

Martiacuten-Martiacuten A Orduntildea-Malea E Ayllon J M amp Loacutepez-Coacutezar E D (2016) The

counting house measuring those who count Presence of Bibliometrics Scientometrics

Informetrics Webometrics and Altmetrics in the Google Scholar Citations ResearcherID

ResearchGate Mendeley amp Twitter arXiv preprint arXiv160202412

Schnitzler K Davies N Ross F amp Harris R (2016) Using Twittertrade to drive research

impact a discussion of strategies opportunities and challenges International journal of

nursing studies 59 15-26

17 Advanced Methods for Promoting Your New Piece of Content - Kissmetrics Blog

UOCuniversitatUOCuniversitatuocuniversitat

Mari Vagravellez

mvallez | mvallezuocedu

The UOC Library

Page 2: How to increase the visibility of scientific articles - UOCopenaccess.uoc.edu/webapps/o2/bitstream/10609/64288/1/How... · 2017-10-05 · Academic SEO Search Engine Optimization “

2184420Articles 2013

Data source

httpdataworldbankorgtopicscience-and-technology

Image from VIVID MAPS

Aim of the session

Show techniques and resources for trying to

Obtain the maximum visibility possible for our research

(at article level)

Get downloads of our article

Get citations of our article

Minimize the time spent on dissemination

What to do

Publish in Open Access

Publish in high-impact scientific journals

Create and manage our digital identity

Optimize the scientific article based on search engine

optimization (SEO)

Publicize the research conducted

Know our audience

Scientific journal

and

digital identityPreparing the article

Dissemination Metrics

Vis

ibil

ity

of

the s

cie

nti

fic a

rtic

le

Academic SEO

Search Engine Optimization

ldquoProcesses and sets of actions with the aim of making academic

content highly visible aspiring particularly to its reaching good positions

in academic social media and especially in databases and in specialist search

engines in the academic worldrdquo

Lluiacutes Codina 2015

Citations

Citations and other metrics

Citations and other metrics

Other trends

San Francisco Declaration on Research Assessment

The Leiden Manifesto

The Research Excellence Framework - Assessment Methods

2017 pilot exercise to measure the impact of university research

MetricsDissemination

Preparing the article

The journals

rankingOpen Access

Digital identity of the author

Vis

ibil

ity

of

the

scie

nti

fic

art

icle

Scientific journals

Ulrichs Active peer-reviewed academic journals

February 2017

Publishers

Sage Promote your Article

Taylor amp Francis Promote your article

Wiley Journal Author Promotion

Elsevier Sharing and promoting your article

Emerald Impact of research

Springer Journal authors After publication

Niyazov Y Vogel C Price R Lund B Judd D Akil A et al (2016) Open

Access Meets Discoverability Citations to Articles Posted to Academiaedu

PLoS ONE 11(2) httpsdoiorg101371journalpone0148257

Gaule P Maystre N Getting cited does Open Access help Research Policy

201140(10)1332ndash1338 httpsdoiorg101016jrespol201105025

Harnad S amp Brody T (2004) Comparing the impact of Open Access (OA)

vs non-OA articles in the same journals D-lib Magazine 10(6)httpeprintssotonacukideprint260207

Open Access

Does publishing in Open Access increase the visibility of

articles

Open Access

Options for publishing in Open Access

Open Access journals (gold route)

Paying to release the article from a journal with

Self-archiving the article (green route)

digital identity

1 Unique author identifier (ORCID)

2 Network profiles

ldquoThe conscious effort made by the researcher to be

identified and recognized in a digital contextrdquo

ORCID

Updating ORCID

21

Google Scholar Citation

Updating Google Scholar Citation

12

3

ResearchID (WoS)

Updating ResearchID

1 2

Scopus Author ID

Academic social media

February 2017 data

MetricsDissemination

Preparing the article

The journals

rankingOpen Access

Digital identity of the author

Vis

ibil

ity

of

the

scie

nti

fic

art

icle

Academic search engines

Search keywords

Number of citations

The authors reputation

The journals reputation

Structure of the article

Updating the content

Processing the Bibliography section

Scientific article

Scientific article

Title and

Subtitles

Keywords

Abstract

Images Tables and Graphics

SEOOn Page

Titlesand

Vector format

TITLE analysis on WoS

TITLE analysis on WoS

TITLE analysis on WoS

Abstract

Scientific journal

and

digital identity

Metrics

Title of the article

Summary

Graphics Tables Images

Keywords

Title of

sections

Dissemination

Vis

ibil

ity

of

the

scie

nti

fic

art

icle

Dissemination

Self-archiving in repositories text data software etc

Academic social media

Social media Twitter LinkedIn Facebook Instagram etc

Dissemination Blogs Talks Wikipedia Lectures YouTube Graphic

version Press etc

Self-archiving

Academic social media

Institutional

O2 the Oberta in Open Access

ROAR

OpenDOAR

Themed

RePEc (Economics)

ArXiv (Physics Mathematics etc)

E-LIS (Library and Information Science)

SSRN (Multidisciplinary)

Repositories

What can be self-archived

Signed licence

Tools for knowing every journals

policy

Self-archiving

Self-archiving file format

PDF

Metadata

Name and title of the file

Include the citation of the

original source

Self-archiving

Examples of dissemination

Videos

Infographics

Examples of dissemination

Wikipedia

Blogs

Lerga Felip M amp Aibar Puentes E (2015) Guia de bones pragravectiques

per a lrsquouacutes docent de Viquipegravedia a la universitat September 2015

httpopenaccessuoceduwebappso2handle1060938241

Examples of dissemination

Press releases

Publishers platforms

Examples of dissemination

Twitter

Include the DOI name in the URL

Examples of dissemination

PresentationsLinkedIn

Examples of dissemination

Software repository

Data repository

Examples of dissemination

Describe and share

Include it in the signature

Scientific journal

and

digital identityPreparing the article

RepositoriesSocial

mediaWikipedia

Video

summaryInfographics Talks

Personal

blogs

Discussion

lists

Include

article in

the

signature

Article

distribution

Data and

software

Press

releases

Publishers

platforms

Presentations

Academic

social media

Professional

networks

Vis

ibil

ity

of

the

scie

nti

fic

art

icle

Conferences

Citations

H-Index

Mentions

Downloads

Profile visitsScientific

dissemination

blogs

Meet readers and researchers interested in your research

Establish external collaborations

Know the impact of the dissemination made

Define the dissemination strategy

Know the citations received

Metrics analysis

Citations

Create alerts

New paradigms in the world of communication

New article format

Article v Journal

Mega-journals eg PLoS One

The importance of the social impact

The need to define a strategy to disseminate your work

Conclusions

RepositoriesSocial

mediaWikipedia

Video

summaryInfographics Talks

Personal

blogs

Discussion

lists

Include

article in

the

signature

Article

distribution

Data and

software

Press

releasesPresentations

Academic

social mediaProfessional

networksCitations

H-Index

Mentions

Downloads

Title of the article

Summary

Graphics Tables Images

Keywords

Title of

sectionsThe

journals

ranking

Open

Access

Digital identity of the author

Vis

ibil

ity

of

the

scie

nti

fic

art

icle

Pre

pa

rin

g t

he a

rtic

leM

etr

ics

Jo

urn

al

an

d i

de

nti

ty

Dis

se

min

ati

on

Profile visits

Conferences

Publishers

platforms

Scientific

dissemination

blogs

References

Beel J Gipp B Wilde E 2009 Academic Search Engine Optimization (aseo)

Optimizing Scholarly Literature for Google Scholar amp Co Journal of scholarly publishing

41 176ndash190

Martiacuten-Martiacuten A Orduntildea-Malea E Ayllon J M amp Loacutepez-Coacutezar E D (2016) The

counting house measuring those who count Presence of Bibliometrics Scientometrics

Informetrics Webometrics and Altmetrics in the Google Scholar Citations ResearcherID

ResearchGate Mendeley amp Twitter arXiv preprint arXiv160202412

Schnitzler K Davies N Ross F amp Harris R (2016) Using Twittertrade to drive research

impact a discussion of strategies opportunities and challenges International journal of

nursing studies 59 15-26

17 Advanced Methods for Promoting Your New Piece of Content - Kissmetrics Blog

UOCuniversitatUOCuniversitatuocuniversitat

Mari Vagravellez

mvallez | mvallezuocedu

The UOC Library

Page 3: How to increase the visibility of scientific articles - UOCopenaccess.uoc.edu/webapps/o2/bitstream/10609/64288/1/How... · 2017-10-05 · Academic SEO Search Engine Optimization “

Image from VIVID MAPS

Aim of the session

Show techniques and resources for trying to

Obtain the maximum visibility possible for our research

(at article level)

Get downloads of our article

Get citations of our article

Minimize the time spent on dissemination

What to do

Publish in Open Access

Publish in high-impact scientific journals

Create and manage our digital identity

Optimize the scientific article based on search engine

optimization (SEO)

Publicize the research conducted

Know our audience

Scientific journal

and

digital identityPreparing the article

Dissemination Metrics

Vis

ibil

ity

of

the s

cie

nti

fic a

rtic

le

Academic SEO

Search Engine Optimization

ldquoProcesses and sets of actions with the aim of making academic

content highly visible aspiring particularly to its reaching good positions

in academic social media and especially in databases and in specialist search

engines in the academic worldrdquo

Lluiacutes Codina 2015

Citations

Citations and other metrics

Citations and other metrics

Other trends

San Francisco Declaration on Research Assessment

The Leiden Manifesto

The Research Excellence Framework - Assessment Methods

2017 pilot exercise to measure the impact of university research

MetricsDissemination

Preparing the article

The journals

rankingOpen Access

Digital identity of the author

Vis

ibil

ity

of

the

scie

nti

fic

art

icle

Scientific journals

Ulrichs Active peer-reviewed academic journals

February 2017

Publishers

Sage Promote your Article

Taylor amp Francis Promote your article

Wiley Journal Author Promotion

Elsevier Sharing and promoting your article

Emerald Impact of research

Springer Journal authors After publication

Niyazov Y Vogel C Price R Lund B Judd D Akil A et al (2016) Open

Access Meets Discoverability Citations to Articles Posted to Academiaedu

PLoS ONE 11(2) httpsdoiorg101371journalpone0148257

Gaule P Maystre N Getting cited does Open Access help Research Policy

201140(10)1332ndash1338 httpsdoiorg101016jrespol201105025

Harnad S amp Brody T (2004) Comparing the impact of Open Access (OA)

vs non-OA articles in the same journals D-lib Magazine 10(6)httpeprintssotonacukideprint260207

Open Access

Does publishing in Open Access increase the visibility of

articles

Open Access

Options for publishing in Open Access

Open Access journals (gold route)

Paying to release the article from a journal with

Self-archiving the article (green route)

digital identity

1 Unique author identifier (ORCID)

2 Network profiles

ldquoThe conscious effort made by the researcher to be

identified and recognized in a digital contextrdquo

ORCID

Updating ORCID

21

Google Scholar Citation

Updating Google Scholar Citation

12

3

ResearchID (WoS)

Updating ResearchID

1 2

Scopus Author ID

Academic social media

February 2017 data

MetricsDissemination

Preparing the article

The journals

rankingOpen Access

Digital identity of the author

Vis

ibil

ity

of

the

scie

nti

fic

art

icle

Academic search engines

Search keywords

Number of citations

The authors reputation

The journals reputation

Structure of the article

Updating the content

Processing the Bibliography section

Scientific article

Scientific article

Title and

Subtitles

Keywords

Abstract

Images Tables and Graphics

SEOOn Page

Titlesand

Vector format

TITLE analysis on WoS

TITLE analysis on WoS

TITLE analysis on WoS

Abstract

Scientific journal

and

digital identity

Metrics

Title of the article

Summary

Graphics Tables Images

Keywords

Title of

sections

Dissemination

Vis

ibil

ity

of

the

scie

nti

fic

art

icle

Dissemination

Self-archiving in repositories text data software etc

Academic social media

Social media Twitter LinkedIn Facebook Instagram etc

Dissemination Blogs Talks Wikipedia Lectures YouTube Graphic

version Press etc

Self-archiving

Academic social media

Institutional

O2 the Oberta in Open Access

ROAR

OpenDOAR

Themed

RePEc (Economics)

ArXiv (Physics Mathematics etc)

E-LIS (Library and Information Science)

SSRN (Multidisciplinary)

Repositories

What can be self-archived

Signed licence

Tools for knowing every journals

policy

Self-archiving

Self-archiving file format

PDF

Metadata

Name and title of the file

Include the citation of the

original source

Self-archiving

Examples of dissemination

Videos

Infographics

Examples of dissemination

Wikipedia

Blogs

Lerga Felip M amp Aibar Puentes E (2015) Guia de bones pragravectiques

per a lrsquouacutes docent de Viquipegravedia a la universitat September 2015

httpopenaccessuoceduwebappso2handle1060938241

Examples of dissemination

Press releases

Publishers platforms

Examples of dissemination

Twitter

Include the DOI name in the URL

Examples of dissemination

PresentationsLinkedIn

Examples of dissemination

Software repository

Data repository

Examples of dissemination

Describe and share

Include it in the signature

Scientific journal

and

digital identityPreparing the article

RepositoriesSocial

mediaWikipedia

Video

summaryInfographics Talks

Personal

blogs

Discussion

lists

Include

article in

the

signature

Article

distribution

Data and

software

Press

releases

Publishers

platforms

Presentations

Academic

social media

Professional

networks

Vis

ibil

ity

of

the

scie

nti

fic

art

icle

Conferences

Citations

H-Index

Mentions

Downloads

Profile visitsScientific

dissemination

blogs

Meet readers and researchers interested in your research

Establish external collaborations

Know the impact of the dissemination made

Define the dissemination strategy

Know the citations received

Metrics analysis

Citations

Create alerts

New paradigms in the world of communication

New article format

Article v Journal

Mega-journals eg PLoS One

The importance of the social impact

The need to define a strategy to disseminate your work

Conclusions

RepositoriesSocial

mediaWikipedia

Video

summaryInfographics Talks

Personal

blogs

Discussion

lists

Include

article in

the

signature

Article

distribution

Data and

software

Press

releasesPresentations

Academic

social mediaProfessional

networksCitations

H-Index

Mentions

Downloads

Title of the article

Summary

Graphics Tables Images

Keywords

Title of

sectionsThe

journals

ranking

Open

Access

Digital identity of the author

Vis

ibil

ity

of

the

scie

nti

fic

art

icle

Pre

pa

rin

g t

he a

rtic

leM

etr

ics

Jo

urn

al

an

d i

de

nti

ty

Dis

se

min

ati

on

Profile visits

Conferences

Publishers

platforms

Scientific

dissemination

blogs

References

Beel J Gipp B Wilde E 2009 Academic Search Engine Optimization (aseo)

Optimizing Scholarly Literature for Google Scholar amp Co Journal of scholarly publishing

41 176ndash190

Martiacuten-Martiacuten A Orduntildea-Malea E Ayllon J M amp Loacutepez-Coacutezar E D (2016) The

counting house measuring those who count Presence of Bibliometrics Scientometrics

Informetrics Webometrics and Altmetrics in the Google Scholar Citations ResearcherID

ResearchGate Mendeley amp Twitter arXiv preprint arXiv160202412

Schnitzler K Davies N Ross F amp Harris R (2016) Using Twittertrade to drive research

impact a discussion of strategies opportunities and challenges International journal of

nursing studies 59 15-26

17 Advanced Methods for Promoting Your New Piece of Content - Kissmetrics Blog

UOCuniversitatUOCuniversitatuocuniversitat

Mari Vagravellez

mvallez | mvallezuocedu

The UOC Library

Page 4: How to increase the visibility of scientific articles - UOCopenaccess.uoc.edu/webapps/o2/bitstream/10609/64288/1/How... · 2017-10-05 · Academic SEO Search Engine Optimization “

Aim of the session

Show techniques and resources for trying to

Obtain the maximum visibility possible for our research

(at article level)

Get downloads of our article

Get citations of our article

Minimize the time spent on dissemination

What to do

Publish in Open Access

Publish in high-impact scientific journals

Create and manage our digital identity

Optimize the scientific article based on search engine

optimization (SEO)

Publicize the research conducted

Know our audience

Scientific journal

and

digital identityPreparing the article

Dissemination Metrics

Vis

ibil

ity

of

the s

cie

nti

fic a

rtic

le

Academic SEO

Search Engine Optimization

ldquoProcesses and sets of actions with the aim of making academic

content highly visible aspiring particularly to its reaching good positions

in academic social media and especially in databases and in specialist search

engines in the academic worldrdquo

Lluiacutes Codina 2015

Citations

Citations and other metrics

Citations and other metrics

Other trends

San Francisco Declaration on Research Assessment

The Leiden Manifesto

The Research Excellence Framework - Assessment Methods

2017 pilot exercise to measure the impact of university research

MetricsDissemination

Preparing the article

The journals

rankingOpen Access

Digital identity of the author

Vis

ibil

ity

of

the

scie

nti

fic

art

icle

Scientific journals

Ulrichs Active peer-reviewed academic journals

February 2017

Publishers

Sage Promote your Article

Taylor amp Francis Promote your article

Wiley Journal Author Promotion

Elsevier Sharing and promoting your article

Emerald Impact of research

Springer Journal authors After publication

Niyazov Y Vogel C Price R Lund B Judd D Akil A et al (2016) Open

Access Meets Discoverability Citations to Articles Posted to Academiaedu

PLoS ONE 11(2) httpsdoiorg101371journalpone0148257

Gaule P Maystre N Getting cited does Open Access help Research Policy

201140(10)1332ndash1338 httpsdoiorg101016jrespol201105025

Harnad S amp Brody T (2004) Comparing the impact of Open Access (OA)

vs non-OA articles in the same journals D-lib Magazine 10(6)httpeprintssotonacukideprint260207

Open Access

Does publishing in Open Access increase the visibility of

articles

Open Access

Options for publishing in Open Access

Open Access journals (gold route)

Paying to release the article from a journal with

Self-archiving the article (green route)

digital identity

1 Unique author identifier (ORCID)

2 Network profiles

ldquoThe conscious effort made by the researcher to be

identified and recognized in a digital contextrdquo

ORCID

Updating ORCID

21

Google Scholar Citation

Updating Google Scholar Citation

12

3

ResearchID (WoS)

Updating ResearchID

1 2

Scopus Author ID

Academic social media

February 2017 data

MetricsDissemination

Preparing the article

The journals

rankingOpen Access

Digital identity of the author

Vis

ibil

ity

of

the

scie

nti

fic

art

icle

Academic search engines

Search keywords

Number of citations

The authors reputation

The journals reputation

Structure of the article

Updating the content

Processing the Bibliography section

Scientific article

Scientific article

Title and

Subtitles

Keywords

Abstract

Images Tables and Graphics

SEOOn Page

Titlesand

Vector format

TITLE analysis on WoS

TITLE analysis on WoS

TITLE analysis on WoS

Abstract

Scientific journal

and

digital identity

Metrics

Title of the article

Summary

Graphics Tables Images

Keywords

Title of

sections

Dissemination

Vis

ibil

ity

of

the

scie

nti

fic

art

icle

Dissemination

Self-archiving in repositories text data software etc

Academic social media

Social media Twitter LinkedIn Facebook Instagram etc

Dissemination Blogs Talks Wikipedia Lectures YouTube Graphic

version Press etc

Self-archiving

Academic social media

Institutional

O2 the Oberta in Open Access

ROAR

OpenDOAR

Themed

RePEc (Economics)

ArXiv (Physics Mathematics etc)

E-LIS (Library and Information Science)

SSRN (Multidisciplinary)

Repositories

What can be self-archived

Signed licence

Tools for knowing every journals

policy

Self-archiving

Self-archiving file format

PDF

Metadata

Name and title of the file

Include the citation of the

original source

Self-archiving

Examples of dissemination

Videos

Infographics

Examples of dissemination

Wikipedia

Blogs

Lerga Felip M amp Aibar Puentes E (2015) Guia de bones pragravectiques

per a lrsquouacutes docent de Viquipegravedia a la universitat September 2015

httpopenaccessuoceduwebappso2handle1060938241

Examples of dissemination

Press releases

Publishers platforms

Examples of dissemination

Twitter

Include the DOI name in the URL

Examples of dissemination

PresentationsLinkedIn

Examples of dissemination

Software repository

Data repository

Examples of dissemination

Describe and share

Include it in the signature

Scientific journal

and

digital identityPreparing the article

RepositoriesSocial

mediaWikipedia

Video

summaryInfographics Talks

Personal

blogs

Discussion

lists

Include

article in

the

signature

Article

distribution

Data and

software

Press

releases

Publishers

platforms

Presentations

Academic

social media

Professional

networks

Vis

ibil

ity

of

the

scie

nti

fic

art

icle

Conferences

Citations

H-Index

Mentions

Downloads

Profile visitsScientific

dissemination

blogs

Meet readers and researchers interested in your research

Establish external collaborations

Know the impact of the dissemination made

Define the dissemination strategy

Know the citations received

Metrics analysis

Citations

Create alerts

New paradigms in the world of communication

New article format

Article v Journal

Mega-journals eg PLoS One

The importance of the social impact

The need to define a strategy to disseminate your work

Conclusions

RepositoriesSocial

mediaWikipedia

Video

summaryInfographics Talks

Personal

blogs

Discussion

lists

Include

article in

the

signature

Article

distribution

Data and

software

Press

releasesPresentations

Academic

social mediaProfessional

networksCitations

H-Index

Mentions

Downloads

Title of the article

Summary

Graphics Tables Images

Keywords

Title of

sectionsThe

journals

ranking

Open

Access

Digital identity of the author

Vis

ibil

ity

of

the

scie

nti

fic

art

icle

Pre

pa

rin

g t

he a

rtic

leM

etr

ics

Jo

urn

al

an

d i

de

nti

ty

Dis

se

min

ati

on

Profile visits

Conferences

Publishers

platforms

Scientific

dissemination

blogs

References

Beel J Gipp B Wilde E 2009 Academic Search Engine Optimization (aseo)

Optimizing Scholarly Literature for Google Scholar amp Co Journal of scholarly publishing

41 176ndash190

Martiacuten-Martiacuten A Orduntildea-Malea E Ayllon J M amp Loacutepez-Coacutezar E D (2016) The

counting house measuring those who count Presence of Bibliometrics Scientometrics

Informetrics Webometrics and Altmetrics in the Google Scholar Citations ResearcherID

ResearchGate Mendeley amp Twitter arXiv preprint arXiv160202412

Schnitzler K Davies N Ross F amp Harris R (2016) Using Twittertrade to drive research

impact a discussion of strategies opportunities and challenges International journal of

nursing studies 59 15-26

17 Advanced Methods for Promoting Your New Piece of Content - Kissmetrics Blog

UOCuniversitatUOCuniversitatuocuniversitat

Mari Vagravellez

mvallez | mvallezuocedu

The UOC Library

Page 5: How to increase the visibility of scientific articles - UOCopenaccess.uoc.edu/webapps/o2/bitstream/10609/64288/1/How... · 2017-10-05 · Academic SEO Search Engine Optimization “

What to do

Publish in Open Access

Publish in high-impact scientific journals

Create and manage our digital identity

Optimize the scientific article based on search engine

optimization (SEO)

Publicize the research conducted

Know our audience

Scientific journal

and

digital identityPreparing the article

Dissemination Metrics

Vis

ibil

ity

of

the s

cie

nti

fic a

rtic

le

Academic SEO

Search Engine Optimization

ldquoProcesses and sets of actions with the aim of making academic

content highly visible aspiring particularly to its reaching good positions

in academic social media and especially in databases and in specialist search

engines in the academic worldrdquo

Lluiacutes Codina 2015

Citations

Citations and other metrics

Citations and other metrics

Other trends

San Francisco Declaration on Research Assessment

The Leiden Manifesto

The Research Excellence Framework - Assessment Methods

2017 pilot exercise to measure the impact of university research

MetricsDissemination

Preparing the article

The journals

rankingOpen Access

Digital identity of the author

Vis

ibil

ity

of

the

scie

nti

fic

art

icle

Scientific journals

Ulrichs Active peer-reviewed academic journals

February 2017

Publishers

Sage Promote your Article

Taylor amp Francis Promote your article

Wiley Journal Author Promotion

Elsevier Sharing and promoting your article

Emerald Impact of research

Springer Journal authors After publication

Niyazov Y Vogel C Price R Lund B Judd D Akil A et al (2016) Open

Access Meets Discoverability Citations to Articles Posted to Academiaedu

PLoS ONE 11(2) httpsdoiorg101371journalpone0148257

Gaule P Maystre N Getting cited does Open Access help Research Policy

201140(10)1332ndash1338 httpsdoiorg101016jrespol201105025

Harnad S amp Brody T (2004) Comparing the impact of Open Access (OA)

vs non-OA articles in the same journals D-lib Magazine 10(6)httpeprintssotonacukideprint260207

Open Access

Does publishing in Open Access increase the visibility of

articles

Open Access

Options for publishing in Open Access

Open Access journals (gold route)

Paying to release the article from a journal with

Self-archiving the article (green route)

digital identity

1 Unique author identifier (ORCID)

2 Network profiles

ldquoThe conscious effort made by the researcher to be

identified and recognized in a digital contextrdquo

ORCID

Updating ORCID

21

Google Scholar Citation

Updating Google Scholar Citation

12

3

ResearchID (WoS)

Updating ResearchID

1 2

Scopus Author ID

Academic social media

February 2017 data

MetricsDissemination

Preparing the article

The journals

rankingOpen Access

Digital identity of the author

Vis

ibil

ity

of

the

scie

nti

fic

art

icle

Academic search engines

Search keywords

Number of citations

The authors reputation

The journals reputation

Structure of the article

Updating the content

Processing the Bibliography section

Scientific article

Scientific article

Title and

Subtitles

Keywords

Abstract

Images Tables and Graphics

SEOOn Page

Titlesand

Vector format

TITLE analysis on WoS

TITLE analysis on WoS

TITLE analysis on WoS

Abstract

Scientific journal

and

digital identity

Metrics

Title of the article

Summary

Graphics Tables Images

Keywords

Title of

sections

Dissemination

Vis

ibil

ity

of

the

scie

nti

fic

art

icle

Dissemination

Self-archiving in repositories text data software etc

Academic social media

Social media Twitter LinkedIn Facebook Instagram etc

Dissemination Blogs Talks Wikipedia Lectures YouTube Graphic

version Press etc

Self-archiving

Academic social media

Institutional

O2 the Oberta in Open Access

ROAR

OpenDOAR

Themed

RePEc (Economics)

ArXiv (Physics Mathematics etc)

E-LIS (Library and Information Science)

SSRN (Multidisciplinary)

Repositories

What can be self-archived

Signed licence

Tools for knowing every journals

policy

Self-archiving

Self-archiving file format

PDF

Metadata

Name and title of the file

Include the citation of the

original source

Self-archiving

Examples of dissemination

Videos

Infographics

Examples of dissemination

Wikipedia

Blogs

Lerga Felip M amp Aibar Puentes E (2015) Guia de bones pragravectiques

per a lrsquouacutes docent de Viquipegravedia a la universitat September 2015

httpopenaccessuoceduwebappso2handle1060938241

Examples of dissemination

Press releases

Publishers platforms

Examples of dissemination

Twitter

Include the DOI name in the URL

Examples of dissemination

PresentationsLinkedIn

Examples of dissemination

Software repository

Data repository

Examples of dissemination

Describe and share

Include it in the signature

Scientific journal

and

digital identityPreparing the article

RepositoriesSocial

mediaWikipedia

Video

summaryInfographics Talks

Personal

blogs

Discussion

lists

Include

article in

the

signature

Article

distribution

Data and

software

Press

releases

Publishers

platforms

Presentations

Academic

social media

Professional

networks

Vis

ibil

ity

of

the

scie

nti

fic

art

icle

Conferences

Citations

H-Index

Mentions

Downloads

Profile visitsScientific

dissemination

blogs

Meet readers and researchers interested in your research

Establish external collaborations

Know the impact of the dissemination made

Define the dissemination strategy

Know the citations received

Metrics analysis

Citations

Create alerts

New paradigms in the world of communication

New article format

Article v Journal

Mega-journals eg PLoS One

The importance of the social impact

The need to define a strategy to disseminate your work

Conclusions

RepositoriesSocial

mediaWikipedia

Video

summaryInfographics Talks

Personal

blogs

Discussion

lists

Include

article in

the

signature

Article

distribution

Data and

software

Press

releasesPresentations

Academic

social mediaProfessional

networksCitations

H-Index

Mentions

Downloads

Title of the article

Summary

Graphics Tables Images

Keywords

Title of

sectionsThe

journals

ranking

Open

Access

Digital identity of the author

Vis

ibil

ity

of

the

scie

nti

fic

art

icle

Pre

pa

rin

g t

he a

rtic

leM

etr

ics

Jo

urn

al

an

d i

de

nti

ty

Dis

se

min

ati

on

Profile visits

Conferences

Publishers

platforms

Scientific

dissemination

blogs

References

Beel J Gipp B Wilde E 2009 Academic Search Engine Optimization (aseo)

Optimizing Scholarly Literature for Google Scholar amp Co Journal of scholarly publishing

41 176ndash190

Martiacuten-Martiacuten A Orduntildea-Malea E Ayllon J M amp Loacutepez-Coacutezar E D (2016) The

counting house measuring those who count Presence of Bibliometrics Scientometrics

Informetrics Webometrics and Altmetrics in the Google Scholar Citations ResearcherID

ResearchGate Mendeley amp Twitter arXiv preprint arXiv160202412

Schnitzler K Davies N Ross F amp Harris R (2016) Using Twittertrade to drive research

impact a discussion of strategies opportunities and challenges International journal of

nursing studies 59 15-26

17 Advanced Methods for Promoting Your New Piece of Content - Kissmetrics Blog

UOCuniversitatUOCuniversitatuocuniversitat

Mari Vagravellez

mvallez | mvallezuocedu

The UOC Library

Page 6: How to increase the visibility of scientific articles - UOCopenaccess.uoc.edu/webapps/o2/bitstream/10609/64288/1/How... · 2017-10-05 · Academic SEO Search Engine Optimization “

Scientific journal

and

digital identityPreparing the article

Dissemination Metrics

Vis

ibil

ity

of

the s

cie

nti

fic a

rtic

le

Academic SEO

Search Engine Optimization

ldquoProcesses and sets of actions with the aim of making academic

content highly visible aspiring particularly to its reaching good positions

in academic social media and especially in databases and in specialist search

engines in the academic worldrdquo

Lluiacutes Codina 2015

Citations

Citations and other metrics

Citations and other metrics

Other trends

San Francisco Declaration on Research Assessment

The Leiden Manifesto

The Research Excellence Framework - Assessment Methods

2017 pilot exercise to measure the impact of university research

MetricsDissemination

Preparing the article

The journals

rankingOpen Access

Digital identity of the author

Vis

ibil

ity

of

the

scie

nti

fic

art

icle

Scientific journals

Ulrichs Active peer-reviewed academic journals

February 2017

Publishers

Sage Promote your Article

Taylor amp Francis Promote your article

Wiley Journal Author Promotion

Elsevier Sharing and promoting your article

Emerald Impact of research

Springer Journal authors After publication

Niyazov Y Vogel C Price R Lund B Judd D Akil A et al (2016) Open

Access Meets Discoverability Citations to Articles Posted to Academiaedu

PLoS ONE 11(2) httpsdoiorg101371journalpone0148257

Gaule P Maystre N Getting cited does Open Access help Research Policy

201140(10)1332ndash1338 httpsdoiorg101016jrespol201105025

Harnad S amp Brody T (2004) Comparing the impact of Open Access (OA)

vs non-OA articles in the same journals D-lib Magazine 10(6)httpeprintssotonacukideprint260207

Open Access

Does publishing in Open Access increase the visibility of

articles

Open Access

Options for publishing in Open Access

Open Access journals (gold route)

Paying to release the article from a journal with

Self-archiving the article (green route)

digital identity

1 Unique author identifier (ORCID)

2 Network profiles

ldquoThe conscious effort made by the researcher to be

identified and recognized in a digital contextrdquo

ORCID

Updating ORCID

21

Google Scholar Citation

Updating Google Scholar Citation

12

3

ResearchID (WoS)

Updating ResearchID

1 2

Scopus Author ID

Academic social media

February 2017 data

MetricsDissemination

Preparing the article

The journals

rankingOpen Access

Digital identity of the author

Vis

ibil

ity

of

the

scie

nti

fic

art

icle

Academic search engines

Search keywords

Number of citations

The authors reputation

The journals reputation

Structure of the article

Updating the content

Processing the Bibliography section

Scientific article

Scientific article

Title and

Subtitles

Keywords

Abstract

Images Tables and Graphics

SEOOn Page

Titlesand

Vector format

TITLE analysis on WoS

TITLE analysis on WoS

TITLE analysis on WoS

Abstract

Scientific journal

and

digital identity

Metrics

Title of the article

Summary

Graphics Tables Images

Keywords

Title of

sections

Dissemination

Vis

ibil

ity

of

the

scie

nti

fic

art

icle

Dissemination

Self-archiving in repositories text data software etc

Academic social media

Social media Twitter LinkedIn Facebook Instagram etc

Dissemination Blogs Talks Wikipedia Lectures YouTube Graphic

version Press etc

Self-archiving

Academic social media

Institutional

O2 the Oberta in Open Access

ROAR

OpenDOAR

Themed

RePEc (Economics)

ArXiv (Physics Mathematics etc)

E-LIS (Library and Information Science)

SSRN (Multidisciplinary)

Repositories

What can be self-archived

Signed licence

Tools for knowing every journals

policy

Self-archiving

Self-archiving file format

PDF

Metadata

Name and title of the file

Include the citation of the

original source

Self-archiving

Examples of dissemination

Videos

Infographics

Examples of dissemination

Wikipedia

Blogs

Lerga Felip M amp Aibar Puentes E (2015) Guia de bones pragravectiques

per a lrsquouacutes docent de Viquipegravedia a la universitat September 2015

httpopenaccessuoceduwebappso2handle1060938241

Examples of dissemination

Press releases

Publishers platforms

Examples of dissemination

Twitter

Include the DOI name in the URL

Examples of dissemination

PresentationsLinkedIn

Examples of dissemination

Software repository

Data repository

Examples of dissemination

Describe and share

Include it in the signature

Scientific journal

and

digital identityPreparing the article

RepositoriesSocial

mediaWikipedia

Video

summaryInfographics Talks

Personal

blogs

Discussion

lists

Include

article in

the

signature

Article

distribution

Data and

software

Press

releases

Publishers

platforms

Presentations

Academic

social media

Professional

networks

Vis

ibil

ity

of

the

scie

nti

fic

art

icle

Conferences

Citations

H-Index

Mentions

Downloads

Profile visitsScientific

dissemination

blogs

Meet readers and researchers interested in your research

Establish external collaborations

Know the impact of the dissemination made

Define the dissemination strategy

Know the citations received

Metrics analysis

Citations

Create alerts

New paradigms in the world of communication

New article format

Article v Journal

Mega-journals eg PLoS One

The importance of the social impact

The need to define a strategy to disseminate your work

Conclusions

RepositoriesSocial

mediaWikipedia

Video

summaryInfographics Talks

Personal

blogs

Discussion

lists

Include

article in

the

signature

Article

distribution

Data and

software

Press

releasesPresentations

Academic

social mediaProfessional

networksCitations

H-Index

Mentions

Downloads

Title of the article

Summary

Graphics Tables Images

Keywords

Title of

sectionsThe

journals

ranking

Open

Access

Digital identity of the author

Vis

ibil

ity

of

the

scie

nti

fic

art

icle

Pre

pa

rin

g t

he a

rtic

leM

etr

ics

Jo

urn

al

an

d i

de

nti

ty

Dis

se

min

ati

on

Profile visits

Conferences

Publishers

platforms

Scientific

dissemination

blogs

References

Beel J Gipp B Wilde E 2009 Academic Search Engine Optimization (aseo)

Optimizing Scholarly Literature for Google Scholar amp Co Journal of scholarly publishing

41 176ndash190

Martiacuten-Martiacuten A Orduntildea-Malea E Ayllon J M amp Loacutepez-Coacutezar E D (2016) The

counting house measuring those who count Presence of Bibliometrics Scientometrics

Informetrics Webometrics and Altmetrics in the Google Scholar Citations ResearcherID

ResearchGate Mendeley amp Twitter arXiv preprint arXiv160202412

Schnitzler K Davies N Ross F amp Harris R (2016) Using Twittertrade to drive research

impact a discussion of strategies opportunities and challenges International journal of

nursing studies 59 15-26

17 Advanced Methods for Promoting Your New Piece of Content - Kissmetrics Blog

UOCuniversitatUOCuniversitatuocuniversitat

Mari Vagravellez

mvallez | mvallezuocedu

The UOC Library

Page 7: How to increase the visibility of scientific articles - UOCopenaccess.uoc.edu/webapps/o2/bitstream/10609/64288/1/How... · 2017-10-05 · Academic SEO Search Engine Optimization “

Academic SEO

Search Engine Optimization

ldquoProcesses and sets of actions with the aim of making academic

content highly visible aspiring particularly to its reaching good positions

in academic social media and especially in databases and in specialist search

engines in the academic worldrdquo

Lluiacutes Codina 2015

Citations

Citations and other metrics

Citations and other metrics

Other trends

San Francisco Declaration on Research Assessment

The Leiden Manifesto

The Research Excellence Framework - Assessment Methods

2017 pilot exercise to measure the impact of university research

MetricsDissemination

Preparing the article

The journals

rankingOpen Access

Digital identity of the author

Vis

ibil

ity

of

the

scie

nti

fic

art

icle

Scientific journals

Ulrichs Active peer-reviewed academic journals

February 2017

Publishers

Sage Promote your Article

Taylor amp Francis Promote your article

Wiley Journal Author Promotion

Elsevier Sharing and promoting your article

Emerald Impact of research

Springer Journal authors After publication

Niyazov Y Vogel C Price R Lund B Judd D Akil A et al (2016) Open

Access Meets Discoverability Citations to Articles Posted to Academiaedu

PLoS ONE 11(2) httpsdoiorg101371journalpone0148257

Gaule P Maystre N Getting cited does Open Access help Research Policy

201140(10)1332ndash1338 httpsdoiorg101016jrespol201105025

Harnad S amp Brody T (2004) Comparing the impact of Open Access (OA)

vs non-OA articles in the same journals D-lib Magazine 10(6)httpeprintssotonacukideprint260207

Open Access

Does publishing in Open Access increase the visibility of

articles

Open Access

Options for publishing in Open Access

Open Access journals (gold route)

Paying to release the article from a journal with

Self-archiving the article (green route)

digital identity

1 Unique author identifier (ORCID)

2 Network profiles

ldquoThe conscious effort made by the researcher to be

identified and recognized in a digital contextrdquo

ORCID

Updating ORCID

21

Google Scholar Citation

Updating Google Scholar Citation

12

3

ResearchID (WoS)

Updating ResearchID

1 2

Scopus Author ID

Academic social media

February 2017 data

MetricsDissemination

Preparing the article

The journals

rankingOpen Access

Digital identity of the author

Vis

ibil

ity

of

the

scie

nti

fic

art

icle

Academic search engines

Search keywords

Number of citations

The authors reputation

The journals reputation

Structure of the article

Updating the content

Processing the Bibliography section

Scientific article

Scientific article

Title and

Subtitles

Keywords

Abstract

Images Tables and Graphics

SEOOn Page

Titlesand

Vector format

TITLE analysis on WoS

TITLE analysis on WoS

TITLE analysis on WoS

Abstract

Scientific journal

and

digital identity

Metrics

Title of the article

Summary

Graphics Tables Images

Keywords

Title of

sections

Dissemination

Vis

ibil

ity

of

the

scie

nti

fic

art

icle

Dissemination

Self-archiving in repositories text data software etc

Academic social media

Social media Twitter LinkedIn Facebook Instagram etc

Dissemination Blogs Talks Wikipedia Lectures YouTube Graphic

version Press etc

Self-archiving

Academic social media

Institutional

O2 the Oberta in Open Access

ROAR

OpenDOAR

Themed

RePEc (Economics)

ArXiv (Physics Mathematics etc)

E-LIS (Library and Information Science)

SSRN (Multidisciplinary)

Repositories

What can be self-archived

Signed licence

Tools for knowing every journals

policy

Self-archiving

Self-archiving file format

PDF

Metadata

Name and title of the file

Include the citation of the

original source

Self-archiving

Examples of dissemination

Videos

Infographics

Examples of dissemination

Wikipedia

Blogs

Lerga Felip M amp Aibar Puentes E (2015) Guia de bones pragravectiques

per a lrsquouacutes docent de Viquipegravedia a la universitat September 2015

httpopenaccessuoceduwebappso2handle1060938241

Examples of dissemination

Press releases

Publishers platforms

Examples of dissemination

Twitter

Include the DOI name in the URL

Examples of dissemination

PresentationsLinkedIn

Examples of dissemination

Software repository

Data repository

Examples of dissemination

Describe and share

Include it in the signature

Scientific journal

and

digital identityPreparing the article

RepositoriesSocial

mediaWikipedia

Video

summaryInfographics Talks

Personal

blogs

Discussion

lists

Include

article in

the

signature

Article

distribution

Data and

software

Press

releases

Publishers

platforms

Presentations

Academic

social media

Professional

networks

Vis

ibil

ity

of

the

scie

nti

fic

art

icle

Conferences

Citations

H-Index

Mentions

Downloads

Profile visitsScientific

dissemination

blogs

Meet readers and researchers interested in your research

Establish external collaborations

Know the impact of the dissemination made

Define the dissemination strategy

Know the citations received

Metrics analysis

Citations

Create alerts

New paradigms in the world of communication

New article format

Article v Journal

Mega-journals eg PLoS One

The importance of the social impact

The need to define a strategy to disseminate your work

Conclusions

RepositoriesSocial

mediaWikipedia

Video

summaryInfographics Talks

Personal

blogs

Discussion

lists

Include

article in

the

signature

Article

distribution

Data and

software

Press

releasesPresentations

Academic

social mediaProfessional

networksCitations

H-Index

Mentions

Downloads

Title of the article

Summary

Graphics Tables Images

Keywords

Title of

sectionsThe

journals

ranking

Open

Access

Digital identity of the author

Vis

ibil

ity

of

the

scie

nti

fic

art

icle

Pre

pa

rin

g t

he a

rtic

leM

etr

ics

Jo

urn

al

an

d i

de

nti

ty

Dis

se

min

ati

on

Profile visits

Conferences

Publishers

platforms

Scientific

dissemination

blogs

References

Beel J Gipp B Wilde E 2009 Academic Search Engine Optimization (aseo)

Optimizing Scholarly Literature for Google Scholar amp Co Journal of scholarly publishing

41 176ndash190

Martiacuten-Martiacuten A Orduntildea-Malea E Ayllon J M amp Loacutepez-Coacutezar E D (2016) The

counting house measuring those who count Presence of Bibliometrics Scientometrics

Informetrics Webometrics and Altmetrics in the Google Scholar Citations ResearcherID

ResearchGate Mendeley amp Twitter arXiv preprint arXiv160202412

Schnitzler K Davies N Ross F amp Harris R (2016) Using Twittertrade to drive research

impact a discussion of strategies opportunities and challenges International journal of

nursing studies 59 15-26

17 Advanced Methods for Promoting Your New Piece of Content - Kissmetrics Blog

UOCuniversitatUOCuniversitatuocuniversitat

Mari Vagravellez

mvallez | mvallezuocedu

The UOC Library

Page 8: How to increase the visibility of scientific articles - UOCopenaccess.uoc.edu/webapps/o2/bitstream/10609/64288/1/How... · 2017-10-05 · Academic SEO Search Engine Optimization “

Citations

Citations and other metrics

Citations and other metrics

Other trends

San Francisco Declaration on Research Assessment

The Leiden Manifesto

The Research Excellence Framework - Assessment Methods

2017 pilot exercise to measure the impact of university research

MetricsDissemination

Preparing the article

The journals

rankingOpen Access

Digital identity of the author

Vis

ibil

ity

of

the

scie

nti

fic

art

icle

Scientific journals

Ulrichs Active peer-reviewed academic journals

February 2017

Publishers

Sage Promote your Article

Taylor amp Francis Promote your article

Wiley Journal Author Promotion

Elsevier Sharing and promoting your article

Emerald Impact of research

Springer Journal authors After publication

Niyazov Y Vogel C Price R Lund B Judd D Akil A et al (2016) Open

Access Meets Discoverability Citations to Articles Posted to Academiaedu

PLoS ONE 11(2) httpsdoiorg101371journalpone0148257

Gaule P Maystre N Getting cited does Open Access help Research Policy

201140(10)1332ndash1338 httpsdoiorg101016jrespol201105025

Harnad S amp Brody T (2004) Comparing the impact of Open Access (OA)

vs non-OA articles in the same journals D-lib Magazine 10(6)httpeprintssotonacukideprint260207

Open Access

Does publishing in Open Access increase the visibility of

articles

Open Access

Options for publishing in Open Access

Open Access journals (gold route)

Paying to release the article from a journal with

Self-archiving the article (green route)

digital identity

1 Unique author identifier (ORCID)

2 Network profiles

ldquoThe conscious effort made by the researcher to be

identified and recognized in a digital contextrdquo

ORCID

Updating ORCID

21

Google Scholar Citation

Updating Google Scholar Citation

12

3

ResearchID (WoS)

Updating ResearchID

1 2

Scopus Author ID

Academic social media

February 2017 data

MetricsDissemination

Preparing the article

The journals

rankingOpen Access

Digital identity of the author

Vis

ibil

ity

of

the

scie

nti

fic

art

icle

Academic search engines

Search keywords

Number of citations

The authors reputation

The journals reputation

Structure of the article

Updating the content

Processing the Bibliography section

Scientific article

Scientific article

Title and

Subtitles

Keywords

Abstract

Images Tables and Graphics

SEOOn Page

Titlesand

Vector format

TITLE analysis on WoS

TITLE analysis on WoS

TITLE analysis on WoS

Abstract

Scientific journal

and

digital identity

Metrics

Title of the article

Summary

Graphics Tables Images

Keywords

Title of

sections

Dissemination

Vis

ibil

ity

of

the

scie

nti

fic

art

icle

Dissemination

Self-archiving in repositories text data software etc

Academic social media

Social media Twitter LinkedIn Facebook Instagram etc

Dissemination Blogs Talks Wikipedia Lectures YouTube Graphic

version Press etc

Self-archiving

Academic social media

Institutional

O2 the Oberta in Open Access

ROAR

OpenDOAR

Themed

RePEc (Economics)

ArXiv (Physics Mathematics etc)

E-LIS (Library and Information Science)

SSRN (Multidisciplinary)

Repositories

What can be self-archived

Signed licence

Tools for knowing every journals

policy

Self-archiving

Self-archiving file format

PDF

Metadata

Name and title of the file

Include the citation of the

original source

Self-archiving

Examples of dissemination

Videos

Infographics

Examples of dissemination

Wikipedia

Blogs

Lerga Felip M amp Aibar Puentes E (2015) Guia de bones pragravectiques

per a lrsquouacutes docent de Viquipegravedia a la universitat September 2015

httpopenaccessuoceduwebappso2handle1060938241

Examples of dissemination

Press releases

Publishers platforms

Examples of dissemination

Twitter

Include the DOI name in the URL

Examples of dissemination

PresentationsLinkedIn

Examples of dissemination

Software repository

Data repository

Examples of dissemination

Describe and share

Include it in the signature

Scientific journal

and

digital identityPreparing the article

RepositoriesSocial

mediaWikipedia

Video

summaryInfographics Talks

Personal

blogs

Discussion

lists

Include

article in

the

signature

Article

distribution

Data and

software

Press

releases

Publishers

platforms

Presentations

Academic

social media

Professional

networks

Vis

ibil

ity

of

the

scie

nti

fic

art

icle

Conferences

Citations

H-Index

Mentions

Downloads

Profile visitsScientific

dissemination

blogs

Meet readers and researchers interested in your research

Establish external collaborations

Know the impact of the dissemination made

Define the dissemination strategy

Know the citations received

Metrics analysis

Citations

Create alerts

New paradigms in the world of communication

New article format

Article v Journal

Mega-journals eg PLoS One

The importance of the social impact

The need to define a strategy to disseminate your work

Conclusions

RepositoriesSocial

mediaWikipedia

Video

summaryInfographics Talks

Personal

blogs

Discussion

lists

Include

article in

the

signature

Article

distribution

Data and

software

Press

releasesPresentations

Academic

social mediaProfessional

networksCitations

H-Index

Mentions

Downloads

Title of the article

Summary

Graphics Tables Images

Keywords

Title of

sectionsThe

journals

ranking

Open

Access

Digital identity of the author

Vis

ibil

ity

of

the

scie

nti

fic

art

icle

Pre

pa

rin

g t

he a

rtic

leM

etr

ics

Jo

urn

al

an

d i

de

nti

ty

Dis

se

min

ati

on

Profile visits

Conferences

Publishers

platforms

Scientific

dissemination

blogs

References

Beel J Gipp B Wilde E 2009 Academic Search Engine Optimization (aseo)

Optimizing Scholarly Literature for Google Scholar amp Co Journal of scholarly publishing

41 176ndash190

Martiacuten-Martiacuten A Orduntildea-Malea E Ayllon J M amp Loacutepez-Coacutezar E D (2016) The

counting house measuring those who count Presence of Bibliometrics Scientometrics

Informetrics Webometrics and Altmetrics in the Google Scholar Citations ResearcherID

ResearchGate Mendeley amp Twitter arXiv preprint arXiv160202412

Schnitzler K Davies N Ross F amp Harris R (2016) Using Twittertrade to drive research

impact a discussion of strategies opportunities and challenges International journal of

nursing studies 59 15-26

17 Advanced Methods for Promoting Your New Piece of Content - Kissmetrics Blog

UOCuniversitatUOCuniversitatuocuniversitat

Mari Vagravellez

mvallez | mvallezuocedu

The UOC Library

Page 9: How to increase the visibility of scientific articles - UOCopenaccess.uoc.edu/webapps/o2/bitstream/10609/64288/1/How... · 2017-10-05 · Academic SEO Search Engine Optimization “

Citations and other metrics

Citations and other metrics

Other trends

San Francisco Declaration on Research Assessment

The Leiden Manifesto

The Research Excellence Framework - Assessment Methods

2017 pilot exercise to measure the impact of university research

MetricsDissemination

Preparing the article

The journals

rankingOpen Access

Digital identity of the author

Vis

ibil

ity

of

the

scie

nti

fic

art

icle

Scientific journals

Ulrichs Active peer-reviewed academic journals

February 2017

Publishers

Sage Promote your Article

Taylor amp Francis Promote your article

Wiley Journal Author Promotion

Elsevier Sharing and promoting your article

Emerald Impact of research

Springer Journal authors After publication

Niyazov Y Vogel C Price R Lund B Judd D Akil A et al (2016) Open

Access Meets Discoverability Citations to Articles Posted to Academiaedu

PLoS ONE 11(2) httpsdoiorg101371journalpone0148257

Gaule P Maystre N Getting cited does Open Access help Research Policy

201140(10)1332ndash1338 httpsdoiorg101016jrespol201105025

Harnad S amp Brody T (2004) Comparing the impact of Open Access (OA)

vs non-OA articles in the same journals D-lib Magazine 10(6)httpeprintssotonacukideprint260207

Open Access

Does publishing in Open Access increase the visibility of

articles

Open Access

Options for publishing in Open Access

Open Access journals (gold route)

Paying to release the article from a journal with

Self-archiving the article (green route)

digital identity

1 Unique author identifier (ORCID)

2 Network profiles

ldquoThe conscious effort made by the researcher to be

identified and recognized in a digital contextrdquo

ORCID

Updating ORCID

21

Google Scholar Citation

Updating Google Scholar Citation

12

3

ResearchID (WoS)

Updating ResearchID

1 2

Scopus Author ID

Academic social media

February 2017 data

MetricsDissemination

Preparing the article

The journals

rankingOpen Access

Digital identity of the author

Vis

ibil

ity

of

the

scie

nti

fic

art

icle

Academic search engines

Search keywords

Number of citations

The authors reputation

The journals reputation

Structure of the article

Updating the content

Processing the Bibliography section

Scientific article

Scientific article

Title and

Subtitles

Keywords

Abstract

Images Tables and Graphics

SEOOn Page

Titlesand

Vector format

TITLE analysis on WoS

TITLE analysis on WoS

TITLE analysis on WoS

Abstract

Scientific journal

and

digital identity

Metrics

Title of the article

Summary

Graphics Tables Images

Keywords

Title of

sections

Dissemination

Vis

ibil

ity

of

the

scie

nti

fic

art

icle

Dissemination

Self-archiving in repositories text data software etc

Academic social media

Social media Twitter LinkedIn Facebook Instagram etc

Dissemination Blogs Talks Wikipedia Lectures YouTube Graphic

version Press etc

Self-archiving

Academic social media

Institutional

O2 the Oberta in Open Access

ROAR

OpenDOAR

Themed

RePEc (Economics)

ArXiv (Physics Mathematics etc)

E-LIS (Library and Information Science)

SSRN (Multidisciplinary)

Repositories

What can be self-archived

Signed licence

Tools for knowing every journals

policy

Self-archiving

Self-archiving file format

PDF

Metadata

Name and title of the file

Include the citation of the

original source

Self-archiving

Examples of dissemination

Videos

Infographics

Examples of dissemination

Wikipedia

Blogs

Lerga Felip M amp Aibar Puentes E (2015) Guia de bones pragravectiques

per a lrsquouacutes docent de Viquipegravedia a la universitat September 2015

httpopenaccessuoceduwebappso2handle1060938241

Examples of dissemination

Press releases

Publishers platforms

Examples of dissemination

Twitter

Include the DOI name in the URL

Examples of dissemination

PresentationsLinkedIn

Examples of dissemination

Software repository

Data repository

Examples of dissemination

Describe and share

Include it in the signature

Scientific journal

and

digital identityPreparing the article

RepositoriesSocial

mediaWikipedia

Video

summaryInfographics Talks

Personal

blogs

Discussion

lists

Include

article in

the

signature

Article

distribution

Data and

software

Press

releases

Publishers

platforms

Presentations

Academic

social media

Professional

networks

Vis

ibil

ity

of

the

scie

nti

fic

art

icle

Conferences

Citations

H-Index

Mentions

Downloads

Profile visitsScientific

dissemination

blogs

Meet readers and researchers interested in your research

Establish external collaborations

Know the impact of the dissemination made

Define the dissemination strategy

Know the citations received

Metrics analysis

Citations

Create alerts

New paradigms in the world of communication

New article format

Article v Journal

Mega-journals eg PLoS One

The importance of the social impact

The need to define a strategy to disseminate your work

Conclusions

RepositoriesSocial

mediaWikipedia

Video

summaryInfographics Talks

Personal

blogs

Discussion

lists

Include

article in

the

signature

Article

distribution

Data and

software

Press

releasesPresentations

Academic

social mediaProfessional

networksCitations

H-Index

Mentions

Downloads

Title of the article

Summary

Graphics Tables Images

Keywords

Title of

sectionsThe

journals

ranking

Open

Access

Digital identity of the author

Vis

ibil

ity

of

the

scie

nti

fic

art

icle

Pre

pa

rin

g t

he a

rtic

leM

etr

ics

Jo

urn

al

an

d i

de

nti

ty

Dis

se

min

ati

on

Profile visits

Conferences

Publishers

platforms

Scientific

dissemination

blogs

References

Beel J Gipp B Wilde E 2009 Academic Search Engine Optimization (aseo)

Optimizing Scholarly Literature for Google Scholar amp Co Journal of scholarly publishing

41 176ndash190

Martiacuten-Martiacuten A Orduntildea-Malea E Ayllon J M amp Loacutepez-Coacutezar E D (2016) The

counting house measuring those who count Presence of Bibliometrics Scientometrics

Informetrics Webometrics and Altmetrics in the Google Scholar Citations ResearcherID

ResearchGate Mendeley amp Twitter arXiv preprint arXiv160202412

Schnitzler K Davies N Ross F amp Harris R (2016) Using Twittertrade to drive research

impact a discussion of strategies opportunities and challenges International journal of

nursing studies 59 15-26

17 Advanced Methods for Promoting Your New Piece of Content - Kissmetrics Blog

UOCuniversitatUOCuniversitatuocuniversitat

Mari Vagravellez

mvallez | mvallezuocedu

The UOC Library

Page 10: How to increase the visibility of scientific articles - UOCopenaccess.uoc.edu/webapps/o2/bitstream/10609/64288/1/How... · 2017-10-05 · Academic SEO Search Engine Optimization “

Citations and other metrics

Other trends

San Francisco Declaration on Research Assessment

The Leiden Manifesto

The Research Excellence Framework - Assessment Methods

2017 pilot exercise to measure the impact of university research

MetricsDissemination

Preparing the article

The journals

rankingOpen Access

Digital identity of the author

Vis

ibil

ity

of

the

scie

nti

fic

art

icle

Scientific journals

Ulrichs Active peer-reviewed academic journals

February 2017

Publishers

Sage Promote your Article

Taylor amp Francis Promote your article

Wiley Journal Author Promotion

Elsevier Sharing and promoting your article

Emerald Impact of research

Springer Journal authors After publication

Niyazov Y Vogel C Price R Lund B Judd D Akil A et al (2016) Open

Access Meets Discoverability Citations to Articles Posted to Academiaedu

PLoS ONE 11(2) httpsdoiorg101371journalpone0148257

Gaule P Maystre N Getting cited does Open Access help Research Policy

201140(10)1332ndash1338 httpsdoiorg101016jrespol201105025

Harnad S amp Brody T (2004) Comparing the impact of Open Access (OA)

vs non-OA articles in the same journals D-lib Magazine 10(6)httpeprintssotonacukideprint260207

Open Access

Does publishing in Open Access increase the visibility of

articles

Open Access

Options for publishing in Open Access

Open Access journals (gold route)

Paying to release the article from a journal with

Self-archiving the article (green route)

digital identity

1 Unique author identifier (ORCID)

2 Network profiles

ldquoThe conscious effort made by the researcher to be

identified and recognized in a digital contextrdquo

ORCID

Updating ORCID

21

Google Scholar Citation

Updating Google Scholar Citation

12

3

ResearchID (WoS)

Updating ResearchID

1 2

Scopus Author ID

Academic social media

February 2017 data

MetricsDissemination

Preparing the article

The journals

rankingOpen Access

Digital identity of the author

Vis

ibil

ity

of

the

scie

nti

fic

art

icle

Academic search engines

Search keywords

Number of citations

The authors reputation

The journals reputation

Structure of the article

Updating the content

Processing the Bibliography section

Scientific article

Scientific article

Title and

Subtitles

Keywords

Abstract

Images Tables and Graphics

SEOOn Page

Titlesand

Vector format

TITLE analysis on WoS

TITLE analysis on WoS

TITLE analysis on WoS

Abstract

Scientific journal

and

digital identity

Metrics

Title of the article

Summary

Graphics Tables Images

Keywords

Title of

sections

Dissemination

Vis

ibil

ity

of

the

scie

nti

fic

art

icle

Dissemination

Self-archiving in repositories text data software etc

Academic social media

Social media Twitter LinkedIn Facebook Instagram etc

Dissemination Blogs Talks Wikipedia Lectures YouTube Graphic

version Press etc

Self-archiving

Academic social media

Institutional

O2 the Oberta in Open Access

ROAR

OpenDOAR

Themed

RePEc (Economics)

ArXiv (Physics Mathematics etc)

E-LIS (Library and Information Science)

SSRN (Multidisciplinary)

Repositories

What can be self-archived

Signed licence

Tools for knowing every journals

policy

Self-archiving

Self-archiving file format

PDF

Metadata

Name and title of the file

Include the citation of the

original source

Self-archiving

Examples of dissemination

Videos

Infographics

Examples of dissemination

Wikipedia

Blogs

Lerga Felip M amp Aibar Puentes E (2015) Guia de bones pragravectiques

per a lrsquouacutes docent de Viquipegravedia a la universitat September 2015

httpopenaccessuoceduwebappso2handle1060938241

Examples of dissemination

Press releases

Publishers platforms

Examples of dissemination

Twitter

Include the DOI name in the URL

Examples of dissemination

PresentationsLinkedIn

Examples of dissemination

Software repository

Data repository

Examples of dissemination

Describe and share

Include it in the signature

Scientific journal

and

digital identityPreparing the article

RepositoriesSocial

mediaWikipedia

Video

summaryInfographics Talks

Personal

blogs

Discussion

lists

Include

article in

the

signature

Article

distribution

Data and

software

Press

releases

Publishers

platforms

Presentations

Academic

social media

Professional

networks

Vis

ibil

ity

of

the

scie

nti

fic

art

icle

Conferences

Citations

H-Index

Mentions

Downloads

Profile visitsScientific

dissemination

blogs

Meet readers and researchers interested in your research

Establish external collaborations

Know the impact of the dissemination made

Define the dissemination strategy

Know the citations received

Metrics analysis

Citations

Create alerts

New paradigms in the world of communication

New article format

Article v Journal

Mega-journals eg PLoS One

The importance of the social impact

The need to define a strategy to disseminate your work

Conclusions

RepositoriesSocial

mediaWikipedia

Video

summaryInfographics Talks

Personal

blogs

Discussion

lists

Include

article in

the

signature

Article

distribution

Data and

software

Press

releasesPresentations

Academic

social mediaProfessional

networksCitations

H-Index

Mentions

Downloads

Title of the article

Summary

Graphics Tables Images

Keywords

Title of

sectionsThe

journals

ranking

Open

Access

Digital identity of the author

Vis

ibil

ity

of

the

scie

nti

fic

art

icle

Pre

pa

rin

g t

he a

rtic

leM

etr

ics

Jo

urn

al

an

d i

de

nti

ty

Dis

se

min

ati

on

Profile visits

Conferences

Publishers

platforms

Scientific

dissemination

blogs

References

Beel J Gipp B Wilde E 2009 Academic Search Engine Optimization (aseo)

Optimizing Scholarly Literature for Google Scholar amp Co Journal of scholarly publishing

41 176ndash190

Martiacuten-Martiacuten A Orduntildea-Malea E Ayllon J M amp Loacutepez-Coacutezar E D (2016) The

counting house measuring those who count Presence of Bibliometrics Scientometrics

Informetrics Webometrics and Altmetrics in the Google Scholar Citations ResearcherID

ResearchGate Mendeley amp Twitter arXiv preprint arXiv160202412

Schnitzler K Davies N Ross F amp Harris R (2016) Using Twittertrade to drive research

impact a discussion of strategies opportunities and challenges International journal of

nursing studies 59 15-26

17 Advanced Methods for Promoting Your New Piece of Content - Kissmetrics Blog

UOCuniversitatUOCuniversitatuocuniversitat

Mari Vagravellez

mvallez | mvallezuocedu

The UOC Library

Page 11: How to increase the visibility of scientific articles - UOCopenaccess.uoc.edu/webapps/o2/bitstream/10609/64288/1/How... · 2017-10-05 · Academic SEO Search Engine Optimization “

MetricsDissemination

Preparing the article

The journals

rankingOpen Access

Digital identity of the author

Vis

ibil

ity

of

the

scie

nti

fic

art

icle

Scientific journals

Ulrichs Active peer-reviewed academic journals

February 2017

Publishers

Sage Promote your Article

Taylor amp Francis Promote your article

Wiley Journal Author Promotion

Elsevier Sharing and promoting your article

Emerald Impact of research

Springer Journal authors After publication

Niyazov Y Vogel C Price R Lund B Judd D Akil A et al (2016) Open

Access Meets Discoverability Citations to Articles Posted to Academiaedu

PLoS ONE 11(2) httpsdoiorg101371journalpone0148257

Gaule P Maystre N Getting cited does Open Access help Research Policy

201140(10)1332ndash1338 httpsdoiorg101016jrespol201105025

Harnad S amp Brody T (2004) Comparing the impact of Open Access (OA)

vs non-OA articles in the same journals D-lib Magazine 10(6)httpeprintssotonacukideprint260207

Open Access

Does publishing in Open Access increase the visibility of

articles

Open Access

Options for publishing in Open Access

Open Access journals (gold route)

Paying to release the article from a journal with

Self-archiving the article (green route)

digital identity

1 Unique author identifier (ORCID)

2 Network profiles

ldquoThe conscious effort made by the researcher to be

identified and recognized in a digital contextrdquo

ORCID

Updating ORCID

21

Google Scholar Citation

Updating Google Scholar Citation

12

3

ResearchID (WoS)

Updating ResearchID

1 2

Scopus Author ID

Academic social media

February 2017 data

MetricsDissemination

Preparing the article

The journals

rankingOpen Access

Digital identity of the author

Vis

ibil

ity

of

the

scie

nti

fic

art

icle

Academic search engines

Search keywords

Number of citations

The authors reputation

The journals reputation

Structure of the article

Updating the content

Processing the Bibliography section

Scientific article

Scientific article

Title and

Subtitles

Keywords

Abstract

Images Tables and Graphics

SEOOn Page

Titlesand

Vector format

TITLE analysis on WoS

TITLE analysis on WoS

TITLE analysis on WoS

Abstract

Scientific journal

and

digital identity

Metrics

Title of the article

Summary

Graphics Tables Images

Keywords

Title of

sections

Dissemination

Vis

ibil

ity

of

the

scie

nti

fic

art

icle

Dissemination

Self-archiving in repositories text data software etc

Academic social media

Social media Twitter LinkedIn Facebook Instagram etc

Dissemination Blogs Talks Wikipedia Lectures YouTube Graphic

version Press etc

Self-archiving

Academic social media

Institutional

O2 the Oberta in Open Access

ROAR

OpenDOAR

Themed

RePEc (Economics)

ArXiv (Physics Mathematics etc)

E-LIS (Library and Information Science)

SSRN (Multidisciplinary)

Repositories

What can be self-archived

Signed licence

Tools for knowing every journals

policy

Self-archiving

Self-archiving file format

PDF

Metadata

Name and title of the file

Include the citation of the

original source

Self-archiving

Examples of dissemination

Videos

Infographics

Examples of dissemination

Wikipedia

Blogs

Lerga Felip M amp Aibar Puentes E (2015) Guia de bones pragravectiques

per a lrsquouacutes docent de Viquipegravedia a la universitat September 2015

httpopenaccessuoceduwebappso2handle1060938241

Examples of dissemination

Press releases

Publishers platforms

Examples of dissemination

Twitter

Include the DOI name in the URL

Examples of dissemination

PresentationsLinkedIn

Examples of dissemination

Software repository

Data repository

Examples of dissemination

Describe and share

Include it in the signature

Scientific journal

and

digital identityPreparing the article

RepositoriesSocial

mediaWikipedia

Video

summaryInfographics Talks

Personal

blogs

Discussion

lists

Include

article in

the

signature

Article

distribution

Data and

software

Press

releases

Publishers

platforms

Presentations

Academic

social media

Professional

networks

Vis

ibil

ity

of

the

scie

nti

fic

art

icle

Conferences

Citations

H-Index

Mentions

Downloads

Profile visitsScientific

dissemination

blogs

Meet readers and researchers interested in your research

Establish external collaborations

Know the impact of the dissemination made

Define the dissemination strategy

Know the citations received

Metrics analysis

Citations

Create alerts

New paradigms in the world of communication

New article format

Article v Journal

Mega-journals eg PLoS One

The importance of the social impact

The need to define a strategy to disseminate your work

Conclusions

RepositoriesSocial

mediaWikipedia

Video

summaryInfographics Talks

Personal

blogs

Discussion

lists

Include

article in

the

signature

Article

distribution

Data and

software

Press

releasesPresentations

Academic

social mediaProfessional

networksCitations

H-Index

Mentions

Downloads

Title of the article

Summary

Graphics Tables Images

Keywords

Title of

sectionsThe

journals

ranking

Open

Access

Digital identity of the author

Vis

ibil

ity

of

the

scie

nti

fic

art

icle

Pre

pa

rin

g t

he a

rtic

leM

etr

ics

Jo

urn

al

an

d i

de

nti

ty

Dis

se

min

ati

on

Profile visits

Conferences

Publishers

platforms

Scientific

dissemination

blogs

References

Beel J Gipp B Wilde E 2009 Academic Search Engine Optimization (aseo)

Optimizing Scholarly Literature for Google Scholar amp Co Journal of scholarly publishing

41 176ndash190

Martiacuten-Martiacuten A Orduntildea-Malea E Ayllon J M amp Loacutepez-Coacutezar E D (2016) The

counting house measuring those who count Presence of Bibliometrics Scientometrics

Informetrics Webometrics and Altmetrics in the Google Scholar Citations ResearcherID

ResearchGate Mendeley amp Twitter arXiv preprint arXiv160202412

Schnitzler K Davies N Ross F amp Harris R (2016) Using Twittertrade to drive research

impact a discussion of strategies opportunities and challenges International journal of

nursing studies 59 15-26

17 Advanced Methods for Promoting Your New Piece of Content - Kissmetrics Blog

UOCuniversitatUOCuniversitatuocuniversitat

Mari Vagravellez

mvallez | mvallezuocedu

The UOC Library

Page 12: How to increase the visibility of scientific articles - UOCopenaccess.uoc.edu/webapps/o2/bitstream/10609/64288/1/How... · 2017-10-05 · Academic SEO Search Engine Optimization “

Scientific journals

Ulrichs Active peer-reviewed academic journals

February 2017

Publishers

Sage Promote your Article

Taylor amp Francis Promote your article

Wiley Journal Author Promotion

Elsevier Sharing and promoting your article

Emerald Impact of research

Springer Journal authors After publication

Niyazov Y Vogel C Price R Lund B Judd D Akil A et al (2016) Open

Access Meets Discoverability Citations to Articles Posted to Academiaedu

PLoS ONE 11(2) httpsdoiorg101371journalpone0148257

Gaule P Maystre N Getting cited does Open Access help Research Policy

201140(10)1332ndash1338 httpsdoiorg101016jrespol201105025

Harnad S amp Brody T (2004) Comparing the impact of Open Access (OA)

vs non-OA articles in the same journals D-lib Magazine 10(6)httpeprintssotonacukideprint260207

Open Access

Does publishing in Open Access increase the visibility of

articles

Open Access

Options for publishing in Open Access

Open Access journals (gold route)

Paying to release the article from a journal with

Self-archiving the article (green route)

digital identity

1 Unique author identifier (ORCID)

2 Network profiles

ldquoThe conscious effort made by the researcher to be

identified and recognized in a digital contextrdquo

ORCID

Updating ORCID

21

Google Scholar Citation

Updating Google Scholar Citation

12

3

ResearchID (WoS)

Updating ResearchID

1 2

Scopus Author ID

Academic social media

February 2017 data

MetricsDissemination

Preparing the article

The journals

rankingOpen Access

Digital identity of the author

Vis

ibil

ity

of

the

scie

nti

fic

art

icle

Academic search engines

Search keywords

Number of citations

The authors reputation

The journals reputation

Structure of the article

Updating the content

Processing the Bibliography section

Scientific article

Scientific article

Title and

Subtitles

Keywords

Abstract

Images Tables and Graphics

SEOOn Page

Titlesand

Vector format

TITLE analysis on WoS

TITLE analysis on WoS

TITLE analysis on WoS

Abstract

Scientific journal

and

digital identity

Metrics

Title of the article

Summary

Graphics Tables Images

Keywords

Title of

sections

Dissemination

Vis

ibil

ity

of

the

scie

nti

fic

art

icle

Dissemination

Self-archiving in repositories text data software etc

Academic social media

Social media Twitter LinkedIn Facebook Instagram etc

Dissemination Blogs Talks Wikipedia Lectures YouTube Graphic

version Press etc

Self-archiving

Academic social media

Institutional

O2 the Oberta in Open Access

ROAR

OpenDOAR

Themed

RePEc (Economics)

ArXiv (Physics Mathematics etc)

E-LIS (Library and Information Science)

SSRN (Multidisciplinary)

Repositories

What can be self-archived

Signed licence

Tools for knowing every journals

policy

Self-archiving

Self-archiving file format

PDF

Metadata

Name and title of the file

Include the citation of the

original source

Self-archiving

Examples of dissemination

Videos

Infographics

Examples of dissemination

Wikipedia

Blogs

Lerga Felip M amp Aibar Puentes E (2015) Guia de bones pragravectiques

per a lrsquouacutes docent de Viquipegravedia a la universitat September 2015

httpopenaccessuoceduwebappso2handle1060938241

Examples of dissemination

Press releases

Publishers platforms

Examples of dissemination

Twitter

Include the DOI name in the URL

Examples of dissemination

PresentationsLinkedIn

Examples of dissemination

Software repository

Data repository

Examples of dissemination

Describe and share

Include it in the signature

Scientific journal

and

digital identityPreparing the article

RepositoriesSocial

mediaWikipedia

Video

summaryInfographics Talks

Personal

blogs

Discussion

lists

Include

article in

the

signature

Article

distribution

Data and

software

Press

releases

Publishers

platforms

Presentations

Academic

social media

Professional

networks

Vis

ibil

ity

of

the

scie

nti

fic

art

icle

Conferences

Citations

H-Index

Mentions

Downloads

Profile visitsScientific

dissemination

blogs

Meet readers and researchers interested in your research

Establish external collaborations

Know the impact of the dissemination made

Define the dissemination strategy

Know the citations received

Metrics analysis

Citations

Create alerts

New paradigms in the world of communication

New article format

Article v Journal

Mega-journals eg PLoS One

The importance of the social impact

The need to define a strategy to disseminate your work

Conclusions

RepositoriesSocial

mediaWikipedia

Video

summaryInfographics Talks

Personal

blogs

Discussion

lists

Include

article in

the

signature

Article

distribution

Data and

software

Press

releasesPresentations

Academic

social mediaProfessional

networksCitations

H-Index

Mentions

Downloads

Title of the article

Summary

Graphics Tables Images

Keywords

Title of

sectionsThe

journals

ranking

Open

Access

Digital identity of the author

Vis

ibil

ity

of

the

scie

nti

fic

art

icle

Pre

pa

rin

g t

he a

rtic

leM

etr

ics

Jo

urn

al

an

d i

de

nti

ty

Dis

se

min

ati

on

Profile visits

Conferences

Publishers

platforms

Scientific

dissemination

blogs

References

Beel J Gipp B Wilde E 2009 Academic Search Engine Optimization (aseo)

Optimizing Scholarly Literature for Google Scholar amp Co Journal of scholarly publishing

41 176ndash190

Martiacuten-Martiacuten A Orduntildea-Malea E Ayllon J M amp Loacutepez-Coacutezar E D (2016) The

counting house measuring those who count Presence of Bibliometrics Scientometrics

Informetrics Webometrics and Altmetrics in the Google Scholar Citations ResearcherID

ResearchGate Mendeley amp Twitter arXiv preprint arXiv160202412

Schnitzler K Davies N Ross F amp Harris R (2016) Using Twittertrade to drive research

impact a discussion of strategies opportunities and challenges International journal of

nursing studies 59 15-26

17 Advanced Methods for Promoting Your New Piece of Content - Kissmetrics Blog

UOCuniversitatUOCuniversitatuocuniversitat

Mari Vagravellez

mvallez | mvallezuocedu

The UOC Library

Page 13: How to increase the visibility of scientific articles - UOCopenaccess.uoc.edu/webapps/o2/bitstream/10609/64288/1/How... · 2017-10-05 · Academic SEO Search Engine Optimization “

Publishers

Sage Promote your Article

Taylor amp Francis Promote your article

Wiley Journal Author Promotion

Elsevier Sharing and promoting your article

Emerald Impact of research

Springer Journal authors After publication

Niyazov Y Vogel C Price R Lund B Judd D Akil A et al (2016) Open

Access Meets Discoverability Citations to Articles Posted to Academiaedu

PLoS ONE 11(2) httpsdoiorg101371journalpone0148257

Gaule P Maystre N Getting cited does Open Access help Research Policy

201140(10)1332ndash1338 httpsdoiorg101016jrespol201105025

Harnad S amp Brody T (2004) Comparing the impact of Open Access (OA)

vs non-OA articles in the same journals D-lib Magazine 10(6)httpeprintssotonacukideprint260207

Open Access

Does publishing in Open Access increase the visibility of

articles

Open Access

Options for publishing in Open Access

Open Access journals (gold route)

Paying to release the article from a journal with

Self-archiving the article (green route)

digital identity

1 Unique author identifier (ORCID)

2 Network profiles

ldquoThe conscious effort made by the researcher to be

identified and recognized in a digital contextrdquo

ORCID

Updating ORCID

21

Google Scholar Citation

Updating Google Scholar Citation

12

3

ResearchID (WoS)

Updating ResearchID

1 2

Scopus Author ID

Academic social media

February 2017 data

MetricsDissemination

Preparing the article

The journals

rankingOpen Access

Digital identity of the author

Vis

ibil

ity

of

the

scie

nti

fic

art

icle

Academic search engines

Search keywords

Number of citations

The authors reputation

The journals reputation

Structure of the article

Updating the content

Processing the Bibliography section

Scientific article

Scientific article

Title and

Subtitles

Keywords

Abstract

Images Tables and Graphics

SEOOn Page

Titlesand

Vector format

TITLE analysis on WoS

TITLE analysis on WoS

TITLE analysis on WoS

Abstract

Scientific journal

and

digital identity

Metrics

Title of the article

Summary

Graphics Tables Images

Keywords

Title of

sections

Dissemination

Vis

ibil

ity

of

the

scie

nti

fic

art

icle

Dissemination

Self-archiving in repositories text data software etc

Academic social media

Social media Twitter LinkedIn Facebook Instagram etc

Dissemination Blogs Talks Wikipedia Lectures YouTube Graphic

version Press etc

Self-archiving

Academic social media

Institutional

O2 the Oberta in Open Access

ROAR

OpenDOAR

Themed

RePEc (Economics)

ArXiv (Physics Mathematics etc)

E-LIS (Library and Information Science)

SSRN (Multidisciplinary)

Repositories

What can be self-archived

Signed licence

Tools for knowing every journals

policy

Self-archiving

Self-archiving file format

PDF

Metadata

Name and title of the file

Include the citation of the

original source

Self-archiving

Examples of dissemination

Videos

Infographics

Examples of dissemination

Wikipedia

Blogs

Lerga Felip M amp Aibar Puentes E (2015) Guia de bones pragravectiques

per a lrsquouacutes docent de Viquipegravedia a la universitat September 2015

httpopenaccessuoceduwebappso2handle1060938241

Examples of dissemination

Press releases

Publishers platforms

Examples of dissemination

Twitter

Include the DOI name in the URL

Examples of dissemination

PresentationsLinkedIn

Examples of dissemination

Software repository

Data repository

Examples of dissemination

Describe and share

Include it in the signature

Scientific journal

and

digital identityPreparing the article

RepositoriesSocial

mediaWikipedia

Video

summaryInfographics Talks

Personal

blogs

Discussion

lists

Include

article in

the

signature

Article

distribution

Data and

software

Press

releases

Publishers

platforms

Presentations

Academic

social media

Professional

networks

Vis

ibil

ity

of

the

scie

nti

fic

art

icle

Conferences

Citations

H-Index

Mentions

Downloads

Profile visitsScientific

dissemination

blogs

Meet readers and researchers interested in your research

Establish external collaborations

Know the impact of the dissemination made

Define the dissemination strategy

Know the citations received

Metrics analysis

Citations

Create alerts

New paradigms in the world of communication

New article format

Article v Journal

Mega-journals eg PLoS One

The importance of the social impact

The need to define a strategy to disseminate your work

Conclusions

RepositoriesSocial

mediaWikipedia

Video

summaryInfographics Talks

Personal

blogs

Discussion

lists

Include

article in

the

signature

Article

distribution

Data and

software

Press

releasesPresentations

Academic

social mediaProfessional

networksCitations

H-Index

Mentions

Downloads

Title of the article

Summary

Graphics Tables Images

Keywords

Title of

sectionsThe

journals

ranking

Open

Access

Digital identity of the author

Vis

ibil

ity

of

the

scie

nti

fic

art

icle

Pre

pa

rin

g t

he a

rtic

leM

etr

ics

Jo

urn

al

an

d i

de

nti

ty

Dis

se

min

ati

on

Profile visits

Conferences

Publishers

platforms

Scientific

dissemination

blogs

References

Beel J Gipp B Wilde E 2009 Academic Search Engine Optimization (aseo)

Optimizing Scholarly Literature for Google Scholar amp Co Journal of scholarly publishing

41 176ndash190

Martiacuten-Martiacuten A Orduntildea-Malea E Ayllon J M amp Loacutepez-Coacutezar E D (2016) The

counting house measuring those who count Presence of Bibliometrics Scientometrics

Informetrics Webometrics and Altmetrics in the Google Scholar Citations ResearcherID

ResearchGate Mendeley amp Twitter arXiv preprint arXiv160202412

Schnitzler K Davies N Ross F amp Harris R (2016) Using Twittertrade to drive research

impact a discussion of strategies opportunities and challenges International journal of

nursing studies 59 15-26

17 Advanced Methods for Promoting Your New Piece of Content - Kissmetrics Blog

UOCuniversitatUOCuniversitatuocuniversitat

Mari Vagravellez

mvallez | mvallezuocedu

The UOC Library

Page 14: How to increase the visibility of scientific articles - UOCopenaccess.uoc.edu/webapps/o2/bitstream/10609/64288/1/How... · 2017-10-05 · Academic SEO Search Engine Optimization “

Niyazov Y Vogel C Price R Lund B Judd D Akil A et al (2016) Open

Access Meets Discoverability Citations to Articles Posted to Academiaedu

PLoS ONE 11(2) httpsdoiorg101371journalpone0148257

Gaule P Maystre N Getting cited does Open Access help Research Policy

201140(10)1332ndash1338 httpsdoiorg101016jrespol201105025

Harnad S amp Brody T (2004) Comparing the impact of Open Access (OA)

vs non-OA articles in the same journals D-lib Magazine 10(6)httpeprintssotonacukideprint260207

Open Access

Does publishing in Open Access increase the visibility of

articles

Open Access

Options for publishing in Open Access

Open Access journals (gold route)

Paying to release the article from a journal with

Self-archiving the article (green route)

digital identity

1 Unique author identifier (ORCID)

2 Network profiles

ldquoThe conscious effort made by the researcher to be

identified and recognized in a digital contextrdquo

ORCID

Updating ORCID

21

Google Scholar Citation

Updating Google Scholar Citation

12

3

ResearchID (WoS)

Updating ResearchID

1 2

Scopus Author ID

Academic social media

February 2017 data

MetricsDissemination

Preparing the article

The journals

rankingOpen Access

Digital identity of the author

Vis

ibil

ity

of

the

scie

nti

fic

art

icle

Academic search engines

Search keywords

Number of citations

The authors reputation

The journals reputation

Structure of the article

Updating the content

Processing the Bibliography section

Scientific article

Scientific article

Title and

Subtitles

Keywords

Abstract

Images Tables and Graphics

SEOOn Page

Titlesand

Vector format

TITLE analysis on WoS

TITLE analysis on WoS

TITLE analysis on WoS

Abstract

Scientific journal

and

digital identity

Metrics

Title of the article

Summary

Graphics Tables Images

Keywords

Title of

sections

Dissemination

Vis

ibil

ity

of

the

scie

nti

fic

art

icle

Dissemination

Self-archiving in repositories text data software etc

Academic social media

Social media Twitter LinkedIn Facebook Instagram etc

Dissemination Blogs Talks Wikipedia Lectures YouTube Graphic

version Press etc

Self-archiving

Academic social media

Institutional

O2 the Oberta in Open Access

ROAR

OpenDOAR

Themed

RePEc (Economics)

ArXiv (Physics Mathematics etc)

E-LIS (Library and Information Science)

SSRN (Multidisciplinary)

Repositories

What can be self-archived

Signed licence

Tools for knowing every journals

policy

Self-archiving

Self-archiving file format

PDF

Metadata

Name and title of the file

Include the citation of the

original source

Self-archiving

Examples of dissemination

Videos

Infographics

Examples of dissemination

Wikipedia

Blogs

Lerga Felip M amp Aibar Puentes E (2015) Guia de bones pragravectiques

per a lrsquouacutes docent de Viquipegravedia a la universitat September 2015

httpopenaccessuoceduwebappso2handle1060938241

Examples of dissemination

Press releases

Publishers platforms

Examples of dissemination

Twitter

Include the DOI name in the URL

Examples of dissemination

PresentationsLinkedIn

Examples of dissemination

Software repository

Data repository

Examples of dissemination

Describe and share

Include it in the signature

Scientific journal

and

digital identityPreparing the article

RepositoriesSocial

mediaWikipedia

Video

summaryInfographics Talks

Personal

blogs

Discussion

lists

Include

article in

the

signature

Article

distribution

Data and

software

Press

releases

Publishers

platforms

Presentations

Academic

social media

Professional

networks

Vis

ibil

ity

of

the

scie

nti

fic

art

icle

Conferences

Citations

H-Index

Mentions

Downloads

Profile visitsScientific

dissemination

blogs

Meet readers and researchers interested in your research

Establish external collaborations

Know the impact of the dissemination made

Define the dissemination strategy

Know the citations received

Metrics analysis

Citations

Create alerts

New paradigms in the world of communication

New article format

Article v Journal

Mega-journals eg PLoS One

The importance of the social impact

The need to define a strategy to disseminate your work

Conclusions

RepositoriesSocial

mediaWikipedia

Video

summaryInfographics Talks

Personal

blogs

Discussion

lists

Include

article in

the

signature

Article

distribution

Data and

software

Press

releasesPresentations

Academic

social mediaProfessional

networksCitations

H-Index

Mentions

Downloads

Title of the article

Summary

Graphics Tables Images

Keywords

Title of

sectionsThe

journals

ranking

Open

Access

Digital identity of the author

Vis

ibil

ity

of

the

scie

nti

fic

art

icle

Pre

pa

rin

g t

he a

rtic

leM

etr

ics

Jo

urn

al

an

d i

de

nti

ty

Dis

se

min

ati

on

Profile visits

Conferences

Publishers

platforms

Scientific

dissemination

blogs

References

Beel J Gipp B Wilde E 2009 Academic Search Engine Optimization (aseo)

Optimizing Scholarly Literature for Google Scholar amp Co Journal of scholarly publishing

41 176ndash190

Martiacuten-Martiacuten A Orduntildea-Malea E Ayllon J M amp Loacutepez-Coacutezar E D (2016) The

counting house measuring those who count Presence of Bibliometrics Scientometrics

Informetrics Webometrics and Altmetrics in the Google Scholar Citations ResearcherID

ResearchGate Mendeley amp Twitter arXiv preprint arXiv160202412

Schnitzler K Davies N Ross F amp Harris R (2016) Using Twittertrade to drive research

impact a discussion of strategies opportunities and challenges International journal of

nursing studies 59 15-26

17 Advanced Methods for Promoting Your New Piece of Content - Kissmetrics Blog

UOCuniversitatUOCuniversitatuocuniversitat

Mari Vagravellez

mvallez | mvallezuocedu

The UOC Library

Page 15: How to increase the visibility of scientific articles - UOCopenaccess.uoc.edu/webapps/o2/bitstream/10609/64288/1/How... · 2017-10-05 · Academic SEO Search Engine Optimization “

Open Access

Options for publishing in Open Access

Open Access journals (gold route)

Paying to release the article from a journal with

Self-archiving the article (green route)

digital identity

1 Unique author identifier (ORCID)

2 Network profiles

ldquoThe conscious effort made by the researcher to be

identified and recognized in a digital contextrdquo

ORCID

Updating ORCID

21

Google Scholar Citation

Updating Google Scholar Citation

12

3

ResearchID (WoS)

Updating ResearchID

1 2

Scopus Author ID

Academic social media

February 2017 data

MetricsDissemination

Preparing the article

The journals

rankingOpen Access

Digital identity of the author

Vis

ibil

ity

of

the

scie

nti

fic

art

icle

Academic search engines

Search keywords

Number of citations

The authors reputation

The journals reputation

Structure of the article

Updating the content

Processing the Bibliography section

Scientific article

Scientific article

Title and

Subtitles

Keywords

Abstract

Images Tables and Graphics

SEOOn Page

Titlesand

Vector format

TITLE analysis on WoS

TITLE analysis on WoS

TITLE analysis on WoS

Abstract

Scientific journal

and

digital identity

Metrics

Title of the article

Summary

Graphics Tables Images

Keywords

Title of

sections

Dissemination

Vis

ibil

ity

of

the

scie

nti

fic

art

icle

Dissemination

Self-archiving in repositories text data software etc

Academic social media

Social media Twitter LinkedIn Facebook Instagram etc

Dissemination Blogs Talks Wikipedia Lectures YouTube Graphic

version Press etc

Self-archiving

Academic social media

Institutional

O2 the Oberta in Open Access

ROAR

OpenDOAR

Themed

RePEc (Economics)

ArXiv (Physics Mathematics etc)

E-LIS (Library and Information Science)

SSRN (Multidisciplinary)

Repositories

What can be self-archived

Signed licence

Tools for knowing every journals

policy

Self-archiving

Self-archiving file format

PDF

Metadata

Name and title of the file

Include the citation of the

original source

Self-archiving

Examples of dissemination

Videos

Infographics

Examples of dissemination

Wikipedia

Blogs

Lerga Felip M amp Aibar Puentes E (2015) Guia de bones pragravectiques

per a lrsquouacutes docent de Viquipegravedia a la universitat September 2015

httpopenaccessuoceduwebappso2handle1060938241

Examples of dissemination

Press releases

Publishers platforms

Examples of dissemination

Twitter

Include the DOI name in the URL

Examples of dissemination

PresentationsLinkedIn

Examples of dissemination

Software repository

Data repository

Examples of dissemination

Describe and share

Include it in the signature

Scientific journal

and

digital identityPreparing the article

RepositoriesSocial

mediaWikipedia

Video

summaryInfographics Talks

Personal

blogs

Discussion

lists

Include

article in

the

signature

Article

distribution

Data and

software

Press

releases

Publishers

platforms

Presentations

Academic

social media

Professional

networks

Vis

ibil

ity

of

the

scie

nti

fic

art

icle

Conferences

Citations

H-Index

Mentions

Downloads

Profile visitsScientific

dissemination

blogs

Meet readers and researchers interested in your research

Establish external collaborations

Know the impact of the dissemination made

Define the dissemination strategy

Know the citations received

Metrics analysis

Citations

Create alerts

New paradigms in the world of communication

New article format

Article v Journal

Mega-journals eg PLoS One

The importance of the social impact

The need to define a strategy to disseminate your work

Conclusions

RepositoriesSocial

mediaWikipedia

Video

summaryInfographics Talks

Personal

blogs

Discussion

lists

Include

article in

the

signature

Article

distribution

Data and

software

Press

releasesPresentations

Academic

social mediaProfessional

networksCitations

H-Index

Mentions

Downloads

Title of the article

Summary

Graphics Tables Images

Keywords

Title of

sectionsThe

journals

ranking

Open

Access

Digital identity of the author

Vis

ibil

ity

of

the

scie

nti

fic

art

icle

Pre

pa

rin

g t

he a

rtic

leM

etr

ics

Jo

urn

al

an

d i

de

nti

ty

Dis

se

min

ati

on

Profile visits

Conferences

Publishers

platforms

Scientific

dissemination

blogs

References

Beel J Gipp B Wilde E 2009 Academic Search Engine Optimization (aseo)

Optimizing Scholarly Literature for Google Scholar amp Co Journal of scholarly publishing

41 176ndash190

Martiacuten-Martiacuten A Orduntildea-Malea E Ayllon J M amp Loacutepez-Coacutezar E D (2016) The

counting house measuring those who count Presence of Bibliometrics Scientometrics

Informetrics Webometrics and Altmetrics in the Google Scholar Citations ResearcherID

ResearchGate Mendeley amp Twitter arXiv preprint arXiv160202412

Schnitzler K Davies N Ross F amp Harris R (2016) Using Twittertrade to drive research

impact a discussion of strategies opportunities and challenges International journal of

nursing studies 59 15-26

17 Advanced Methods for Promoting Your New Piece of Content - Kissmetrics Blog

UOCuniversitatUOCuniversitatuocuniversitat

Mari Vagravellez

mvallez | mvallezuocedu

The UOC Library

Page 16: How to increase the visibility of scientific articles - UOCopenaccess.uoc.edu/webapps/o2/bitstream/10609/64288/1/How... · 2017-10-05 · Academic SEO Search Engine Optimization “

digital identity

1 Unique author identifier (ORCID)

2 Network profiles

ldquoThe conscious effort made by the researcher to be

identified and recognized in a digital contextrdquo

ORCID

Updating ORCID

21

Google Scholar Citation

Updating Google Scholar Citation

12

3

ResearchID (WoS)

Updating ResearchID

1 2

Scopus Author ID

Academic social media

February 2017 data

MetricsDissemination

Preparing the article

The journals

rankingOpen Access

Digital identity of the author

Vis

ibil

ity

of

the

scie

nti

fic

art

icle

Academic search engines

Search keywords

Number of citations

The authors reputation

The journals reputation

Structure of the article

Updating the content

Processing the Bibliography section

Scientific article

Scientific article

Title and

Subtitles

Keywords

Abstract

Images Tables and Graphics

SEOOn Page

Titlesand

Vector format

TITLE analysis on WoS

TITLE analysis on WoS

TITLE analysis on WoS

Abstract

Scientific journal

and

digital identity

Metrics

Title of the article

Summary

Graphics Tables Images

Keywords

Title of

sections

Dissemination

Vis

ibil

ity

of

the

scie

nti

fic

art

icle

Dissemination

Self-archiving in repositories text data software etc

Academic social media

Social media Twitter LinkedIn Facebook Instagram etc

Dissemination Blogs Talks Wikipedia Lectures YouTube Graphic

version Press etc

Self-archiving

Academic social media

Institutional

O2 the Oberta in Open Access

ROAR

OpenDOAR

Themed

RePEc (Economics)

ArXiv (Physics Mathematics etc)

E-LIS (Library and Information Science)

SSRN (Multidisciplinary)

Repositories

What can be self-archived

Signed licence

Tools for knowing every journals

policy

Self-archiving

Self-archiving file format

PDF

Metadata

Name and title of the file

Include the citation of the

original source

Self-archiving

Examples of dissemination

Videos

Infographics

Examples of dissemination

Wikipedia

Blogs

Lerga Felip M amp Aibar Puentes E (2015) Guia de bones pragravectiques

per a lrsquouacutes docent de Viquipegravedia a la universitat September 2015

httpopenaccessuoceduwebappso2handle1060938241

Examples of dissemination

Press releases

Publishers platforms

Examples of dissemination

Twitter

Include the DOI name in the URL

Examples of dissemination

PresentationsLinkedIn

Examples of dissemination

Software repository

Data repository

Examples of dissemination

Describe and share

Include it in the signature

Scientific journal

and

digital identityPreparing the article

RepositoriesSocial

mediaWikipedia

Video

summaryInfographics Talks

Personal

blogs

Discussion

lists

Include

article in

the

signature

Article

distribution

Data and

software

Press

releases

Publishers

platforms

Presentations

Academic

social media

Professional

networks

Vis

ibil

ity

of

the

scie

nti

fic

art

icle

Conferences

Citations

H-Index

Mentions

Downloads

Profile visitsScientific

dissemination

blogs

Meet readers and researchers interested in your research

Establish external collaborations

Know the impact of the dissemination made

Define the dissemination strategy

Know the citations received

Metrics analysis

Citations

Create alerts

New paradigms in the world of communication

New article format

Article v Journal

Mega-journals eg PLoS One

The importance of the social impact

The need to define a strategy to disseminate your work

Conclusions

RepositoriesSocial

mediaWikipedia

Video

summaryInfographics Talks

Personal

blogs

Discussion

lists

Include

article in

the

signature

Article

distribution

Data and

software

Press

releasesPresentations

Academic

social mediaProfessional

networksCitations

H-Index

Mentions

Downloads

Title of the article

Summary

Graphics Tables Images

Keywords

Title of

sectionsThe

journals

ranking

Open

Access

Digital identity of the author

Vis

ibil

ity

of

the

scie

nti

fic

art

icle

Pre

pa

rin

g t

he a

rtic

leM

etr

ics

Jo

urn

al

an

d i

de

nti

ty

Dis

se

min

ati

on

Profile visits

Conferences

Publishers

platforms

Scientific

dissemination

blogs

References

Beel J Gipp B Wilde E 2009 Academic Search Engine Optimization (aseo)

Optimizing Scholarly Literature for Google Scholar amp Co Journal of scholarly publishing

41 176ndash190

Martiacuten-Martiacuten A Orduntildea-Malea E Ayllon J M amp Loacutepez-Coacutezar E D (2016) The

counting house measuring those who count Presence of Bibliometrics Scientometrics

Informetrics Webometrics and Altmetrics in the Google Scholar Citations ResearcherID

ResearchGate Mendeley amp Twitter arXiv preprint arXiv160202412

Schnitzler K Davies N Ross F amp Harris R (2016) Using Twittertrade to drive research

impact a discussion of strategies opportunities and challenges International journal of

nursing studies 59 15-26

17 Advanced Methods for Promoting Your New Piece of Content - Kissmetrics Blog

UOCuniversitatUOCuniversitatuocuniversitat

Mari Vagravellez

mvallez | mvallezuocedu

The UOC Library

Page 17: How to increase the visibility of scientific articles - UOCopenaccess.uoc.edu/webapps/o2/bitstream/10609/64288/1/How... · 2017-10-05 · Academic SEO Search Engine Optimization “

ORCID

Updating ORCID

21

Google Scholar Citation

Updating Google Scholar Citation

12

3

ResearchID (WoS)

Updating ResearchID

1 2

Scopus Author ID

Academic social media

February 2017 data

MetricsDissemination

Preparing the article

The journals

rankingOpen Access

Digital identity of the author

Vis

ibil

ity

of

the

scie

nti

fic

art

icle

Academic search engines

Search keywords

Number of citations

The authors reputation

The journals reputation

Structure of the article

Updating the content

Processing the Bibliography section

Scientific article

Scientific article

Title and

Subtitles

Keywords

Abstract

Images Tables and Graphics

SEOOn Page

Titlesand

Vector format

TITLE analysis on WoS

TITLE analysis on WoS

TITLE analysis on WoS

Abstract

Scientific journal

and

digital identity

Metrics

Title of the article

Summary

Graphics Tables Images

Keywords

Title of

sections

Dissemination

Vis

ibil

ity

of

the

scie

nti

fic

art

icle

Dissemination

Self-archiving in repositories text data software etc

Academic social media

Social media Twitter LinkedIn Facebook Instagram etc

Dissemination Blogs Talks Wikipedia Lectures YouTube Graphic

version Press etc

Self-archiving

Academic social media

Institutional

O2 the Oberta in Open Access

ROAR

OpenDOAR

Themed

RePEc (Economics)

ArXiv (Physics Mathematics etc)

E-LIS (Library and Information Science)

SSRN (Multidisciplinary)

Repositories

What can be self-archived

Signed licence

Tools for knowing every journals

policy

Self-archiving

Self-archiving file format

PDF

Metadata

Name and title of the file

Include the citation of the

original source

Self-archiving

Examples of dissemination

Videos

Infographics

Examples of dissemination

Wikipedia

Blogs

Lerga Felip M amp Aibar Puentes E (2015) Guia de bones pragravectiques

per a lrsquouacutes docent de Viquipegravedia a la universitat September 2015

httpopenaccessuoceduwebappso2handle1060938241

Examples of dissemination

Press releases

Publishers platforms

Examples of dissemination

Twitter

Include the DOI name in the URL

Examples of dissemination

PresentationsLinkedIn

Examples of dissemination

Software repository

Data repository

Examples of dissemination

Describe and share

Include it in the signature

Scientific journal

and

digital identityPreparing the article

RepositoriesSocial

mediaWikipedia

Video

summaryInfographics Talks

Personal

blogs

Discussion

lists

Include

article in

the

signature

Article

distribution

Data and

software

Press

releases

Publishers

platforms

Presentations

Academic

social media

Professional

networks

Vis

ibil

ity

of

the

scie

nti

fic

art

icle

Conferences

Citations

H-Index

Mentions

Downloads

Profile visitsScientific

dissemination

blogs

Meet readers and researchers interested in your research

Establish external collaborations

Know the impact of the dissemination made

Define the dissemination strategy

Know the citations received

Metrics analysis

Citations

Create alerts

New paradigms in the world of communication

New article format

Article v Journal

Mega-journals eg PLoS One

The importance of the social impact

The need to define a strategy to disseminate your work

Conclusions

RepositoriesSocial

mediaWikipedia

Video

summaryInfographics Talks

Personal

blogs

Discussion

lists

Include

article in

the

signature

Article

distribution

Data and

software

Press

releasesPresentations

Academic

social mediaProfessional

networksCitations

H-Index

Mentions

Downloads

Title of the article

Summary

Graphics Tables Images

Keywords

Title of

sectionsThe

journals

ranking

Open

Access

Digital identity of the author

Vis

ibil

ity

of

the

scie

nti

fic

art

icle

Pre

pa

rin

g t

he a

rtic

leM

etr

ics

Jo

urn

al

an

d i

de

nti

ty

Dis

se

min

ati

on

Profile visits

Conferences

Publishers

platforms

Scientific

dissemination

blogs

References

Beel J Gipp B Wilde E 2009 Academic Search Engine Optimization (aseo)

Optimizing Scholarly Literature for Google Scholar amp Co Journal of scholarly publishing

41 176ndash190

Martiacuten-Martiacuten A Orduntildea-Malea E Ayllon J M amp Loacutepez-Coacutezar E D (2016) The

counting house measuring those who count Presence of Bibliometrics Scientometrics

Informetrics Webometrics and Altmetrics in the Google Scholar Citations ResearcherID

ResearchGate Mendeley amp Twitter arXiv preprint arXiv160202412

Schnitzler K Davies N Ross F amp Harris R (2016) Using Twittertrade to drive research

impact a discussion of strategies opportunities and challenges International journal of

nursing studies 59 15-26

17 Advanced Methods for Promoting Your New Piece of Content - Kissmetrics Blog

UOCuniversitatUOCuniversitatuocuniversitat

Mari Vagravellez

mvallez | mvallezuocedu

The UOC Library

Page 18: How to increase the visibility of scientific articles - UOCopenaccess.uoc.edu/webapps/o2/bitstream/10609/64288/1/How... · 2017-10-05 · Academic SEO Search Engine Optimization “

Updating ORCID

21

Google Scholar Citation

Updating Google Scholar Citation

12

3

ResearchID (WoS)

Updating ResearchID

1 2

Scopus Author ID

Academic social media

February 2017 data

MetricsDissemination

Preparing the article

The journals

rankingOpen Access

Digital identity of the author

Vis

ibil

ity

of

the

scie

nti

fic

art

icle

Academic search engines

Search keywords

Number of citations

The authors reputation

The journals reputation

Structure of the article

Updating the content

Processing the Bibliography section

Scientific article

Scientific article

Title and

Subtitles

Keywords

Abstract

Images Tables and Graphics

SEOOn Page

Titlesand

Vector format

TITLE analysis on WoS

TITLE analysis on WoS

TITLE analysis on WoS

Abstract

Scientific journal

and

digital identity

Metrics

Title of the article

Summary

Graphics Tables Images

Keywords

Title of

sections

Dissemination

Vis

ibil

ity

of

the

scie

nti

fic

art

icle

Dissemination

Self-archiving in repositories text data software etc

Academic social media

Social media Twitter LinkedIn Facebook Instagram etc

Dissemination Blogs Talks Wikipedia Lectures YouTube Graphic

version Press etc

Self-archiving

Academic social media

Institutional

O2 the Oberta in Open Access

ROAR

OpenDOAR

Themed

RePEc (Economics)

ArXiv (Physics Mathematics etc)

E-LIS (Library and Information Science)

SSRN (Multidisciplinary)

Repositories

What can be self-archived

Signed licence

Tools for knowing every journals

policy

Self-archiving

Self-archiving file format

PDF

Metadata

Name and title of the file

Include the citation of the

original source

Self-archiving

Examples of dissemination

Videos

Infographics

Examples of dissemination

Wikipedia

Blogs

Lerga Felip M amp Aibar Puentes E (2015) Guia de bones pragravectiques

per a lrsquouacutes docent de Viquipegravedia a la universitat September 2015

httpopenaccessuoceduwebappso2handle1060938241

Examples of dissemination

Press releases

Publishers platforms

Examples of dissemination

Twitter

Include the DOI name in the URL

Examples of dissemination

PresentationsLinkedIn

Examples of dissemination

Software repository

Data repository

Examples of dissemination

Describe and share

Include it in the signature

Scientific journal

and

digital identityPreparing the article

RepositoriesSocial

mediaWikipedia

Video

summaryInfographics Talks

Personal

blogs

Discussion

lists

Include

article in

the

signature

Article

distribution

Data and

software

Press

releases

Publishers

platforms

Presentations

Academic

social media

Professional

networks

Vis

ibil

ity

of

the

scie

nti

fic

art

icle

Conferences

Citations

H-Index

Mentions

Downloads

Profile visitsScientific

dissemination

blogs

Meet readers and researchers interested in your research

Establish external collaborations

Know the impact of the dissemination made

Define the dissemination strategy

Know the citations received

Metrics analysis

Citations

Create alerts

New paradigms in the world of communication

New article format

Article v Journal

Mega-journals eg PLoS One

The importance of the social impact

The need to define a strategy to disseminate your work

Conclusions

RepositoriesSocial

mediaWikipedia

Video

summaryInfographics Talks

Personal

blogs

Discussion

lists

Include

article in

the

signature

Article

distribution

Data and

software

Press

releasesPresentations

Academic

social mediaProfessional

networksCitations

H-Index

Mentions

Downloads

Title of the article

Summary

Graphics Tables Images

Keywords

Title of

sectionsThe

journals

ranking

Open

Access

Digital identity of the author

Vis

ibil

ity

of

the

scie

nti

fic

art

icle

Pre

pa

rin

g t

he a

rtic

leM

etr

ics

Jo

urn

al

an

d i

de

nti

ty

Dis

se

min

ati

on

Profile visits

Conferences

Publishers

platforms

Scientific

dissemination

blogs

References

Beel J Gipp B Wilde E 2009 Academic Search Engine Optimization (aseo)

Optimizing Scholarly Literature for Google Scholar amp Co Journal of scholarly publishing

41 176ndash190

Martiacuten-Martiacuten A Orduntildea-Malea E Ayllon J M amp Loacutepez-Coacutezar E D (2016) The

counting house measuring those who count Presence of Bibliometrics Scientometrics

Informetrics Webometrics and Altmetrics in the Google Scholar Citations ResearcherID

ResearchGate Mendeley amp Twitter arXiv preprint arXiv160202412

Schnitzler K Davies N Ross F amp Harris R (2016) Using Twittertrade to drive research

impact a discussion of strategies opportunities and challenges International journal of

nursing studies 59 15-26

17 Advanced Methods for Promoting Your New Piece of Content - Kissmetrics Blog

UOCuniversitatUOCuniversitatuocuniversitat

Mari Vagravellez

mvallez | mvallezuocedu

The UOC Library

Page 19: How to increase the visibility of scientific articles - UOCopenaccess.uoc.edu/webapps/o2/bitstream/10609/64288/1/How... · 2017-10-05 · Academic SEO Search Engine Optimization “

Google Scholar Citation

Updating Google Scholar Citation

12

3

ResearchID (WoS)

Updating ResearchID

1 2

Scopus Author ID

Academic social media

February 2017 data

MetricsDissemination

Preparing the article

The journals

rankingOpen Access

Digital identity of the author

Vis

ibil

ity

of

the

scie

nti

fic

art

icle

Academic search engines

Search keywords

Number of citations

The authors reputation

The journals reputation

Structure of the article

Updating the content

Processing the Bibliography section

Scientific article

Scientific article

Title and

Subtitles

Keywords

Abstract

Images Tables and Graphics

SEOOn Page

Titlesand

Vector format

TITLE analysis on WoS

TITLE analysis on WoS

TITLE analysis on WoS

Abstract

Scientific journal

and

digital identity

Metrics

Title of the article

Summary

Graphics Tables Images

Keywords

Title of

sections

Dissemination

Vis

ibil

ity

of

the

scie

nti

fic

art

icle

Dissemination

Self-archiving in repositories text data software etc

Academic social media

Social media Twitter LinkedIn Facebook Instagram etc

Dissemination Blogs Talks Wikipedia Lectures YouTube Graphic

version Press etc

Self-archiving

Academic social media

Institutional

O2 the Oberta in Open Access

ROAR

OpenDOAR

Themed

RePEc (Economics)

ArXiv (Physics Mathematics etc)

E-LIS (Library and Information Science)

SSRN (Multidisciplinary)

Repositories

What can be self-archived

Signed licence

Tools for knowing every journals

policy

Self-archiving

Self-archiving file format

PDF

Metadata

Name and title of the file

Include the citation of the

original source

Self-archiving

Examples of dissemination

Videos

Infographics

Examples of dissemination

Wikipedia

Blogs

Lerga Felip M amp Aibar Puentes E (2015) Guia de bones pragravectiques

per a lrsquouacutes docent de Viquipegravedia a la universitat September 2015

httpopenaccessuoceduwebappso2handle1060938241

Examples of dissemination

Press releases

Publishers platforms

Examples of dissemination

Twitter

Include the DOI name in the URL

Examples of dissemination

PresentationsLinkedIn

Examples of dissemination

Software repository

Data repository

Examples of dissemination

Describe and share

Include it in the signature

Scientific journal

and

digital identityPreparing the article

RepositoriesSocial

mediaWikipedia

Video

summaryInfographics Talks

Personal

blogs

Discussion

lists

Include

article in

the

signature

Article

distribution

Data and

software

Press

releases

Publishers

platforms

Presentations

Academic

social media

Professional

networks

Vis

ibil

ity

of

the

scie

nti

fic

art

icle

Conferences

Citations

H-Index

Mentions

Downloads

Profile visitsScientific

dissemination

blogs

Meet readers and researchers interested in your research

Establish external collaborations

Know the impact of the dissemination made

Define the dissemination strategy

Know the citations received

Metrics analysis

Citations

Create alerts

New paradigms in the world of communication

New article format

Article v Journal

Mega-journals eg PLoS One

The importance of the social impact

The need to define a strategy to disseminate your work

Conclusions

RepositoriesSocial

mediaWikipedia

Video

summaryInfographics Talks

Personal

blogs

Discussion

lists

Include

article in

the

signature

Article

distribution

Data and

software

Press

releasesPresentations

Academic

social mediaProfessional

networksCitations

H-Index

Mentions

Downloads

Title of the article

Summary

Graphics Tables Images

Keywords

Title of

sectionsThe

journals

ranking

Open

Access

Digital identity of the author

Vis

ibil

ity

of

the

scie

nti

fic

art

icle

Pre

pa

rin

g t

he a

rtic

leM

etr

ics

Jo

urn

al

an

d i

de

nti

ty

Dis

se

min

ati

on

Profile visits

Conferences

Publishers

platforms

Scientific

dissemination

blogs

References

Beel J Gipp B Wilde E 2009 Academic Search Engine Optimization (aseo)

Optimizing Scholarly Literature for Google Scholar amp Co Journal of scholarly publishing

41 176ndash190

Martiacuten-Martiacuten A Orduntildea-Malea E Ayllon J M amp Loacutepez-Coacutezar E D (2016) The

counting house measuring those who count Presence of Bibliometrics Scientometrics

Informetrics Webometrics and Altmetrics in the Google Scholar Citations ResearcherID

ResearchGate Mendeley amp Twitter arXiv preprint arXiv160202412

Schnitzler K Davies N Ross F amp Harris R (2016) Using Twittertrade to drive research

impact a discussion of strategies opportunities and challenges International journal of

nursing studies 59 15-26

17 Advanced Methods for Promoting Your New Piece of Content - Kissmetrics Blog

UOCuniversitatUOCuniversitatuocuniversitat

Mari Vagravellez

mvallez | mvallezuocedu

The UOC Library

Page 20: How to increase the visibility of scientific articles - UOCopenaccess.uoc.edu/webapps/o2/bitstream/10609/64288/1/How... · 2017-10-05 · Academic SEO Search Engine Optimization “

Updating Google Scholar Citation

12

3

ResearchID (WoS)

Updating ResearchID

1 2

Scopus Author ID

Academic social media

February 2017 data

MetricsDissemination

Preparing the article

The journals

rankingOpen Access

Digital identity of the author

Vis

ibil

ity

of

the

scie

nti

fic

art

icle

Academic search engines

Search keywords

Number of citations

The authors reputation

The journals reputation

Structure of the article

Updating the content

Processing the Bibliography section

Scientific article

Scientific article

Title and

Subtitles

Keywords

Abstract

Images Tables and Graphics

SEOOn Page

Titlesand

Vector format

TITLE analysis on WoS

TITLE analysis on WoS

TITLE analysis on WoS

Abstract

Scientific journal

and

digital identity

Metrics

Title of the article

Summary

Graphics Tables Images

Keywords

Title of

sections

Dissemination

Vis

ibil

ity

of

the

scie

nti

fic

art

icle

Dissemination

Self-archiving in repositories text data software etc

Academic social media

Social media Twitter LinkedIn Facebook Instagram etc

Dissemination Blogs Talks Wikipedia Lectures YouTube Graphic

version Press etc

Self-archiving

Academic social media

Institutional

O2 the Oberta in Open Access

ROAR

OpenDOAR

Themed

RePEc (Economics)

ArXiv (Physics Mathematics etc)

E-LIS (Library and Information Science)

SSRN (Multidisciplinary)

Repositories

What can be self-archived

Signed licence

Tools for knowing every journals

policy

Self-archiving

Self-archiving file format

PDF

Metadata

Name and title of the file

Include the citation of the

original source

Self-archiving

Examples of dissemination

Videos

Infographics

Examples of dissemination

Wikipedia

Blogs

Lerga Felip M amp Aibar Puentes E (2015) Guia de bones pragravectiques

per a lrsquouacutes docent de Viquipegravedia a la universitat September 2015

httpopenaccessuoceduwebappso2handle1060938241

Examples of dissemination

Press releases

Publishers platforms

Examples of dissemination

Twitter

Include the DOI name in the URL

Examples of dissemination

PresentationsLinkedIn

Examples of dissemination

Software repository

Data repository

Examples of dissemination

Describe and share

Include it in the signature

Scientific journal

and

digital identityPreparing the article

RepositoriesSocial

mediaWikipedia

Video

summaryInfographics Talks

Personal

blogs

Discussion

lists

Include

article in

the

signature

Article

distribution

Data and

software

Press

releases

Publishers

platforms

Presentations

Academic

social media

Professional

networks

Vis

ibil

ity

of

the

scie

nti

fic

art

icle

Conferences

Citations

H-Index

Mentions

Downloads

Profile visitsScientific

dissemination

blogs

Meet readers and researchers interested in your research

Establish external collaborations

Know the impact of the dissemination made

Define the dissemination strategy

Know the citations received

Metrics analysis

Citations

Create alerts

New paradigms in the world of communication

New article format

Article v Journal

Mega-journals eg PLoS One

The importance of the social impact

The need to define a strategy to disseminate your work

Conclusions

RepositoriesSocial

mediaWikipedia

Video

summaryInfographics Talks

Personal

blogs

Discussion

lists

Include

article in

the

signature

Article

distribution

Data and

software

Press

releasesPresentations

Academic

social mediaProfessional

networksCitations

H-Index

Mentions

Downloads

Title of the article

Summary

Graphics Tables Images

Keywords

Title of

sectionsThe

journals

ranking

Open

Access

Digital identity of the author

Vis

ibil

ity

of

the

scie

nti

fic

art

icle

Pre

pa

rin

g t

he a

rtic

leM

etr

ics

Jo

urn

al

an

d i

de

nti

ty

Dis

se

min

ati

on

Profile visits

Conferences

Publishers

platforms

Scientific

dissemination

blogs

References

Beel J Gipp B Wilde E 2009 Academic Search Engine Optimization (aseo)

Optimizing Scholarly Literature for Google Scholar amp Co Journal of scholarly publishing

41 176ndash190

Martiacuten-Martiacuten A Orduntildea-Malea E Ayllon J M amp Loacutepez-Coacutezar E D (2016) The

counting house measuring those who count Presence of Bibliometrics Scientometrics

Informetrics Webometrics and Altmetrics in the Google Scholar Citations ResearcherID

ResearchGate Mendeley amp Twitter arXiv preprint arXiv160202412

Schnitzler K Davies N Ross F amp Harris R (2016) Using Twittertrade to drive research

impact a discussion of strategies opportunities and challenges International journal of

nursing studies 59 15-26

17 Advanced Methods for Promoting Your New Piece of Content - Kissmetrics Blog

UOCuniversitatUOCuniversitatuocuniversitat

Mari Vagravellez

mvallez | mvallezuocedu

The UOC Library

Page 21: How to increase the visibility of scientific articles - UOCopenaccess.uoc.edu/webapps/o2/bitstream/10609/64288/1/How... · 2017-10-05 · Academic SEO Search Engine Optimization “

ResearchID (WoS)

Updating ResearchID

1 2

Scopus Author ID

Academic social media

February 2017 data

MetricsDissemination

Preparing the article

The journals

rankingOpen Access

Digital identity of the author

Vis

ibil

ity

of

the

scie

nti

fic

art

icle

Academic search engines

Search keywords

Number of citations

The authors reputation

The journals reputation

Structure of the article

Updating the content

Processing the Bibliography section

Scientific article

Scientific article

Title and

Subtitles

Keywords

Abstract

Images Tables and Graphics

SEOOn Page

Titlesand

Vector format

TITLE analysis on WoS

TITLE analysis on WoS

TITLE analysis on WoS

Abstract

Scientific journal

and

digital identity

Metrics

Title of the article

Summary

Graphics Tables Images

Keywords

Title of

sections

Dissemination

Vis

ibil

ity

of

the

scie

nti

fic

art

icle

Dissemination

Self-archiving in repositories text data software etc

Academic social media

Social media Twitter LinkedIn Facebook Instagram etc

Dissemination Blogs Talks Wikipedia Lectures YouTube Graphic

version Press etc

Self-archiving

Academic social media

Institutional

O2 the Oberta in Open Access

ROAR

OpenDOAR

Themed

RePEc (Economics)

ArXiv (Physics Mathematics etc)

E-LIS (Library and Information Science)

SSRN (Multidisciplinary)

Repositories

What can be self-archived

Signed licence

Tools for knowing every journals

policy

Self-archiving

Self-archiving file format

PDF

Metadata

Name and title of the file

Include the citation of the

original source

Self-archiving

Examples of dissemination

Videos

Infographics

Examples of dissemination

Wikipedia

Blogs

Lerga Felip M amp Aibar Puentes E (2015) Guia de bones pragravectiques

per a lrsquouacutes docent de Viquipegravedia a la universitat September 2015

httpopenaccessuoceduwebappso2handle1060938241

Examples of dissemination

Press releases

Publishers platforms

Examples of dissemination

Twitter

Include the DOI name in the URL

Examples of dissemination

PresentationsLinkedIn

Examples of dissemination

Software repository

Data repository

Examples of dissemination

Describe and share

Include it in the signature

Scientific journal

and

digital identityPreparing the article

RepositoriesSocial

mediaWikipedia

Video

summaryInfographics Talks

Personal

blogs

Discussion

lists

Include

article in

the

signature

Article

distribution

Data and

software

Press

releases

Publishers

platforms

Presentations

Academic

social media

Professional

networks

Vis

ibil

ity

of

the

scie

nti

fic

art

icle

Conferences

Citations

H-Index

Mentions

Downloads

Profile visitsScientific

dissemination

blogs

Meet readers and researchers interested in your research

Establish external collaborations

Know the impact of the dissemination made

Define the dissemination strategy

Know the citations received

Metrics analysis

Citations

Create alerts

New paradigms in the world of communication

New article format

Article v Journal

Mega-journals eg PLoS One

The importance of the social impact

The need to define a strategy to disseminate your work

Conclusions

RepositoriesSocial

mediaWikipedia

Video

summaryInfographics Talks

Personal

blogs

Discussion

lists

Include

article in

the

signature

Article

distribution

Data and

software

Press

releasesPresentations

Academic

social mediaProfessional

networksCitations

H-Index

Mentions

Downloads

Title of the article

Summary

Graphics Tables Images

Keywords

Title of

sectionsThe

journals

ranking

Open

Access

Digital identity of the author

Vis

ibil

ity

of

the

scie

nti

fic

art

icle

Pre

pa

rin

g t

he a

rtic

leM

etr

ics

Jo

urn

al

an

d i

de

nti

ty

Dis

se

min

ati

on

Profile visits

Conferences

Publishers

platforms

Scientific

dissemination

blogs

References

Beel J Gipp B Wilde E 2009 Academic Search Engine Optimization (aseo)

Optimizing Scholarly Literature for Google Scholar amp Co Journal of scholarly publishing

41 176ndash190

Martiacuten-Martiacuten A Orduntildea-Malea E Ayllon J M amp Loacutepez-Coacutezar E D (2016) The

counting house measuring those who count Presence of Bibliometrics Scientometrics

Informetrics Webometrics and Altmetrics in the Google Scholar Citations ResearcherID

ResearchGate Mendeley amp Twitter arXiv preprint arXiv160202412

Schnitzler K Davies N Ross F amp Harris R (2016) Using Twittertrade to drive research

impact a discussion of strategies opportunities and challenges International journal of

nursing studies 59 15-26

17 Advanced Methods for Promoting Your New Piece of Content - Kissmetrics Blog

UOCuniversitatUOCuniversitatuocuniversitat

Mari Vagravellez

mvallez | mvallezuocedu

The UOC Library

Page 22: How to increase the visibility of scientific articles - UOCopenaccess.uoc.edu/webapps/o2/bitstream/10609/64288/1/How... · 2017-10-05 · Academic SEO Search Engine Optimization “

Updating ResearchID

1 2

Scopus Author ID

Academic social media

February 2017 data

MetricsDissemination

Preparing the article

The journals

rankingOpen Access

Digital identity of the author

Vis

ibil

ity

of

the

scie

nti

fic

art

icle

Academic search engines

Search keywords

Number of citations

The authors reputation

The journals reputation

Structure of the article

Updating the content

Processing the Bibliography section

Scientific article

Scientific article

Title and

Subtitles

Keywords

Abstract

Images Tables and Graphics

SEOOn Page

Titlesand

Vector format

TITLE analysis on WoS

TITLE analysis on WoS

TITLE analysis on WoS

Abstract

Scientific journal

and

digital identity

Metrics

Title of the article

Summary

Graphics Tables Images

Keywords

Title of

sections

Dissemination

Vis

ibil

ity

of

the

scie

nti

fic

art

icle

Dissemination

Self-archiving in repositories text data software etc

Academic social media

Social media Twitter LinkedIn Facebook Instagram etc

Dissemination Blogs Talks Wikipedia Lectures YouTube Graphic

version Press etc

Self-archiving

Academic social media

Institutional

O2 the Oberta in Open Access

ROAR

OpenDOAR

Themed

RePEc (Economics)

ArXiv (Physics Mathematics etc)

E-LIS (Library and Information Science)

SSRN (Multidisciplinary)

Repositories

What can be self-archived

Signed licence

Tools for knowing every journals

policy

Self-archiving

Self-archiving file format

PDF

Metadata

Name and title of the file

Include the citation of the

original source

Self-archiving

Examples of dissemination

Videos

Infographics

Examples of dissemination

Wikipedia

Blogs

Lerga Felip M amp Aibar Puentes E (2015) Guia de bones pragravectiques

per a lrsquouacutes docent de Viquipegravedia a la universitat September 2015

httpopenaccessuoceduwebappso2handle1060938241

Examples of dissemination

Press releases

Publishers platforms

Examples of dissemination

Twitter

Include the DOI name in the URL

Examples of dissemination

PresentationsLinkedIn

Examples of dissemination

Software repository

Data repository

Examples of dissemination

Describe and share

Include it in the signature

Scientific journal

and

digital identityPreparing the article

RepositoriesSocial

mediaWikipedia

Video

summaryInfographics Talks

Personal

blogs

Discussion

lists

Include

article in

the

signature

Article

distribution

Data and

software

Press

releases

Publishers

platforms

Presentations

Academic

social media

Professional

networks

Vis

ibil

ity

of

the

scie

nti

fic

art

icle

Conferences

Citations

H-Index

Mentions

Downloads

Profile visitsScientific

dissemination

blogs

Meet readers and researchers interested in your research

Establish external collaborations

Know the impact of the dissemination made

Define the dissemination strategy

Know the citations received

Metrics analysis

Citations

Create alerts

New paradigms in the world of communication

New article format

Article v Journal

Mega-journals eg PLoS One

The importance of the social impact

The need to define a strategy to disseminate your work

Conclusions

RepositoriesSocial

mediaWikipedia

Video

summaryInfographics Talks

Personal

blogs

Discussion

lists

Include

article in

the

signature

Article

distribution

Data and

software

Press

releasesPresentations

Academic

social mediaProfessional

networksCitations

H-Index

Mentions

Downloads

Title of the article

Summary

Graphics Tables Images

Keywords

Title of

sectionsThe

journals

ranking

Open

Access

Digital identity of the author

Vis

ibil

ity

of

the

scie

nti

fic

art

icle

Pre

pa

rin

g t

he a

rtic

leM

etr

ics

Jo

urn

al

an

d i

de

nti

ty

Dis

se

min

ati

on

Profile visits

Conferences

Publishers

platforms

Scientific

dissemination

blogs

References

Beel J Gipp B Wilde E 2009 Academic Search Engine Optimization (aseo)

Optimizing Scholarly Literature for Google Scholar amp Co Journal of scholarly publishing

41 176ndash190

Martiacuten-Martiacuten A Orduntildea-Malea E Ayllon J M amp Loacutepez-Coacutezar E D (2016) The

counting house measuring those who count Presence of Bibliometrics Scientometrics

Informetrics Webometrics and Altmetrics in the Google Scholar Citations ResearcherID

ResearchGate Mendeley amp Twitter arXiv preprint arXiv160202412

Schnitzler K Davies N Ross F amp Harris R (2016) Using Twittertrade to drive research

impact a discussion of strategies opportunities and challenges International journal of

nursing studies 59 15-26

17 Advanced Methods for Promoting Your New Piece of Content - Kissmetrics Blog

UOCuniversitatUOCuniversitatuocuniversitat

Mari Vagravellez

mvallez | mvallezuocedu

The UOC Library

Page 23: How to increase the visibility of scientific articles - UOCopenaccess.uoc.edu/webapps/o2/bitstream/10609/64288/1/How... · 2017-10-05 · Academic SEO Search Engine Optimization “

Scopus Author ID

Academic social media

February 2017 data

MetricsDissemination

Preparing the article

The journals

rankingOpen Access

Digital identity of the author

Vis

ibil

ity

of

the

scie

nti

fic

art

icle

Academic search engines

Search keywords

Number of citations

The authors reputation

The journals reputation

Structure of the article

Updating the content

Processing the Bibliography section

Scientific article

Scientific article

Title and

Subtitles

Keywords

Abstract

Images Tables and Graphics

SEOOn Page

Titlesand

Vector format

TITLE analysis on WoS

TITLE analysis on WoS

TITLE analysis on WoS

Abstract

Scientific journal

and

digital identity

Metrics

Title of the article

Summary

Graphics Tables Images

Keywords

Title of

sections

Dissemination

Vis

ibil

ity

of

the

scie

nti

fic

art

icle

Dissemination

Self-archiving in repositories text data software etc

Academic social media

Social media Twitter LinkedIn Facebook Instagram etc

Dissemination Blogs Talks Wikipedia Lectures YouTube Graphic

version Press etc

Self-archiving

Academic social media

Institutional

O2 the Oberta in Open Access

ROAR

OpenDOAR

Themed

RePEc (Economics)

ArXiv (Physics Mathematics etc)

E-LIS (Library and Information Science)

SSRN (Multidisciplinary)

Repositories

What can be self-archived

Signed licence

Tools for knowing every journals

policy

Self-archiving

Self-archiving file format

PDF

Metadata

Name and title of the file

Include the citation of the

original source

Self-archiving

Examples of dissemination

Videos

Infographics

Examples of dissemination

Wikipedia

Blogs

Lerga Felip M amp Aibar Puentes E (2015) Guia de bones pragravectiques

per a lrsquouacutes docent de Viquipegravedia a la universitat September 2015

httpopenaccessuoceduwebappso2handle1060938241

Examples of dissemination

Press releases

Publishers platforms

Examples of dissemination

Twitter

Include the DOI name in the URL

Examples of dissemination

PresentationsLinkedIn

Examples of dissemination

Software repository

Data repository

Examples of dissemination

Describe and share

Include it in the signature

Scientific journal

and

digital identityPreparing the article

RepositoriesSocial

mediaWikipedia

Video

summaryInfographics Talks

Personal

blogs

Discussion

lists

Include

article in

the

signature

Article

distribution

Data and

software

Press

releases

Publishers

platforms

Presentations

Academic

social media

Professional

networks

Vis

ibil

ity

of

the

scie

nti

fic

art

icle

Conferences

Citations

H-Index

Mentions

Downloads

Profile visitsScientific

dissemination

blogs

Meet readers and researchers interested in your research

Establish external collaborations

Know the impact of the dissemination made

Define the dissemination strategy

Know the citations received

Metrics analysis

Citations

Create alerts

New paradigms in the world of communication

New article format

Article v Journal

Mega-journals eg PLoS One

The importance of the social impact

The need to define a strategy to disseminate your work

Conclusions

RepositoriesSocial

mediaWikipedia

Video

summaryInfographics Talks

Personal

blogs

Discussion

lists

Include

article in

the

signature

Article

distribution

Data and

software

Press

releasesPresentations

Academic

social mediaProfessional

networksCitations

H-Index

Mentions

Downloads

Title of the article

Summary

Graphics Tables Images

Keywords

Title of

sectionsThe

journals

ranking

Open

Access

Digital identity of the author

Vis

ibil

ity

of

the

scie

nti

fic

art

icle

Pre

pa

rin

g t

he a

rtic

leM

etr

ics

Jo

urn

al

an

d i

de

nti

ty

Dis

se

min

ati

on

Profile visits

Conferences

Publishers

platforms

Scientific

dissemination

blogs

References

Beel J Gipp B Wilde E 2009 Academic Search Engine Optimization (aseo)

Optimizing Scholarly Literature for Google Scholar amp Co Journal of scholarly publishing

41 176ndash190

Martiacuten-Martiacuten A Orduntildea-Malea E Ayllon J M amp Loacutepez-Coacutezar E D (2016) The

counting house measuring those who count Presence of Bibliometrics Scientometrics

Informetrics Webometrics and Altmetrics in the Google Scholar Citations ResearcherID

ResearchGate Mendeley amp Twitter arXiv preprint arXiv160202412

Schnitzler K Davies N Ross F amp Harris R (2016) Using Twittertrade to drive research

impact a discussion of strategies opportunities and challenges International journal of

nursing studies 59 15-26

17 Advanced Methods for Promoting Your New Piece of Content - Kissmetrics Blog

UOCuniversitatUOCuniversitatuocuniversitat

Mari Vagravellez

mvallez | mvallezuocedu

The UOC Library

Page 24: How to increase the visibility of scientific articles - UOCopenaccess.uoc.edu/webapps/o2/bitstream/10609/64288/1/How... · 2017-10-05 · Academic SEO Search Engine Optimization “

Academic social media

February 2017 data

MetricsDissemination

Preparing the article

The journals

rankingOpen Access

Digital identity of the author

Vis

ibil

ity

of

the

scie

nti

fic

art

icle

Academic search engines

Search keywords

Number of citations

The authors reputation

The journals reputation

Structure of the article

Updating the content

Processing the Bibliography section

Scientific article

Scientific article

Title and

Subtitles

Keywords

Abstract

Images Tables and Graphics

SEOOn Page

Titlesand

Vector format

TITLE analysis on WoS

TITLE analysis on WoS

TITLE analysis on WoS

Abstract

Scientific journal

and

digital identity

Metrics

Title of the article

Summary

Graphics Tables Images

Keywords

Title of

sections

Dissemination

Vis

ibil

ity

of

the

scie

nti

fic

art

icle

Dissemination

Self-archiving in repositories text data software etc

Academic social media

Social media Twitter LinkedIn Facebook Instagram etc

Dissemination Blogs Talks Wikipedia Lectures YouTube Graphic

version Press etc

Self-archiving

Academic social media

Institutional

O2 the Oberta in Open Access

ROAR

OpenDOAR

Themed

RePEc (Economics)

ArXiv (Physics Mathematics etc)

E-LIS (Library and Information Science)

SSRN (Multidisciplinary)

Repositories

What can be self-archived

Signed licence

Tools for knowing every journals

policy

Self-archiving

Self-archiving file format

PDF

Metadata

Name and title of the file

Include the citation of the

original source

Self-archiving

Examples of dissemination

Videos

Infographics

Examples of dissemination

Wikipedia

Blogs

Lerga Felip M amp Aibar Puentes E (2015) Guia de bones pragravectiques

per a lrsquouacutes docent de Viquipegravedia a la universitat September 2015

httpopenaccessuoceduwebappso2handle1060938241

Examples of dissemination

Press releases

Publishers platforms

Examples of dissemination

Twitter

Include the DOI name in the URL

Examples of dissemination

PresentationsLinkedIn

Examples of dissemination

Software repository

Data repository

Examples of dissemination

Describe and share

Include it in the signature

Scientific journal

and

digital identityPreparing the article

RepositoriesSocial

mediaWikipedia

Video

summaryInfographics Talks

Personal

blogs

Discussion

lists

Include

article in

the

signature

Article

distribution

Data and

software

Press

releases

Publishers

platforms

Presentations

Academic

social media

Professional

networks

Vis

ibil

ity

of

the

scie

nti

fic

art

icle

Conferences

Citations

H-Index

Mentions

Downloads

Profile visitsScientific

dissemination

blogs

Meet readers and researchers interested in your research

Establish external collaborations

Know the impact of the dissemination made

Define the dissemination strategy

Know the citations received

Metrics analysis

Citations

Create alerts

New paradigms in the world of communication

New article format

Article v Journal

Mega-journals eg PLoS One

The importance of the social impact

The need to define a strategy to disseminate your work

Conclusions

RepositoriesSocial

mediaWikipedia

Video

summaryInfographics Talks

Personal

blogs

Discussion

lists

Include

article in

the

signature

Article

distribution

Data and

software

Press

releasesPresentations

Academic

social mediaProfessional

networksCitations

H-Index

Mentions

Downloads

Title of the article

Summary

Graphics Tables Images

Keywords

Title of

sectionsThe

journals

ranking

Open

Access

Digital identity of the author

Vis

ibil

ity

of

the

scie

nti

fic

art

icle

Pre

pa

rin

g t

he a

rtic

leM

etr

ics

Jo

urn

al

an

d i

de

nti

ty

Dis

se

min

ati

on

Profile visits

Conferences

Publishers

platforms

Scientific

dissemination

blogs

References

Beel J Gipp B Wilde E 2009 Academic Search Engine Optimization (aseo)

Optimizing Scholarly Literature for Google Scholar amp Co Journal of scholarly publishing

41 176ndash190

Martiacuten-Martiacuten A Orduntildea-Malea E Ayllon J M amp Loacutepez-Coacutezar E D (2016) The

counting house measuring those who count Presence of Bibliometrics Scientometrics

Informetrics Webometrics and Altmetrics in the Google Scholar Citations ResearcherID

ResearchGate Mendeley amp Twitter arXiv preprint arXiv160202412

Schnitzler K Davies N Ross F amp Harris R (2016) Using Twittertrade to drive research

impact a discussion of strategies opportunities and challenges International journal of

nursing studies 59 15-26

17 Advanced Methods for Promoting Your New Piece of Content - Kissmetrics Blog

UOCuniversitatUOCuniversitatuocuniversitat

Mari Vagravellez

mvallez | mvallezuocedu

The UOC Library

Page 25: How to increase the visibility of scientific articles - UOCopenaccess.uoc.edu/webapps/o2/bitstream/10609/64288/1/How... · 2017-10-05 · Academic SEO Search Engine Optimization “

MetricsDissemination

Preparing the article

The journals

rankingOpen Access

Digital identity of the author

Vis

ibil

ity

of

the

scie

nti

fic

art

icle

Academic search engines

Search keywords

Number of citations

The authors reputation

The journals reputation

Structure of the article

Updating the content

Processing the Bibliography section

Scientific article

Scientific article

Title and

Subtitles

Keywords

Abstract

Images Tables and Graphics

SEOOn Page

Titlesand

Vector format

TITLE analysis on WoS

TITLE analysis on WoS

TITLE analysis on WoS

Abstract

Scientific journal

and

digital identity

Metrics

Title of the article

Summary

Graphics Tables Images

Keywords

Title of

sections

Dissemination

Vis

ibil

ity

of

the

scie

nti

fic

art

icle

Dissemination

Self-archiving in repositories text data software etc

Academic social media

Social media Twitter LinkedIn Facebook Instagram etc

Dissemination Blogs Talks Wikipedia Lectures YouTube Graphic

version Press etc

Self-archiving

Academic social media

Institutional

O2 the Oberta in Open Access

ROAR

OpenDOAR

Themed

RePEc (Economics)

ArXiv (Physics Mathematics etc)

E-LIS (Library and Information Science)

SSRN (Multidisciplinary)

Repositories

What can be self-archived

Signed licence

Tools for knowing every journals

policy

Self-archiving

Self-archiving file format

PDF

Metadata

Name and title of the file

Include the citation of the

original source

Self-archiving

Examples of dissemination

Videos

Infographics

Examples of dissemination

Wikipedia

Blogs

Lerga Felip M amp Aibar Puentes E (2015) Guia de bones pragravectiques

per a lrsquouacutes docent de Viquipegravedia a la universitat September 2015

httpopenaccessuoceduwebappso2handle1060938241

Examples of dissemination

Press releases

Publishers platforms

Examples of dissemination

Twitter

Include the DOI name in the URL

Examples of dissemination

PresentationsLinkedIn

Examples of dissemination

Software repository

Data repository

Examples of dissemination

Describe and share

Include it in the signature

Scientific journal

and

digital identityPreparing the article

RepositoriesSocial

mediaWikipedia

Video

summaryInfographics Talks

Personal

blogs

Discussion

lists

Include

article in

the

signature

Article

distribution

Data and

software

Press

releases

Publishers

platforms

Presentations

Academic

social media

Professional

networks

Vis

ibil

ity

of

the

scie

nti

fic

art

icle

Conferences

Citations

H-Index

Mentions

Downloads

Profile visitsScientific

dissemination

blogs

Meet readers and researchers interested in your research

Establish external collaborations

Know the impact of the dissemination made

Define the dissemination strategy

Know the citations received

Metrics analysis

Citations

Create alerts

New paradigms in the world of communication

New article format

Article v Journal

Mega-journals eg PLoS One

The importance of the social impact

The need to define a strategy to disseminate your work

Conclusions

RepositoriesSocial

mediaWikipedia

Video

summaryInfographics Talks

Personal

blogs

Discussion

lists

Include

article in

the

signature

Article

distribution

Data and

software

Press

releasesPresentations

Academic

social mediaProfessional

networksCitations

H-Index

Mentions

Downloads

Title of the article

Summary

Graphics Tables Images

Keywords

Title of

sectionsThe

journals

ranking

Open

Access

Digital identity of the author

Vis

ibil

ity

of

the

scie

nti

fic

art

icle

Pre

pa

rin

g t

he a

rtic

leM

etr

ics

Jo

urn

al

an

d i

de

nti

ty

Dis

se

min

ati

on

Profile visits

Conferences

Publishers

platforms

Scientific

dissemination

blogs

References

Beel J Gipp B Wilde E 2009 Academic Search Engine Optimization (aseo)

Optimizing Scholarly Literature for Google Scholar amp Co Journal of scholarly publishing

41 176ndash190

Martiacuten-Martiacuten A Orduntildea-Malea E Ayllon J M amp Loacutepez-Coacutezar E D (2016) The

counting house measuring those who count Presence of Bibliometrics Scientometrics

Informetrics Webometrics and Altmetrics in the Google Scholar Citations ResearcherID

ResearchGate Mendeley amp Twitter arXiv preprint arXiv160202412

Schnitzler K Davies N Ross F amp Harris R (2016) Using Twittertrade to drive research

impact a discussion of strategies opportunities and challenges International journal of

nursing studies 59 15-26

17 Advanced Methods for Promoting Your New Piece of Content - Kissmetrics Blog

UOCuniversitatUOCuniversitatuocuniversitat

Mari Vagravellez

mvallez | mvallezuocedu

The UOC Library

Page 26: How to increase the visibility of scientific articles - UOCopenaccess.uoc.edu/webapps/o2/bitstream/10609/64288/1/How... · 2017-10-05 · Academic SEO Search Engine Optimization “

Academic search engines

Search keywords

Number of citations

The authors reputation

The journals reputation

Structure of the article

Updating the content

Processing the Bibliography section

Scientific article

Scientific article

Title and

Subtitles

Keywords

Abstract

Images Tables and Graphics

SEOOn Page

Titlesand

Vector format

TITLE analysis on WoS

TITLE analysis on WoS

TITLE analysis on WoS

Abstract

Scientific journal

and

digital identity

Metrics

Title of the article

Summary

Graphics Tables Images

Keywords

Title of

sections

Dissemination

Vis

ibil

ity

of

the

scie

nti

fic

art

icle

Dissemination

Self-archiving in repositories text data software etc

Academic social media

Social media Twitter LinkedIn Facebook Instagram etc

Dissemination Blogs Talks Wikipedia Lectures YouTube Graphic

version Press etc

Self-archiving

Academic social media

Institutional

O2 the Oberta in Open Access

ROAR

OpenDOAR

Themed

RePEc (Economics)

ArXiv (Physics Mathematics etc)

E-LIS (Library and Information Science)

SSRN (Multidisciplinary)

Repositories

What can be self-archived

Signed licence

Tools for knowing every journals

policy

Self-archiving

Self-archiving file format

PDF

Metadata

Name and title of the file

Include the citation of the

original source

Self-archiving

Examples of dissemination

Videos

Infographics

Examples of dissemination

Wikipedia

Blogs

Lerga Felip M amp Aibar Puentes E (2015) Guia de bones pragravectiques

per a lrsquouacutes docent de Viquipegravedia a la universitat September 2015

httpopenaccessuoceduwebappso2handle1060938241

Examples of dissemination

Press releases

Publishers platforms

Examples of dissemination

Twitter

Include the DOI name in the URL

Examples of dissemination

PresentationsLinkedIn

Examples of dissemination

Software repository

Data repository

Examples of dissemination

Describe and share

Include it in the signature

Scientific journal

and

digital identityPreparing the article

RepositoriesSocial

mediaWikipedia

Video

summaryInfographics Talks

Personal

blogs

Discussion

lists

Include

article in

the

signature

Article

distribution

Data and

software

Press

releases

Publishers

platforms

Presentations

Academic

social media

Professional

networks

Vis

ibil

ity

of

the

scie

nti

fic

art

icle

Conferences

Citations

H-Index

Mentions

Downloads

Profile visitsScientific

dissemination

blogs

Meet readers and researchers interested in your research

Establish external collaborations

Know the impact of the dissemination made

Define the dissemination strategy

Know the citations received

Metrics analysis

Citations

Create alerts

New paradigms in the world of communication

New article format

Article v Journal

Mega-journals eg PLoS One

The importance of the social impact

The need to define a strategy to disseminate your work

Conclusions

RepositoriesSocial

mediaWikipedia

Video

summaryInfographics Talks

Personal

blogs

Discussion

lists

Include

article in

the

signature

Article

distribution

Data and

software

Press

releasesPresentations

Academic

social mediaProfessional

networksCitations

H-Index

Mentions

Downloads

Title of the article

Summary

Graphics Tables Images

Keywords

Title of

sectionsThe

journals

ranking

Open

Access

Digital identity of the author

Vis

ibil

ity

of

the

scie

nti

fic

art

icle

Pre

pa

rin

g t

he a

rtic

leM

etr

ics

Jo

urn

al

an

d i

de

nti

ty

Dis

se

min

ati

on

Profile visits

Conferences

Publishers

platforms

Scientific

dissemination

blogs

References

Beel J Gipp B Wilde E 2009 Academic Search Engine Optimization (aseo)

Optimizing Scholarly Literature for Google Scholar amp Co Journal of scholarly publishing

41 176ndash190

Martiacuten-Martiacuten A Orduntildea-Malea E Ayllon J M amp Loacutepez-Coacutezar E D (2016) The

counting house measuring those who count Presence of Bibliometrics Scientometrics

Informetrics Webometrics and Altmetrics in the Google Scholar Citations ResearcherID

ResearchGate Mendeley amp Twitter arXiv preprint arXiv160202412

Schnitzler K Davies N Ross F amp Harris R (2016) Using Twittertrade to drive research

impact a discussion of strategies opportunities and challenges International journal of

nursing studies 59 15-26

17 Advanced Methods for Promoting Your New Piece of Content - Kissmetrics Blog

UOCuniversitatUOCuniversitatuocuniversitat

Mari Vagravellez

mvallez | mvallezuocedu

The UOC Library

Page 27: How to increase the visibility of scientific articles - UOCopenaccess.uoc.edu/webapps/o2/bitstream/10609/64288/1/How... · 2017-10-05 · Academic SEO Search Engine Optimization “

Scientific article

Scientific article

Title and

Subtitles

Keywords

Abstract

Images Tables and Graphics

SEOOn Page

Titlesand

Vector format

TITLE analysis on WoS

TITLE analysis on WoS

TITLE analysis on WoS

Abstract

Scientific journal

and

digital identity

Metrics

Title of the article

Summary

Graphics Tables Images

Keywords

Title of

sections

Dissemination

Vis

ibil

ity

of

the

scie

nti

fic

art

icle

Dissemination

Self-archiving in repositories text data software etc

Academic social media

Social media Twitter LinkedIn Facebook Instagram etc

Dissemination Blogs Talks Wikipedia Lectures YouTube Graphic

version Press etc

Self-archiving

Academic social media

Institutional

O2 the Oberta in Open Access

ROAR

OpenDOAR

Themed

RePEc (Economics)

ArXiv (Physics Mathematics etc)

E-LIS (Library and Information Science)

SSRN (Multidisciplinary)

Repositories

What can be self-archived

Signed licence

Tools for knowing every journals

policy

Self-archiving

Self-archiving file format

PDF

Metadata

Name and title of the file

Include the citation of the

original source

Self-archiving

Examples of dissemination

Videos

Infographics

Examples of dissemination

Wikipedia

Blogs

Lerga Felip M amp Aibar Puentes E (2015) Guia de bones pragravectiques

per a lrsquouacutes docent de Viquipegravedia a la universitat September 2015

httpopenaccessuoceduwebappso2handle1060938241

Examples of dissemination

Press releases

Publishers platforms

Examples of dissemination

Twitter

Include the DOI name in the URL

Examples of dissemination

PresentationsLinkedIn

Examples of dissemination

Software repository

Data repository

Examples of dissemination

Describe and share

Include it in the signature

Scientific journal

and

digital identityPreparing the article

RepositoriesSocial

mediaWikipedia

Video

summaryInfographics Talks

Personal

blogs

Discussion

lists

Include

article in

the

signature

Article

distribution

Data and

software

Press

releases

Publishers

platforms

Presentations

Academic

social media

Professional

networks

Vis

ibil

ity

of

the

scie

nti

fic

art

icle

Conferences

Citations

H-Index

Mentions

Downloads

Profile visitsScientific

dissemination

blogs

Meet readers and researchers interested in your research

Establish external collaborations

Know the impact of the dissemination made

Define the dissemination strategy

Know the citations received

Metrics analysis

Citations

Create alerts

New paradigms in the world of communication

New article format

Article v Journal

Mega-journals eg PLoS One

The importance of the social impact

The need to define a strategy to disseminate your work

Conclusions

RepositoriesSocial

mediaWikipedia

Video

summaryInfographics Talks

Personal

blogs

Discussion

lists

Include

article in

the

signature

Article

distribution

Data and

software

Press

releasesPresentations

Academic

social mediaProfessional

networksCitations

H-Index

Mentions

Downloads

Title of the article

Summary

Graphics Tables Images

Keywords

Title of

sectionsThe

journals

ranking

Open

Access

Digital identity of the author

Vis

ibil

ity

of

the

scie

nti

fic

art

icle

Pre

pa

rin

g t

he a

rtic

leM

etr

ics

Jo

urn

al

an

d i

de

nti

ty

Dis

se

min

ati

on

Profile visits

Conferences

Publishers

platforms

Scientific

dissemination

blogs

References

Beel J Gipp B Wilde E 2009 Academic Search Engine Optimization (aseo)

Optimizing Scholarly Literature for Google Scholar amp Co Journal of scholarly publishing

41 176ndash190

Martiacuten-Martiacuten A Orduntildea-Malea E Ayllon J M amp Loacutepez-Coacutezar E D (2016) The

counting house measuring those who count Presence of Bibliometrics Scientometrics

Informetrics Webometrics and Altmetrics in the Google Scholar Citations ResearcherID

ResearchGate Mendeley amp Twitter arXiv preprint arXiv160202412

Schnitzler K Davies N Ross F amp Harris R (2016) Using Twittertrade to drive research

impact a discussion of strategies opportunities and challenges International journal of

nursing studies 59 15-26

17 Advanced Methods for Promoting Your New Piece of Content - Kissmetrics Blog

UOCuniversitatUOCuniversitatuocuniversitat

Mari Vagravellez

mvallez | mvallezuocedu

The UOC Library

Page 28: How to increase the visibility of scientific articles - UOCopenaccess.uoc.edu/webapps/o2/bitstream/10609/64288/1/How... · 2017-10-05 · Academic SEO Search Engine Optimization “

Scientific article

Title and

Subtitles

Keywords

Abstract

Images Tables and Graphics

SEOOn Page

Titlesand

Vector format

TITLE analysis on WoS

TITLE analysis on WoS

TITLE analysis on WoS

Abstract

Scientific journal

and

digital identity

Metrics

Title of the article

Summary

Graphics Tables Images

Keywords

Title of

sections

Dissemination

Vis

ibil

ity

of

the

scie

nti

fic

art

icle

Dissemination

Self-archiving in repositories text data software etc

Academic social media

Social media Twitter LinkedIn Facebook Instagram etc

Dissemination Blogs Talks Wikipedia Lectures YouTube Graphic

version Press etc

Self-archiving

Academic social media

Institutional

O2 the Oberta in Open Access

ROAR

OpenDOAR

Themed

RePEc (Economics)

ArXiv (Physics Mathematics etc)

E-LIS (Library and Information Science)

SSRN (Multidisciplinary)

Repositories

What can be self-archived

Signed licence

Tools for knowing every journals

policy

Self-archiving

Self-archiving file format

PDF

Metadata

Name and title of the file

Include the citation of the

original source

Self-archiving

Examples of dissemination

Videos

Infographics

Examples of dissemination

Wikipedia

Blogs

Lerga Felip M amp Aibar Puentes E (2015) Guia de bones pragravectiques

per a lrsquouacutes docent de Viquipegravedia a la universitat September 2015

httpopenaccessuoceduwebappso2handle1060938241

Examples of dissemination

Press releases

Publishers platforms

Examples of dissemination

Twitter

Include the DOI name in the URL

Examples of dissemination

PresentationsLinkedIn

Examples of dissemination

Software repository

Data repository

Examples of dissemination

Describe and share

Include it in the signature

Scientific journal

and

digital identityPreparing the article

RepositoriesSocial

mediaWikipedia

Video

summaryInfographics Talks

Personal

blogs

Discussion

lists

Include

article in

the

signature

Article

distribution

Data and

software

Press

releases

Publishers

platforms

Presentations

Academic

social media

Professional

networks

Vis

ibil

ity

of

the

scie

nti

fic

art

icle

Conferences

Citations

H-Index

Mentions

Downloads

Profile visitsScientific

dissemination

blogs

Meet readers and researchers interested in your research

Establish external collaborations

Know the impact of the dissemination made

Define the dissemination strategy

Know the citations received

Metrics analysis

Citations

Create alerts

New paradigms in the world of communication

New article format

Article v Journal

Mega-journals eg PLoS One

The importance of the social impact

The need to define a strategy to disseminate your work

Conclusions

RepositoriesSocial

mediaWikipedia

Video

summaryInfographics Talks

Personal

blogs

Discussion

lists

Include

article in

the

signature

Article

distribution

Data and

software

Press

releasesPresentations

Academic

social mediaProfessional

networksCitations

H-Index

Mentions

Downloads

Title of the article

Summary

Graphics Tables Images

Keywords

Title of

sectionsThe

journals

ranking

Open

Access

Digital identity of the author

Vis

ibil

ity

of

the

scie

nti

fic

art

icle

Pre

pa

rin

g t

he a

rtic

leM

etr

ics

Jo

urn

al

an

d i

de

nti

ty

Dis

se

min

ati

on

Profile visits

Conferences

Publishers

platforms

Scientific

dissemination

blogs

References

Beel J Gipp B Wilde E 2009 Academic Search Engine Optimization (aseo)

Optimizing Scholarly Literature for Google Scholar amp Co Journal of scholarly publishing

41 176ndash190

Martiacuten-Martiacuten A Orduntildea-Malea E Ayllon J M amp Loacutepez-Coacutezar E D (2016) The

counting house measuring those who count Presence of Bibliometrics Scientometrics

Informetrics Webometrics and Altmetrics in the Google Scholar Citations ResearcherID

ResearchGate Mendeley amp Twitter arXiv preprint arXiv160202412

Schnitzler K Davies N Ross F amp Harris R (2016) Using Twittertrade to drive research

impact a discussion of strategies opportunities and challenges International journal of

nursing studies 59 15-26

17 Advanced Methods for Promoting Your New Piece of Content - Kissmetrics Blog

UOCuniversitatUOCuniversitatuocuniversitat

Mari Vagravellez

mvallez | mvallezuocedu

The UOC Library

Page 29: How to increase the visibility of scientific articles - UOCopenaccess.uoc.edu/webapps/o2/bitstream/10609/64288/1/How... · 2017-10-05 · Academic SEO Search Engine Optimization “

TITLE analysis on WoS

TITLE analysis on WoS

TITLE analysis on WoS

Abstract

Scientific journal

and

digital identity

Metrics

Title of the article

Summary

Graphics Tables Images

Keywords

Title of

sections

Dissemination

Vis

ibil

ity

of

the

scie

nti

fic

art

icle

Dissemination

Self-archiving in repositories text data software etc

Academic social media

Social media Twitter LinkedIn Facebook Instagram etc

Dissemination Blogs Talks Wikipedia Lectures YouTube Graphic

version Press etc

Self-archiving

Academic social media

Institutional

O2 the Oberta in Open Access

ROAR

OpenDOAR

Themed

RePEc (Economics)

ArXiv (Physics Mathematics etc)

E-LIS (Library and Information Science)

SSRN (Multidisciplinary)

Repositories

What can be self-archived

Signed licence

Tools for knowing every journals

policy

Self-archiving

Self-archiving file format

PDF

Metadata

Name and title of the file

Include the citation of the

original source

Self-archiving

Examples of dissemination

Videos

Infographics

Examples of dissemination

Wikipedia

Blogs

Lerga Felip M amp Aibar Puentes E (2015) Guia de bones pragravectiques

per a lrsquouacutes docent de Viquipegravedia a la universitat September 2015

httpopenaccessuoceduwebappso2handle1060938241

Examples of dissemination

Press releases

Publishers platforms

Examples of dissemination

Twitter

Include the DOI name in the URL

Examples of dissemination

PresentationsLinkedIn

Examples of dissemination

Software repository

Data repository

Examples of dissemination

Describe and share

Include it in the signature

Scientific journal

and

digital identityPreparing the article

RepositoriesSocial

mediaWikipedia

Video

summaryInfographics Talks

Personal

blogs

Discussion

lists

Include

article in

the

signature

Article

distribution

Data and

software

Press

releases

Publishers

platforms

Presentations

Academic

social media

Professional

networks

Vis

ibil

ity

of

the

scie

nti

fic

art

icle

Conferences

Citations

H-Index

Mentions

Downloads

Profile visitsScientific

dissemination

blogs

Meet readers and researchers interested in your research

Establish external collaborations

Know the impact of the dissemination made

Define the dissemination strategy

Know the citations received

Metrics analysis

Citations

Create alerts

New paradigms in the world of communication

New article format

Article v Journal

Mega-journals eg PLoS One

The importance of the social impact

The need to define a strategy to disseminate your work

Conclusions

RepositoriesSocial

mediaWikipedia

Video

summaryInfographics Talks

Personal

blogs

Discussion

lists

Include

article in

the

signature

Article

distribution

Data and

software

Press

releasesPresentations

Academic

social mediaProfessional

networksCitations

H-Index

Mentions

Downloads

Title of the article

Summary

Graphics Tables Images

Keywords

Title of

sectionsThe

journals

ranking

Open

Access

Digital identity of the author

Vis

ibil

ity

of

the

scie

nti

fic

art

icle

Pre

pa

rin

g t

he a

rtic

leM

etr

ics

Jo

urn

al

an

d i

de

nti

ty

Dis

se

min

ati

on

Profile visits

Conferences

Publishers

platforms

Scientific

dissemination

blogs

References

Beel J Gipp B Wilde E 2009 Academic Search Engine Optimization (aseo)

Optimizing Scholarly Literature for Google Scholar amp Co Journal of scholarly publishing

41 176ndash190

Martiacuten-Martiacuten A Orduntildea-Malea E Ayllon J M amp Loacutepez-Coacutezar E D (2016) The

counting house measuring those who count Presence of Bibliometrics Scientometrics

Informetrics Webometrics and Altmetrics in the Google Scholar Citations ResearcherID

ResearchGate Mendeley amp Twitter arXiv preprint arXiv160202412

Schnitzler K Davies N Ross F amp Harris R (2016) Using Twittertrade to drive research

impact a discussion of strategies opportunities and challenges International journal of

nursing studies 59 15-26

17 Advanced Methods for Promoting Your New Piece of Content - Kissmetrics Blog

UOCuniversitatUOCuniversitatuocuniversitat

Mari Vagravellez

mvallez | mvallezuocedu

The UOC Library

Page 30: How to increase the visibility of scientific articles - UOCopenaccess.uoc.edu/webapps/o2/bitstream/10609/64288/1/How... · 2017-10-05 · Academic SEO Search Engine Optimization “

TITLE analysis on WoS

TITLE analysis on WoS

Abstract

Scientific journal

and

digital identity

Metrics

Title of the article

Summary

Graphics Tables Images

Keywords

Title of

sections

Dissemination

Vis

ibil

ity

of

the

scie

nti

fic

art

icle

Dissemination

Self-archiving in repositories text data software etc

Academic social media

Social media Twitter LinkedIn Facebook Instagram etc

Dissemination Blogs Talks Wikipedia Lectures YouTube Graphic

version Press etc

Self-archiving

Academic social media

Institutional

O2 the Oberta in Open Access

ROAR

OpenDOAR

Themed

RePEc (Economics)

ArXiv (Physics Mathematics etc)

E-LIS (Library and Information Science)

SSRN (Multidisciplinary)

Repositories

What can be self-archived

Signed licence

Tools for knowing every journals

policy

Self-archiving

Self-archiving file format

PDF

Metadata

Name and title of the file

Include the citation of the

original source

Self-archiving

Examples of dissemination

Videos

Infographics

Examples of dissemination

Wikipedia

Blogs

Lerga Felip M amp Aibar Puentes E (2015) Guia de bones pragravectiques

per a lrsquouacutes docent de Viquipegravedia a la universitat September 2015

httpopenaccessuoceduwebappso2handle1060938241

Examples of dissemination

Press releases

Publishers platforms

Examples of dissemination

Twitter

Include the DOI name in the URL

Examples of dissemination

PresentationsLinkedIn

Examples of dissemination

Software repository

Data repository

Examples of dissemination

Describe and share

Include it in the signature

Scientific journal

and

digital identityPreparing the article

RepositoriesSocial

mediaWikipedia

Video

summaryInfographics Talks

Personal

blogs

Discussion

lists

Include

article in

the

signature

Article

distribution

Data and

software

Press

releases

Publishers

platforms

Presentations

Academic

social media

Professional

networks

Vis

ibil

ity

of

the

scie

nti

fic

art

icle

Conferences

Citations

H-Index

Mentions

Downloads

Profile visitsScientific

dissemination

blogs

Meet readers and researchers interested in your research

Establish external collaborations

Know the impact of the dissemination made

Define the dissemination strategy

Know the citations received

Metrics analysis

Citations

Create alerts

New paradigms in the world of communication

New article format

Article v Journal

Mega-journals eg PLoS One

The importance of the social impact

The need to define a strategy to disseminate your work

Conclusions

RepositoriesSocial

mediaWikipedia

Video

summaryInfographics Talks

Personal

blogs

Discussion

lists

Include

article in

the

signature

Article

distribution

Data and

software

Press

releasesPresentations

Academic

social mediaProfessional

networksCitations

H-Index

Mentions

Downloads

Title of the article

Summary

Graphics Tables Images

Keywords

Title of

sectionsThe

journals

ranking

Open

Access

Digital identity of the author

Vis

ibil

ity

of

the

scie

nti

fic

art

icle

Pre

pa

rin

g t

he a

rtic

leM

etr

ics

Jo

urn

al

an

d i

de

nti

ty

Dis

se

min

ati

on

Profile visits

Conferences

Publishers

platforms

Scientific

dissemination

blogs

References

Beel J Gipp B Wilde E 2009 Academic Search Engine Optimization (aseo)

Optimizing Scholarly Literature for Google Scholar amp Co Journal of scholarly publishing

41 176ndash190

Martiacuten-Martiacuten A Orduntildea-Malea E Ayllon J M amp Loacutepez-Coacutezar E D (2016) The

counting house measuring those who count Presence of Bibliometrics Scientometrics

Informetrics Webometrics and Altmetrics in the Google Scholar Citations ResearcherID

ResearchGate Mendeley amp Twitter arXiv preprint arXiv160202412

Schnitzler K Davies N Ross F amp Harris R (2016) Using Twittertrade to drive research

impact a discussion of strategies opportunities and challenges International journal of

nursing studies 59 15-26

17 Advanced Methods for Promoting Your New Piece of Content - Kissmetrics Blog

UOCuniversitatUOCuniversitatuocuniversitat

Mari Vagravellez

mvallez | mvallezuocedu

The UOC Library

Page 31: How to increase the visibility of scientific articles - UOCopenaccess.uoc.edu/webapps/o2/bitstream/10609/64288/1/How... · 2017-10-05 · Academic SEO Search Engine Optimization “

TITLE analysis on WoS

Abstract

Scientific journal

and

digital identity

Metrics

Title of the article

Summary

Graphics Tables Images

Keywords

Title of

sections

Dissemination

Vis

ibil

ity

of

the

scie

nti

fic

art

icle

Dissemination

Self-archiving in repositories text data software etc

Academic social media

Social media Twitter LinkedIn Facebook Instagram etc

Dissemination Blogs Talks Wikipedia Lectures YouTube Graphic

version Press etc

Self-archiving

Academic social media

Institutional

O2 the Oberta in Open Access

ROAR

OpenDOAR

Themed

RePEc (Economics)

ArXiv (Physics Mathematics etc)

E-LIS (Library and Information Science)

SSRN (Multidisciplinary)

Repositories

What can be self-archived

Signed licence

Tools for knowing every journals

policy

Self-archiving

Self-archiving file format

PDF

Metadata

Name and title of the file

Include the citation of the

original source

Self-archiving

Examples of dissemination

Videos

Infographics

Examples of dissemination

Wikipedia

Blogs

Lerga Felip M amp Aibar Puentes E (2015) Guia de bones pragravectiques

per a lrsquouacutes docent de Viquipegravedia a la universitat September 2015

httpopenaccessuoceduwebappso2handle1060938241

Examples of dissemination

Press releases

Publishers platforms

Examples of dissemination

Twitter

Include the DOI name in the URL

Examples of dissemination

PresentationsLinkedIn

Examples of dissemination

Software repository

Data repository

Examples of dissemination

Describe and share

Include it in the signature

Scientific journal

and

digital identityPreparing the article

RepositoriesSocial

mediaWikipedia

Video

summaryInfographics Talks

Personal

blogs

Discussion

lists

Include

article in

the

signature

Article

distribution

Data and

software

Press

releases

Publishers

platforms

Presentations

Academic

social media

Professional

networks

Vis

ibil

ity

of

the

scie

nti

fic

art

icle

Conferences

Citations

H-Index

Mentions

Downloads

Profile visitsScientific

dissemination

blogs

Meet readers and researchers interested in your research

Establish external collaborations

Know the impact of the dissemination made

Define the dissemination strategy

Know the citations received

Metrics analysis

Citations

Create alerts

New paradigms in the world of communication

New article format

Article v Journal

Mega-journals eg PLoS One

The importance of the social impact

The need to define a strategy to disseminate your work

Conclusions

RepositoriesSocial

mediaWikipedia

Video

summaryInfographics Talks

Personal

blogs

Discussion

lists

Include

article in

the

signature

Article

distribution

Data and

software

Press

releasesPresentations

Academic

social mediaProfessional

networksCitations

H-Index

Mentions

Downloads

Title of the article

Summary

Graphics Tables Images

Keywords

Title of

sectionsThe

journals

ranking

Open

Access

Digital identity of the author

Vis

ibil

ity

of

the

scie

nti

fic

art

icle

Pre

pa

rin

g t

he a

rtic

leM

etr

ics

Jo

urn

al

an

d i

de

nti

ty

Dis

se

min

ati

on

Profile visits

Conferences

Publishers

platforms

Scientific

dissemination

blogs

References

Beel J Gipp B Wilde E 2009 Academic Search Engine Optimization (aseo)

Optimizing Scholarly Literature for Google Scholar amp Co Journal of scholarly publishing

41 176ndash190

Martiacuten-Martiacuten A Orduntildea-Malea E Ayllon J M amp Loacutepez-Coacutezar E D (2016) The

counting house measuring those who count Presence of Bibliometrics Scientometrics

Informetrics Webometrics and Altmetrics in the Google Scholar Citations ResearcherID

ResearchGate Mendeley amp Twitter arXiv preprint arXiv160202412

Schnitzler K Davies N Ross F amp Harris R (2016) Using Twittertrade to drive research

impact a discussion of strategies opportunities and challenges International journal of

nursing studies 59 15-26

17 Advanced Methods for Promoting Your New Piece of Content - Kissmetrics Blog

UOCuniversitatUOCuniversitatuocuniversitat

Mari Vagravellez

mvallez | mvallezuocedu

The UOC Library

Page 32: How to increase the visibility of scientific articles - UOCopenaccess.uoc.edu/webapps/o2/bitstream/10609/64288/1/How... · 2017-10-05 · Academic SEO Search Engine Optimization “

Abstract

Scientific journal

and

digital identity

Metrics

Title of the article

Summary

Graphics Tables Images

Keywords

Title of

sections

Dissemination

Vis

ibil

ity

of

the

scie

nti

fic

art

icle

Dissemination

Self-archiving in repositories text data software etc

Academic social media

Social media Twitter LinkedIn Facebook Instagram etc

Dissemination Blogs Talks Wikipedia Lectures YouTube Graphic

version Press etc

Self-archiving

Academic social media

Institutional

O2 the Oberta in Open Access

ROAR

OpenDOAR

Themed

RePEc (Economics)

ArXiv (Physics Mathematics etc)

E-LIS (Library and Information Science)

SSRN (Multidisciplinary)

Repositories

What can be self-archived

Signed licence

Tools for knowing every journals

policy

Self-archiving

Self-archiving file format

PDF

Metadata

Name and title of the file

Include the citation of the

original source

Self-archiving

Examples of dissemination

Videos

Infographics

Examples of dissemination

Wikipedia

Blogs

Lerga Felip M amp Aibar Puentes E (2015) Guia de bones pragravectiques

per a lrsquouacutes docent de Viquipegravedia a la universitat September 2015

httpopenaccessuoceduwebappso2handle1060938241

Examples of dissemination

Press releases

Publishers platforms

Examples of dissemination

Twitter

Include the DOI name in the URL

Examples of dissemination

PresentationsLinkedIn

Examples of dissemination

Software repository

Data repository

Examples of dissemination

Describe and share

Include it in the signature

Scientific journal

and

digital identityPreparing the article

RepositoriesSocial

mediaWikipedia

Video

summaryInfographics Talks

Personal

blogs

Discussion

lists

Include

article in

the

signature

Article

distribution

Data and

software

Press

releases

Publishers

platforms

Presentations

Academic

social media

Professional

networks

Vis

ibil

ity

of

the

scie

nti

fic

art

icle

Conferences

Citations

H-Index

Mentions

Downloads

Profile visitsScientific

dissemination

blogs

Meet readers and researchers interested in your research

Establish external collaborations

Know the impact of the dissemination made

Define the dissemination strategy

Know the citations received

Metrics analysis

Citations

Create alerts

New paradigms in the world of communication

New article format

Article v Journal

Mega-journals eg PLoS One

The importance of the social impact

The need to define a strategy to disseminate your work

Conclusions

RepositoriesSocial

mediaWikipedia

Video

summaryInfographics Talks

Personal

blogs

Discussion

lists

Include

article in

the

signature

Article

distribution

Data and

software

Press

releasesPresentations

Academic

social mediaProfessional

networksCitations

H-Index

Mentions

Downloads

Title of the article

Summary

Graphics Tables Images

Keywords

Title of

sectionsThe

journals

ranking

Open

Access

Digital identity of the author

Vis

ibil

ity

of

the

scie

nti

fic

art

icle

Pre

pa

rin

g t

he a

rtic

leM

etr

ics

Jo

urn

al

an

d i

de

nti

ty

Dis

se

min

ati

on

Profile visits

Conferences

Publishers

platforms

Scientific

dissemination

blogs

References

Beel J Gipp B Wilde E 2009 Academic Search Engine Optimization (aseo)

Optimizing Scholarly Literature for Google Scholar amp Co Journal of scholarly publishing

41 176ndash190

Martiacuten-Martiacuten A Orduntildea-Malea E Ayllon J M amp Loacutepez-Coacutezar E D (2016) The

counting house measuring those who count Presence of Bibliometrics Scientometrics

Informetrics Webometrics and Altmetrics in the Google Scholar Citations ResearcherID

ResearchGate Mendeley amp Twitter arXiv preprint arXiv160202412

Schnitzler K Davies N Ross F amp Harris R (2016) Using Twittertrade to drive research

impact a discussion of strategies opportunities and challenges International journal of

nursing studies 59 15-26

17 Advanced Methods for Promoting Your New Piece of Content - Kissmetrics Blog

UOCuniversitatUOCuniversitatuocuniversitat

Mari Vagravellez

mvallez | mvallezuocedu

The UOC Library

Page 33: How to increase the visibility of scientific articles - UOCopenaccess.uoc.edu/webapps/o2/bitstream/10609/64288/1/How... · 2017-10-05 · Academic SEO Search Engine Optimization “

Scientific journal

and

digital identity

Metrics

Title of the article

Summary

Graphics Tables Images

Keywords

Title of

sections

Dissemination

Vis

ibil

ity

of

the

scie

nti

fic

art

icle

Dissemination

Self-archiving in repositories text data software etc

Academic social media

Social media Twitter LinkedIn Facebook Instagram etc

Dissemination Blogs Talks Wikipedia Lectures YouTube Graphic

version Press etc

Self-archiving

Academic social media

Institutional

O2 the Oberta in Open Access

ROAR

OpenDOAR

Themed

RePEc (Economics)

ArXiv (Physics Mathematics etc)

E-LIS (Library and Information Science)

SSRN (Multidisciplinary)

Repositories

What can be self-archived

Signed licence

Tools for knowing every journals

policy

Self-archiving

Self-archiving file format

PDF

Metadata

Name and title of the file

Include the citation of the

original source

Self-archiving

Examples of dissemination

Videos

Infographics

Examples of dissemination

Wikipedia

Blogs

Lerga Felip M amp Aibar Puentes E (2015) Guia de bones pragravectiques

per a lrsquouacutes docent de Viquipegravedia a la universitat September 2015

httpopenaccessuoceduwebappso2handle1060938241

Examples of dissemination

Press releases

Publishers platforms

Examples of dissemination

Twitter

Include the DOI name in the URL

Examples of dissemination

PresentationsLinkedIn

Examples of dissemination

Software repository

Data repository

Examples of dissemination

Describe and share

Include it in the signature

Scientific journal

and

digital identityPreparing the article

RepositoriesSocial

mediaWikipedia

Video

summaryInfographics Talks

Personal

blogs

Discussion

lists

Include

article in

the

signature

Article

distribution

Data and

software

Press

releases

Publishers

platforms

Presentations

Academic

social media

Professional

networks

Vis

ibil

ity

of

the

scie

nti

fic

art

icle

Conferences

Citations

H-Index

Mentions

Downloads

Profile visitsScientific

dissemination

blogs

Meet readers and researchers interested in your research

Establish external collaborations

Know the impact of the dissemination made

Define the dissemination strategy

Know the citations received

Metrics analysis

Citations

Create alerts

New paradigms in the world of communication

New article format

Article v Journal

Mega-journals eg PLoS One

The importance of the social impact

The need to define a strategy to disseminate your work

Conclusions

RepositoriesSocial

mediaWikipedia

Video

summaryInfographics Talks

Personal

blogs

Discussion

lists

Include

article in

the

signature

Article

distribution

Data and

software

Press

releasesPresentations

Academic

social mediaProfessional

networksCitations

H-Index

Mentions

Downloads

Title of the article

Summary

Graphics Tables Images

Keywords

Title of

sectionsThe

journals

ranking

Open

Access

Digital identity of the author

Vis

ibil

ity

of

the

scie

nti

fic

art

icle

Pre

pa

rin

g t

he a

rtic

leM

etr

ics

Jo

urn

al

an

d i

de

nti

ty

Dis

se

min

ati

on

Profile visits

Conferences

Publishers

platforms

Scientific

dissemination

blogs

References

Beel J Gipp B Wilde E 2009 Academic Search Engine Optimization (aseo)

Optimizing Scholarly Literature for Google Scholar amp Co Journal of scholarly publishing

41 176ndash190

Martiacuten-Martiacuten A Orduntildea-Malea E Ayllon J M amp Loacutepez-Coacutezar E D (2016) The

counting house measuring those who count Presence of Bibliometrics Scientometrics

Informetrics Webometrics and Altmetrics in the Google Scholar Citations ResearcherID

ResearchGate Mendeley amp Twitter arXiv preprint arXiv160202412

Schnitzler K Davies N Ross F amp Harris R (2016) Using Twittertrade to drive research

impact a discussion of strategies opportunities and challenges International journal of

nursing studies 59 15-26

17 Advanced Methods for Promoting Your New Piece of Content - Kissmetrics Blog

UOCuniversitatUOCuniversitatuocuniversitat

Mari Vagravellez

mvallez | mvallezuocedu

The UOC Library

Page 34: How to increase the visibility of scientific articles - UOCopenaccess.uoc.edu/webapps/o2/bitstream/10609/64288/1/How... · 2017-10-05 · Academic SEO Search Engine Optimization “

Dissemination

Self-archiving in repositories text data software etc

Academic social media

Social media Twitter LinkedIn Facebook Instagram etc

Dissemination Blogs Talks Wikipedia Lectures YouTube Graphic

version Press etc

Self-archiving

Academic social media

Institutional

O2 the Oberta in Open Access

ROAR

OpenDOAR

Themed

RePEc (Economics)

ArXiv (Physics Mathematics etc)

E-LIS (Library and Information Science)

SSRN (Multidisciplinary)

Repositories

What can be self-archived

Signed licence

Tools for knowing every journals

policy

Self-archiving

Self-archiving file format

PDF

Metadata

Name and title of the file

Include the citation of the

original source

Self-archiving

Examples of dissemination

Videos

Infographics

Examples of dissemination

Wikipedia

Blogs

Lerga Felip M amp Aibar Puentes E (2015) Guia de bones pragravectiques

per a lrsquouacutes docent de Viquipegravedia a la universitat September 2015

httpopenaccessuoceduwebappso2handle1060938241

Examples of dissemination

Press releases

Publishers platforms

Examples of dissemination

Twitter

Include the DOI name in the URL

Examples of dissemination

PresentationsLinkedIn

Examples of dissemination

Software repository

Data repository

Examples of dissemination

Describe and share

Include it in the signature

Scientific journal

and

digital identityPreparing the article

RepositoriesSocial

mediaWikipedia

Video

summaryInfographics Talks

Personal

blogs

Discussion

lists

Include

article in

the

signature

Article

distribution

Data and

software

Press

releases

Publishers

platforms

Presentations

Academic

social media

Professional

networks

Vis

ibil

ity

of

the

scie

nti

fic

art

icle

Conferences

Citations

H-Index

Mentions

Downloads

Profile visitsScientific

dissemination

blogs

Meet readers and researchers interested in your research

Establish external collaborations

Know the impact of the dissemination made

Define the dissemination strategy

Know the citations received

Metrics analysis

Citations

Create alerts

New paradigms in the world of communication

New article format

Article v Journal

Mega-journals eg PLoS One

The importance of the social impact

The need to define a strategy to disseminate your work

Conclusions

RepositoriesSocial

mediaWikipedia

Video

summaryInfographics Talks

Personal

blogs

Discussion

lists

Include

article in

the

signature

Article

distribution

Data and

software

Press

releasesPresentations

Academic

social mediaProfessional

networksCitations

H-Index

Mentions

Downloads

Title of the article

Summary

Graphics Tables Images

Keywords

Title of

sectionsThe

journals

ranking

Open

Access

Digital identity of the author

Vis

ibil

ity

of

the

scie

nti

fic

art

icle

Pre

pa

rin

g t

he a

rtic

leM

etr

ics

Jo

urn

al

an

d i

de

nti

ty

Dis

se

min

ati

on

Profile visits

Conferences

Publishers

platforms

Scientific

dissemination

blogs

References

Beel J Gipp B Wilde E 2009 Academic Search Engine Optimization (aseo)

Optimizing Scholarly Literature for Google Scholar amp Co Journal of scholarly publishing

41 176ndash190

Martiacuten-Martiacuten A Orduntildea-Malea E Ayllon J M amp Loacutepez-Coacutezar E D (2016) The

counting house measuring those who count Presence of Bibliometrics Scientometrics

Informetrics Webometrics and Altmetrics in the Google Scholar Citations ResearcherID

ResearchGate Mendeley amp Twitter arXiv preprint arXiv160202412

Schnitzler K Davies N Ross F amp Harris R (2016) Using Twittertrade to drive research

impact a discussion of strategies opportunities and challenges International journal of

nursing studies 59 15-26

17 Advanced Methods for Promoting Your New Piece of Content - Kissmetrics Blog

UOCuniversitatUOCuniversitatuocuniversitat

Mari Vagravellez

mvallez | mvallezuocedu

The UOC Library

Page 35: How to increase the visibility of scientific articles - UOCopenaccess.uoc.edu/webapps/o2/bitstream/10609/64288/1/How... · 2017-10-05 · Academic SEO Search Engine Optimization “

Self-archiving

Academic social media

Institutional

O2 the Oberta in Open Access

ROAR

OpenDOAR

Themed

RePEc (Economics)

ArXiv (Physics Mathematics etc)

E-LIS (Library and Information Science)

SSRN (Multidisciplinary)

Repositories

What can be self-archived

Signed licence

Tools for knowing every journals

policy

Self-archiving

Self-archiving file format

PDF

Metadata

Name and title of the file

Include the citation of the

original source

Self-archiving

Examples of dissemination

Videos

Infographics

Examples of dissemination

Wikipedia

Blogs

Lerga Felip M amp Aibar Puentes E (2015) Guia de bones pragravectiques

per a lrsquouacutes docent de Viquipegravedia a la universitat September 2015

httpopenaccessuoceduwebappso2handle1060938241

Examples of dissemination

Press releases

Publishers platforms

Examples of dissemination

Twitter

Include the DOI name in the URL

Examples of dissemination

PresentationsLinkedIn

Examples of dissemination

Software repository

Data repository

Examples of dissemination

Describe and share

Include it in the signature

Scientific journal

and

digital identityPreparing the article

RepositoriesSocial

mediaWikipedia

Video

summaryInfographics Talks

Personal

blogs

Discussion

lists

Include

article in

the

signature

Article

distribution

Data and

software

Press

releases

Publishers

platforms

Presentations

Academic

social media

Professional

networks

Vis

ibil

ity

of

the

scie

nti

fic

art

icle

Conferences

Citations

H-Index

Mentions

Downloads

Profile visitsScientific

dissemination

blogs

Meet readers and researchers interested in your research

Establish external collaborations

Know the impact of the dissemination made

Define the dissemination strategy

Know the citations received

Metrics analysis

Citations

Create alerts

New paradigms in the world of communication

New article format

Article v Journal

Mega-journals eg PLoS One

The importance of the social impact

The need to define a strategy to disseminate your work

Conclusions

RepositoriesSocial

mediaWikipedia

Video

summaryInfographics Talks

Personal

blogs

Discussion

lists

Include

article in

the

signature

Article

distribution

Data and

software

Press

releasesPresentations

Academic

social mediaProfessional

networksCitations

H-Index

Mentions

Downloads

Title of the article

Summary

Graphics Tables Images

Keywords

Title of

sectionsThe

journals

ranking

Open

Access

Digital identity of the author

Vis

ibil

ity

of

the

scie

nti

fic

art

icle

Pre

pa

rin

g t

he a

rtic

leM

etr

ics

Jo

urn

al

an

d i

de

nti

ty

Dis

se

min

ati

on

Profile visits

Conferences

Publishers

platforms

Scientific

dissemination

blogs

References

Beel J Gipp B Wilde E 2009 Academic Search Engine Optimization (aseo)

Optimizing Scholarly Literature for Google Scholar amp Co Journal of scholarly publishing

41 176ndash190

Martiacuten-Martiacuten A Orduntildea-Malea E Ayllon J M amp Loacutepez-Coacutezar E D (2016) The

counting house measuring those who count Presence of Bibliometrics Scientometrics

Informetrics Webometrics and Altmetrics in the Google Scholar Citations ResearcherID

ResearchGate Mendeley amp Twitter arXiv preprint arXiv160202412

Schnitzler K Davies N Ross F amp Harris R (2016) Using Twittertrade to drive research

impact a discussion of strategies opportunities and challenges International journal of

nursing studies 59 15-26

17 Advanced Methods for Promoting Your New Piece of Content - Kissmetrics Blog

UOCuniversitatUOCuniversitatuocuniversitat

Mari Vagravellez

mvallez | mvallezuocedu

The UOC Library

Page 36: How to increase the visibility of scientific articles - UOCopenaccess.uoc.edu/webapps/o2/bitstream/10609/64288/1/How... · 2017-10-05 · Academic SEO Search Engine Optimization “

What can be self-archived

Signed licence

Tools for knowing every journals

policy

Self-archiving

Self-archiving file format

PDF

Metadata

Name and title of the file

Include the citation of the

original source

Self-archiving

Examples of dissemination

Videos

Infographics

Examples of dissemination

Wikipedia

Blogs

Lerga Felip M amp Aibar Puentes E (2015) Guia de bones pragravectiques

per a lrsquouacutes docent de Viquipegravedia a la universitat September 2015

httpopenaccessuoceduwebappso2handle1060938241

Examples of dissemination

Press releases

Publishers platforms

Examples of dissemination

Twitter

Include the DOI name in the URL

Examples of dissemination

PresentationsLinkedIn

Examples of dissemination

Software repository

Data repository

Examples of dissemination

Describe and share

Include it in the signature

Scientific journal

and

digital identityPreparing the article

RepositoriesSocial

mediaWikipedia

Video

summaryInfographics Talks

Personal

blogs

Discussion

lists

Include

article in

the

signature

Article

distribution

Data and

software

Press

releases

Publishers

platforms

Presentations

Academic

social media

Professional

networks

Vis

ibil

ity

of

the

scie

nti

fic

art

icle

Conferences

Citations

H-Index

Mentions

Downloads

Profile visitsScientific

dissemination

blogs

Meet readers and researchers interested in your research

Establish external collaborations

Know the impact of the dissemination made

Define the dissemination strategy

Know the citations received

Metrics analysis

Citations

Create alerts

New paradigms in the world of communication

New article format

Article v Journal

Mega-journals eg PLoS One

The importance of the social impact

The need to define a strategy to disseminate your work

Conclusions

RepositoriesSocial

mediaWikipedia

Video

summaryInfographics Talks

Personal

blogs

Discussion

lists

Include

article in

the

signature

Article

distribution

Data and

software

Press

releasesPresentations

Academic

social mediaProfessional

networksCitations

H-Index

Mentions

Downloads

Title of the article

Summary

Graphics Tables Images

Keywords

Title of

sectionsThe

journals

ranking

Open

Access

Digital identity of the author

Vis

ibil

ity

of

the

scie

nti

fic

art

icle

Pre

pa

rin

g t

he a

rtic

leM

etr

ics

Jo

urn

al

an

d i

de

nti

ty

Dis

se

min

ati

on

Profile visits

Conferences

Publishers

platforms

Scientific

dissemination

blogs

References

Beel J Gipp B Wilde E 2009 Academic Search Engine Optimization (aseo)

Optimizing Scholarly Literature for Google Scholar amp Co Journal of scholarly publishing

41 176ndash190

Martiacuten-Martiacuten A Orduntildea-Malea E Ayllon J M amp Loacutepez-Coacutezar E D (2016) The

counting house measuring those who count Presence of Bibliometrics Scientometrics

Informetrics Webometrics and Altmetrics in the Google Scholar Citations ResearcherID

ResearchGate Mendeley amp Twitter arXiv preprint arXiv160202412

Schnitzler K Davies N Ross F amp Harris R (2016) Using Twittertrade to drive research

impact a discussion of strategies opportunities and challenges International journal of

nursing studies 59 15-26

17 Advanced Methods for Promoting Your New Piece of Content - Kissmetrics Blog

UOCuniversitatUOCuniversitatuocuniversitat

Mari Vagravellez

mvallez | mvallezuocedu

The UOC Library

Page 37: How to increase the visibility of scientific articles - UOCopenaccess.uoc.edu/webapps/o2/bitstream/10609/64288/1/How... · 2017-10-05 · Academic SEO Search Engine Optimization “

Self-archiving file format

PDF

Metadata

Name and title of the file

Include the citation of the

original source

Self-archiving

Examples of dissemination

Videos

Infographics

Examples of dissemination

Wikipedia

Blogs

Lerga Felip M amp Aibar Puentes E (2015) Guia de bones pragravectiques

per a lrsquouacutes docent de Viquipegravedia a la universitat September 2015

httpopenaccessuoceduwebappso2handle1060938241

Examples of dissemination

Press releases

Publishers platforms

Examples of dissemination

Twitter

Include the DOI name in the URL

Examples of dissemination

PresentationsLinkedIn

Examples of dissemination

Software repository

Data repository

Examples of dissemination

Describe and share

Include it in the signature

Scientific journal

and

digital identityPreparing the article

RepositoriesSocial

mediaWikipedia

Video

summaryInfographics Talks

Personal

blogs

Discussion

lists

Include

article in

the

signature

Article

distribution

Data and

software

Press

releases

Publishers

platforms

Presentations

Academic

social media

Professional

networks

Vis

ibil

ity

of

the

scie

nti

fic

art

icle

Conferences

Citations

H-Index

Mentions

Downloads

Profile visitsScientific

dissemination

blogs

Meet readers and researchers interested in your research

Establish external collaborations

Know the impact of the dissemination made

Define the dissemination strategy

Know the citations received

Metrics analysis

Citations

Create alerts

New paradigms in the world of communication

New article format

Article v Journal

Mega-journals eg PLoS One

The importance of the social impact

The need to define a strategy to disseminate your work

Conclusions

RepositoriesSocial

mediaWikipedia

Video

summaryInfographics Talks

Personal

blogs

Discussion

lists

Include

article in

the

signature

Article

distribution

Data and

software

Press

releasesPresentations

Academic

social mediaProfessional

networksCitations

H-Index

Mentions

Downloads

Title of the article

Summary

Graphics Tables Images

Keywords

Title of

sectionsThe

journals

ranking

Open

Access

Digital identity of the author

Vis

ibil

ity

of

the

scie

nti

fic

art

icle

Pre

pa

rin

g t

he a

rtic

leM

etr

ics

Jo

urn

al

an

d i

de

nti

ty

Dis

se

min

ati

on

Profile visits

Conferences

Publishers

platforms

Scientific

dissemination

blogs

References

Beel J Gipp B Wilde E 2009 Academic Search Engine Optimization (aseo)

Optimizing Scholarly Literature for Google Scholar amp Co Journal of scholarly publishing

41 176ndash190

Martiacuten-Martiacuten A Orduntildea-Malea E Ayllon J M amp Loacutepez-Coacutezar E D (2016) The

counting house measuring those who count Presence of Bibliometrics Scientometrics

Informetrics Webometrics and Altmetrics in the Google Scholar Citations ResearcherID

ResearchGate Mendeley amp Twitter arXiv preprint arXiv160202412

Schnitzler K Davies N Ross F amp Harris R (2016) Using Twittertrade to drive research

impact a discussion of strategies opportunities and challenges International journal of

nursing studies 59 15-26

17 Advanced Methods for Promoting Your New Piece of Content - Kissmetrics Blog

UOCuniversitatUOCuniversitatuocuniversitat

Mari Vagravellez

mvallez | mvallezuocedu

The UOC Library

Page 38: How to increase the visibility of scientific articles - UOCopenaccess.uoc.edu/webapps/o2/bitstream/10609/64288/1/How... · 2017-10-05 · Academic SEO Search Engine Optimization “

Examples of dissemination

Videos

Infographics

Examples of dissemination

Wikipedia

Blogs

Lerga Felip M amp Aibar Puentes E (2015) Guia de bones pragravectiques

per a lrsquouacutes docent de Viquipegravedia a la universitat September 2015

httpopenaccessuoceduwebappso2handle1060938241

Examples of dissemination

Press releases

Publishers platforms

Examples of dissemination

Twitter

Include the DOI name in the URL

Examples of dissemination

PresentationsLinkedIn

Examples of dissemination

Software repository

Data repository

Examples of dissemination

Describe and share

Include it in the signature

Scientific journal

and

digital identityPreparing the article

RepositoriesSocial

mediaWikipedia

Video

summaryInfographics Talks

Personal

blogs

Discussion

lists

Include

article in

the

signature

Article

distribution

Data and

software

Press

releases

Publishers

platforms

Presentations

Academic

social media

Professional

networks

Vis

ibil

ity

of

the

scie

nti

fic

art

icle

Conferences

Citations

H-Index

Mentions

Downloads

Profile visitsScientific

dissemination

blogs

Meet readers and researchers interested in your research

Establish external collaborations

Know the impact of the dissemination made

Define the dissemination strategy

Know the citations received

Metrics analysis

Citations

Create alerts

New paradigms in the world of communication

New article format

Article v Journal

Mega-journals eg PLoS One

The importance of the social impact

The need to define a strategy to disseminate your work

Conclusions

RepositoriesSocial

mediaWikipedia

Video

summaryInfographics Talks

Personal

blogs

Discussion

lists

Include

article in

the

signature

Article

distribution

Data and

software

Press

releasesPresentations

Academic

social mediaProfessional

networksCitations

H-Index

Mentions

Downloads

Title of the article

Summary

Graphics Tables Images

Keywords

Title of

sectionsThe

journals

ranking

Open

Access

Digital identity of the author

Vis

ibil

ity

of

the

scie

nti

fic

art

icle

Pre

pa

rin

g t

he a

rtic

leM

etr

ics

Jo

urn

al

an

d i

de

nti

ty

Dis

se

min

ati

on

Profile visits

Conferences

Publishers

platforms

Scientific

dissemination

blogs

References

Beel J Gipp B Wilde E 2009 Academic Search Engine Optimization (aseo)

Optimizing Scholarly Literature for Google Scholar amp Co Journal of scholarly publishing

41 176ndash190

Martiacuten-Martiacuten A Orduntildea-Malea E Ayllon J M amp Loacutepez-Coacutezar E D (2016) The

counting house measuring those who count Presence of Bibliometrics Scientometrics

Informetrics Webometrics and Altmetrics in the Google Scholar Citations ResearcherID

ResearchGate Mendeley amp Twitter arXiv preprint arXiv160202412

Schnitzler K Davies N Ross F amp Harris R (2016) Using Twittertrade to drive research

impact a discussion of strategies opportunities and challenges International journal of

nursing studies 59 15-26

17 Advanced Methods for Promoting Your New Piece of Content - Kissmetrics Blog

UOCuniversitatUOCuniversitatuocuniversitat

Mari Vagravellez

mvallez | mvallezuocedu

The UOC Library

Page 39: How to increase the visibility of scientific articles - UOCopenaccess.uoc.edu/webapps/o2/bitstream/10609/64288/1/How... · 2017-10-05 · Academic SEO Search Engine Optimization “

Examples of dissemination

Wikipedia

Blogs

Lerga Felip M amp Aibar Puentes E (2015) Guia de bones pragravectiques

per a lrsquouacutes docent de Viquipegravedia a la universitat September 2015

httpopenaccessuoceduwebappso2handle1060938241

Examples of dissemination

Press releases

Publishers platforms

Examples of dissemination

Twitter

Include the DOI name in the URL

Examples of dissemination

PresentationsLinkedIn

Examples of dissemination

Software repository

Data repository

Examples of dissemination

Describe and share

Include it in the signature

Scientific journal

and

digital identityPreparing the article

RepositoriesSocial

mediaWikipedia

Video

summaryInfographics Talks

Personal

blogs

Discussion

lists

Include

article in

the

signature

Article

distribution

Data and

software

Press

releases

Publishers

platforms

Presentations

Academic

social media

Professional

networks

Vis

ibil

ity

of

the

scie

nti

fic

art

icle

Conferences

Citations

H-Index

Mentions

Downloads

Profile visitsScientific

dissemination

blogs

Meet readers and researchers interested in your research

Establish external collaborations

Know the impact of the dissemination made

Define the dissemination strategy

Know the citations received

Metrics analysis

Citations

Create alerts

New paradigms in the world of communication

New article format

Article v Journal

Mega-journals eg PLoS One

The importance of the social impact

The need to define a strategy to disseminate your work

Conclusions

RepositoriesSocial

mediaWikipedia

Video

summaryInfographics Talks

Personal

blogs

Discussion

lists

Include

article in

the

signature

Article

distribution

Data and

software

Press

releasesPresentations

Academic

social mediaProfessional

networksCitations

H-Index

Mentions

Downloads

Title of the article

Summary

Graphics Tables Images

Keywords

Title of

sectionsThe

journals

ranking

Open

Access

Digital identity of the author

Vis

ibil

ity

of

the

scie

nti

fic

art

icle

Pre

pa

rin

g t

he a

rtic

leM

etr

ics

Jo

urn

al

an

d i

de

nti

ty

Dis

se

min

ati

on

Profile visits

Conferences

Publishers

platforms

Scientific

dissemination

blogs

References

Beel J Gipp B Wilde E 2009 Academic Search Engine Optimization (aseo)

Optimizing Scholarly Literature for Google Scholar amp Co Journal of scholarly publishing

41 176ndash190

Martiacuten-Martiacuten A Orduntildea-Malea E Ayllon J M amp Loacutepez-Coacutezar E D (2016) The

counting house measuring those who count Presence of Bibliometrics Scientometrics

Informetrics Webometrics and Altmetrics in the Google Scholar Citations ResearcherID

ResearchGate Mendeley amp Twitter arXiv preprint arXiv160202412

Schnitzler K Davies N Ross F amp Harris R (2016) Using Twittertrade to drive research

impact a discussion of strategies opportunities and challenges International journal of

nursing studies 59 15-26

17 Advanced Methods for Promoting Your New Piece of Content - Kissmetrics Blog

UOCuniversitatUOCuniversitatuocuniversitat

Mari Vagravellez

mvallez | mvallezuocedu

The UOC Library

Page 40: How to increase the visibility of scientific articles - UOCopenaccess.uoc.edu/webapps/o2/bitstream/10609/64288/1/How... · 2017-10-05 · Academic SEO Search Engine Optimization “

Examples of dissemination

Press releases

Publishers platforms

Examples of dissemination

Twitter

Include the DOI name in the URL

Examples of dissemination

PresentationsLinkedIn

Examples of dissemination

Software repository

Data repository

Examples of dissemination

Describe and share

Include it in the signature

Scientific journal

and

digital identityPreparing the article

RepositoriesSocial

mediaWikipedia

Video

summaryInfographics Talks

Personal

blogs

Discussion

lists

Include

article in

the

signature

Article

distribution

Data and

software

Press

releases

Publishers

platforms

Presentations

Academic

social media

Professional

networks

Vis

ibil

ity

of

the

scie

nti

fic

art

icle

Conferences

Citations

H-Index

Mentions

Downloads

Profile visitsScientific

dissemination

blogs

Meet readers and researchers interested in your research

Establish external collaborations

Know the impact of the dissemination made

Define the dissemination strategy

Know the citations received

Metrics analysis

Citations

Create alerts

New paradigms in the world of communication

New article format

Article v Journal

Mega-journals eg PLoS One

The importance of the social impact

The need to define a strategy to disseminate your work

Conclusions

RepositoriesSocial

mediaWikipedia

Video

summaryInfographics Talks

Personal

blogs

Discussion

lists

Include

article in

the

signature

Article

distribution

Data and

software

Press

releasesPresentations

Academic

social mediaProfessional

networksCitations

H-Index

Mentions

Downloads

Title of the article

Summary

Graphics Tables Images

Keywords

Title of

sectionsThe

journals

ranking

Open

Access

Digital identity of the author

Vis

ibil

ity

of

the

scie

nti

fic

art

icle

Pre

pa

rin

g t

he a

rtic

leM

etr

ics

Jo

urn

al

an

d i

de

nti

ty

Dis

se

min

ati

on

Profile visits

Conferences

Publishers

platforms

Scientific

dissemination

blogs

References

Beel J Gipp B Wilde E 2009 Academic Search Engine Optimization (aseo)

Optimizing Scholarly Literature for Google Scholar amp Co Journal of scholarly publishing

41 176ndash190

Martiacuten-Martiacuten A Orduntildea-Malea E Ayllon J M amp Loacutepez-Coacutezar E D (2016) The

counting house measuring those who count Presence of Bibliometrics Scientometrics

Informetrics Webometrics and Altmetrics in the Google Scholar Citations ResearcherID

ResearchGate Mendeley amp Twitter arXiv preprint arXiv160202412

Schnitzler K Davies N Ross F amp Harris R (2016) Using Twittertrade to drive research

impact a discussion of strategies opportunities and challenges International journal of

nursing studies 59 15-26

17 Advanced Methods for Promoting Your New Piece of Content - Kissmetrics Blog

UOCuniversitatUOCuniversitatuocuniversitat

Mari Vagravellez

mvallez | mvallezuocedu

The UOC Library

Page 41: How to increase the visibility of scientific articles - UOCopenaccess.uoc.edu/webapps/o2/bitstream/10609/64288/1/How... · 2017-10-05 · Academic SEO Search Engine Optimization “

Examples of dissemination

Twitter

Include the DOI name in the URL

Examples of dissemination

PresentationsLinkedIn

Examples of dissemination

Software repository

Data repository

Examples of dissemination

Describe and share

Include it in the signature

Scientific journal

and

digital identityPreparing the article

RepositoriesSocial

mediaWikipedia

Video

summaryInfographics Talks

Personal

blogs

Discussion

lists

Include

article in

the

signature

Article

distribution

Data and

software

Press

releases

Publishers

platforms

Presentations

Academic

social media

Professional

networks

Vis

ibil

ity

of

the

scie

nti

fic

art

icle

Conferences

Citations

H-Index

Mentions

Downloads

Profile visitsScientific

dissemination

blogs

Meet readers and researchers interested in your research

Establish external collaborations

Know the impact of the dissemination made

Define the dissemination strategy

Know the citations received

Metrics analysis

Citations

Create alerts

New paradigms in the world of communication

New article format

Article v Journal

Mega-journals eg PLoS One

The importance of the social impact

The need to define a strategy to disseminate your work

Conclusions

RepositoriesSocial

mediaWikipedia

Video

summaryInfographics Talks

Personal

blogs

Discussion

lists

Include

article in

the

signature

Article

distribution

Data and

software

Press

releasesPresentations

Academic

social mediaProfessional

networksCitations

H-Index

Mentions

Downloads

Title of the article

Summary

Graphics Tables Images

Keywords

Title of

sectionsThe

journals

ranking

Open

Access

Digital identity of the author

Vis

ibil

ity

of

the

scie

nti

fic

art

icle

Pre

pa

rin

g t

he a

rtic

leM

etr

ics

Jo

urn

al

an

d i

de

nti

ty

Dis

se

min

ati

on

Profile visits

Conferences

Publishers

platforms

Scientific

dissemination

blogs

References

Beel J Gipp B Wilde E 2009 Academic Search Engine Optimization (aseo)

Optimizing Scholarly Literature for Google Scholar amp Co Journal of scholarly publishing

41 176ndash190

Martiacuten-Martiacuten A Orduntildea-Malea E Ayllon J M amp Loacutepez-Coacutezar E D (2016) The

counting house measuring those who count Presence of Bibliometrics Scientometrics

Informetrics Webometrics and Altmetrics in the Google Scholar Citations ResearcherID

ResearchGate Mendeley amp Twitter arXiv preprint arXiv160202412

Schnitzler K Davies N Ross F amp Harris R (2016) Using Twittertrade to drive research

impact a discussion of strategies opportunities and challenges International journal of

nursing studies 59 15-26

17 Advanced Methods for Promoting Your New Piece of Content - Kissmetrics Blog

UOCuniversitatUOCuniversitatuocuniversitat

Mari Vagravellez

mvallez | mvallezuocedu

The UOC Library

Page 42: How to increase the visibility of scientific articles - UOCopenaccess.uoc.edu/webapps/o2/bitstream/10609/64288/1/How... · 2017-10-05 · Academic SEO Search Engine Optimization “

Examples of dissemination

PresentationsLinkedIn

Examples of dissemination

Software repository

Data repository

Examples of dissemination

Describe and share

Include it in the signature

Scientific journal

and

digital identityPreparing the article

RepositoriesSocial

mediaWikipedia

Video

summaryInfographics Talks

Personal

blogs

Discussion

lists

Include

article in

the

signature

Article

distribution

Data and

software

Press

releases

Publishers

platforms

Presentations

Academic

social media

Professional

networks

Vis

ibil

ity

of

the

scie

nti

fic

art

icle

Conferences

Citations

H-Index

Mentions

Downloads

Profile visitsScientific

dissemination

blogs

Meet readers and researchers interested in your research

Establish external collaborations

Know the impact of the dissemination made

Define the dissemination strategy

Know the citations received

Metrics analysis

Citations

Create alerts

New paradigms in the world of communication

New article format

Article v Journal

Mega-journals eg PLoS One

The importance of the social impact

The need to define a strategy to disseminate your work

Conclusions

RepositoriesSocial

mediaWikipedia

Video

summaryInfographics Talks

Personal

blogs

Discussion

lists

Include

article in

the

signature

Article

distribution

Data and

software

Press

releasesPresentations

Academic

social mediaProfessional

networksCitations

H-Index

Mentions

Downloads

Title of the article

Summary

Graphics Tables Images

Keywords

Title of

sectionsThe

journals

ranking

Open

Access

Digital identity of the author

Vis

ibil

ity

of

the

scie

nti

fic

art

icle

Pre

pa

rin

g t

he a

rtic

leM

etr

ics

Jo

urn

al

an

d i

de

nti

ty

Dis

se

min

ati

on

Profile visits

Conferences

Publishers

platforms

Scientific

dissemination

blogs

References

Beel J Gipp B Wilde E 2009 Academic Search Engine Optimization (aseo)

Optimizing Scholarly Literature for Google Scholar amp Co Journal of scholarly publishing

41 176ndash190

Martiacuten-Martiacuten A Orduntildea-Malea E Ayllon J M amp Loacutepez-Coacutezar E D (2016) The

counting house measuring those who count Presence of Bibliometrics Scientometrics

Informetrics Webometrics and Altmetrics in the Google Scholar Citations ResearcherID

ResearchGate Mendeley amp Twitter arXiv preprint arXiv160202412

Schnitzler K Davies N Ross F amp Harris R (2016) Using Twittertrade to drive research

impact a discussion of strategies opportunities and challenges International journal of

nursing studies 59 15-26

17 Advanced Methods for Promoting Your New Piece of Content - Kissmetrics Blog

UOCuniversitatUOCuniversitatuocuniversitat

Mari Vagravellez

mvallez | mvallezuocedu

The UOC Library

Page 43: How to increase the visibility of scientific articles - UOCopenaccess.uoc.edu/webapps/o2/bitstream/10609/64288/1/How... · 2017-10-05 · Academic SEO Search Engine Optimization “

Examples of dissemination

Software repository

Data repository

Examples of dissemination

Describe and share

Include it in the signature

Scientific journal

and

digital identityPreparing the article

RepositoriesSocial

mediaWikipedia

Video

summaryInfographics Talks

Personal

blogs

Discussion

lists

Include

article in

the

signature

Article

distribution

Data and

software

Press

releases

Publishers

platforms

Presentations

Academic

social media

Professional

networks

Vis

ibil

ity

of

the

scie

nti

fic

art

icle

Conferences

Citations

H-Index

Mentions

Downloads

Profile visitsScientific

dissemination

blogs

Meet readers and researchers interested in your research

Establish external collaborations

Know the impact of the dissemination made

Define the dissemination strategy

Know the citations received

Metrics analysis

Citations

Create alerts

New paradigms in the world of communication

New article format

Article v Journal

Mega-journals eg PLoS One

The importance of the social impact

The need to define a strategy to disseminate your work

Conclusions

RepositoriesSocial

mediaWikipedia

Video

summaryInfographics Talks

Personal

blogs

Discussion

lists

Include

article in

the

signature

Article

distribution

Data and

software

Press

releasesPresentations

Academic

social mediaProfessional

networksCitations

H-Index

Mentions

Downloads

Title of the article

Summary

Graphics Tables Images

Keywords

Title of

sectionsThe

journals

ranking

Open

Access

Digital identity of the author

Vis

ibil

ity

of

the

scie

nti

fic

art

icle

Pre

pa

rin

g t

he a

rtic

leM

etr

ics

Jo

urn

al

an

d i

de

nti

ty

Dis

se

min

ati

on

Profile visits

Conferences

Publishers

platforms

Scientific

dissemination

blogs

References

Beel J Gipp B Wilde E 2009 Academic Search Engine Optimization (aseo)

Optimizing Scholarly Literature for Google Scholar amp Co Journal of scholarly publishing

41 176ndash190

Martiacuten-Martiacuten A Orduntildea-Malea E Ayllon J M amp Loacutepez-Coacutezar E D (2016) The

counting house measuring those who count Presence of Bibliometrics Scientometrics

Informetrics Webometrics and Altmetrics in the Google Scholar Citations ResearcherID

ResearchGate Mendeley amp Twitter arXiv preprint arXiv160202412

Schnitzler K Davies N Ross F amp Harris R (2016) Using Twittertrade to drive research

impact a discussion of strategies opportunities and challenges International journal of

nursing studies 59 15-26

17 Advanced Methods for Promoting Your New Piece of Content - Kissmetrics Blog

UOCuniversitatUOCuniversitatuocuniversitat

Mari Vagravellez

mvallez | mvallezuocedu

The UOC Library

Page 44: How to increase the visibility of scientific articles - UOCopenaccess.uoc.edu/webapps/o2/bitstream/10609/64288/1/How... · 2017-10-05 · Academic SEO Search Engine Optimization “

Examples of dissemination

Describe and share

Include it in the signature

Scientific journal

and

digital identityPreparing the article

RepositoriesSocial

mediaWikipedia

Video

summaryInfographics Talks

Personal

blogs

Discussion

lists

Include

article in

the

signature

Article

distribution

Data and

software

Press

releases

Publishers

platforms

Presentations

Academic

social media

Professional

networks

Vis

ibil

ity

of

the

scie

nti

fic

art

icle

Conferences

Citations

H-Index

Mentions

Downloads

Profile visitsScientific

dissemination

blogs

Meet readers and researchers interested in your research

Establish external collaborations

Know the impact of the dissemination made

Define the dissemination strategy

Know the citations received

Metrics analysis

Citations

Create alerts

New paradigms in the world of communication

New article format

Article v Journal

Mega-journals eg PLoS One

The importance of the social impact

The need to define a strategy to disseminate your work

Conclusions

RepositoriesSocial

mediaWikipedia

Video

summaryInfographics Talks

Personal

blogs

Discussion

lists

Include

article in

the

signature

Article

distribution

Data and

software

Press

releasesPresentations

Academic

social mediaProfessional

networksCitations

H-Index

Mentions

Downloads

Title of the article

Summary

Graphics Tables Images

Keywords

Title of

sectionsThe

journals

ranking

Open

Access

Digital identity of the author

Vis

ibil

ity

of

the

scie

nti

fic

art

icle

Pre

pa

rin

g t

he a

rtic

leM

etr

ics

Jo

urn

al

an

d i

de

nti

ty

Dis

se

min

ati

on

Profile visits

Conferences

Publishers

platforms

Scientific

dissemination

blogs

References

Beel J Gipp B Wilde E 2009 Academic Search Engine Optimization (aseo)

Optimizing Scholarly Literature for Google Scholar amp Co Journal of scholarly publishing

41 176ndash190

Martiacuten-Martiacuten A Orduntildea-Malea E Ayllon J M amp Loacutepez-Coacutezar E D (2016) The

counting house measuring those who count Presence of Bibliometrics Scientometrics

Informetrics Webometrics and Altmetrics in the Google Scholar Citations ResearcherID

ResearchGate Mendeley amp Twitter arXiv preprint arXiv160202412

Schnitzler K Davies N Ross F amp Harris R (2016) Using Twittertrade to drive research

impact a discussion of strategies opportunities and challenges International journal of

nursing studies 59 15-26

17 Advanced Methods for Promoting Your New Piece of Content - Kissmetrics Blog

UOCuniversitatUOCuniversitatuocuniversitat

Mari Vagravellez

mvallez | mvallezuocedu

The UOC Library

Page 45: How to increase the visibility of scientific articles - UOCopenaccess.uoc.edu/webapps/o2/bitstream/10609/64288/1/How... · 2017-10-05 · Academic SEO Search Engine Optimization “

Scientific journal

and

digital identityPreparing the article

RepositoriesSocial

mediaWikipedia

Video

summaryInfographics Talks

Personal

blogs

Discussion

lists

Include

article in

the

signature

Article

distribution

Data and

software

Press

releases

Publishers

platforms

Presentations

Academic

social media

Professional

networks

Vis

ibil

ity

of

the

scie

nti

fic

art

icle

Conferences

Citations

H-Index

Mentions

Downloads

Profile visitsScientific

dissemination

blogs

Meet readers and researchers interested in your research

Establish external collaborations

Know the impact of the dissemination made

Define the dissemination strategy

Know the citations received

Metrics analysis

Citations

Create alerts

New paradigms in the world of communication

New article format

Article v Journal

Mega-journals eg PLoS One

The importance of the social impact

The need to define a strategy to disseminate your work

Conclusions

RepositoriesSocial

mediaWikipedia

Video

summaryInfographics Talks

Personal

blogs

Discussion

lists

Include

article in

the

signature

Article

distribution

Data and

software

Press

releasesPresentations

Academic

social mediaProfessional

networksCitations

H-Index

Mentions

Downloads

Title of the article

Summary

Graphics Tables Images

Keywords

Title of

sectionsThe

journals

ranking

Open

Access

Digital identity of the author

Vis

ibil

ity

of

the

scie

nti

fic

art

icle

Pre

pa

rin

g t

he a

rtic

leM

etr

ics

Jo

urn

al

an

d i

de

nti

ty

Dis

se

min

ati

on

Profile visits

Conferences

Publishers

platforms

Scientific

dissemination

blogs

References

Beel J Gipp B Wilde E 2009 Academic Search Engine Optimization (aseo)

Optimizing Scholarly Literature for Google Scholar amp Co Journal of scholarly publishing

41 176ndash190

Martiacuten-Martiacuten A Orduntildea-Malea E Ayllon J M amp Loacutepez-Coacutezar E D (2016) The

counting house measuring those who count Presence of Bibliometrics Scientometrics

Informetrics Webometrics and Altmetrics in the Google Scholar Citations ResearcherID

ResearchGate Mendeley amp Twitter arXiv preprint arXiv160202412

Schnitzler K Davies N Ross F amp Harris R (2016) Using Twittertrade to drive research

impact a discussion of strategies opportunities and challenges International journal of

nursing studies 59 15-26

17 Advanced Methods for Promoting Your New Piece of Content - Kissmetrics Blog

UOCuniversitatUOCuniversitatuocuniversitat

Mari Vagravellez

mvallez | mvallezuocedu

The UOC Library

Page 46: How to increase the visibility of scientific articles - UOCopenaccess.uoc.edu/webapps/o2/bitstream/10609/64288/1/How... · 2017-10-05 · Academic SEO Search Engine Optimization “

Meet readers and researchers interested in your research

Establish external collaborations

Know the impact of the dissemination made

Define the dissemination strategy

Know the citations received

Metrics analysis

Citations

Create alerts

New paradigms in the world of communication

New article format

Article v Journal

Mega-journals eg PLoS One

The importance of the social impact

The need to define a strategy to disseminate your work

Conclusions

RepositoriesSocial

mediaWikipedia

Video

summaryInfographics Talks

Personal

blogs

Discussion

lists

Include

article in

the

signature

Article

distribution

Data and

software

Press

releasesPresentations

Academic

social mediaProfessional

networksCitations

H-Index

Mentions

Downloads

Title of the article

Summary

Graphics Tables Images

Keywords

Title of

sectionsThe

journals

ranking

Open

Access

Digital identity of the author

Vis

ibil

ity

of

the

scie

nti

fic

art

icle

Pre

pa

rin

g t

he a

rtic

leM

etr

ics

Jo

urn

al

an

d i

de

nti

ty

Dis

se

min

ati

on

Profile visits

Conferences

Publishers

platforms

Scientific

dissemination

blogs

References

Beel J Gipp B Wilde E 2009 Academic Search Engine Optimization (aseo)

Optimizing Scholarly Literature for Google Scholar amp Co Journal of scholarly publishing

41 176ndash190

Martiacuten-Martiacuten A Orduntildea-Malea E Ayllon J M amp Loacutepez-Coacutezar E D (2016) The

counting house measuring those who count Presence of Bibliometrics Scientometrics

Informetrics Webometrics and Altmetrics in the Google Scholar Citations ResearcherID

ResearchGate Mendeley amp Twitter arXiv preprint arXiv160202412

Schnitzler K Davies N Ross F amp Harris R (2016) Using Twittertrade to drive research

impact a discussion of strategies opportunities and challenges International journal of

nursing studies 59 15-26

17 Advanced Methods for Promoting Your New Piece of Content - Kissmetrics Blog

UOCuniversitatUOCuniversitatuocuniversitat

Mari Vagravellez

mvallez | mvallezuocedu

The UOC Library

Page 47: How to increase the visibility of scientific articles - UOCopenaccess.uoc.edu/webapps/o2/bitstream/10609/64288/1/How... · 2017-10-05 · Academic SEO Search Engine Optimization “

Citations

Create alerts

New paradigms in the world of communication

New article format

Article v Journal

Mega-journals eg PLoS One

The importance of the social impact

The need to define a strategy to disseminate your work

Conclusions

RepositoriesSocial

mediaWikipedia

Video

summaryInfographics Talks

Personal

blogs

Discussion

lists

Include

article in

the

signature

Article

distribution

Data and

software

Press

releasesPresentations

Academic

social mediaProfessional

networksCitations

H-Index

Mentions

Downloads

Title of the article

Summary

Graphics Tables Images

Keywords

Title of

sectionsThe

journals

ranking

Open

Access

Digital identity of the author

Vis

ibil

ity

of

the

scie

nti

fic

art

icle

Pre

pa

rin

g t

he a

rtic

leM

etr

ics

Jo

urn

al

an

d i

de

nti

ty

Dis

se

min

ati

on

Profile visits

Conferences

Publishers

platforms

Scientific

dissemination

blogs

References

Beel J Gipp B Wilde E 2009 Academic Search Engine Optimization (aseo)

Optimizing Scholarly Literature for Google Scholar amp Co Journal of scholarly publishing

41 176ndash190

Martiacuten-Martiacuten A Orduntildea-Malea E Ayllon J M amp Loacutepez-Coacutezar E D (2016) The

counting house measuring those who count Presence of Bibliometrics Scientometrics

Informetrics Webometrics and Altmetrics in the Google Scholar Citations ResearcherID

ResearchGate Mendeley amp Twitter arXiv preprint arXiv160202412

Schnitzler K Davies N Ross F amp Harris R (2016) Using Twittertrade to drive research

impact a discussion of strategies opportunities and challenges International journal of

nursing studies 59 15-26

17 Advanced Methods for Promoting Your New Piece of Content - Kissmetrics Blog

UOCuniversitatUOCuniversitatuocuniversitat

Mari Vagravellez

mvallez | mvallezuocedu

The UOC Library

Page 48: How to increase the visibility of scientific articles - UOCopenaccess.uoc.edu/webapps/o2/bitstream/10609/64288/1/How... · 2017-10-05 · Academic SEO Search Engine Optimization “

New paradigms in the world of communication

New article format

Article v Journal

Mega-journals eg PLoS One

The importance of the social impact

The need to define a strategy to disseminate your work

Conclusions

RepositoriesSocial

mediaWikipedia

Video

summaryInfographics Talks

Personal

blogs

Discussion

lists

Include

article in

the

signature

Article

distribution

Data and

software

Press

releasesPresentations

Academic

social mediaProfessional

networksCitations

H-Index

Mentions

Downloads

Title of the article

Summary

Graphics Tables Images

Keywords

Title of

sectionsThe

journals

ranking

Open

Access

Digital identity of the author

Vis

ibil

ity

of

the

scie

nti

fic

art

icle

Pre

pa

rin

g t

he a

rtic

leM

etr

ics

Jo

urn

al

an

d i

de

nti

ty

Dis

se

min

ati

on

Profile visits

Conferences

Publishers

platforms

Scientific

dissemination

blogs

References

Beel J Gipp B Wilde E 2009 Academic Search Engine Optimization (aseo)

Optimizing Scholarly Literature for Google Scholar amp Co Journal of scholarly publishing

41 176ndash190

Martiacuten-Martiacuten A Orduntildea-Malea E Ayllon J M amp Loacutepez-Coacutezar E D (2016) The

counting house measuring those who count Presence of Bibliometrics Scientometrics

Informetrics Webometrics and Altmetrics in the Google Scholar Citations ResearcherID

ResearchGate Mendeley amp Twitter arXiv preprint arXiv160202412

Schnitzler K Davies N Ross F amp Harris R (2016) Using Twittertrade to drive research

impact a discussion of strategies opportunities and challenges International journal of

nursing studies 59 15-26

17 Advanced Methods for Promoting Your New Piece of Content - Kissmetrics Blog

UOCuniversitatUOCuniversitatuocuniversitat

Mari Vagravellez

mvallez | mvallezuocedu

The UOC Library

Page 49: How to increase the visibility of scientific articles - UOCopenaccess.uoc.edu/webapps/o2/bitstream/10609/64288/1/How... · 2017-10-05 · Academic SEO Search Engine Optimization “

RepositoriesSocial

mediaWikipedia

Video

summaryInfographics Talks

Personal

blogs

Discussion

lists

Include

article in

the

signature

Article

distribution

Data and

software

Press

releasesPresentations

Academic

social mediaProfessional

networksCitations

H-Index

Mentions

Downloads

Title of the article

Summary

Graphics Tables Images

Keywords

Title of

sectionsThe

journals

ranking

Open

Access

Digital identity of the author

Vis

ibil

ity

of

the

scie

nti

fic

art

icle

Pre

pa

rin

g t

he a

rtic

leM

etr

ics

Jo

urn

al

an

d i

de

nti

ty

Dis

se

min

ati

on

Profile visits

Conferences

Publishers

platforms

Scientific

dissemination

blogs

References

Beel J Gipp B Wilde E 2009 Academic Search Engine Optimization (aseo)

Optimizing Scholarly Literature for Google Scholar amp Co Journal of scholarly publishing

41 176ndash190

Martiacuten-Martiacuten A Orduntildea-Malea E Ayllon J M amp Loacutepez-Coacutezar E D (2016) The

counting house measuring those who count Presence of Bibliometrics Scientometrics

Informetrics Webometrics and Altmetrics in the Google Scholar Citations ResearcherID

ResearchGate Mendeley amp Twitter arXiv preprint arXiv160202412

Schnitzler K Davies N Ross F amp Harris R (2016) Using Twittertrade to drive research

impact a discussion of strategies opportunities and challenges International journal of

nursing studies 59 15-26

17 Advanced Methods for Promoting Your New Piece of Content - Kissmetrics Blog

UOCuniversitatUOCuniversitatuocuniversitat

Mari Vagravellez

mvallez | mvallezuocedu

The UOC Library

Page 50: How to increase the visibility of scientific articles - UOCopenaccess.uoc.edu/webapps/o2/bitstream/10609/64288/1/How... · 2017-10-05 · Academic SEO Search Engine Optimization “

References

Beel J Gipp B Wilde E 2009 Academic Search Engine Optimization (aseo)

Optimizing Scholarly Literature for Google Scholar amp Co Journal of scholarly publishing

41 176ndash190

Martiacuten-Martiacuten A Orduntildea-Malea E Ayllon J M amp Loacutepez-Coacutezar E D (2016) The

counting house measuring those who count Presence of Bibliometrics Scientometrics

Informetrics Webometrics and Altmetrics in the Google Scholar Citations ResearcherID

ResearchGate Mendeley amp Twitter arXiv preprint arXiv160202412

Schnitzler K Davies N Ross F amp Harris R (2016) Using Twittertrade to drive research

impact a discussion of strategies opportunities and challenges International journal of

nursing studies 59 15-26

17 Advanced Methods for Promoting Your New Piece of Content - Kissmetrics Blog

UOCuniversitatUOCuniversitatuocuniversitat

Mari Vagravellez

mvallez | mvallezuocedu

The UOC Library

Page 51: How to increase the visibility of scientific articles - UOCopenaccess.uoc.edu/webapps/o2/bitstream/10609/64288/1/How... · 2017-10-05 · Academic SEO Search Engine Optimization “

UOCuniversitatUOCuniversitatuocuniversitat

Mari Vagravellez

mvallez | mvallezuocedu

The UOC Library