how to increase website traffic: the ultimate blueprint

Download How to Increase Website Traffic: The Ultimate Blueprint

Post on 17-May-2015




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Increasing your website traffic is intimidating, isn't it? Sure you want more traffic, but how do you get it? See all the possible website traffic sources, where they come from, and then go to to get more resources on how to drive this traffic. Think this presentation will be valuable to your readers? Then embed it on your site and share it with your followers!


  • 1. Your Ultimate Guide to More Protable Website Trafc with Ana Hoffman

2. 3. More targeted trafc will result in: more clients for your services, more buyers for your product, more prots for you, stronger community around your business and 4. But before we start generating more trafc, it pays to identify all potential trafc streams, estimate their short-term and long-term value, zero down on the best starting point for your specic 5. What are our potential trafc streams? I narrowed them down to the 6. Content leverageRelationship marketingSocial marketingSEOProduct creationMobile trafcPaid trafcOfine 7. Let's start with content 8. Most online businesses are content-driven in one way or another:We write blog posts, Create videos, Products descriptions, Sales pages, You name it... 9. The possibilities are 10. Webinars Guest Post Press ReleasePDF Podcast Images Article VideoPowerPointwww.TrafficGenerationCafe.comFree WSO 11. Additionally, when writing that one core piece of content, think about ways to turn it into a trafc 12. Trafc baits: Link out to other blogs and let the owners know when the post goes live; Turn the post into a contest/challenge; Offer a giveaway at the end; Create "The Best of..." lists in your 13. Additional benets of leveraging your existing content: save time/money by making the same piece of content work for you again and again; build links back to your site = improve your chances to get more search engine trafc; build your brand by "being everywhere". 14. Relationship 15. Building relationships with other online businesses related to your niche is one of the key elements of your future business 16. It could become your key to: Mentions on other blogs = get more referral trafc Organic link building = get more search engine trafc More social media shares = grow your branding and 17. Guest posting Commenting on other blogs Creating your own commenting/mastermind tribe Linking out to related posts on other blogs Featuring other bloggers/sites in your posts Accepting guest posts Personal emails Product co-creation Ad swapping Newsletter co-registration Offering your freebie as a bonus to their products Special discounts for their readers Free webinars for their 18. Social 19. Social marketing includes many forms of relationship building using thirdparty platforms: social media forums social networking 20. Social media takestimeeffortconstant attention and 21. So why bother? Here's why:1. Best place to nd your target audience; 2. Quickest way to build awareness about your brand; 3. Great place to start building relationships; 4. Important for SEO; Social SEO is a 22. How do you choose the right social media platform for YOUR business? Facebook? Twitter? Google+? Pinterest? 23. How do you choose the right social media platform for YOUR business?Don't choose one "just because everyone else says you should". research observe 24. Quick Tip * Go to, * enter the URL of your competitor in the search box, * click on "Get Details" about them, * and navigate to "Clickstream" 25. Their clickstream will show you which top sites their visitors came 26. 27. Why forums? For the longest time, I thought that forums were a waste of resources and half-houses for spam. Yet, I've seen many stats that proved me wrong again and 28. Forums are great to:1. Position yourself as an authority on the subject;2. Bring trafc back to your site for more information; 3. Build relationships; 4. Build 29. The key to making the most of forum trafc is to nd the right forum for YOUR niche. Your ideal forum should be active tightly moderated to prevent spam an established 30. Social Networking 31. These are social networking communities geared towards a particular target market.Examples: - small business community - blogging community - network marketing community - mom community 32. 33. Search Engine Optimization (SEO) is the art of showing up on the rst page of Google for your best money keywords. (or for anything at all, as of late.) 34. When developing your SEO strategy, you have to pay attention to the following two types of optimization: On-page SEO Off-page 35. On-Page SEO Choose the niche and stay with it; Write on subjects, NOT keywords; Smart internal linking; Proper titles, descriptions, headings; Decrease bounce rate; Increase site speed; Link out to authority sites; Content 36. Off-Page SEO Traditional link building; Social SEO; 37. Product 38. What does product creation have to do with increasing your website trafc? 39. When you have a product, you can use it to: Drive trafc through afliate programs; Offer your product as a bonus to other people's products; Sell it as WSO; Offer it (or a modied version of it) as a free 40. Mobile 41. More and more of your trafc will be looking for you and reading your content on their mobile devices. ...Or not, if your site is not modied for mobile 42. Install a plugin that will convert your blog into a mobile-friendly version; Mobile site 43. Paid 44. Pay Per Click AdsGoogle Adwords: Requires nancial investment Requires in-depth knowledge Has no leverage (no money = no trafc) 45. Pay Per Click Ads Facebook Ads: Easier to master than Google Adwords Easier to set up Less competition Good targeting Requires nancial investment Has no leverage (no money = no trafc) 46. Banner AdsAds on other blogs/niche websitesSolo Ads Email newsletters 47. Otherwise paying for trafc (highly unproductive, and unadvisable): paying with money or time; trafc exchanges (a waste of time); buying trafc/impressions (a waste of money) 48. Ofine 49. More traditional ways to drive website trafc; best suitable if: your business is heavily localized; you attend business conferences, trade shows, etc. you do something news-worthy and catch attention of the local 50. Ways to drive ofine trafc: business cards; yers; brochures; free 51. 52. Still here?I like you... Heres something really special for 53. Your Free Traffic Report Plus, bite-size traffic hacks updatesDouble your traffic in 30 days Actionable advice Takes 5-10 minutes to do Download your FREE copy of Mommy, Where Does Traffic come from?Yes, Send Me My Traffic 54. Your Free Traffic Report Plus, bite-size traffic hacks updatesDouble your traffic in 30 days Actionable advice Takes 5-10 minutes to do Download your FREE copy of Mommy, Where Does Traffic come from?Yes, Send Me My Traffic Reportclick it


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