how to increase website traffic: the ultimate blueprint
Post on 17-May-2015
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DESCRIPTIONIncreasing your website traffic is intimidating, isn't it? Sure you want more traffic, but how do you get it? See all the possible website traffic sources, where they come from, and then go to http://tgcafe.it/ZuJOcr to get more resources on how to drive this traffic. Think this presentation will be valuable to your readers? Then embed it on your site and share it with your followers!
- 1. Your Ultimate Guide to More Protable Website Trafc with Ana Hoffman www.TrafficGenerationCafe.comwww.TrafficGenerationCafe.com
2. www.TrafficGenerationCafe.com 3. More targeted trafc will result in: more clients for your services, more buyers for your product, more prots for you, stronger community around your business and brand.www.TrafficGenerationCafe.com 4. But before we start generating more trafc, it pays to identify all potential trafc streams, estimate their short-term and long-term value, zero down on the best starting point for your specic business.www.TrafficGenerationCafe.com 5. What are our potential trafc streams? I narrowed them down to the following:www.TrafficGenerationCafe.com 6. Content leverageRelationship marketingSocial marketingSEOProduct creationMobile trafcPaid trafcOfine trafcwww.TrafficGenerationCafe.com 7. Let's start with content leverage.www.TrafficGenerationCafe.com 8. Most online businesses are content-driven in one way or another:We write blog posts, Create videos, Products descriptions, Sales pages, You name it... www.TrafficGenerationCafe.com 9. The possibilities are endless.www.TrafficGenerationCafe.com 10. Webinars Guest Post Press ReleasePDF Podcast Images Article VideoPowerPointwww.TrafficGenerationCafe.comFree WSO 11. Additionally, when writing that one core piece of content, think about ways to turn it into a trafc bait.www.TrafficGenerationCafe.com 12. Trafc baits: Link out to other blogs and let the owners know when the post goes live; Turn the post into a contest/challenge; Offer a giveaway at the end; Create "The Best of..." lists in your niche.www.TrafficGenerationCafe.com 13. Additional benets of leveraging your existing content: save time/money by making the same piece of content work for you again and again; build links back to your site = improve your chances to get more search engine trafc; build your brand by "being everywhere". www.TrafficGenerationCafe.com 14. Relationship Marketingwww.TrafficGenerationCafe.com 15. Building relationships with other online businesses related to your niche is one of the key elements of your future business success.www.TrafficGenerationCafe.com 16. It could become your key to: Mentions on other blogs = get more referral trafc Organic link building = get more search engine trafc More social media shares = grow your branding and trafcwww.TrafficGenerationCafe.com 17. Guest posting Commenting on other blogs Creating your own commenting/mastermind tribe Linking out to related posts on other blogs Featuring other bloggers/sites in your posts Accepting guest posts Personal emails Product co-creation Ad swapping Newsletter co-registration Offering your freebie as a bonus to their products Special discounts for their readers Free webinars for their audiencewww.TrafficGenerationCafe.com 18. Social Marketingwww.TrafficGenerationCafe.com 19. Social marketing includes many forms of relationship building using thirdparty platforms: social media forums social networking communitieswww.TrafficGenerationCafe.com 20. Social media takestimeeffortconstant attention and upkeepwww.TrafficGenerationCafe.com 21. So why bother? Here's why:1. Best place to nd your target audience; 2. Quickest way to build awareness about your brand; 3. Great place to start building relationships; 4. Important for SEO; Social SEO is a must.www.TrafficGenerationCafe.com 22. How do you choose the right social media platform for YOUR business? Facebook? Twitter? Google+? Pinterest?www.TrafficGenerationCafe.com 23. How do you choose the right social media platform for YOUR business?Don't choose one "just because everyone else says you should". research observe trackwww.TrafficGenerationCafe.com 24. Quick Tip * Go to Alexa.com, * enter the URL of your competitor in the search box, * click on "Get Details" about them, * and navigate to "Clickstream".www.TrafficGenerationCafe.com 25. Their clickstream will show you which top sites their visitors came from.www.TrafficGenerationCafe.com 26. Forumswww.TrafficGenerationCafe.com 27. Why forums? For the longest time, I thought that forums were a waste of resources and half-houses for spam. Yet, I've seen many stats that proved me wrong again and again.www.TrafficGenerationCafe.com 28. Forums are great to:1. Position yourself as an authority on the subject;2. Bring trafc back to your site for more information; 3. Build relationships; 4. Build links.www.TrafficGenerationCafe.com 29. The key to making the most of forum trafc is to nd the right forum for YOUR niche. Your ideal forum should be active tightly moderated to prevent spam an established authoritywww.TrafficGenerationCafe.com 30. Social Networking Communitieswww.TrafficGenerationCafe.com 31. These are social networking communities geared towards a particular target market.Examples: BizSugar.com - small business community BlogEngage.com - blogging community BetterNetworker.com - network marketing community CafeMom.com - mom community www.TrafficGenerationCafe.com 32. SEOwww.TrafficGenerationCafe.com 33. Search Engine Optimization (SEO) is the art of showing up on the rst page of Google for your best money keywords. (or for anything at all, as of late.)www.TrafficGenerationCafe.com 34. When developing your SEO strategy, you have to pay attention to the following two types of optimization: On-page SEO Off-page SEOwww.TrafficGenerationCafe.com 35. On-Page SEO Choose the niche and stay with it; Write on subjects, NOT keywords; Smart internal linking; Proper titles, descriptions, headings; Decrease bounce rate; Increase site speed; Link out to authority sites; Content freshness.www.TrafficGenerationCafe.com 36. Off-Page SEO Traditional link building; Social SEO; Branding.www.TrafficGenerationCafe.com 37. Product Creationwww.TrafficGenerationCafe.com 38. What does product creation have to do with increasing your website trafc?www.TrafficGenerationCafe.com 39. When you have a product, you can use it to: Drive trafc through afliate programs; Offer your product as a bonus to other people's products; Sell it as WSO; Offer it (or a modied version of it) as a free WSO.www.TrafficGenerationCafe.com 40. Mobile Trafcwww.TrafficGenerationCafe.com 41. More and more of your trafc will be looking for you and reading your content on their mobile devices. ...Or not, if your site is not modied for mobile users.www.TrafficGenerationCafe.com 42. Install a plugin that will convert your blog into a mobile-friendly version; Mobile site app.www.TrafficGenerationCafe.com 43. Paid Trafcwww.TrafficGenerationCafe.com 44. Pay Per Click AdsGoogle Adwords: Requires nancial investment Requires in-depth knowledge Has no leverage (no money = no trafc)www.TrafficGenerationCafe.com 45. Pay Per Click Ads Facebook Ads: Easier to master than Google Adwords Easier to set up Less competition Good targeting Requires nancial investment Has no leverage (no money = no trafc)www.TrafficGenerationCafe.com 46. Banner AdsAds on other blogs/niche websitesSolo Ads Email newsletters Ezineswww.TrafficGenerationCafe.com 47. Otherwise paying for trafc (highly unproductive, and unadvisable): paying with money or time; trafc exchanges (a waste of time); buying trafc/impressions (a waste of money).www.TrafficGenerationCafe.com 48. Ofine Trafcwww.TrafficGenerationCafe.com 49. More traditional ways to drive website trafc; best suitable if: your business is heavily localized; you attend business conferences, trade shows, etc. you do something news-worthy and catch attention of the local press.www.TrafficGenerationCafe.com 50. Ways to drive ofine trafc: business cards; yers; brochures; free samples.www.TrafficGenerationCafe.com 51. http://www.TrafficGenerationCafe.com/increase-website-traffic-guide/ 52. Still here?I like you... Heres something really special for you...www.TrafficGenerationCafe.com 53. Your Free Traffic Report Plus, bite-size traffic hacks updatesDouble your traffic in 30 days Actionable advice Takes 5-10 minutes to do Download your FREE copy of Mommy, Where Does Traffic come from?Yes, Send Me My Traffic Reportwww.TrafficGenerationCafe.com 54. Your Free Traffic Report Plus, bite-size traffic hacks updatesDouble your traffic in 30 days Actionable advice Takes 5-10 minutes to do Download your FREE copy of Mommy, Where Does Traffic come from?Yes, Send Me My Traffic Reportclick it www.TrafficGenerationCafe.com