how to increase your business' online customer testimonials, positive reviews & sales
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TRANSCRIPT
Who Would YOU Choose?
Who Would YOU Choose?
Likely the one with
the most stars (i.e. reviews)
You’re Also Likely Part of This Trend
70% now research businesses online before
buying, a continuing yearly upward trend
Implication?
The more positive online reviews you have,
the more sales for your business
88% say they are influenced by online reviews in
their buying decisions
Source: Brightlocal Local Consumer Survey, April 2011 & Dynamic Research, April 2013
Trouble is it’s Hard to Get
Positive Reviews in Practice
People more likely to share negative reviews online
than positive ones
Only takes a few negative reviews online to sink
your online reputation and sales
That’s why you need a way to get as many positive
reviews as possible to counter any negative ones.
Source: Dynamic Research, April 2013
Ways to Get Many Positive Online Reviews
Provide excellent customer service and specials
List your business on as many social media, directories,
& review sites as possible so people can review you
Monitor your sites for negative reviews & follow up
with ones you can convert into positive ones
Make it easy for customers to leave you reviews on
the above sites and on your website
Specific Ways to Achieve This
List your business/create a page on key sites like
Google My Business, Yelp, Facebook, Hotfrog, etc.
Have a feedback form & links to key sites on your
website for customers to leave you reviews
Place links to your feedback form & key sites on
your marketing materials & get customers to visit
these links to leave reviews
(Note: achieving a 10%+ review rate is considered very good)
Specific Ways to Achieve This
Use tools like Google Alerts, Whostalkin.com to
monitor mentions/reviews of your business
Ask customers after each sale to leave a review on
your site or via your marketing materials
Consider offering discounts on next purchase if
customers show proof left you a review---good or
bad---to maximize customers leaving you reviews
(Note: achieving a 10%+ review rate is considered very good)
It automates
getting more positive reviews &
thus more sales for you!
Our 5 Star “App” Solution
What is 5 Star?
It’s also software for your website that enables
customers to submit reviews onto your website
It’s a website you login to manage your reviews
(you do not have to have a website to use 5 Star)
It collects customer emails & emails them asking for
reviews for your website & online review sites
Continued….
What is 5 Star?
It tells you when you receive a bad review for you
to follow up to convert into a good one
It only “asks” happy customers to leave reviews on
online review sites that you selected
It creates a link to your feedback page. Add this
link to your marketing materials for customers to
later leave you reviews
It’s feature rich, e.g. has a report feature, etc.
5 Star is Easy to UseIt’s customizable, can run automatically or manually
Just point and click options, enter text to operate:
See how the following businesses use 5 Star
to get more customer ratings, online reviews
& sales, too….
5 Star in Action
They offer incentives to get customer emails to
maximize customer feedback & repeat business.
1. SawbucksPub.com Uses 5 Star
- They enter emails & 5 Star emails customers asking for feedback.
- TIP: Consider offering an incentive like 10% off next visit for good
and bad feedback to maximize your customer feedback rate.
Customer clicks to
provide feedback
Customers Provide Feedback Screen
The Positive Feedback Thank You Page
5 Star prompts happy customers to leave reviews on online review
sites like Google+, Yelp, Urban Spoon, etc. that you choose.
E.g. their 2014 Super Bowl party collected 217 emails
to email future specials to & 10 testimonials for their site.
Result? More testimonials
& potential repeat business
2. KiteboardingCairns.com.au Uses 5 Star to Get a
“Feed” of Customers Reviews on Their Site…
Result? KiteboardingCairns is #1 in Google with
5 Star’s Help!
Popular local search term
Why? Local Search Ranking Factors
Source: http://moz.com/local-search-ranking-factors
Importance
of reviews
5 Star Benefits For Your Business
Catch Negative Reviews
Get More Positive Reviews
Capture & Publish Testimonials
More Repeat Business and Referrals
Better Search Rankings
85% of consumers say they read online reviews for local businesses &
79% trust online reviews, where there are 6-10+ reviews, as much as
personal recommendations. Source: Brightlocal Local Consumer Survey 2013
(As shown in these business examples)
What KiteBoardingCairns.com.auSaid About Having a Feed of Reviews on Their Site
Try 5 Star for Free
Or email at [email protected]
Initial setup and support are included
Sign up at: http://noticedwebsites.com/5-star-trial/
(after 15 days, $29.95 USD monthly per business or business location
for the “DIY-Self-Manage” plan or $59.95 USD monthly for
the “Auto-I-Will-Manage-It-For-You” plan)
NoticedWebsites.com
Thanks for Watching This Presentation!
Phil Chow, Owner
Facebook.com/noticedwebsites
Twitter.com/noticedwebsites
Box 413, 8060 Jones Rd
Richmond, BC V6Y 4K5
Canada
(604) 417-1020