how to increase your business' online testimonials, reviews & sales

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Who Would YOU Choose?

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Page 1: How to increase your business' online testimonials, reviews & sales

Who Would YOU Choose?

Page 2: How to increase your business' online testimonials, reviews & sales

Who Would YOU Choose?

Likely the one with the most stars (i.e. reviews)

Page 3: How to increase your business' online testimonials, reviews & sales

You’re Also Likely Part of This Trend70% now research businesses online before buying, a continuing yearly upward trend

Implication? The more positive online reviews you have, the more sales for your business

88% say they are influenced by online reviews in their buying decisions

Source: Brightlocal Local Consumer Survey, April 2011 & Dynamic Research, April 2013

Page 4: How to increase your business' online testimonials, reviews & sales

Trouble is it’s Hard to Get Positive Reviews in Practice

People more likely to share negative reviews online

than positive onesOnly takes a few negative reviews online to sink your online reputation and sales

That’s why you need a way to get as many positive reviews as possible to counter any negative ones.

Source: Dynamic Research, April 2013

Page 5: How to increase your business' online testimonials, reviews & sales

Ways to Get Many Positive Online Reviews

Provide excellent customer service and specialsList your business on as many social media, directories, & review sites as possible so people can review youMonitor your sites for negative reviews & follow up with ones you can convert into positive onesMake it easy for customers to leave you reviews on the above sites and on your website

Page 6: How to increase your business' online testimonials, reviews & sales

Specific Ways to Achieve This

List your business/create a page on key sites like Google My Business, Yelp, Facebook, Hotfrog, etc.Have a feedback form & links to key sites on your website for customers to leave you reviewsPlace links to your feedback form & key sites on your marketing materials & get customers to visit these links to leave reviews

(Note: achieving a 10%+ review rate is considered very good)

Page 7: How to increase your business' online testimonials, reviews & sales

Specific Ways to Achieve This

Use tools like Google Alerts, Whostalkin.com to monitor mentions/reviews of your business

Ask customers after each sale to leave a review on your site or via your marketing materials

Consider offering discounts on next purchase if customers show proof left you a review---good or bad---to maximize customers leaving you reviews

(Note: achieving a 10%+ review rate is considered very good)

Page 8: How to increase your business' online testimonials, reviews & sales

It automatesgetting more positive reviews &

thus more sales for you!

Our 5 Star “App” Solution

Page 9: How to increase your business' online testimonials, reviews & sales

What is 5 Star?

It’s also software for your website that enables customers to submit reviews onto your website

It’s a website you login to manage your reviews (you do not have to have a website to use 5 Star)

It collects customer emails & emails them asking for reviews for your website & online review sites

Continued….

Page 10: How to increase your business' online testimonials, reviews & sales

What is 5 Star?

It tells you when you receive a bad review for you to follow up to convert into a good oneIt only “asks” happy customers to leave reviews on online review sites that you selected

It creates a link to your feedback page. Add this link to your marketing materials for customers to later leave you reviews

It’s feature rich, e.g. has a report feature, etc.

Page 11: How to increase your business' online testimonials, reviews & sales

5 Star is Easy to UseIt’s customizable, can run automatically or manuallyJust point and click options, enter text to operate:

Page 12: How to increase your business' online testimonials, reviews & sales

See how the following businesses use 5 Star to get more customer ratings, online reviews

& sales, too….

5 Star in Action

Page 13: How to increase your business' online testimonials, reviews & sales

They offer incentives to get customer emails to

maximize customer feedback & repeat business.

1. SawbucksPub.com Uses 5 Star

Page 14: How to increase your business' online testimonials, reviews & sales

- They enter emails & 5 Star emails customers asking for feedback.- TIP: Consider offering an incentive like 10% off next visit for good and bad feedback to maximize your customer feedback rate.

Customer clicks toprovide feedback

Page 15: How to increase your business' online testimonials, reviews & sales

Customers Provide Feedback Screen

Page 16: How to increase your business' online testimonials, reviews & sales

The Positive Feedback Thank You Page

5 Star prompts happy customers to leave reviews on online reviewsites like Google+, Yelp, Urban Spoon, etc. that you choose.

Page 17: How to increase your business' online testimonials, reviews & sales

E.g. their 2014 Super Bowl party collected 217 emails

to email future specials to & 10 testimonials for their site.

Result? More testimonials & potential repeat business

Page 18: How to increase your business' online testimonials, reviews & sales

2. KiteboardingCairns.com.au Uses 5 Star to Get a “Feed” of Customers Reviews on Their Site…

Page 19: How to increase your business' online testimonials, reviews & sales

Result? KiteboardingCairns is #1 in Google with 5 Star’s Help!

Popular local search term

Page 20: How to increase your business' online testimonials, reviews & sales

Why? Local Search Ranking Factors

Source: http://moz.com/local-search-ranking-factors

Importanceof reviews

Page 21: How to increase your business' online testimonials, reviews & sales

5 Star Benefits For Your Business

Catch Negative ReviewsGet More Positive ReviewsCapture & Publish TestimonialsMore Repeat Business and ReferralsBetter Search Rankings

85% of consumers say they read online reviews for local busi-nesses & 79% trust online reviews, where there are 6-10+ reviews, as much as personal recommendations. Source: Brightlocal Local Consumer Survey 2013

(As shown in these business examples)

Page 22: How to increase your business' online testimonials, reviews & sales

What KiteBoardingCairns.com.au Said About Having a Feed of Reviews on Their Site

Page 23: How to increase your business' online testimonials, reviews & sales

Try 5 Star FREE For 40 Days

ReviewAbility

Or email at [email protected]

Support is included with 5 Star.

Sign up at: www.noticedwebsites.com/

online-reputation-marketing

Pay a $30 Set Up Fee & get a FREE brand name tablet mailed to you

set up to take your customers’ testimonials and reviews.

After 40 days, pay $42 monthly per business or business location.

Cancel anytime and keep the tablet, a $100+ value.