how to increase your business' online testimonials, reviews & sales
TRANSCRIPT
Who Would YOU Choose?
Who Would YOU Choose?
Likely the one with the most stars (i.e. reviews)
You’re Also Likely Part of This Trend70% now research businesses online before buying, a continuing yearly upward trend
Implication? The more positive online reviews you have, the more sales for your business
88% say they are influenced by online reviews in their buying decisions
Source: Brightlocal Local Consumer Survey, April 2011 & Dynamic Research, April 2013
Trouble is it’s Hard to Get Positive Reviews in Practice
People more likely to share negative reviews online
than positive onesOnly takes a few negative reviews online to sink your online reputation and sales
That’s why you need a way to get as many positive reviews as possible to counter any negative ones.
Source: Dynamic Research, April 2013
Ways to Get Many Positive Online Reviews
Provide excellent customer service and specialsList your business on as many social media, directories, & review sites as possible so people can review youMonitor your sites for negative reviews & follow up with ones you can convert into positive onesMake it easy for customers to leave you reviews on the above sites and on your website
Specific Ways to Achieve This
List your business/create a page on key sites like Google My Business, Yelp, Facebook, Hotfrog, etc.Have a feedback form & links to key sites on your website for customers to leave you reviewsPlace links to your feedback form & key sites on your marketing materials & get customers to visit these links to leave reviews
(Note: achieving a 10%+ review rate is considered very good)
Specific Ways to Achieve This
Use tools like Google Alerts, Whostalkin.com to monitor mentions/reviews of your business
Ask customers after each sale to leave a review on your site or via your marketing materials
Consider offering discounts on next purchase if customers show proof left you a review---good or bad---to maximize customers leaving you reviews
(Note: achieving a 10%+ review rate is considered very good)
It automatesgetting more positive reviews &
thus more sales for you!
Our 5 Star “App” Solution
What is 5 Star?
It’s also software for your website that enables customers to submit reviews onto your website
It’s a website you login to manage your reviews (you do not have to have a website to use 5 Star)
It collects customer emails & emails them asking for reviews for your website & online review sites
Continued….
What is 5 Star?
It tells you when you receive a bad review for you to follow up to convert into a good oneIt only “asks” happy customers to leave reviews on online review sites that you selected
It creates a link to your feedback page. Add this link to your marketing materials for customers to later leave you reviews
It’s feature rich, e.g. has a report feature, etc.
5 Star is Easy to UseIt’s customizable, can run automatically or manuallyJust point and click options, enter text to operate:
See how the following businesses use 5 Star to get more customer ratings, online reviews
& sales, too….
5 Star in Action
They offer incentives to get customer emails to
maximize customer feedback & repeat business.
1. SawbucksPub.com Uses 5 Star
- They enter emails & 5 Star emails customers asking for feedback.- TIP: Consider offering an incentive like 10% off next visit for good and bad feedback to maximize your customer feedback rate.
Customer clicks toprovide feedback
Customers Provide Feedback Screen
The Positive Feedback Thank You Page
5 Star prompts happy customers to leave reviews on online reviewsites like Google+, Yelp, Urban Spoon, etc. that you choose.
E.g. their 2014 Super Bowl party collected 217 emails
to email future specials to & 10 testimonials for their site.
Result? More testimonials & potential repeat business
2. KiteboardingCairns.com.au Uses 5 Star to Get a “Feed” of Customers Reviews on Their Site…
Result? KiteboardingCairns is #1 in Google with 5 Star’s Help!
Popular local search term
Why? Local Search Ranking Factors
Source: http://moz.com/local-search-ranking-factors
Importanceof reviews
5 Star Benefits For Your Business
Catch Negative ReviewsGet More Positive ReviewsCapture & Publish TestimonialsMore Repeat Business and ReferralsBetter Search Rankings
85% of consumers say they read online reviews for local busi-nesses & 79% trust online reviews, where there are 6-10+ reviews, as much as personal recommendations. Source: Brightlocal Local Consumer Survey 2013
(As shown in these business examples)
What KiteBoardingCairns.com.au Said About Having a Feed of Reviews on Their Site
Try 5 Star FREE For 40 Days
ReviewAbility
Or email at [email protected]
Support is included with 5 Star.
Sign up at: www.noticedwebsites.com/
online-reputation-marketing
Pay a $30 Set Up Fee & get a FREE brand name tablet mailed to you
set up to take your customers’ testimonials and reviews.
After 40 days, pay $42 monthly per business or business location.
Cancel anytime and keep the tablet, a $100+ value.
NoticedWebsites.com
Thanks for Watching This Present-ation!
Phil Chow, Owner
Facebook.com/noticedwebsitesTwitter.com/[email protected]
Box 413, 8060 Jones RdRichmond, BC V6Y 4K5Canada
(604) 417-1020