how to increase your online presence in 30 minutes a day
DESCRIPTION
Oh, the things you can spend half an hour on - reading, watching your favourite TV show, scrolling Facebook timeline… Or increasing your rankings, online presence and community! Olga, our Social Media Manager and Elizabeth, our Customer Support Specialist are here to show you how to supercharge your online marketing strategy in just 30 minutes per day. That’s the habit you must develop!TRANSCRIPT
How to increase your Online Presence in 30 minutes a day
Elizabeth Lavrienko
Support [email protected]
Olga Andrienko
Social Media [email protected]
Let’s get aquainted!
Let us know you name, country
and your area of expertise!
Disclaimer
You’ll have to spend more than 30 minutes a day
monthly to increase your rankings and online
presence
Persistence
& Consistency
SEO + Social Media
30 minutes Workout
Daily:
15 minutes SEO 15 minutes Social Media
SEO workout:1) Backlinks2) Rank Tracking 3) Google Analytics: Experiments4) Track mentions5) Competitive research
1. Check your backlinks
• Total number of links
• Fresh links
• Page performance
Total number of links
majesticseo.com
Fresh links
majesticseo.com
Page performance
majesticseo.com
2. Tracking campaign
semrush.com
Tracking campaign
semrush.com
Track your rankings
semrush.com
3. Test, test, test!
Experiments
4. Research feedback
Mention.net
Mention
Mention.net
Mention: results
Mention.net
5. Keep an eye on competitors’ efforts
semrush.com
Competitors’ Ads
semrush.com
1. Track fresh backlinks
2. Track your positions
3. Do split testing
4. Gather feedback
5. Keep an eye on your competitors
Summary
Social Media workout:
Monthly: 1) Influencers2) Lists3) Phrases
Daily: 1) Follow new users2) Share popular content3) Share your content4) Track mentions
Get Started:
Identify Your NicheYour audience
Social Media NetworksSet up Your Profiles
Monthly: Identify Influencers in Your Niche
Free Tools To Find The Influencers
Circlecount.com – Google+Your Topic
Choose country and gender
Buzzsumo.com – best domains
Search for influencers in a specific niche
LinkedInYour Topic Filter by connection,
industry, country, etc
LinkedIn – Contact Info Example
Twitter Lists (Industry Example: SEO)
Twitter lists here
Speakers at the leading conference are definitely influencers!
Monthly: Phrase templates to Interact with your audience
“Thank you” phrases
Free perks to offer (if it’s applicable to your product)
Answers to FAQ(more informal than on your webpage)
Daily activities:
Follow new users
Share popular content
Share your content
Track mentions
#1. Follow 50-100 targeted people daily
• Twitter lists
• Influencers’ ‘Following’ Lists
• SproutSocial
• Followerwonk
Twitter:
#1. Follow 50-100 targeted people daily
• Google+ Communities
• Influencers’ Shared Circles
• Ripples
Google+:
Shared Circle Post Example
G+ Ripples:
#2. Share popular content
Buzzsumo.com – top content
Social Signals
Use Content Curation Tools
feedly.com
scoop.it
Tag authors when sharing!
Tag the author of the post in your Tweet
#3. Share your content
Posting:
or
Use Ritetag.com for hashtag analysis
Use Canva+Pixabay for great visuals
Cool headline template!
Portent’s Content Idea Generator
1. Up to 70 characters (good for search results and easy to read)
2. Use numbers! (it doubles the engagement)
3. Use popular search queries such as how-to, what is.
4. Use catchy adjectives! (helps people to take action)
Handy Tips for Writing Good Headlines
Headlines: examples1. _______ Money/Time Saving Tips for _______2. Everything You Need to Know About _______3. Top _______ Tips for _______4. _______ Ways to Boost Your _______5. How to _______ in _______ Seconds6. _______ Facts and Myths7. The Real Truth About _______ 8. The Secret of Successful _______9. _______ Facts You Need to Know10. Little Known Ways to _______11. All You Need to Know About _______12. Top World Cheapest/Best/Worst _______13. 100 Useful _______14. How to _______ Like a Pro/Boss15. _______ Creative Ways to _______16. _______ Expert _______ Tips 17. _______ Reasons You Should _______18. What Everyone Ought to Know About _______19. _______ Do's and Don'ts 20. _______ Like An Expert in _______ Easy Steps
#4. Engage
Find users who shared your
content, asked a question
about your brand,
sent feedback and haven’t tagged you
Answer them with the help of your ‘Phrase Template’!
Hootsuite.com - search
Thank you for your attention!
Contact us via email or on social media!
[email protected]@semrush.com
facebook.com/semrush
google.com/+semrush
twitter.com/semrush
Type in your questions!
