how to inspire action and social change through video storytelling
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How to Inspire Action and Social Change through
Video Storytelling!Presented by Rob Wu, CauseVox and Annie Escobar of ListenIn Pictures!
How this webinar works
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• Tweet about this webinar using the hashtag #fgwebinar
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About the Presenters!
Rob Wu, !CauseVox!
Annie Escobar, ListenIn Pictures !
Download the free e-book and worksheet:
www.startstorytelling.com
Storytelling has been democratized.
Your job is to catalyze your audience to be story-sharers.
Why Video for Storytelling?
3 Most Common Mistakes Non-Profits Make With Video:
1. Eagerness Without Intentionality
2. Program Trap 3. Lack of a Distribution Strategy
Solving Problem 1: Eagerness Without Intentionality
Create a plan that is oriented towards your goals.
Step 1: Examine Motivation and Resources
Step 2: Build the Foundation
Who is your target audience? What is your vision? What makes you different? What is your personality?
Step 3: Develop the Core Message
Step 4: Refine the Story
1. Brainstorm a story that will communicate core message 2. Define protagonist and the 'train' 3. Confirm visual approach 4. Develop the story structure
Step 5: Check Back In
Will this video be meaningful to our supporters? Is this content sharable?
Step 6: Set Goals
Fundraising | Advocacy | Engagement
Step 7: Logistics
decide Budget | Outsourcing | Timeline
Problem 2: The Program Trap
Solution: Tell Compelling Stories
Tell stories that are SHARABLE.
What videos work? Powerful Non-profit Video Genres
Impact Stories It's not what you do, but why you do it.
Movement Portraits
What vision unites your supporters?What inspires them to take action?
Vision Video
What kind of world do you want to create? What is unique about how are you making that happen? Theory of Change.
Advocacy Film
What is the experience of the people who are affected by your issue?
Campaign Launch Film
What big/achievable goal are you trying to achieve & why does your supporters' actions matter?
Microsites/Online Annual Reports Tell impact stories and create a campaign.
It's all about vision and impact.
Ingredients of videos that inspire
Focus on one individual.
Ingredients of videos that inspire
Made to Stick
Simple. Unexpected. Credible. Concrete. Emotional. Story.
Tell anecdotes that demonstrate transformation.
Make your organization a movement.
We all want to belong.
3 plots proven to inspire
Challenge plot A protagonist succeeds against an enemy.
Connection plot People develop a connection over a divide.
Creativity Plot Someone makes a breakthrough.
Metrics Study: Campaign & Video!
Total Raised: $1,203,072 Average Raised: $80,205
Sampled 15 successful online fundraising campaigns
90 % of campaigns used video
Metrics Study: Campaign & Video!
Campaign that raised the least did
not use a video
Metrics Study: Campaign & Video!
Metrics Study: Campaign & Video!
Top 3 highest grossing campaigns told impact stories.
Metrics Study: Campaign & Video!
121seconds average length of video
http://stovesforhaiti.causevox.com
www.restorenyc.org
www.doitinadress.com
- Social tools - Campaign toolkits - Boilerplate text - Coaching
What else has to happen?!
Download the free e-book and worksheet:
www.startstorytelling.com
Continue the conversation.
@ListenInPict Facebook.com/ListenInPictures
@causevox
Facebook.com/causevox
"Thank you!!
!!
Questions?!
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