How to integrate iBeacon technology into your app

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PowerPoint PresentationHow to integrate iBeacon technology into your appRavi PratapCo-founder & CTO | MobStacDecember 2014Beacon Primer Webinar Series1Beacon Primer Webinar SeriesChallenges of deploying Beacons in the real worldAugustSeptemberOctoberDecemberUpcomingHow to choose the right beacons for your businessHow to measure the ROI of your beacon-enabled campaignsHow to deploy and manage a fleet of beaconsHow to integrate iBeacon technology into your app2What are beacons?Low-cost, low-power transmitters equipped with Bluetooth Low Energy or BLE (also called Bluetooth 4.0 or Bluetooth Smart) Help mobile devices detect proximity and determine micro-locationHow beacons workBeacons dont transmit content. Period.A beacon transmits a signal that allows another device to determine its proximity to the beaconTodays webinarYou need a mobile appYour app vs. a 3rd party app5You need an app. Beacons do nothing by themselvesA beacon-enabled app installed on devices running iOS 7.1 (or above) will look for beacons even if the app isnt active.Android (4.3+) devices with BLE hardware need a service running in the background that continuously searches for beacons. iBeacon-enabled Apps 3rd party appPassbookBuild your own appBlue box to be designed by Nikhil.7Your own iBeacon-enabled appBuild your own app 3rd party appPassbookBlue box to be designed by Nikhil.8Works best for:Brands that have an app with a sufficient number of downloadsBrands that can incentivize the consumer to download their appTescos MyStore appImproves customer experienceIn-store navigationYour own iBeacon-enabled app93rd-party iBeacon-enabled apps 3rd party appPassbookBuild your own appBlue box to be designed by Nikhil.10Works best for:Brands that dont have an app or lack widespread distributionBrand willing to invest in the beacon hardware, but happy to leave the software development to a well-known 3rd-partyMacys use of Shopkick3rd-party iBeacon-enabled appshttp://www.mediapost.com/publications/article/230846/lord-taylor-hudsons-bay-go-big-on-beacons.htmlhttp://www.business2community.com/mobile-apps/implementing-ibeacon-strategy-via-app-vs-3rd-party-app-0108080911Passbook on iOS3rd party appPassbook Build your own appBlue box to be designed by Nikhil.12Works best for:Simple use cases that involve images that need to be transferred to the consumers deviceWerribee Plaza, Melbourne (shopping mall)Integrating with PassbookPassbook: the utility app on Apple devices13About BeaconstacBeaconstac is a beacon-agnostic proximity marketing and analytics platform, for developersNative iOS & Android SDKs integrate directly into any appCMS for beacons; rule engine on device3rd-party backend integration through webhooks (CRM, e-commerce, etc.)Beacon-agnostic software platform14Questions?ravi@mobstac.com@beaconstac | @raviprataphttp://www.beaconstac.com