how to integrate ibeacon technology into your app
TRANSCRIPT
How to integrate iBeacon
technology into your app
Ravi Pratap
Co-founder & CTO | MobStac December 2014
Beacon Primer Webinar Series
Beacon Primer Webinar Series
Challenges of deploying Beacons in the real worldAugust
September
October
December
Upcoming
How to choose the right beacons for your business
How to measure the ROI of your beacon-enabled campaigns
How to deploy and manage a fleet of beacons
How to integrate iBeacon technology into your app
What are beacons?
• Low-cost, low-power transmitters equipped with Bluetooth Low Energy or BLE
(also called Bluetooth 4.0 or Bluetooth Smart)
• Help mobile devices detect proximity and determine micro-location
How beacons work
Beacons don’t transmit content. Period.
• A beacon transmits a signal that allows another device to determine its
proximity to the beacon
Today’s webinar
1. You need a mobile app
2. Your app vs. a 3rd party app
You need an app. Beacons do nothing by themselves
A beacon-enabled app installed on
devices running iOS 7.1 (or above)
will look for beacons even if the app
isn’t active.
Android (4.3+) devices with BLE
hardware need a service running in
the background that continuously
searches for beacons.
iBeacon-enabled Apps
3rd party app Passbook
Build your own app
Your own iBeacon-enabled app
Build your own app
3rd party app Passbook
• Works best for:
o Brands that have an app with a
sufficient number of downloads
o Brands that can incentivize the
consumer to download their app
o Tesco’s MyStore app
o Improves customer experience
o In-store navigation
Your own iBeacon-enabled app
3rd-party iBeacon-enabled apps
3rd party app Passbook
Build your own app
• Works best for:
o Brands that don’t have an app or lack
widespread distribution
o Brand willing to invest in the beacon
hardware, but happy to leave the
software development to a well-known
3rd-party
• Macy’s use of Shopkick
3rd-party iBeacon-enabled apps
Passbook on iOS
3rd party app Passbook
Build your own app
• Works best for:
o Simple use cases that involve
images that need to be transferred
to the consumer’s device
• Werribee Plaza, Melbourne
(shopping mall)
Integrating with Passbook
Beaconstac Eddystone Platform
• UNLIMITED user interactions
• Integrated with Google Analytics
• Rules-based rotating URLs
• Custom Domain
• Customer Support
