How to Integrate Social Media in Your Marketing Mix

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Post on 12-Feb-2017




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Practical guide to localising your brand@Olgandrienko #BrightonSEO Marketing activities in 21 countries1. Your thoughts + slides, their tips2. Top quotes from the expert, your slides, their comments3. Masterclass: 10-15 min presentation by expert, huge Q&A session afterwardsHot topic + guestWebinarTranscribePublish on a websitePublish short videos on socialWebinar workflowInterviews/video +tweets at the eventBest quotes immediately afterVideos/post after the eventRoundtable/webinar afterConference support workflowChat/webinar beforeHow to win social media exposure at the event: Designs with quotes 1. Follow the hashtag on social media/ listen to interviews - track any type of activity from the conference OR ask for quotes if youre there2. Create a design (in, or other) 3. Share on social media and tag all speakers in the post + the conferenceEmail Template: Connect with the conferenceRoundtable with 2 more speakersTwitter chat with keynote speaker + ticket giveawayArticle supporting the 1st webinarTwitter chat recapSEMrush case: Australian event supportRoundtable with 3 speakers