How to Integrate Social Media in Your Marketing Mix

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Post on 12-Feb-2017

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  • Practical guide to localising your brand

    @Olgandrienko #BrightonSEO

  • Marketing activities in 21 countries

  • 1. Your thoughts + slides, their tips2. Top quotes from the expert, your

    slides, their comments3. Masterclass: 10-15 min presentation by

    expert, huge Q&A session afterwards

  • Hot topic + guest

    Webinar

    TranscribePublish on a website

    Publish short videos on social

    Webinar workflow

  • Interviews/video +tweets at the

    event

    Best quotes immediately

    after

    Videos/post after the event

    Roundtable/webinar after

    Conference support workflow

    Chat/webinar before

  • How to win social media exposure at the event: Designs with quotes

    1. Follow the hashtag on social media/ listen to interviews - track any type of activity from the conference OR ask for quotes if youre there

    2. Create a design (in Canva.com, Snappa.io or other)

    3. Share on social media and tag all speakers in the post + the conference

  • Email Template: Connect with the conference

  • Roundtable with 2 more speakers

    Twitter chat with keynote speaker + ticket giveaway

    Article supporting the

    1st webinar

    Twitter chat recap

    SEMrush case: Australian event

    support

    Roundtable with 3 speakers

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