How to Integrate Social Media in Your Marketing Mix

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Post on 12-Feb-2017




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<ul><li><p>Practical guide to localising your brand</p><p>@Olgandrienko #BrightonSEO </p></li><li><p>Marketing activities in 21 countries</p></li><li><p>1. Your thoughts + slides, their tips2. Top quotes from the expert, your </p><p>slides, their comments3. Masterclass: 10-15 min presentation by </p><p>expert, huge Q&amp;A session afterwards</p></li><li><p>Hot topic + guest</p><p>Webinar</p><p>TranscribePublish on a website</p><p>Publish short videos on social</p><p>Webinar workflow</p></li><li><p>Interviews/video +tweets at the </p><p>event</p><p>Best quotes immediately </p><p>after</p><p>Videos/post after the event</p><p>Roundtable/webinar after</p><p>Conference support workflow</p><p>Chat/webinar before</p></li><li><p>How to win social media exposure at the event: Designs with quotes </p><p>1. Follow the hashtag on social media/ listen to interviews - track any type of activity from the conference OR ask for quotes if youre there</p><p>2. Create a design (in, or other) </p><p>3. Share on social media and tag all speakers in the post + the conference</p></li><li><p>Email Template: Connect with the conference</p></li><li><p>Roundtable with 2 more speakers</p><p>Twitter chat with keynote speaker + ticket giveaway</p><p>Article supporting the </p><p>1st webinar</p><p>Twitter chat recap</p><p>SEMrush case: Australian event </p><p>support</p><p>Roundtable with 3 speakers</p></li></ul>