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Practical guide to localising your brand @Olgandrienko #BrightonSEO

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Page 1: How to Integrate Social Media in Your Marketing Mix

Practical guide to localising your brand

@Olgandrienko #BrightonSEO

Page 2: How to Integrate Social Media in Your Marketing Mix
Page 3: How to Integrate Social Media in Your Marketing Mix

Marketing activities in 21 countries

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1. Your thoughts + slides, their tips2. Top quotes from the expert, your

slides, their comments3. Masterclass: 10-15 min presentation by

expert, huge Q&A session afterwards

Page 12: How to Integrate Social Media in Your Marketing Mix
Page 13: How to Integrate Social Media in Your Marketing Mix
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Hot topic + guest

Webinar

TranscribePublish on a website

Publish short videos on social

Webinar workflow

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Page 20: How to Integrate Social Media in Your Marketing Mix

Interviews/video +tweets at the

event

Best quotes immediately

after

Videos/post after the event

Roundtable/webinar after

Conference support workflow

Chat/webinar before

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How to win social media exposure at the event: Designs with quotes

1. Follow the hashtag on social media/ listen to interviews - track any type of activity from the conference OR ask for quotes if you’re there

2. Create a design (in Canva.com, Snappa.io or other)

3. Share on social media and tag all speakers in the post + the conference

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Page 23: How to Integrate Social Media in Your Marketing Mix

Email Template: Connect with the conference

Page 24: How to Integrate Social Media in Your Marketing Mix

Roundtable with 2 more speakers

Twitter chat with keynote speaker + ticket giveaway

Article supporting the

1st webinar

Twitter chat recap

SEMrush case: Australian event

support

Roundtable with 3 speakers

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