how to integrate social media into the marketing mix

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Practical guide to localising your brand @Olgandrienko #BrightonSEO

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Page 1: How to integrate Social Media into The Marketing Mix

Practical guide to localising your brand

@Olgandrienko #BrightonSEO

Page 2: How to integrate Social Media into The Marketing Mix

Page 3: How to integrate Social Media into The Marketing Mix

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Social proof: Embedded Twitter feed. Site: culturedcode.com

Page 11: How to integrate Social Media into The Marketing Mix

Social proof: Friends that already liked the page on Facebook

Page 12: How to integrate Social Media into The Marketing Mix

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Amplify content sharing: Use Highlighter & Click2tweet

Page 15: How to integrate Social Media into The Marketing Mix

Boost sales with Facebook Shop section on pages. Company: Dressific

Page 16: How to integrate Social Media into The Marketing Mix

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Answer clients’ questions on social via SproutSocialCompany: SEMrush

Page 19: How to integrate Social Media into The Marketing Mix

Answer FAQ with the Facebook messenger botsCompany: Don’t Panic Events for SAScon

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Customer support on Facebook – your time to shineCompany: Skyscanner

Page 22: How to integrate Social Media into The Marketing Mix

Customer support on Twitter (Russian) Company: Rutaxi

Page 23: How to integrate Social Media into The Marketing Mix

Proactive Hilton support – discovering Qs on relevant marketsCompany: Hilton hotels

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Encourage your audience to spread the word for you!

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How to win social media exposure at the event: Designs with quotes

1. Follow the hashtag on social media/ listen to interviews - track any type of activity from the conference OR ask for quotes if you’re there

2. Create a design (in Canva.com, Snappa.io or other)

3. Share on social media and tag all speakers in the post + the conference

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Turn your SlideShare decks into a lead generating tool

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Oreo Daily Twist Durex #CondomEmoji

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5 Tips to Integrate Twitter Into Your Marketing Mix

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