How to Integrate Video into Your Social Media Marketing Strategy

Your host:Gary LombardoExpressive MarketerTwitter: @garylombardoFacebook: facebook.com/garylombardoBlog: www.garylombardo.comEmail: glombardo@brightcove.com

© 2008 Brightcove, Inc. All rights reserved.

Introduction

Slides will be made available on www.brightcove.com and SlideShare post-event.

Use Twitter for Q&A and for continuing the conversationHashtag: #videosocialmedia

© 2008 Brightcove, Inc. All rights reserved.

Other Upcoming Brightcove Webinars

Date TitleMarch 4 and June 3, 2010 How to Integrate Video Into Your Social Media

Strategy

April 1, May 6 and June 17, 2010 How to Sell More Product Using Video in Your eCommerce Strategy

April 22, 2010 How to Be a Video Blogging Powerhouse

May 20, 2010 Video Marketing Analytics 101: How to Measure the Effectiveness of Your Video Strategy

Marketing with Video Webinars

Date Title

March 11, 2010 Developing with SEO in Mind

April 8, 2010 Taking Online Video User Design to the Next Level

May 13, 2010 Video Analytics: How to Capture and Manage Impactful Data

June 10, 2010 Integrating Your Web CMS with Your Online Video Platform

Developing with Video Webinars

Contact glombardo@brightcove.com for more info

© 2008 Brightcove, Inc. All rights reserved.

Video Marketing Strategy

Website

Social Media

SEO

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Video is the Fastest Growing Online Content

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Video and Social Media Are Inextricably Linked

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How Do You Use Video to Unleash the Power of Social Media?

© 2008 Brightcove, Inc. All rights reserved.

Find a Place to Host Your Video

Encoding, Store and OrganizeCustom Branded Players

Advertising, AnalyticsLive, Mobile and more

Easily UploadVideos

Manually orProgrammatically

Easily Deliverto any

Device &Distribution

Partner

Use an Online Video Platform (OVP)

© 2008 Brightcove, Inc. All rights reserved.

Video Sharing Sites Can Be Part of the Strategy

But you will need things they do not provide such as

Videos more than 10 minutes long

On-demand AND livestreaming

Fully branded players that you control

Deep integration and extensible APIs

Full control over advertising

Secure delivery and content protection

A vendor relationship with full support

and other things…..

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Brightcove

Express Professional EnterpriseFor Smaller Business &

Starter ProjectsThe Standard for

Marketing ProfessionalsBest for Larger Organizations

Free 30 Day Trial:www.brightcove.com/en/trial

Starting at $99/month

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Pick Your Channels & Differentiate with Video

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© 2008 Brightcove, Inc. All rights reserved.

Your Blog

Video Blog

Video as part of a text-based blog

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Your Blog

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Facebook

By the numbers:More than 415,000 video uploads/dayThird largest # of video streams on the web

Three main ways to use video in FB:Distribution to Facebook status updatesCompany Fan Page and GroupsPersonal videos

Source: http://newteevee.com/2009/03/29/facebook-40-of-videos-are-webcam-uploads/

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Facebook- Distribution to Status Update

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Facebook- Fan Page

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Facebook- Fan Page

Add video to your FB Fan page

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Facebook - Livestream

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Facebook – Personal Profile Video

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Facebook- Tips

Allow your video to be distributed directly to Facebook

Use video in your Fan Page(s) and Groups

Post to statusEmbed video boxUpload videos

Upload your own personal videos

Try livestreaming an event to Facebook

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Twitter

Fastest growing social application (1,382% growth)

Videos sharing growing rapidly

Two main ways to use video in Twitter:Share from your siteShare from a Twitter video sharing app

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Share Video from Your Site to Twitter

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Twitter Video Sharing App

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Real Time Video Search

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Twitter- What You’ll Be Able to Do Tomorrow

Video viewed & played back directly in UI

Twitter Web UITwitter Client UI

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Twitter & Livestreaming

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Real-Time Conversation

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Twitter- Tips

Allow viewers to share your videos on your site to Twitter

Start utilizing a Twitter video sharing service

Vidly is a good choice

Try livestreaming an event & tie in Twitter

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Social Discovery Sites

By the numbers:Digg has over 44m unique visitors/monthStumbleupon is the 4th largest search engine

What they are used forDriving traffic to your siteFinding interesting ‘niche’ content- including video

Recently started incorporating videoSome further along than others

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Find Sites That Categorize Video

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Become a Power User

1

2

3

4

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Don’t Be Shy

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Enable Social Discovery Sharing

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Social Discovery Sites- Tips

Find the sites where your target audience is

Become a power user & influencer

Ask others to submit/vote for your videos

Allow your video to be voted directly to those sites

Leverage toolbars, IM, Twitter, FB

Be selective

Be persistent

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Video Sharing Sites

Use for extending messaging reach

Set up profiles & brand

Publish once to where your audience is

Not a good option for managing video

Consider Online Video Platform

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Flickr

Good if you have a presence on Flickr already

Limited capabilitiesShort form video onlyUpload limitSize limitMust be your own videos

Limited reach

Look for more in the future

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Make Video Mobile

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Leverage Mobile LivestreamingLivestreaming to mobile device Livestreaming from mobile device

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Mobile Video- Tips

Make sure video on your website is mobile web-browser friendly

Build a mobile video app

Leverage mobile livestreaming

Work with an online video platform

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Analyze Effectiveness of Video in Social Media

Who is watching

What are they watching

How engaged are they

Where they are coming from

How much additional traffic to website

© 2008 Brightcove, Inc. All rights reserved.

Video Analytics- Tips

Use online video platform capabilities

Integrate with Google Analytics, Omniture, Quantcast, others

Take action

Thank You!

Gary LombardoExpressive Marketer @BrightcoveTwitter: @garylombardoBlog: www.garylombardo.comFacebook: facebook.com/garylombardoEmail: glombardo@brightcove.com

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