How to Interpret the Facebook Ads

Conversion Report

There are so many ads on Facebook.

Many of them

became successful.

They have achieved

great results.

So if you have not

yet used

Facebook, …

Use it now!

You can generate

more sales.

You can generate

more leads.

This is just very

easy.

First is this:

Log into your

Facebook account.

Just type your email

or phone number.

Then, enter your

password.

And click Log In.

You should

remember this:

For the security

of your account.

Your password should

be a combination of

these:

Words, letters,

numbers and

symbols

Then, you are

navigated to your

page.

At the left hand

corner, choose

“Create Ad”.

Then, you are

navigated to this.

Your Ad Manager Page View

For better

understanding, let’s

have this:

What can we see

on Ads Manager?

You can view.

You can make

changes.

You can see

results.

These are all for all

these:

All your campaigns

All your ad sets

and ads.

This depends on

what you want to

view.

Just click the

dropdown menu.

Then, choose which

one you want to

update.

Whatever you

choose, …

The same metrics

are involved.

Let’s try to look at

these metrics.

What is the use of

Delivery?

It shows whether

these are running:

Campaign, ad set

or ad.

What about the

Result?

What can you see in here?

It’s the action as a

result of your ad.

It is also based on

your objective.

What about

Reach?

It shows the number

of people…

your ad was

shown to.

Let’s move on to

Cost.

It’s the average

you paid for each

action.

This is associated

with your

objective.

What is the feature

of Amount Spent?

It’s the total

amount you’ve

spent.

It’s the dates

you’ve selected in

your Ads Manager.

Lastly, it is the End!

It’s the date your

campaign is

scheduled to end..

The campaign’s

start and end is are

based on this:

The scheduling of

the ads within it.

These are not yet

enough.

For more excellent

managing of your

ads, …

You need to do

more.

At the top right is

the Filter dropdown.

This is very useful.

By default,

nothing is filtered.

However, these

information can be

filtered:

Delivery, Objective,

Buying Type

Placement

and Metrics

You can also

create new filter.

Just click this

By default, you

can see…

the results in the

past 30 days.

But you can have the

following options:

Lifetime, Today,

Yesterday

Last 7, 14 or 30

days

Last Month, This

Month

The good thing

is…

You can custom

the date range.

The options

To customize your date range

At the far right is the

dropdown for

Columns.

It has many

customizable

options.

Performance is

preset by default.

It focuses only on

columns on

performance.

It is mainly your

objective.

If you don’t want to

use a preset,

You can click

customize columns.

You can choose

which one you want

to see.

If you have already

chosen, click apply.

Another important

part is Breakdown.

You could break

down Facebook

performances.

Select from these categories.

You can also add

break down by

action…

Or by time.

Now that you

know

You can always

improve and

innovate.

Thank you for

watching.