how to jump-start cleantech links

7/31/2019 How to Jump-Start CleanTech Links

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How to Jump-Start the

Presented by: Bijoy E.V

Venue: IBS bangalroe eMBA IS-V workshopRef: Mark W. Johnson Josh Suskewicz @ Hbr Nov 2009


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About the Authors

Mark W. Johnson ([email protected]) is the chairman

of Innosight, a strategic innovation consulting and investing

firm with offices in Boston, Singapore, and India.

Josh Suskewicz ([email protected]) is a seniorconsultant at Innosight.


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Concept Overview

Conventional approaches to renewable energy are falling short.

The key is to shift the focus from developing individual

technologies to creating whole new systems.

by Mark W. Johnson and Josh Suskewicz


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Global Green Tech initiatives!

The Obama administration has pledged more than $100 billion

for sustainable technologies

China plans to spend $200 billion, and the G-20 industrialized

nations some $400 billion

VCs around the world have pumped $20 billion into clean-tech companies since 2005

Transition from a fossil-fuel economy to a clean-tech

economy powered by renewable energy?


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Is it working out ?

Sadly, history shows that this works rarely !

May take many years enable clean technologies to supplant

fossil fuels

Required a deliberate shift in our energy infrastructure!!


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Disruptive innovation

Many of the difficulties of clean-tech adoption can be traced to thefundamental error of focusing on parts rather than on the whole.

Framework for thinking

Enabling technology

Hentry Ford: The real impact of these technologies was felt only aftersystem shad evolved around them

Edison Bulb: Technological transformation of switch from kerosene toelectricity.

Innovative business model

Google: Paired its advanced search technology with a fundamentallydifferent business

Careful market-adoption strategy

Least possible investment in the smallest possible experiments topreserve the minimum scale needed to to demonstrate the concept.

Favourable government policy


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Case Study-

Better Place, Israeli start-up

Business Challenges: Electric vehicles never been able to compete with theconvenience and relatively lower cost of gasoline powered cars. Needing to refueland to refuel quickly.

TECHNOLOGY: Retain ownership of their batteries. extensive network of easy-to-

use charge spots. Automated switching stations

BUSINESS MODEL: Separating ownership of the $10,000 battery from ownership ofthe car could lower the cars cost substantially but not eliminate it.

POLICY: Tax on gas-powered cars would rise to 72%, while electric vehicles would becharged only 10%.
http://www.betterplace.com/the-company-multimedia-photos/index/id/72157622676030678


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Better Place - Video

Click to see the Video
http://www.youtube.com/user/btrplc?blend=10&ob=video-mustangbase


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Masdar Citi -Video

Click here for YouTube Video
http://www.youtube.com/watch?v=8V7UpFOm8w0http://www.youtube.com/watch?v=8V7UpFOm8w0


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Closing Note

Competing head-on with fossil-fuel-based energy is

exceptionally difficult.

A century of investment and innovation has yielded a

comprehensive network - more conveniently, efficiently, andcost-effectively than anything else right now.

Government subsidies aimed at making not-good-enough

options competitive have been applied

In any event, no alternative will be viable over time if it can

succeed only on an artificially created playing field

maintained by permanent subsidies.


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EV of Tomorrow!


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Is it all about Clean ?

Are we fundamentally right in the clean concept ?

Are the Clean Projects really Clean ?

Inventions on Ready for turning points!


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CO2 Problem ?!!

CO2CCS Capturing CO2 - Separating it from the other components of

the exhaust from sources such as coal-or gas fired powerplants.

Compress the CO2 and transporting it by pipeline or ship to a

suitable location where it can be stored deep underground ina variety of geological settings.

WHERE TO STORE CO2 ?

There are several types of storage sites that are well suited forCO2 storage. The most important characteristics - presence ofporous rock in which the CO2 can be stored (much like wateris held in a sponge)

Ref: http://www.riscs-co2.eu/

http://www.worldcoal.org/resources/case-studies/otway-co2-storage-project/
http://www.riscs-co2.eu/http://www.worldcoal.org/resources/case-studies/otway-co2-storage-project/http://www.worldcoal.org/resources/case-studies/otway-co2-storage-project/http://www.worldcoal.org/resources/case-studies/otway-co2-storage-project/http://www.worldcoal.org/resources/case-studies/otway-co2-storage-project/http://www.worldcoal.org/resources/case-studies/otway-co2-storage-project/http://www.worldcoal.org/resources/case-studies/otway-co2-storage-project/http://www.worldcoal.org/resources/case-studies/otway-co2-storage-project/http://www.worldcoal.org/resources/case-studies/otway-co2-storage-project/http://www.worldcoal.org/resources/case-studies/otway-co2-storage-project/http://www.worldcoal.org/resources/case-studies/otway-co2-storage-project/http://www.worldcoal.org/resources/case-studies/otway-co2-storage-project/http://www.riscs-co2.eu/http://www.riscs-co2.eu/http://www.riscs-co2.eu/http://www.riscs-co2.eu/http://www.riscs-co2.eu/


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CO2 to CCS


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Zero Emission Not far.

Norwegian Sleipner Project

More Videos
http://www.youtube.com/watch?v=sV9K7K-Uax4http://www.youtube.com/watch?v=6CD9GFcjCdghttp://www.youtube.com/watch?v=6CD9GFcjCdghttp://www.youtube.com/watch?v=sV9K7K-Uax4http://www.youtube.com/watch?v=sV9K7K-Uax4

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