how to jump start your video focused content strategy | webinar 04.09.2015
TRANSCRIPT
Chris Osborn
Vice President of Marketing
@chrisosbornstl
@BizLibrary
www.bizlibrary.com
Improve employee performance with the largest
and fastest-growing library of training videos.
WHAT YOU SHOULD BE ABLE TO TAKE-AWAY:
A
How to develop learning strategies that address the needs and
expectations of today’s workforce.
How to utilize the advantages of video to increase the impact of
employee learning.
Able to identify the key questions to answer as you develop an
effective video-focused learning strategy.
In a world of learning and development where
complexity is the enemy, [organizations need a] simple
and nimble approach to delivering high quality learning,
anywhere, anytime.
Michael Rochelle , Chief Strategy Officer,
Brandon-Hall Group
Traditional Learning Strategies
NEED
Sales Manager says we
“need sales training.”
Delivery
Sales team goes to sales
training class
Instructional Design
We find or develop
sales training content.
BUT…
Linking Content Strategy to Goals
? ? ? ?
What behaviors
support achievement of
each goal?
At what level of
mastery do we need to
perform or reach the
goal compared to
actual performance?
What
competencies/skills/kn
owledge must be
improved to fill current
performance gap?
What is the root cause
of the gap? Is employee
development the
answer, or something
else?
Compete and Win…
AdaptabilityCapacity for
Change
Learning Takes
Center Stage
AGILITY
Employee Development Challenges
IMMEDIATE STRATEGIC
How do we achieve
goals?
How do we prepare the
organization for the
future (or is it the
present)?
?How are you
incorporating video
into your learning
programs?
…Agility is demonstrated by the ability to quickly solve day-to-day business
problems, to identify new processes and frameworks for speed of delivery,
to cross global and functional lines without faltering, and to accept, respond,
and initiate change.
Employees who can identify opportunities, adapt,
and thrive in the reality of change have a propensity
to be high performers. Given the right resources and
investment in learning, these traits are achievable
across the entire organization.”John Ambrose, Sr. Vice
President Strategy,
Skillsoft
volatility
uncertainty
complexity
ambiguity
it’s a VUCA world…
Status quo – things
will go back to
normal…
Decrease in
competitiveness
Compete and win…
Traditional approaches to
learning were focused on
improving known skills to solve
known problems.
We are moving from a world of problems, which demand
speed, analysis and elimination of uncertainty to solve –
to a world of dilemmas, which demand patience, sense-
making and an engagement with uncertainty.
SOURCE: Denise Caron,
It’s a VUCA World
THE % OF KNOWLEDGE IN YOUR BRAIN NEEDED
TO DO YOUR JOB
1986 – 75% 1997 – 15-20% 2006 – 8-10%
Source: Robert Kelly, Carnegie-Mellon University
Traditional approaches
won’t work…
No classroom is large enough.
No individual is smart enough.
No response time is fast enough.
No intervention is complete enough.
No program lasts long enough.
No solution is global enough.
…
70 : 20 : 10 FrameworkEXPERIENTIAL : SOCIAL : FORMAL
Achieve Business Targets Increase Retention Focus on Performance
76%
OF MANAGERS felt their L&D
function was INEFFECTIVE or
VERY INEFFECTIVE in helping
them ACHIEVE BUSINESS
TARGETS
SOURCE: CORPORATE LEADERSHIP
COUNCIL, L&D TEAM CAPABILITIES
SURVEY 2011
Where did your
greatest learning
occur?
Not anti-training
but a focus on
performance
70%EXPERIENTIAL
20%
SOCIAL
10% FORMAL
1
3
2
CONTEXTUAL:
Role, location
INFORMAL:
Everyday, ad hoc
SOCIAL:
Discussion, recommendations
4
6
5
A Nimble Learning Content Strategy
TIMELY:
Just in time, moment of need
MOBILE:
Anywhere, anytime
CONCISE:
Short videos, quick updates
An information rich world
requires everyone to be
continuous learners.…remember the 6%...
CONTENT
definition curation
delivery
WHAT IS CONTENT?anything that answers a question that we
might be asking in the moment
Delivery looks
familiar to me and
there is video to
watch
Content is
personalized to fit
my needs
Mobile – must
have, it’s not an
option
Social – shareable
with friends and
colleagues and I
can comment
LEARNER EXPECTATIONS
CONTENT CHARACTERISTICS
Short, relevant videoI choose when and
how to access
content
Easy to use -
intuitive
Learning
experience fits to
delivery mode
Content is accessible
no matter what
device I’m using
Easy to find and
easy to share
EngagingContent is
accessible in any
location or work
environment
IMMEDIATE
PERSONALIZED
democratic
USER-GENERATED
SOCIAL
MOBILE
Why bite sized learning?
11
minutes
Why short
video?
50% 70%100
ms
Of the brain is used for visual
processing
Of the sensory receptors are in
the eyes
To get a sense of the visual scene
Visually Wired Brain
Most human behavior is learned observationally through
modeling: from observing others, one forms an idea of
how new behaviors are performed, and on later occasions
this coded information serves as a guide for action.”
SOURCE: Bandura’s Social Learning Theory
Instant Message (IM):
Short conversation,
confirmations, quick requests
Video Conferencing:
Collaboration and
complex conversations
Virtual room:
Discussion groups, staff meetings,
cultural norms and values
Short Video:
Quick updates, refresher training,
micro learning, knowledge
sharing
Job Aids and Briefs:
How-to, static content,
references and data
Enterprise Social Network:
Knowledge sharing, networking,
connect with SME’s
Using the Right Tools for the Task
Where do I put my “stuff” so that it
is…secure, shareable, and searchable so
my ORGANIZATION can accomplish its
goals and……works the way I work and is useful to ME in
getting my job done. SOURCE: AIIM Conference 2015, The Global Community of Information Professional
Enterprise Social Networks
Platform
Community
Content
Build networks with peers
Ask and answer questions
Share and find valuable
information posted by peers
Find and connect with experts
Access relevant learning
content
Build an internal “brand” and
reputation
CONTENT
definition curation
delivery
CurationThe key first step to making content useful.
Organize and access Searchable and relevantContext
CONTENT
definition curation
delivery
DeliveryEasy and simple access, when and where it’s needed.
Systems and tools User generatedAccess - work and
life
SYSTEMS
ACCESS
WORK & LIFE
USER-GENERATED
TOOLS
MOBILE
Where do I get learning resources?
BUILD BORROW BUY
How Tony Roma
Employees use Video
to Teach Important
Job Skills
“The world is changing.
People are changing. To be
effective, our employee
training is changing to
meet them where they are.”
Jessie Bray, Vice President of
Training and HR, Romacorp.
Challenge: Hard to make
time for training
“Tag Training”
• Development
opportunity
• Maintain work flow and
service standard
• Share and discuss with
co-workers
CASE STUDY: Nationwide Dental Insurance Provider
KEY TAKE-AWAYS
A
Effective content strategies lie at the core of effective, next
generation employee learning strategies.
Content must be accessible in ways employees seek, find and
apply information.
It’s all about video today.
QUESTIONS
The Case for Video
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HR RECERTIFICATION CREDIT
ACTIVITY TITLE:
How to Jump Start Your Video-Focused Learning Strategy
HRCI ID #: 244454
SHRM ID #: 15-8043
You will be emailed a link to the certificate
around 4:00 p.m. central time today.
The email will come from
Chris Osborn
Vice President of Marketing
@chrisosbornstl
@BizLibrary
www.bizlibrary.com