How to Keep your Team Happy and Productive

Efficiency in B2B marketing depends on three factors: effective strategies, infrastructure andpersonnel. But while some businesses focus on investing for the best marketing automation softwareand applying better tactics for their lead generation and appointment setting, it remains importantto maintain the productivity of each team that composes one's marketing and sales operations.

How to Have a Productive B2B Demand Generation Team

Personnel management is not solely an exclusive human resources issue since it affects the businessas a whole. And since a business is an organic composition of autonomous entities with unique tasks,managers should see to it thateach part is productive enough to secure the organization's efficiency.If an employee doesn't meet his or her obligations, the team will likely fall short of attaining its goalsand that of the entire enterprise. For instance, if a telemarketer who fails at achieving his or hercold-call quota for the week, the business is deprived of securing B2B sales leads, translating to lostrevenue opportunities.

How To Coach Underperforming Employees

For the past years, executives are finding solutions on how to improve personnelproductivity. Incentive schemes are the usual ways to achieve this, but a report posted in B2BMarketing.net proposes better approaches.

The report noted that, from a sample of 1600 professionals, 42% say that job satisfaction is moreimportant to them, followed by 25% who say they prioritize work-life balance. It also stated thatdespite a rise in pay, a majority or about 45% of the sample personalities decided to changeemployers, citing higher job positions. Salary increase trailed second at 41%. Boredom is also asignificant factor, with 30% saying they are unsatisfied with their current roles and are eager to taketheir responsibilities to.

So, what could be deduced from these figures?

Simple: More than salaries, happiness is a crucial factor in keeping team members productive.

Rather than relying solely on incentives, businesses should also emphasize the recreational needs oftheir personnel. Longer break hours and a refurbished office space can be good options to liven upthe team. Other effective ways include an absence of micro-management and a reduction ofcorporate meetings.

More importantly, executives need to consider individual talents. It is possible that workers with atrack record marked by years of competent service would eventually lose steam and decide to moveon to "greener pastures." This amounts to a great loss on the part of the business, so it is essential toprioritize deserving individuals for higher positions in the company. Doing so will have far-reachingand positive consequences, especially for one's lead generation and appointment setting campaign.

Judy Caroll is a Marketing Executive at Callbox, Inc., blogger, online marketer, she helps theirbusiness improve by giving expert advice on sales and marketing.

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