how to kill creativity
DESCRIPTION
For the last year, I've been doing lots of talks on my book 'A User Guide to the Creative Mind'. They've been focused on how to understand the creative process and harness it to have more ideas. So, in reaction to that, I decided to do a talk about the exact opposite - How to Kill Creativity. I did the talk in October 2012 at the Silicon Beach conference in Bournemouth. And this is a slightly condensed version with audio. For those who've had an irony-bypass, please understand that it's entirely sarcastic. Well, mostly, at least. http://userguidetothecreativemind.com http://getadditive.comTRANSCRIPT
HOW TO KILL
CREATIVITY
Dave Birss
Silicon Beach 2012,Bournemouth
HOW TO KILL
CREATIVITY
BUT WHY?
DISCOMFORTBUT WHY?
DISRUPTIONDISCOMFORT
BUT WHY?
UNPREDICTABLEDISRUPTION
DISCOMFORTBUT WHY?
Rely on group
brainstorms
for ideas
Only use people with expertise
Eliminate criticism
Don t
define
what
success
means
Don t waste
your time with
research
Never trust things like your gut
Think what
your boss
would buy
Don t give people time to slack off
Make creativity a
secondary
priority
Require proof of future success
Let s get to work
Dave Birss@davebirss
getadditive.comUserGuideToTheCreativeMind.com