how to launch a product line
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![Page 1: How To Launch a Product Line](https://reader035.vdocuments.net/reader035/viewer/2022081412/545cb329af7959b4098b48f4/html5/thumbnails/1.jpg)
How To Launch anArtisan Food Business
![Page 2: How To Launch a Product Line](https://reader035.vdocuments.net/reader035/viewer/2022081412/545cb329af7959b4098b48f4/html5/thumbnails/2.jpg)
• Idea Stage
• Name & Logo
• Getting Started
• Key Focuses
• Good Practices
• Useful Links
Overview
![Page 3: How To Launch a Product Line](https://reader035.vdocuments.net/reader035/viewer/2022081412/545cb329af7959b4098b48f4/html5/thumbnails/3.jpg)
• What gap am I filling?
• Profitability?
• Story?
• USP's?
• Logistics?
• Formalities?
Idea Stage
![Page 4: How To Launch a Product Line](https://reader035.vdocuments.net/reader035/viewer/2022081412/545cb329af7959b4098b48f4/html5/thumbnails/4.jpg)
• First Step to Creating a brand identity- a distinguishable name and logo
• Black and white
• Easy to remember, pronounce, and spell
• Can you get the trademark?
Name & Logo
![Page 5: How To Launch a Product Line](https://reader035.vdocuments.net/reader035/viewer/2022081412/545cb329af7959b4098b48f4/html5/thumbnails/5.jpg)
• Don't leave your job initially
• Look for good deals / alternatives to build your business & get creative
• Don't overspend, bank loans are difficult to get!
• Trust your gut instincts
• Ask for help!
Getting Started
![Page 6: How To Launch a Product Line](https://reader035.vdocuments.net/reader035/viewer/2022081412/545cb329af7959b4098b48f4/html5/thumbnails/6.jpg)
• Base your actions on clear results & key things
• Set big targets and then break them down into goals
• Be willing to make sacrifices
• Find your strengths and weaknesses
• Test test test!
• Don't be stubborn and keep an open mind
• Problem solving and positive attitude
• Be nice!
Key Focuses
![Page 7: How To Launch a Product Line](https://reader035.vdocuments.net/reader035/viewer/2022081412/545cb329af7959b4098b48f4/html5/thumbnails/7.jpg)
• Collaboration
• Negotiation
• Book Keeping
• Business plan?
• Jump in the deep end
Good Practices
![Page 8: How To Launch a Product Line](https://reader035.vdocuments.net/reader035/viewer/2022081412/545cb329af7959b4098b48f4/html5/thumbnails/8.jpg)
• Books
– Start It Up; Luke Johnson
– Packed – The Food Entrepreneur’s Guide; Tessa Stuart
• Also recommended: Monique Borst’s Start Up Food Business Boot Camp
• Go to your local library or business centre
Useful Links