how to launch a product on product hunt
TRANSCRIPT
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How To Launch A Product On Product HuntBEST PRACTICES DELIVERED STRAIGHT FROM A PH MODERATOR
Ben Lang, Mapme August 2015 Webinar
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Special guest:Ben Lang Mapme)
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Guide to launching on Product Hunt
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I’m Ben
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Product Hunt
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How does it work?
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Product Hunt Community
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Best Practices
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When do I post• Product is ready for global launch• Have an awesome landing page• Looking for press, buzz
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How do you post?• Get an invite from a member• Ask someone to post for you
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Does it matter who posts?
• Yes, there are influencers• There are “followers”
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What’s best time to post?
• Late morning Israel time• Tuesday / Wednesday
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How do I do research?
• Google Product Hunt• Look at most upvoted posts each day• Follow Product Hunt team• Read other case studies
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Should you be active?
• Yes.• Comment on posts, post other products,
log in every day.
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What should you do once you’re live
• Introduce yourself• Answer questions• Don’t ask for upvotes• Thank people who voted (on Twitter)• Tell your users about it• Keep the momentum
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I’m in “upcoming”
• The Product Hunt team chooses what to feature.
• You can ask them, but they carefully go through everything.
• Most products don’t get featured.
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Should I do something special?
• Let’s look at these examples
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The Numbers
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Some numbers - 2014
• 61,497 comments• 628,466 total upvotes• 23,501,457 unique visits to products• 3,652 collections created
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Cool PH Products
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How to test your PH tagline
Growth Tip of the Month
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Step 1: Write down 3 tagline options that you think would
work.
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Step 2: Create a facebook campaign for each version.
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1.Create a separate website conversion campaign for each of the ads to ensure a clean test. Link the ad to your landing page to get some extra traffic from the test.2.Create a target audience: • Under interests add relevant keywords/services like startups
and relevant companies (product hunt is impossible to select)
• Under behaviours add Early Adopters.3. Save the audience and duplicate exactly for all campaigns.
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Step 3: Declare a champion
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1.Compare Click through rates - Make sure you spend enough on each ad to get significant results . you can check the significance here:http://getdatadriven.com/ab-significance-testIf the test shows over 90% you can be confident about the results.2.Pick the best converting ad and use it’s copy as your product hunt tagline.
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