how to launch a sustainability movement
TRANSCRIPT
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How to launch a sustainability movement.
Nine steps to a successful outreach education campaign.
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Understand what people believe.
Conduct surveys, polls and interviews to find perceptions, priorities and proposals among everyone involved and impacted.
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Develop a single central theme.
Include simple visuals and an approachable tone that unify, demonstrate and evolve your efforts and align with your mission and vision.
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Evaluate new and existing channels and effective tactics.
Determine specific, unique ways to use each tool of engagement and education to inform, inspire and activate your community.
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Identify reliable sources.
Find individuals and organizations that can help create interesting multimedia content that sparks meaningful conversation.
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Document a plan.
Lay out a series of measurable milestones to build awareness and foster community.
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Craft metrics.
Plan how you will capture evidence of success and opportunities for improvement.
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Create an online campaign hub.
Design a user-friendly, social media infused site that centralizes and celebrates all activities and creates community around shared experience.
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Evolve and launch.
Use traditional approaches in new ways and look beyond ordinary interactions.
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Measure. Adjust.
Evolve.Succeed.