how to leverage blogs (yours & others) to increase your search engine visibility
DESCRIPTION
Content marketing and strategies greatly impact business search rankings. Whether you have staff or a PR agency dedicated to overseeing your content or not, this online marketing session will guide you on the right path, explaining what strategies and tactics work best and why.TRANSCRIPT
Online Marketing SummitDallas TX | July 19 2010
How to Leverage Blogs (Yours amp Others)
to Increase Search Engine Visibility
Mark Roberge HubSpot
(markroberge) OMSDAL
1
2
Agenda
I Intro to Inbound Marketing
II Drive SEO through Blogging
III Blogging Best Practices
IV Promote Blog in Social Media
V Convert Blog Traffic to Leads
VI Measure Blog Success
Outbound Marketing
800-555-1234
Annoying
Salesperson
Inbound Marketing
Blog SEO Social Media
Inbound Leads Cost 60 Less Than Outbound Leads
Source survey of hundreds of businesses HubSpotcomROI
Reading List Suggestion
Inbound MarketingGet Found using Google Social Media and Blogs
Top 5 Web Marketing Book on Amazon
InboundBookcom
7
Agenda
I Intro to Inbound Marketing
II Drive SEO through Blogging
III Blogging Best Practices
IV Promote Blog in Social Media
V Convert Blog Traffic to Leads
VI Measure Blog Success
How Do You Get to the Top History of SEO
SEO = Context and Authority
Ranking Algorithmf(n) Context + Authority
Inbound Marketing One Strategy not Three
Blog SEO Social Media
11
Two Sides of Optimization
On-Page(Context)
Off-Page(Authority)
On-Page SEO (Context)
bull Page Title
bull Clean URL
bull Headers
bull Description
Off-Page SEO (Authority)
bull Recommendations from friends1 ldquoI know Mark Robergerdquo2 ldquoMark Roberge is a blogging expertrdquo3 Seth Godin Mark Roberge is a blogging expert
bull Links are online recommendations1 A link wwwHubSpotcom2 Anchor text Internet Marketing3 Link is from a trusted website
The Long Tail
The New Marketplace
Keywords
Po
pu
lari
ty
Long Tail
Head
SEO Tips from Website Grader
Lessons from 2084563 websites
More Content Better Content = Links
Source Data from selected websites using wwwWebsiteGradercom
Blogging Means More
Inbound Links
17Source Data from over 1500 businesses - httphubtmBlogROI
More Visitors
18Source Data from over 1500 businesses - httphubtmBlogROI
DISCUSSION QUESTION
What are the best ways to incorporate the rules of SEO into your blogging strategy
Incorporating SEO in Your Blogging Strategy
bull Use keyword tool to drive blog topic selectionbull Configure blog with On-Page SEO in mindbull Include target long tail keywords in blog article titlesbull Think of blog articles as link baitbull Think of blog articles as an army of sales people working for you forever
21
Agenda
I Intro to Inbound Marketing
II Drive SEO through Blogging
III Blogging Best Practices
IV Promote Blog in Social Media
V Convert Blog Traffic to Leads
VI Measure Blog Success
DISCUSSION QUESTION
What is the best human resource strategy for bloggingbull Outsourcebull CEO vs Marketing vs Interns
Blog Human Resource Strategy
DomainKnowledge
BlogSuccess
Writing Skills Bandwidth
DISCUSSION QUESTION
How often should you blog
Frequency of Blog Articles on
HubSpot Blog
25
Sep-09 Oct-09 Nov-09 Dec-09 Jan-10 Feb-10
Articles 21 30 36 54 54 58
Avg Views Article 1137 1304 1305 864 1522 1447
Avg Links Article 11 11 7 4 8 4
Avg Comments
Article 12 15 15 11 18 13
Multiple Blog Post per Day Sustains Yield
26
Agenda
I Intro to Inbound Marketing
II Drive SEO through Blogging
III Blogging Best Practices
IV Promote Blog in Social Media
V Convert Blog Traffic to Leads
VI Measure Blog Success
27
Distribute Your Content
Social Participation is Key to Blog Success
28
WHAT NOT TO DO
bull Give your company
elevator pitch
bull Talk about your
product features
bull Bash your
competition
WHAT TO DO
bull Educate answer their
question
bull Promote other good
content
bull Get your subject matter
experts involved
Focus Participation on Digital Influencers
29
Find influencers using twittergradercom
30
Blogging Increases Twitter Reach by 75
Source Data from over 2000 businesses - httpbitlya6SrWh
31
Agenda
I Intro to Inbound Marketing
II Drive SEO through Blogging
III Blogging Best Practices
IV Promote Blog in Social Media
V Convert Blog Traffic to Leads
VI Measure Blog Success
Blogs and Social Media are for Leads and Sales
Source survey of hundreds of businesses HubSpotcomROI
33
How Does HubSpot Convert Visitors
34
Quality Content Behind Forms
35
Agenda
I Intro to Inbound Marketing
II Drive SEO through Blogging
III Blogging Best Practices
IV Promote Blog in Social Media
V Convert Blog Traffic to Leads
VI Measure Blog Success
Metric 1 Conversions from Traffic to Leads and Sales
Sorry data removed for public version
Metric 2 Subscriptions
Metric 3 Pageviews
bull Great for media sites selling display advertisingbull Potential problems for your business
ndash Doesnrsquot measure RSSndash Weak measure of engagementndash Whatrsquos the business value of a ldquoviewrdquo
Metric 4 Comments
bull Quantitatively a good indicator of engagement
bull Qualitatively a great way to listen to market
Metric 5 Inbound Links
bull Measure the SEO impact of your blog
bull An indicator of your blogrsquos role in outside conversations
41
Beyond the Blog Measure Total Reach
42
Final Thoughts hellip
Lead Nurture
Landing Pages
SEOSocial Media
CMS Blog Leads Analytics Expertise
What is HubSpot
HubSpot
Manti-core
WordPress
Ektron
Lead Lander
DrupalWeb CEOEloqua
Buzz Metrics
Blogger VTrenzCore
MetricsMktg
Sherpa
Web Position
Marketo
Radian6MktgProfs
On-Dialog
Easy Integrated Marketing Platform
Who is HubSpotbull Founded in 2006 from research at MIT
bull Over 3000 customers
bull 150+ employees
Additional Resources
bull Grade your website at wwwWebsiteGradercom
bull Read the Inbound Marketing Book wwwInboundBookcom
bull Take the free Inbound Marketing training wwwInboundMarketingcom
bull Start your free trial of HubSpot software wwwHubSpotcomfree-trial
46
Thank YouVisit
wwwonlinemarketingsummitcom
for more information
Follow us OMSummit
Tools to Get Found SEO
bull Keyword Grader
bull Link Grader
bull Page Grader
Tools to Get Found Blog amp Social Media
bull Business Blog Software
bull Blog Analytics
bull Social Media Monitoring
bull Social Media Publishing
Tools to Convert Leads
bull Landing Pages
bull Lead Intelligence
bull Lead Alerts
bull Visitor Profiling
Tools to Analyze Competitor Tracking
Tools to Analyze Marketing
Campaigns
bull Assess the effectiveness of your marketing on a campaign-by-campaign level
bull Optimize resource allocation to maximize sales
2
Agenda
I Intro to Inbound Marketing
II Drive SEO through Blogging
III Blogging Best Practices
IV Promote Blog in Social Media
V Convert Blog Traffic to Leads
VI Measure Blog Success
Outbound Marketing
800-555-1234
Annoying
Salesperson
Inbound Marketing
Blog SEO Social Media
Inbound Leads Cost 60 Less Than Outbound Leads
Source survey of hundreds of businesses HubSpotcomROI
Reading List Suggestion
Inbound MarketingGet Found using Google Social Media and Blogs
Top 5 Web Marketing Book on Amazon
InboundBookcom
7
Agenda
I Intro to Inbound Marketing
II Drive SEO through Blogging
III Blogging Best Practices
IV Promote Blog in Social Media
V Convert Blog Traffic to Leads
VI Measure Blog Success
How Do You Get to the Top History of SEO
SEO = Context and Authority
Ranking Algorithmf(n) Context + Authority
Inbound Marketing One Strategy not Three
Blog SEO Social Media
11
Two Sides of Optimization
On-Page(Context)
Off-Page(Authority)
On-Page SEO (Context)
bull Page Title
bull Clean URL
bull Headers
bull Description
Off-Page SEO (Authority)
bull Recommendations from friends1 ldquoI know Mark Robergerdquo2 ldquoMark Roberge is a blogging expertrdquo3 Seth Godin Mark Roberge is a blogging expert
bull Links are online recommendations1 A link wwwHubSpotcom2 Anchor text Internet Marketing3 Link is from a trusted website
The Long Tail
The New Marketplace
Keywords
Po
pu
lari
ty
Long Tail
Head
SEO Tips from Website Grader
Lessons from 2084563 websites
More Content Better Content = Links
Source Data from selected websites using wwwWebsiteGradercom
Blogging Means More
Inbound Links
17Source Data from over 1500 businesses - httphubtmBlogROI
More Visitors
18Source Data from over 1500 businesses - httphubtmBlogROI
DISCUSSION QUESTION
What are the best ways to incorporate the rules of SEO into your blogging strategy
Incorporating SEO in Your Blogging Strategy
bull Use keyword tool to drive blog topic selectionbull Configure blog with On-Page SEO in mindbull Include target long tail keywords in blog article titlesbull Think of blog articles as link baitbull Think of blog articles as an army of sales people working for you forever
21
Agenda
I Intro to Inbound Marketing
II Drive SEO through Blogging
III Blogging Best Practices
IV Promote Blog in Social Media
V Convert Blog Traffic to Leads
VI Measure Blog Success
DISCUSSION QUESTION
What is the best human resource strategy for bloggingbull Outsourcebull CEO vs Marketing vs Interns
Blog Human Resource Strategy
DomainKnowledge
BlogSuccess
Writing Skills Bandwidth
DISCUSSION QUESTION
How often should you blog
Frequency of Blog Articles on
HubSpot Blog
25
Sep-09 Oct-09 Nov-09 Dec-09 Jan-10 Feb-10
Articles 21 30 36 54 54 58
Avg Views Article 1137 1304 1305 864 1522 1447
Avg Links Article 11 11 7 4 8 4
Avg Comments
Article 12 15 15 11 18 13
Multiple Blog Post per Day Sustains Yield
26
Agenda
I Intro to Inbound Marketing
II Drive SEO through Blogging
III Blogging Best Practices
IV Promote Blog in Social Media
V Convert Blog Traffic to Leads
VI Measure Blog Success
27
Distribute Your Content
Social Participation is Key to Blog Success
28
WHAT NOT TO DO
bull Give your company
elevator pitch
bull Talk about your
product features
bull Bash your
competition
WHAT TO DO
bull Educate answer their
question
bull Promote other good
content
bull Get your subject matter
experts involved
Focus Participation on Digital Influencers
29
Find influencers using twittergradercom
30
Blogging Increases Twitter Reach by 75
Source Data from over 2000 businesses - httpbitlya6SrWh
31
Agenda
I Intro to Inbound Marketing
II Drive SEO through Blogging
III Blogging Best Practices
IV Promote Blog in Social Media
V Convert Blog Traffic to Leads
VI Measure Blog Success
Blogs and Social Media are for Leads and Sales
Source survey of hundreds of businesses HubSpotcomROI
33
How Does HubSpot Convert Visitors
34
Quality Content Behind Forms
35
Agenda
I Intro to Inbound Marketing
II Drive SEO through Blogging
III Blogging Best Practices
IV Promote Blog in Social Media
V Convert Blog Traffic to Leads
VI Measure Blog Success
Metric 1 Conversions from Traffic to Leads and Sales
Sorry data removed for public version
Metric 2 Subscriptions
Metric 3 Pageviews
bull Great for media sites selling display advertisingbull Potential problems for your business
ndash Doesnrsquot measure RSSndash Weak measure of engagementndash Whatrsquos the business value of a ldquoviewrdquo
Metric 4 Comments
bull Quantitatively a good indicator of engagement
bull Qualitatively a great way to listen to market
Metric 5 Inbound Links
bull Measure the SEO impact of your blog
bull An indicator of your blogrsquos role in outside conversations
41
Beyond the Blog Measure Total Reach
42
Final Thoughts hellip
Lead Nurture
Landing Pages
SEOSocial Media
CMS Blog Leads Analytics Expertise
What is HubSpot
HubSpot
Manti-core
WordPress
Ektron
Lead Lander
DrupalWeb CEOEloqua
Buzz Metrics
Blogger VTrenzCore
MetricsMktg
Sherpa
Web Position
Marketo
Radian6MktgProfs
On-Dialog
Easy Integrated Marketing Platform
Who is HubSpotbull Founded in 2006 from research at MIT
bull Over 3000 customers
bull 150+ employees
Additional Resources
bull Grade your website at wwwWebsiteGradercom
bull Read the Inbound Marketing Book wwwInboundBookcom
bull Take the free Inbound Marketing training wwwInboundMarketingcom
bull Start your free trial of HubSpot software wwwHubSpotcomfree-trial
46
Thank YouVisit
wwwonlinemarketingsummitcom
for more information
Follow us OMSummit
Tools to Get Found SEO
bull Keyword Grader
bull Link Grader
bull Page Grader
Tools to Get Found Blog amp Social Media
bull Business Blog Software
bull Blog Analytics
bull Social Media Monitoring
bull Social Media Publishing
Tools to Convert Leads
bull Landing Pages
bull Lead Intelligence
bull Lead Alerts
bull Visitor Profiling
Tools to Analyze Competitor Tracking
Tools to Analyze Marketing
Campaigns
bull Assess the effectiveness of your marketing on a campaign-by-campaign level
bull Optimize resource allocation to maximize sales
Outbound Marketing
800-555-1234
Annoying
Salesperson
Inbound Marketing
Blog SEO Social Media
Inbound Leads Cost 60 Less Than Outbound Leads
Source survey of hundreds of businesses HubSpotcomROI
Reading List Suggestion
Inbound MarketingGet Found using Google Social Media and Blogs
Top 5 Web Marketing Book on Amazon
InboundBookcom
7
Agenda
I Intro to Inbound Marketing
II Drive SEO through Blogging
III Blogging Best Practices
IV Promote Blog in Social Media
V Convert Blog Traffic to Leads
VI Measure Blog Success
How Do You Get to the Top History of SEO
SEO = Context and Authority
Ranking Algorithmf(n) Context + Authority
Inbound Marketing One Strategy not Three
Blog SEO Social Media
11
Two Sides of Optimization
On-Page(Context)
Off-Page(Authority)
On-Page SEO (Context)
bull Page Title
bull Clean URL
bull Headers
bull Description
Off-Page SEO (Authority)
bull Recommendations from friends1 ldquoI know Mark Robergerdquo2 ldquoMark Roberge is a blogging expertrdquo3 Seth Godin Mark Roberge is a blogging expert
bull Links are online recommendations1 A link wwwHubSpotcom2 Anchor text Internet Marketing3 Link is from a trusted website
The Long Tail
The New Marketplace
Keywords
Po
pu
lari
ty
Long Tail
Head
SEO Tips from Website Grader
Lessons from 2084563 websites
More Content Better Content = Links
Source Data from selected websites using wwwWebsiteGradercom
Blogging Means More
Inbound Links
17Source Data from over 1500 businesses - httphubtmBlogROI
More Visitors
18Source Data from over 1500 businesses - httphubtmBlogROI
DISCUSSION QUESTION
What are the best ways to incorporate the rules of SEO into your blogging strategy
Incorporating SEO in Your Blogging Strategy
bull Use keyword tool to drive blog topic selectionbull Configure blog with On-Page SEO in mindbull Include target long tail keywords in blog article titlesbull Think of blog articles as link baitbull Think of blog articles as an army of sales people working for you forever
21
Agenda
I Intro to Inbound Marketing
II Drive SEO through Blogging
III Blogging Best Practices
IV Promote Blog in Social Media
V Convert Blog Traffic to Leads
VI Measure Blog Success
DISCUSSION QUESTION
What is the best human resource strategy for bloggingbull Outsourcebull CEO vs Marketing vs Interns
Blog Human Resource Strategy
DomainKnowledge
BlogSuccess
Writing Skills Bandwidth
DISCUSSION QUESTION
How often should you blog
Frequency of Blog Articles on
HubSpot Blog
25
Sep-09 Oct-09 Nov-09 Dec-09 Jan-10 Feb-10
Articles 21 30 36 54 54 58
Avg Views Article 1137 1304 1305 864 1522 1447
Avg Links Article 11 11 7 4 8 4
Avg Comments
Article 12 15 15 11 18 13
Multiple Blog Post per Day Sustains Yield
26
Agenda
I Intro to Inbound Marketing
II Drive SEO through Blogging
III Blogging Best Practices
IV Promote Blog in Social Media
V Convert Blog Traffic to Leads
VI Measure Blog Success
27
Distribute Your Content
Social Participation is Key to Blog Success
28
WHAT NOT TO DO
bull Give your company
elevator pitch
bull Talk about your
product features
bull Bash your
competition
WHAT TO DO
bull Educate answer their
question
bull Promote other good
content
bull Get your subject matter
experts involved
Focus Participation on Digital Influencers
29
Find influencers using twittergradercom
30
Blogging Increases Twitter Reach by 75
Source Data from over 2000 businesses - httpbitlya6SrWh
31
Agenda
I Intro to Inbound Marketing
II Drive SEO through Blogging
III Blogging Best Practices
IV Promote Blog in Social Media
V Convert Blog Traffic to Leads
VI Measure Blog Success
Blogs and Social Media are for Leads and Sales
Source survey of hundreds of businesses HubSpotcomROI
33
How Does HubSpot Convert Visitors
34
Quality Content Behind Forms
35
Agenda
I Intro to Inbound Marketing
II Drive SEO through Blogging
III Blogging Best Practices
IV Promote Blog in Social Media
V Convert Blog Traffic to Leads
VI Measure Blog Success
Metric 1 Conversions from Traffic to Leads and Sales
Sorry data removed for public version
Metric 2 Subscriptions
Metric 3 Pageviews
bull Great for media sites selling display advertisingbull Potential problems for your business
ndash Doesnrsquot measure RSSndash Weak measure of engagementndash Whatrsquos the business value of a ldquoviewrdquo
Metric 4 Comments
bull Quantitatively a good indicator of engagement
bull Qualitatively a great way to listen to market
Metric 5 Inbound Links
bull Measure the SEO impact of your blog
bull An indicator of your blogrsquos role in outside conversations
41
Beyond the Blog Measure Total Reach
42
Final Thoughts hellip
Lead Nurture
Landing Pages
SEOSocial Media
CMS Blog Leads Analytics Expertise
What is HubSpot
HubSpot
Manti-core
WordPress
Ektron
Lead Lander
DrupalWeb CEOEloqua
Buzz Metrics
Blogger VTrenzCore
MetricsMktg
Sherpa
Web Position
Marketo
Radian6MktgProfs
On-Dialog
Easy Integrated Marketing Platform
Who is HubSpotbull Founded in 2006 from research at MIT
bull Over 3000 customers
bull 150+ employees
Additional Resources
bull Grade your website at wwwWebsiteGradercom
bull Read the Inbound Marketing Book wwwInboundBookcom
bull Take the free Inbound Marketing training wwwInboundMarketingcom
bull Start your free trial of HubSpot software wwwHubSpotcomfree-trial
46
Thank YouVisit
wwwonlinemarketingsummitcom
for more information
Follow us OMSummit
Tools to Get Found SEO
bull Keyword Grader
bull Link Grader
bull Page Grader
Tools to Get Found Blog amp Social Media
bull Business Blog Software
bull Blog Analytics
bull Social Media Monitoring
bull Social Media Publishing
Tools to Convert Leads
bull Landing Pages
bull Lead Intelligence
bull Lead Alerts
bull Visitor Profiling
Tools to Analyze Competitor Tracking
Tools to Analyze Marketing
Campaigns
bull Assess the effectiveness of your marketing on a campaign-by-campaign level
bull Optimize resource allocation to maximize sales
Inbound Marketing
Blog SEO Social Media
Inbound Leads Cost 60 Less Than Outbound Leads
Source survey of hundreds of businesses HubSpotcomROI
Reading List Suggestion
Inbound MarketingGet Found using Google Social Media and Blogs
Top 5 Web Marketing Book on Amazon
InboundBookcom
7
Agenda
I Intro to Inbound Marketing
II Drive SEO through Blogging
III Blogging Best Practices
IV Promote Blog in Social Media
V Convert Blog Traffic to Leads
VI Measure Blog Success
How Do You Get to the Top History of SEO
SEO = Context and Authority
Ranking Algorithmf(n) Context + Authority
Inbound Marketing One Strategy not Three
Blog SEO Social Media
11
Two Sides of Optimization
On-Page(Context)
Off-Page(Authority)
On-Page SEO (Context)
bull Page Title
bull Clean URL
bull Headers
bull Description
Off-Page SEO (Authority)
bull Recommendations from friends1 ldquoI know Mark Robergerdquo2 ldquoMark Roberge is a blogging expertrdquo3 Seth Godin Mark Roberge is a blogging expert
bull Links are online recommendations1 A link wwwHubSpotcom2 Anchor text Internet Marketing3 Link is from a trusted website
The Long Tail
The New Marketplace
Keywords
Po
pu
lari
ty
Long Tail
Head
SEO Tips from Website Grader
Lessons from 2084563 websites
More Content Better Content = Links
Source Data from selected websites using wwwWebsiteGradercom
Blogging Means More
Inbound Links
17Source Data from over 1500 businesses - httphubtmBlogROI
More Visitors
18Source Data from over 1500 businesses - httphubtmBlogROI
DISCUSSION QUESTION
What are the best ways to incorporate the rules of SEO into your blogging strategy
Incorporating SEO in Your Blogging Strategy
bull Use keyword tool to drive blog topic selectionbull Configure blog with On-Page SEO in mindbull Include target long tail keywords in blog article titlesbull Think of blog articles as link baitbull Think of blog articles as an army of sales people working for you forever
21
Agenda
I Intro to Inbound Marketing
II Drive SEO through Blogging
III Blogging Best Practices
IV Promote Blog in Social Media
V Convert Blog Traffic to Leads
VI Measure Blog Success
DISCUSSION QUESTION
What is the best human resource strategy for bloggingbull Outsourcebull CEO vs Marketing vs Interns
Blog Human Resource Strategy
DomainKnowledge
BlogSuccess
Writing Skills Bandwidth
DISCUSSION QUESTION
How often should you blog
Frequency of Blog Articles on
HubSpot Blog
25
Sep-09 Oct-09 Nov-09 Dec-09 Jan-10 Feb-10
Articles 21 30 36 54 54 58
Avg Views Article 1137 1304 1305 864 1522 1447
Avg Links Article 11 11 7 4 8 4
Avg Comments
Article 12 15 15 11 18 13
Multiple Blog Post per Day Sustains Yield
26
Agenda
I Intro to Inbound Marketing
II Drive SEO through Blogging
III Blogging Best Practices
IV Promote Blog in Social Media
V Convert Blog Traffic to Leads
VI Measure Blog Success
27
Distribute Your Content
Social Participation is Key to Blog Success
28
WHAT NOT TO DO
bull Give your company
elevator pitch
bull Talk about your
product features
bull Bash your
competition
WHAT TO DO
bull Educate answer their
question
bull Promote other good
content
bull Get your subject matter
experts involved
Focus Participation on Digital Influencers
29
Find influencers using twittergradercom
30
Blogging Increases Twitter Reach by 75
Source Data from over 2000 businesses - httpbitlya6SrWh
31
Agenda
I Intro to Inbound Marketing
II Drive SEO through Blogging
III Blogging Best Practices
IV Promote Blog in Social Media
V Convert Blog Traffic to Leads
VI Measure Blog Success
Blogs and Social Media are for Leads and Sales
Source survey of hundreds of businesses HubSpotcomROI
33
How Does HubSpot Convert Visitors
34
Quality Content Behind Forms
35
Agenda
I Intro to Inbound Marketing
II Drive SEO through Blogging
III Blogging Best Practices
IV Promote Blog in Social Media
V Convert Blog Traffic to Leads
VI Measure Blog Success
Metric 1 Conversions from Traffic to Leads and Sales
Sorry data removed for public version
Metric 2 Subscriptions
Metric 3 Pageviews
bull Great for media sites selling display advertisingbull Potential problems for your business
ndash Doesnrsquot measure RSSndash Weak measure of engagementndash Whatrsquos the business value of a ldquoviewrdquo
Metric 4 Comments
bull Quantitatively a good indicator of engagement
bull Qualitatively a great way to listen to market
Metric 5 Inbound Links
bull Measure the SEO impact of your blog
bull An indicator of your blogrsquos role in outside conversations
41
Beyond the Blog Measure Total Reach
42
Final Thoughts hellip
Lead Nurture
Landing Pages
SEOSocial Media
CMS Blog Leads Analytics Expertise
What is HubSpot
HubSpot
Manti-core
WordPress
Ektron
Lead Lander
DrupalWeb CEOEloqua
Buzz Metrics
Blogger VTrenzCore
MetricsMktg
Sherpa
Web Position
Marketo
Radian6MktgProfs
On-Dialog
Easy Integrated Marketing Platform
Who is HubSpotbull Founded in 2006 from research at MIT
bull Over 3000 customers
bull 150+ employees
Additional Resources
bull Grade your website at wwwWebsiteGradercom
bull Read the Inbound Marketing Book wwwInboundBookcom
bull Take the free Inbound Marketing training wwwInboundMarketingcom
bull Start your free trial of HubSpot software wwwHubSpotcomfree-trial
46
Thank YouVisit
wwwonlinemarketingsummitcom
for more information
Follow us OMSummit
Tools to Get Found SEO
bull Keyword Grader
bull Link Grader
bull Page Grader
Tools to Get Found Blog amp Social Media
bull Business Blog Software
bull Blog Analytics
bull Social Media Monitoring
bull Social Media Publishing
Tools to Convert Leads
bull Landing Pages
bull Lead Intelligence
bull Lead Alerts
bull Visitor Profiling
Tools to Analyze Competitor Tracking
Tools to Analyze Marketing
Campaigns
bull Assess the effectiveness of your marketing on a campaign-by-campaign level
bull Optimize resource allocation to maximize sales
Inbound Leads Cost 60 Less Than Outbound Leads
Source survey of hundreds of businesses HubSpotcomROI
Reading List Suggestion
Inbound MarketingGet Found using Google Social Media and Blogs
Top 5 Web Marketing Book on Amazon
InboundBookcom
7
Agenda
I Intro to Inbound Marketing
II Drive SEO through Blogging
III Blogging Best Practices
IV Promote Blog in Social Media
V Convert Blog Traffic to Leads
VI Measure Blog Success
How Do You Get to the Top History of SEO
SEO = Context and Authority
Ranking Algorithmf(n) Context + Authority
Inbound Marketing One Strategy not Three
Blog SEO Social Media
11
Two Sides of Optimization
On-Page(Context)
Off-Page(Authority)
On-Page SEO (Context)
bull Page Title
bull Clean URL
bull Headers
bull Description
Off-Page SEO (Authority)
bull Recommendations from friends1 ldquoI know Mark Robergerdquo2 ldquoMark Roberge is a blogging expertrdquo3 Seth Godin Mark Roberge is a blogging expert
bull Links are online recommendations1 A link wwwHubSpotcom2 Anchor text Internet Marketing3 Link is from a trusted website
The Long Tail
The New Marketplace
Keywords
Po
pu
lari
ty
Long Tail
Head
SEO Tips from Website Grader
Lessons from 2084563 websites
More Content Better Content = Links
Source Data from selected websites using wwwWebsiteGradercom
Blogging Means More
Inbound Links
17Source Data from over 1500 businesses - httphubtmBlogROI
More Visitors
18Source Data from over 1500 businesses - httphubtmBlogROI
DISCUSSION QUESTION
What are the best ways to incorporate the rules of SEO into your blogging strategy
Incorporating SEO in Your Blogging Strategy
bull Use keyword tool to drive blog topic selectionbull Configure blog with On-Page SEO in mindbull Include target long tail keywords in blog article titlesbull Think of blog articles as link baitbull Think of blog articles as an army of sales people working for you forever
21
Agenda
I Intro to Inbound Marketing
II Drive SEO through Blogging
III Blogging Best Practices
IV Promote Blog in Social Media
V Convert Blog Traffic to Leads
VI Measure Blog Success
DISCUSSION QUESTION
What is the best human resource strategy for bloggingbull Outsourcebull CEO vs Marketing vs Interns
Blog Human Resource Strategy
DomainKnowledge
BlogSuccess
Writing Skills Bandwidth
DISCUSSION QUESTION
How often should you blog
Frequency of Blog Articles on
HubSpot Blog
25
Sep-09 Oct-09 Nov-09 Dec-09 Jan-10 Feb-10
Articles 21 30 36 54 54 58
Avg Views Article 1137 1304 1305 864 1522 1447
Avg Links Article 11 11 7 4 8 4
Avg Comments
Article 12 15 15 11 18 13
Multiple Blog Post per Day Sustains Yield
26
Agenda
I Intro to Inbound Marketing
II Drive SEO through Blogging
III Blogging Best Practices
IV Promote Blog in Social Media
V Convert Blog Traffic to Leads
VI Measure Blog Success
27
Distribute Your Content
Social Participation is Key to Blog Success
28
WHAT NOT TO DO
bull Give your company
elevator pitch
bull Talk about your
product features
bull Bash your
competition
WHAT TO DO
bull Educate answer their
question
bull Promote other good
content
bull Get your subject matter
experts involved
Focus Participation on Digital Influencers
29
Find influencers using twittergradercom
30
Blogging Increases Twitter Reach by 75
Source Data from over 2000 businesses - httpbitlya6SrWh
31
Agenda
I Intro to Inbound Marketing
II Drive SEO through Blogging
III Blogging Best Practices
IV Promote Blog in Social Media
V Convert Blog Traffic to Leads
VI Measure Blog Success
Blogs and Social Media are for Leads and Sales
Source survey of hundreds of businesses HubSpotcomROI
33
How Does HubSpot Convert Visitors
34
Quality Content Behind Forms
35
Agenda
I Intro to Inbound Marketing
II Drive SEO through Blogging
III Blogging Best Practices
IV Promote Blog in Social Media
V Convert Blog Traffic to Leads
VI Measure Blog Success
Metric 1 Conversions from Traffic to Leads and Sales
Sorry data removed for public version
Metric 2 Subscriptions
Metric 3 Pageviews
bull Great for media sites selling display advertisingbull Potential problems for your business
ndash Doesnrsquot measure RSSndash Weak measure of engagementndash Whatrsquos the business value of a ldquoviewrdquo
Metric 4 Comments
bull Quantitatively a good indicator of engagement
bull Qualitatively a great way to listen to market
Metric 5 Inbound Links
bull Measure the SEO impact of your blog
bull An indicator of your blogrsquos role in outside conversations
41
Beyond the Blog Measure Total Reach
42
Final Thoughts hellip
Lead Nurture
Landing Pages
SEOSocial Media
CMS Blog Leads Analytics Expertise
What is HubSpot
HubSpot
Manti-core
WordPress
Ektron
Lead Lander
DrupalWeb CEOEloqua
Buzz Metrics
Blogger VTrenzCore
MetricsMktg
Sherpa
Web Position
Marketo
Radian6MktgProfs
On-Dialog
Easy Integrated Marketing Platform
Who is HubSpotbull Founded in 2006 from research at MIT
bull Over 3000 customers
bull 150+ employees
Additional Resources
bull Grade your website at wwwWebsiteGradercom
bull Read the Inbound Marketing Book wwwInboundBookcom
bull Take the free Inbound Marketing training wwwInboundMarketingcom
bull Start your free trial of HubSpot software wwwHubSpotcomfree-trial
46
Thank YouVisit
wwwonlinemarketingsummitcom
for more information
Follow us OMSummit
Tools to Get Found SEO
bull Keyword Grader
bull Link Grader
bull Page Grader
Tools to Get Found Blog amp Social Media
bull Business Blog Software
bull Blog Analytics
bull Social Media Monitoring
bull Social Media Publishing
Tools to Convert Leads
bull Landing Pages
bull Lead Intelligence
bull Lead Alerts
bull Visitor Profiling
Tools to Analyze Competitor Tracking
Tools to Analyze Marketing
Campaigns
bull Assess the effectiveness of your marketing on a campaign-by-campaign level
bull Optimize resource allocation to maximize sales
Reading List Suggestion
Inbound MarketingGet Found using Google Social Media and Blogs
Top 5 Web Marketing Book on Amazon
InboundBookcom
7
Agenda
I Intro to Inbound Marketing
II Drive SEO through Blogging
III Blogging Best Practices
IV Promote Blog in Social Media
V Convert Blog Traffic to Leads
VI Measure Blog Success
How Do You Get to the Top History of SEO
SEO = Context and Authority
Ranking Algorithmf(n) Context + Authority
Inbound Marketing One Strategy not Three
Blog SEO Social Media
11
Two Sides of Optimization
On-Page(Context)
Off-Page(Authority)
On-Page SEO (Context)
bull Page Title
bull Clean URL
bull Headers
bull Description
Off-Page SEO (Authority)
bull Recommendations from friends1 ldquoI know Mark Robergerdquo2 ldquoMark Roberge is a blogging expertrdquo3 Seth Godin Mark Roberge is a blogging expert
bull Links are online recommendations1 A link wwwHubSpotcom2 Anchor text Internet Marketing3 Link is from a trusted website
The Long Tail
The New Marketplace
Keywords
Po
pu
lari
ty
Long Tail
Head
SEO Tips from Website Grader
Lessons from 2084563 websites
More Content Better Content = Links
Source Data from selected websites using wwwWebsiteGradercom
Blogging Means More
Inbound Links
17Source Data from over 1500 businesses - httphubtmBlogROI
More Visitors
18Source Data from over 1500 businesses - httphubtmBlogROI
DISCUSSION QUESTION
What are the best ways to incorporate the rules of SEO into your blogging strategy
Incorporating SEO in Your Blogging Strategy
bull Use keyword tool to drive blog topic selectionbull Configure blog with On-Page SEO in mindbull Include target long tail keywords in blog article titlesbull Think of blog articles as link baitbull Think of blog articles as an army of sales people working for you forever
21
Agenda
I Intro to Inbound Marketing
II Drive SEO through Blogging
III Blogging Best Practices
IV Promote Blog in Social Media
V Convert Blog Traffic to Leads
VI Measure Blog Success
DISCUSSION QUESTION
What is the best human resource strategy for bloggingbull Outsourcebull CEO vs Marketing vs Interns
Blog Human Resource Strategy
DomainKnowledge
BlogSuccess
Writing Skills Bandwidth
DISCUSSION QUESTION
How often should you blog
Frequency of Blog Articles on
HubSpot Blog
25
Sep-09 Oct-09 Nov-09 Dec-09 Jan-10 Feb-10
Articles 21 30 36 54 54 58
Avg Views Article 1137 1304 1305 864 1522 1447
Avg Links Article 11 11 7 4 8 4
Avg Comments
Article 12 15 15 11 18 13
Multiple Blog Post per Day Sustains Yield
26
Agenda
I Intro to Inbound Marketing
II Drive SEO through Blogging
III Blogging Best Practices
IV Promote Blog in Social Media
V Convert Blog Traffic to Leads
VI Measure Blog Success
27
Distribute Your Content
Social Participation is Key to Blog Success
28
WHAT NOT TO DO
bull Give your company
elevator pitch
bull Talk about your
product features
bull Bash your
competition
WHAT TO DO
bull Educate answer their
question
bull Promote other good
content
bull Get your subject matter
experts involved
Focus Participation on Digital Influencers
29
Find influencers using twittergradercom
30
Blogging Increases Twitter Reach by 75
Source Data from over 2000 businesses - httpbitlya6SrWh
31
Agenda
I Intro to Inbound Marketing
II Drive SEO through Blogging
III Blogging Best Practices
IV Promote Blog in Social Media
V Convert Blog Traffic to Leads
VI Measure Blog Success
Blogs and Social Media are for Leads and Sales
Source survey of hundreds of businesses HubSpotcomROI
33
How Does HubSpot Convert Visitors
34
Quality Content Behind Forms
35
Agenda
I Intro to Inbound Marketing
II Drive SEO through Blogging
III Blogging Best Practices
IV Promote Blog in Social Media
V Convert Blog Traffic to Leads
VI Measure Blog Success
Metric 1 Conversions from Traffic to Leads and Sales
Sorry data removed for public version
Metric 2 Subscriptions
Metric 3 Pageviews
bull Great for media sites selling display advertisingbull Potential problems for your business
ndash Doesnrsquot measure RSSndash Weak measure of engagementndash Whatrsquos the business value of a ldquoviewrdquo
Metric 4 Comments
bull Quantitatively a good indicator of engagement
bull Qualitatively a great way to listen to market
Metric 5 Inbound Links
bull Measure the SEO impact of your blog
bull An indicator of your blogrsquos role in outside conversations
41
Beyond the Blog Measure Total Reach
42
Final Thoughts hellip
Lead Nurture
Landing Pages
SEOSocial Media
CMS Blog Leads Analytics Expertise
What is HubSpot
HubSpot
Manti-core
WordPress
Ektron
Lead Lander
DrupalWeb CEOEloqua
Buzz Metrics
Blogger VTrenzCore
MetricsMktg
Sherpa
Web Position
Marketo
Radian6MktgProfs
On-Dialog
Easy Integrated Marketing Platform
Who is HubSpotbull Founded in 2006 from research at MIT
bull Over 3000 customers
bull 150+ employees
Additional Resources
bull Grade your website at wwwWebsiteGradercom
bull Read the Inbound Marketing Book wwwInboundBookcom
bull Take the free Inbound Marketing training wwwInboundMarketingcom
bull Start your free trial of HubSpot software wwwHubSpotcomfree-trial
46
Thank YouVisit
wwwonlinemarketingsummitcom
for more information
Follow us OMSummit
Tools to Get Found SEO
bull Keyword Grader
bull Link Grader
bull Page Grader
Tools to Get Found Blog amp Social Media
bull Business Blog Software
bull Blog Analytics
bull Social Media Monitoring
bull Social Media Publishing
Tools to Convert Leads
bull Landing Pages
bull Lead Intelligence
bull Lead Alerts
bull Visitor Profiling
Tools to Analyze Competitor Tracking
Tools to Analyze Marketing
Campaigns
bull Assess the effectiveness of your marketing on a campaign-by-campaign level
bull Optimize resource allocation to maximize sales
7
Agenda
I Intro to Inbound Marketing
II Drive SEO through Blogging
III Blogging Best Practices
IV Promote Blog in Social Media
V Convert Blog Traffic to Leads
VI Measure Blog Success
How Do You Get to the Top History of SEO
SEO = Context and Authority
Ranking Algorithmf(n) Context + Authority
Inbound Marketing One Strategy not Three
Blog SEO Social Media
11
Two Sides of Optimization
On-Page(Context)
Off-Page(Authority)
On-Page SEO (Context)
bull Page Title
bull Clean URL
bull Headers
bull Description
Off-Page SEO (Authority)
bull Recommendations from friends1 ldquoI know Mark Robergerdquo2 ldquoMark Roberge is a blogging expertrdquo3 Seth Godin Mark Roberge is a blogging expert
bull Links are online recommendations1 A link wwwHubSpotcom2 Anchor text Internet Marketing3 Link is from a trusted website
The Long Tail
The New Marketplace
Keywords
Po
pu
lari
ty
Long Tail
Head
SEO Tips from Website Grader
Lessons from 2084563 websites
More Content Better Content = Links
Source Data from selected websites using wwwWebsiteGradercom
Blogging Means More
Inbound Links
17Source Data from over 1500 businesses - httphubtmBlogROI
More Visitors
18Source Data from over 1500 businesses - httphubtmBlogROI
DISCUSSION QUESTION
What are the best ways to incorporate the rules of SEO into your blogging strategy
Incorporating SEO in Your Blogging Strategy
bull Use keyword tool to drive blog topic selectionbull Configure blog with On-Page SEO in mindbull Include target long tail keywords in blog article titlesbull Think of blog articles as link baitbull Think of blog articles as an army of sales people working for you forever
21
Agenda
I Intro to Inbound Marketing
II Drive SEO through Blogging
III Blogging Best Practices
IV Promote Blog in Social Media
V Convert Blog Traffic to Leads
VI Measure Blog Success
DISCUSSION QUESTION
What is the best human resource strategy for bloggingbull Outsourcebull CEO vs Marketing vs Interns
Blog Human Resource Strategy
DomainKnowledge
BlogSuccess
Writing Skills Bandwidth
DISCUSSION QUESTION
How often should you blog
Frequency of Blog Articles on
HubSpot Blog
25
Sep-09 Oct-09 Nov-09 Dec-09 Jan-10 Feb-10
Articles 21 30 36 54 54 58
Avg Views Article 1137 1304 1305 864 1522 1447
Avg Links Article 11 11 7 4 8 4
Avg Comments
Article 12 15 15 11 18 13
Multiple Blog Post per Day Sustains Yield
26
Agenda
I Intro to Inbound Marketing
II Drive SEO through Blogging
III Blogging Best Practices
IV Promote Blog in Social Media
V Convert Blog Traffic to Leads
VI Measure Blog Success
27
Distribute Your Content
Social Participation is Key to Blog Success
28
WHAT NOT TO DO
bull Give your company
elevator pitch
bull Talk about your
product features
bull Bash your
competition
WHAT TO DO
bull Educate answer their
question
bull Promote other good
content
bull Get your subject matter
experts involved
Focus Participation on Digital Influencers
29
Find influencers using twittergradercom
30
Blogging Increases Twitter Reach by 75
Source Data from over 2000 businesses - httpbitlya6SrWh
31
Agenda
I Intro to Inbound Marketing
II Drive SEO through Blogging
III Blogging Best Practices
IV Promote Blog in Social Media
V Convert Blog Traffic to Leads
VI Measure Blog Success
Blogs and Social Media are for Leads and Sales
Source survey of hundreds of businesses HubSpotcomROI
33
How Does HubSpot Convert Visitors
34
Quality Content Behind Forms
35
Agenda
I Intro to Inbound Marketing
II Drive SEO through Blogging
III Blogging Best Practices
IV Promote Blog in Social Media
V Convert Blog Traffic to Leads
VI Measure Blog Success
Metric 1 Conversions from Traffic to Leads and Sales
Sorry data removed for public version
Metric 2 Subscriptions
Metric 3 Pageviews
bull Great for media sites selling display advertisingbull Potential problems for your business
ndash Doesnrsquot measure RSSndash Weak measure of engagementndash Whatrsquos the business value of a ldquoviewrdquo
Metric 4 Comments
bull Quantitatively a good indicator of engagement
bull Qualitatively a great way to listen to market
Metric 5 Inbound Links
bull Measure the SEO impact of your blog
bull An indicator of your blogrsquos role in outside conversations
41
Beyond the Blog Measure Total Reach
42
Final Thoughts hellip
Lead Nurture
Landing Pages
SEOSocial Media
CMS Blog Leads Analytics Expertise
What is HubSpot
HubSpot
Manti-core
WordPress
Ektron
Lead Lander
DrupalWeb CEOEloqua
Buzz Metrics
Blogger VTrenzCore
MetricsMktg
Sherpa
Web Position
Marketo
Radian6MktgProfs
On-Dialog
Easy Integrated Marketing Platform
Who is HubSpotbull Founded in 2006 from research at MIT
bull Over 3000 customers
bull 150+ employees
Additional Resources
bull Grade your website at wwwWebsiteGradercom
bull Read the Inbound Marketing Book wwwInboundBookcom
bull Take the free Inbound Marketing training wwwInboundMarketingcom
bull Start your free trial of HubSpot software wwwHubSpotcomfree-trial
46
Thank YouVisit
wwwonlinemarketingsummitcom
for more information
Follow us OMSummit
Tools to Get Found SEO
bull Keyword Grader
bull Link Grader
bull Page Grader
Tools to Get Found Blog amp Social Media
bull Business Blog Software
bull Blog Analytics
bull Social Media Monitoring
bull Social Media Publishing
Tools to Convert Leads
bull Landing Pages
bull Lead Intelligence
bull Lead Alerts
bull Visitor Profiling
Tools to Analyze Competitor Tracking
Tools to Analyze Marketing
Campaigns
bull Assess the effectiveness of your marketing on a campaign-by-campaign level
bull Optimize resource allocation to maximize sales
How Do You Get to the Top History of SEO
SEO = Context and Authority
Ranking Algorithmf(n) Context + Authority
Inbound Marketing One Strategy not Three
Blog SEO Social Media
11
Two Sides of Optimization
On-Page(Context)
Off-Page(Authority)
On-Page SEO (Context)
bull Page Title
bull Clean URL
bull Headers
bull Description
Off-Page SEO (Authority)
bull Recommendations from friends1 ldquoI know Mark Robergerdquo2 ldquoMark Roberge is a blogging expertrdquo3 Seth Godin Mark Roberge is a blogging expert
bull Links are online recommendations1 A link wwwHubSpotcom2 Anchor text Internet Marketing3 Link is from a trusted website
The Long Tail
The New Marketplace
Keywords
Po
pu
lari
ty
Long Tail
Head
SEO Tips from Website Grader
Lessons from 2084563 websites
More Content Better Content = Links
Source Data from selected websites using wwwWebsiteGradercom
Blogging Means More
Inbound Links
17Source Data from over 1500 businesses - httphubtmBlogROI
More Visitors
18Source Data from over 1500 businesses - httphubtmBlogROI
DISCUSSION QUESTION
What are the best ways to incorporate the rules of SEO into your blogging strategy
Incorporating SEO in Your Blogging Strategy
bull Use keyword tool to drive blog topic selectionbull Configure blog with On-Page SEO in mindbull Include target long tail keywords in blog article titlesbull Think of blog articles as link baitbull Think of blog articles as an army of sales people working for you forever
21
Agenda
I Intro to Inbound Marketing
II Drive SEO through Blogging
III Blogging Best Practices
IV Promote Blog in Social Media
V Convert Blog Traffic to Leads
VI Measure Blog Success
DISCUSSION QUESTION
What is the best human resource strategy for bloggingbull Outsourcebull CEO vs Marketing vs Interns
Blog Human Resource Strategy
DomainKnowledge
BlogSuccess
Writing Skills Bandwidth
DISCUSSION QUESTION
How often should you blog
Frequency of Blog Articles on
HubSpot Blog
25
Sep-09 Oct-09 Nov-09 Dec-09 Jan-10 Feb-10
Articles 21 30 36 54 54 58
Avg Views Article 1137 1304 1305 864 1522 1447
Avg Links Article 11 11 7 4 8 4
Avg Comments
Article 12 15 15 11 18 13
Multiple Blog Post per Day Sustains Yield
26
Agenda
I Intro to Inbound Marketing
II Drive SEO through Blogging
III Blogging Best Practices
IV Promote Blog in Social Media
V Convert Blog Traffic to Leads
VI Measure Blog Success
27
Distribute Your Content
Social Participation is Key to Blog Success
28
WHAT NOT TO DO
bull Give your company
elevator pitch
bull Talk about your
product features
bull Bash your
competition
WHAT TO DO
bull Educate answer their
question
bull Promote other good
content
bull Get your subject matter
experts involved
Focus Participation on Digital Influencers
29
Find influencers using twittergradercom
30
Blogging Increases Twitter Reach by 75
Source Data from over 2000 businesses - httpbitlya6SrWh
31
Agenda
I Intro to Inbound Marketing
II Drive SEO through Blogging
III Blogging Best Practices
IV Promote Blog in Social Media
V Convert Blog Traffic to Leads
VI Measure Blog Success
Blogs and Social Media are for Leads and Sales
Source survey of hundreds of businesses HubSpotcomROI
33
How Does HubSpot Convert Visitors
34
Quality Content Behind Forms
35
Agenda
I Intro to Inbound Marketing
II Drive SEO through Blogging
III Blogging Best Practices
IV Promote Blog in Social Media
V Convert Blog Traffic to Leads
VI Measure Blog Success
Metric 1 Conversions from Traffic to Leads and Sales
Sorry data removed for public version
Metric 2 Subscriptions
Metric 3 Pageviews
bull Great for media sites selling display advertisingbull Potential problems for your business
ndash Doesnrsquot measure RSSndash Weak measure of engagementndash Whatrsquos the business value of a ldquoviewrdquo
Metric 4 Comments
bull Quantitatively a good indicator of engagement
bull Qualitatively a great way to listen to market
Metric 5 Inbound Links
bull Measure the SEO impact of your blog
bull An indicator of your blogrsquos role in outside conversations
41
Beyond the Blog Measure Total Reach
42
Final Thoughts hellip
Lead Nurture
Landing Pages
SEOSocial Media
CMS Blog Leads Analytics Expertise
What is HubSpot
HubSpot
Manti-core
WordPress
Ektron
Lead Lander
DrupalWeb CEOEloqua
Buzz Metrics
Blogger VTrenzCore
MetricsMktg
Sherpa
Web Position
Marketo
Radian6MktgProfs
On-Dialog
Easy Integrated Marketing Platform
Who is HubSpotbull Founded in 2006 from research at MIT
bull Over 3000 customers
bull 150+ employees
Additional Resources
bull Grade your website at wwwWebsiteGradercom
bull Read the Inbound Marketing Book wwwInboundBookcom
bull Take the free Inbound Marketing training wwwInboundMarketingcom
bull Start your free trial of HubSpot software wwwHubSpotcomfree-trial
46
Thank YouVisit
wwwonlinemarketingsummitcom
for more information
Follow us OMSummit
Tools to Get Found SEO
bull Keyword Grader
bull Link Grader
bull Page Grader
Tools to Get Found Blog amp Social Media
bull Business Blog Software
bull Blog Analytics
bull Social Media Monitoring
bull Social Media Publishing
Tools to Convert Leads
bull Landing Pages
bull Lead Intelligence
bull Lead Alerts
bull Visitor Profiling
Tools to Analyze Competitor Tracking
Tools to Analyze Marketing
Campaigns
bull Assess the effectiveness of your marketing on a campaign-by-campaign level
bull Optimize resource allocation to maximize sales
SEO = Context and Authority
Ranking Algorithmf(n) Context + Authority
Inbound Marketing One Strategy not Three
Blog SEO Social Media
11
Two Sides of Optimization
On-Page(Context)
Off-Page(Authority)
On-Page SEO (Context)
bull Page Title
bull Clean URL
bull Headers
bull Description
Off-Page SEO (Authority)
bull Recommendations from friends1 ldquoI know Mark Robergerdquo2 ldquoMark Roberge is a blogging expertrdquo3 Seth Godin Mark Roberge is a blogging expert
bull Links are online recommendations1 A link wwwHubSpotcom2 Anchor text Internet Marketing3 Link is from a trusted website
The Long Tail
The New Marketplace
Keywords
Po
pu
lari
ty
Long Tail
Head
SEO Tips from Website Grader
Lessons from 2084563 websites
More Content Better Content = Links
Source Data from selected websites using wwwWebsiteGradercom
Blogging Means More
Inbound Links
17Source Data from over 1500 businesses - httphubtmBlogROI
More Visitors
18Source Data from over 1500 businesses - httphubtmBlogROI
DISCUSSION QUESTION
What are the best ways to incorporate the rules of SEO into your blogging strategy
Incorporating SEO in Your Blogging Strategy
bull Use keyword tool to drive blog topic selectionbull Configure blog with On-Page SEO in mindbull Include target long tail keywords in blog article titlesbull Think of blog articles as link baitbull Think of blog articles as an army of sales people working for you forever
21
Agenda
I Intro to Inbound Marketing
II Drive SEO through Blogging
III Blogging Best Practices
IV Promote Blog in Social Media
V Convert Blog Traffic to Leads
VI Measure Blog Success
DISCUSSION QUESTION
What is the best human resource strategy for bloggingbull Outsourcebull CEO vs Marketing vs Interns
Blog Human Resource Strategy
DomainKnowledge
BlogSuccess
Writing Skills Bandwidth
DISCUSSION QUESTION
How often should you blog
Frequency of Blog Articles on
HubSpot Blog
25
Sep-09 Oct-09 Nov-09 Dec-09 Jan-10 Feb-10
Articles 21 30 36 54 54 58
Avg Views Article 1137 1304 1305 864 1522 1447
Avg Links Article 11 11 7 4 8 4
Avg Comments
Article 12 15 15 11 18 13
Multiple Blog Post per Day Sustains Yield
26
Agenda
I Intro to Inbound Marketing
II Drive SEO through Blogging
III Blogging Best Practices
IV Promote Blog in Social Media
V Convert Blog Traffic to Leads
VI Measure Blog Success
27
Distribute Your Content
Social Participation is Key to Blog Success
28
WHAT NOT TO DO
bull Give your company
elevator pitch
bull Talk about your
product features
bull Bash your
competition
WHAT TO DO
bull Educate answer their
question
bull Promote other good
content
bull Get your subject matter
experts involved
Focus Participation on Digital Influencers
29
Find influencers using twittergradercom
30
Blogging Increases Twitter Reach by 75
Source Data from over 2000 businesses - httpbitlya6SrWh
31
Agenda
I Intro to Inbound Marketing
II Drive SEO through Blogging
III Blogging Best Practices
IV Promote Blog in Social Media
V Convert Blog Traffic to Leads
VI Measure Blog Success
Blogs and Social Media are for Leads and Sales
Source survey of hundreds of businesses HubSpotcomROI
33
How Does HubSpot Convert Visitors
34
Quality Content Behind Forms
35
Agenda
I Intro to Inbound Marketing
II Drive SEO through Blogging
III Blogging Best Practices
IV Promote Blog in Social Media
V Convert Blog Traffic to Leads
VI Measure Blog Success
Metric 1 Conversions from Traffic to Leads and Sales
Sorry data removed for public version
Metric 2 Subscriptions
Metric 3 Pageviews
bull Great for media sites selling display advertisingbull Potential problems for your business
ndash Doesnrsquot measure RSSndash Weak measure of engagementndash Whatrsquos the business value of a ldquoviewrdquo
Metric 4 Comments
bull Quantitatively a good indicator of engagement
bull Qualitatively a great way to listen to market
Metric 5 Inbound Links
bull Measure the SEO impact of your blog
bull An indicator of your blogrsquos role in outside conversations
41
Beyond the Blog Measure Total Reach
42
Final Thoughts hellip
Lead Nurture
Landing Pages
SEOSocial Media
CMS Blog Leads Analytics Expertise
What is HubSpot
HubSpot
Manti-core
WordPress
Ektron
Lead Lander
DrupalWeb CEOEloqua
Buzz Metrics
Blogger VTrenzCore
MetricsMktg
Sherpa
Web Position
Marketo
Radian6MktgProfs
On-Dialog
Easy Integrated Marketing Platform
Who is HubSpotbull Founded in 2006 from research at MIT
bull Over 3000 customers
bull 150+ employees
Additional Resources
bull Grade your website at wwwWebsiteGradercom
bull Read the Inbound Marketing Book wwwInboundBookcom
bull Take the free Inbound Marketing training wwwInboundMarketingcom
bull Start your free trial of HubSpot software wwwHubSpotcomfree-trial
46
Thank YouVisit
wwwonlinemarketingsummitcom
for more information
Follow us OMSummit
Tools to Get Found SEO
bull Keyword Grader
bull Link Grader
bull Page Grader
Tools to Get Found Blog amp Social Media
bull Business Blog Software
bull Blog Analytics
bull Social Media Monitoring
bull Social Media Publishing
Tools to Convert Leads
bull Landing Pages
bull Lead Intelligence
bull Lead Alerts
bull Visitor Profiling
Tools to Analyze Competitor Tracking
Tools to Analyze Marketing
Campaigns
bull Assess the effectiveness of your marketing on a campaign-by-campaign level
bull Optimize resource allocation to maximize sales
Inbound Marketing One Strategy not Three
Blog SEO Social Media
11
Two Sides of Optimization
On-Page(Context)
Off-Page(Authority)
On-Page SEO (Context)
bull Page Title
bull Clean URL
bull Headers
bull Description
Off-Page SEO (Authority)
bull Recommendations from friends1 ldquoI know Mark Robergerdquo2 ldquoMark Roberge is a blogging expertrdquo3 Seth Godin Mark Roberge is a blogging expert
bull Links are online recommendations1 A link wwwHubSpotcom2 Anchor text Internet Marketing3 Link is from a trusted website
The Long Tail
The New Marketplace
Keywords
Po
pu
lari
ty
Long Tail
Head
SEO Tips from Website Grader
Lessons from 2084563 websites
More Content Better Content = Links
Source Data from selected websites using wwwWebsiteGradercom
Blogging Means More
Inbound Links
17Source Data from over 1500 businesses - httphubtmBlogROI
More Visitors
18Source Data from over 1500 businesses - httphubtmBlogROI
DISCUSSION QUESTION
What are the best ways to incorporate the rules of SEO into your blogging strategy
Incorporating SEO in Your Blogging Strategy
bull Use keyword tool to drive blog topic selectionbull Configure blog with On-Page SEO in mindbull Include target long tail keywords in blog article titlesbull Think of blog articles as link baitbull Think of blog articles as an army of sales people working for you forever
21
Agenda
I Intro to Inbound Marketing
II Drive SEO through Blogging
III Blogging Best Practices
IV Promote Blog in Social Media
V Convert Blog Traffic to Leads
VI Measure Blog Success
DISCUSSION QUESTION
What is the best human resource strategy for bloggingbull Outsourcebull CEO vs Marketing vs Interns
Blog Human Resource Strategy
DomainKnowledge
BlogSuccess
Writing Skills Bandwidth
DISCUSSION QUESTION
How often should you blog
Frequency of Blog Articles on
HubSpot Blog
25
Sep-09 Oct-09 Nov-09 Dec-09 Jan-10 Feb-10
Articles 21 30 36 54 54 58
Avg Views Article 1137 1304 1305 864 1522 1447
Avg Links Article 11 11 7 4 8 4
Avg Comments
Article 12 15 15 11 18 13
Multiple Blog Post per Day Sustains Yield
26
Agenda
I Intro to Inbound Marketing
II Drive SEO through Blogging
III Blogging Best Practices
IV Promote Blog in Social Media
V Convert Blog Traffic to Leads
VI Measure Blog Success
27
Distribute Your Content
Social Participation is Key to Blog Success
28
WHAT NOT TO DO
bull Give your company
elevator pitch
bull Talk about your
product features
bull Bash your
competition
WHAT TO DO
bull Educate answer their
question
bull Promote other good
content
bull Get your subject matter
experts involved
Focus Participation on Digital Influencers
29
Find influencers using twittergradercom
30
Blogging Increases Twitter Reach by 75
Source Data from over 2000 businesses - httpbitlya6SrWh
31
Agenda
I Intro to Inbound Marketing
II Drive SEO through Blogging
III Blogging Best Practices
IV Promote Blog in Social Media
V Convert Blog Traffic to Leads
VI Measure Blog Success
Blogs and Social Media are for Leads and Sales
Source survey of hundreds of businesses HubSpotcomROI
33
How Does HubSpot Convert Visitors
34
Quality Content Behind Forms
35
Agenda
I Intro to Inbound Marketing
II Drive SEO through Blogging
III Blogging Best Practices
IV Promote Blog in Social Media
V Convert Blog Traffic to Leads
VI Measure Blog Success
Metric 1 Conversions from Traffic to Leads and Sales
Sorry data removed for public version
Metric 2 Subscriptions
Metric 3 Pageviews
bull Great for media sites selling display advertisingbull Potential problems for your business
ndash Doesnrsquot measure RSSndash Weak measure of engagementndash Whatrsquos the business value of a ldquoviewrdquo
Metric 4 Comments
bull Quantitatively a good indicator of engagement
bull Qualitatively a great way to listen to market
Metric 5 Inbound Links
bull Measure the SEO impact of your blog
bull An indicator of your blogrsquos role in outside conversations
41
Beyond the Blog Measure Total Reach
42
Final Thoughts hellip
Lead Nurture
Landing Pages
SEOSocial Media
CMS Blog Leads Analytics Expertise
What is HubSpot
HubSpot
Manti-core
WordPress
Ektron
Lead Lander
DrupalWeb CEOEloqua
Buzz Metrics
Blogger VTrenzCore
MetricsMktg
Sherpa
Web Position
Marketo
Radian6MktgProfs
On-Dialog
Easy Integrated Marketing Platform
Who is HubSpotbull Founded in 2006 from research at MIT
bull Over 3000 customers
bull 150+ employees
Additional Resources
bull Grade your website at wwwWebsiteGradercom
bull Read the Inbound Marketing Book wwwInboundBookcom
bull Take the free Inbound Marketing training wwwInboundMarketingcom
bull Start your free trial of HubSpot software wwwHubSpotcomfree-trial
46
Thank YouVisit
wwwonlinemarketingsummitcom
for more information
Follow us OMSummit
Tools to Get Found SEO
bull Keyword Grader
bull Link Grader
bull Page Grader
Tools to Get Found Blog amp Social Media
bull Business Blog Software
bull Blog Analytics
bull Social Media Monitoring
bull Social Media Publishing
Tools to Convert Leads
bull Landing Pages
bull Lead Intelligence
bull Lead Alerts
bull Visitor Profiling
Tools to Analyze Competitor Tracking
Tools to Analyze Marketing
Campaigns
bull Assess the effectiveness of your marketing on a campaign-by-campaign level
bull Optimize resource allocation to maximize sales
11
Two Sides of Optimization
On-Page(Context)
Off-Page(Authority)
On-Page SEO (Context)
bull Page Title
bull Clean URL
bull Headers
bull Description
Off-Page SEO (Authority)
bull Recommendations from friends1 ldquoI know Mark Robergerdquo2 ldquoMark Roberge is a blogging expertrdquo3 Seth Godin Mark Roberge is a blogging expert
bull Links are online recommendations1 A link wwwHubSpotcom2 Anchor text Internet Marketing3 Link is from a trusted website
The Long Tail
The New Marketplace
Keywords
Po
pu
lari
ty
Long Tail
Head
SEO Tips from Website Grader
Lessons from 2084563 websites
More Content Better Content = Links
Source Data from selected websites using wwwWebsiteGradercom
Blogging Means More
Inbound Links
17Source Data from over 1500 businesses - httphubtmBlogROI
More Visitors
18Source Data from over 1500 businesses - httphubtmBlogROI
DISCUSSION QUESTION
What are the best ways to incorporate the rules of SEO into your blogging strategy
Incorporating SEO in Your Blogging Strategy
bull Use keyword tool to drive blog topic selectionbull Configure blog with On-Page SEO in mindbull Include target long tail keywords in blog article titlesbull Think of blog articles as link baitbull Think of blog articles as an army of sales people working for you forever
21
Agenda
I Intro to Inbound Marketing
II Drive SEO through Blogging
III Blogging Best Practices
IV Promote Blog in Social Media
V Convert Blog Traffic to Leads
VI Measure Blog Success
DISCUSSION QUESTION
What is the best human resource strategy for bloggingbull Outsourcebull CEO vs Marketing vs Interns
Blog Human Resource Strategy
DomainKnowledge
BlogSuccess
Writing Skills Bandwidth
DISCUSSION QUESTION
How often should you blog
Frequency of Blog Articles on
HubSpot Blog
25
Sep-09 Oct-09 Nov-09 Dec-09 Jan-10 Feb-10
Articles 21 30 36 54 54 58
Avg Views Article 1137 1304 1305 864 1522 1447
Avg Links Article 11 11 7 4 8 4
Avg Comments
Article 12 15 15 11 18 13
Multiple Blog Post per Day Sustains Yield
26
Agenda
I Intro to Inbound Marketing
II Drive SEO through Blogging
III Blogging Best Practices
IV Promote Blog in Social Media
V Convert Blog Traffic to Leads
VI Measure Blog Success
27
Distribute Your Content
Social Participation is Key to Blog Success
28
WHAT NOT TO DO
bull Give your company
elevator pitch
bull Talk about your
product features
bull Bash your
competition
WHAT TO DO
bull Educate answer their
question
bull Promote other good
content
bull Get your subject matter
experts involved
Focus Participation on Digital Influencers
29
Find influencers using twittergradercom
30
Blogging Increases Twitter Reach by 75
Source Data from over 2000 businesses - httpbitlya6SrWh
31
Agenda
I Intro to Inbound Marketing
II Drive SEO through Blogging
III Blogging Best Practices
IV Promote Blog in Social Media
V Convert Blog Traffic to Leads
VI Measure Blog Success
Blogs and Social Media are for Leads and Sales
Source survey of hundreds of businesses HubSpotcomROI
33
How Does HubSpot Convert Visitors
34
Quality Content Behind Forms
35
Agenda
I Intro to Inbound Marketing
II Drive SEO through Blogging
III Blogging Best Practices
IV Promote Blog in Social Media
V Convert Blog Traffic to Leads
VI Measure Blog Success
Metric 1 Conversions from Traffic to Leads and Sales
Sorry data removed for public version
Metric 2 Subscriptions
Metric 3 Pageviews
bull Great for media sites selling display advertisingbull Potential problems for your business
ndash Doesnrsquot measure RSSndash Weak measure of engagementndash Whatrsquos the business value of a ldquoviewrdquo
Metric 4 Comments
bull Quantitatively a good indicator of engagement
bull Qualitatively a great way to listen to market
Metric 5 Inbound Links
bull Measure the SEO impact of your blog
bull An indicator of your blogrsquos role in outside conversations
41
Beyond the Blog Measure Total Reach
42
Final Thoughts hellip
Lead Nurture
Landing Pages
SEOSocial Media
CMS Blog Leads Analytics Expertise
What is HubSpot
HubSpot
Manti-core
WordPress
Ektron
Lead Lander
DrupalWeb CEOEloqua
Buzz Metrics
Blogger VTrenzCore
MetricsMktg
Sherpa
Web Position
Marketo
Radian6MktgProfs
On-Dialog
Easy Integrated Marketing Platform
Who is HubSpotbull Founded in 2006 from research at MIT
bull Over 3000 customers
bull 150+ employees
Additional Resources
bull Grade your website at wwwWebsiteGradercom
bull Read the Inbound Marketing Book wwwInboundBookcom
bull Take the free Inbound Marketing training wwwInboundMarketingcom
bull Start your free trial of HubSpot software wwwHubSpotcomfree-trial
46
Thank YouVisit
wwwonlinemarketingsummitcom
for more information
Follow us OMSummit
Tools to Get Found SEO
bull Keyword Grader
bull Link Grader
bull Page Grader
Tools to Get Found Blog amp Social Media
bull Business Blog Software
bull Blog Analytics
bull Social Media Monitoring
bull Social Media Publishing
Tools to Convert Leads
bull Landing Pages
bull Lead Intelligence
bull Lead Alerts
bull Visitor Profiling
Tools to Analyze Competitor Tracking
Tools to Analyze Marketing
Campaigns
bull Assess the effectiveness of your marketing on a campaign-by-campaign level
bull Optimize resource allocation to maximize sales
On-Page SEO (Context)
bull Page Title
bull Clean URL
bull Headers
bull Description
Off-Page SEO (Authority)
bull Recommendations from friends1 ldquoI know Mark Robergerdquo2 ldquoMark Roberge is a blogging expertrdquo3 Seth Godin Mark Roberge is a blogging expert
bull Links are online recommendations1 A link wwwHubSpotcom2 Anchor text Internet Marketing3 Link is from a trusted website
The Long Tail
The New Marketplace
Keywords
Po
pu
lari
ty
Long Tail
Head
SEO Tips from Website Grader
Lessons from 2084563 websites
More Content Better Content = Links
Source Data from selected websites using wwwWebsiteGradercom
Blogging Means More
Inbound Links
17Source Data from over 1500 businesses - httphubtmBlogROI
More Visitors
18Source Data from over 1500 businesses - httphubtmBlogROI
DISCUSSION QUESTION
What are the best ways to incorporate the rules of SEO into your blogging strategy
Incorporating SEO in Your Blogging Strategy
bull Use keyword tool to drive blog topic selectionbull Configure blog with On-Page SEO in mindbull Include target long tail keywords in blog article titlesbull Think of blog articles as link baitbull Think of blog articles as an army of sales people working for you forever
21
Agenda
I Intro to Inbound Marketing
II Drive SEO through Blogging
III Blogging Best Practices
IV Promote Blog in Social Media
V Convert Blog Traffic to Leads
VI Measure Blog Success
DISCUSSION QUESTION
What is the best human resource strategy for bloggingbull Outsourcebull CEO vs Marketing vs Interns
Blog Human Resource Strategy
DomainKnowledge
BlogSuccess
Writing Skills Bandwidth
DISCUSSION QUESTION
How often should you blog
Frequency of Blog Articles on
HubSpot Blog
25
Sep-09 Oct-09 Nov-09 Dec-09 Jan-10 Feb-10
Articles 21 30 36 54 54 58
Avg Views Article 1137 1304 1305 864 1522 1447
Avg Links Article 11 11 7 4 8 4
Avg Comments
Article 12 15 15 11 18 13
Multiple Blog Post per Day Sustains Yield
26
Agenda
I Intro to Inbound Marketing
II Drive SEO through Blogging
III Blogging Best Practices
IV Promote Blog in Social Media
V Convert Blog Traffic to Leads
VI Measure Blog Success
27
Distribute Your Content
Social Participation is Key to Blog Success
28
WHAT NOT TO DO
bull Give your company
elevator pitch
bull Talk about your
product features
bull Bash your
competition
WHAT TO DO
bull Educate answer their
question
bull Promote other good
content
bull Get your subject matter
experts involved
Focus Participation on Digital Influencers
29
Find influencers using twittergradercom
30
Blogging Increases Twitter Reach by 75
Source Data from over 2000 businesses - httpbitlya6SrWh
31
Agenda
I Intro to Inbound Marketing
II Drive SEO through Blogging
III Blogging Best Practices
IV Promote Blog in Social Media
V Convert Blog Traffic to Leads
VI Measure Blog Success
Blogs and Social Media are for Leads and Sales
Source survey of hundreds of businesses HubSpotcomROI
33
How Does HubSpot Convert Visitors
34
Quality Content Behind Forms
35
Agenda
I Intro to Inbound Marketing
II Drive SEO through Blogging
III Blogging Best Practices
IV Promote Blog in Social Media
V Convert Blog Traffic to Leads
VI Measure Blog Success
Metric 1 Conversions from Traffic to Leads and Sales
Sorry data removed for public version
Metric 2 Subscriptions
Metric 3 Pageviews
bull Great for media sites selling display advertisingbull Potential problems for your business
ndash Doesnrsquot measure RSSndash Weak measure of engagementndash Whatrsquos the business value of a ldquoviewrdquo
Metric 4 Comments
bull Quantitatively a good indicator of engagement
bull Qualitatively a great way to listen to market
Metric 5 Inbound Links
bull Measure the SEO impact of your blog
bull An indicator of your blogrsquos role in outside conversations
41
Beyond the Blog Measure Total Reach
42
Final Thoughts hellip
Lead Nurture
Landing Pages
SEOSocial Media
CMS Blog Leads Analytics Expertise
What is HubSpot
HubSpot
Manti-core
WordPress
Ektron
Lead Lander
DrupalWeb CEOEloqua
Buzz Metrics
Blogger VTrenzCore
MetricsMktg
Sherpa
Web Position
Marketo
Radian6MktgProfs
On-Dialog
Easy Integrated Marketing Platform
Who is HubSpotbull Founded in 2006 from research at MIT
bull Over 3000 customers
bull 150+ employees
Additional Resources
bull Grade your website at wwwWebsiteGradercom
bull Read the Inbound Marketing Book wwwInboundBookcom
bull Take the free Inbound Marketing training wwwInboundMarketingcom
bull Start your free trial of HubSpot software wwwHubSpotcomfree-trial
46
Thank YouVisit
wwwonlinemarketingsummitcom
for more information
Follow us OMSummit
Tools to Get Found SEO
bull Keyword Grader
bull Link Grader
bull Page Grader
Tools to Get Found Blog amp Social Media
bull Business Blog Software
bull Blog Analytics
bull Social Media Monitoring
bull Social Media Publishing
Tools to Convert Leads
bull Landing Pages
bull Lead Intelligence
bull Lead Alerts
bull Visitor Profiling
Tools to Analyze Competitor Tracking
Tools to Analyze Marketing
Campaigns
bull Assess the effectiveness of your marketing on a campaign-by-campaign level
bull Optimize resource allocation to maximize sales
Off-Page SEO (Authority)
bull Recommendations from friends1 ldquoI know Mark Robergerdquo2 ldquoMark Roberge is a blogging expertrdquo3 Seth Godin Mark Roberge is a blogging expert
bull Links are online recommendations1 A link wwwHubSpotcom2 Anchor text Internet Marketing3 Link is from a trusted website
The Long Tail
The New Marketplace
Keywords
Po
pu
lari
ty
Long Tail
Head
SEO Tips from Website Grader
Lessons from 2084563 websites
More Content Better Content = Links
Source Data from selected websites using wwwWebsiteGradercom
Blogging Means More
Inbound Links
17Source Data from over 1500 businesses - httphubtmBlogROI
More Visitors
18Source Data from over 1500 businesses - httphubtmBlogROI
DISCUSSION QUESTION
What are the best ways to incorporate the rules of SEO into your blogging strategy
Incorporating SEO in Your Blogging Strategy
bull Use keyword tool to drive blog topic selectionbull Configure blog with On-Page SEO in mindbull Include target long tail keywords in blog article titlesbull Think of blog articles as link baitbull Think of blog articles as an army of sales people working for you forever
21
Agenda
I Intro to Inbound Marketing
II Drive SEO through Blogging
III Blogging Best Practices
IV Promote Blog in Social Media
V Convert Blog Traffic to Leads
VI Measure Blog Success
DISCUSSION QUESTION
What is the best human resource strategy for bloggingbull Outsourcebull CEO vs Marketing vs Interns
Blog Human Resource Strategy
DomainKnowledge
BlogSuccess
Writing Skills Bandwidth
DISCUSSION QUESTION
How often should you blog
Frequency of Blog Articles on
HubSpot Blog
25
Sep-09 Oct-09 Nov-09 Dec-09 Jan-10 Feb-10
Articles 21 30 36 54 54 58
Avg Views Article 1137 1304 1305 864 1522 1447
Avg Links Article 11 11 7 4 8 4
Avg Comments
Article 12 15 15 11 18 13
Multiple Blog Post per Day Sustains Yield
26
Agenda
I Intro to Inbound Marketing
II Drive SEO through Blogging
III Blogging Best Practices
IV Promote Blog in Social Media
V Convert Blog Traffic to Leads
VI Measure Blog Success
27
Distribute Your Content
Social Participation is Key to Blog Success
28
WHAT NOT TO DO
bull Give your company
elevator pitch
bull Talk about your
product features
bull Bash your
competition
WHAT TO DO
bull Educate answer their
question
bull Promote other good
content
bull Get your subject matter
experts involved
Focus Participation on Digital Influencers
29
Find influencers using twittergradercom
30
Blogging Increases Twitter Reach by 75
Source Data from over 2000 businesses - httpbitlya6SrWh
31
Agenda
I Intro to Inbound Marketing
II Drive SEO through Blogging
III Blogging Best Practices
IV Promote Blog in Social Media
V Convert Blog Traffic to Leads
VI Measure Blog Success
Blogs and Social Media are for Leads and Sales
Source survey of hundreds of businesses HubSpotcomROI
33
How Does HubSpot Convert Visitors
34
Quality Content Behind Forms
35
Agenda
I Intro to Inbound Marketing
II Drive SEO through Blogging
III Blogging Best Practices
IV Promote Blog in Social Media
V Convert Blog Traffic to Leads
VI Measure Blog Success
Metric 1 Conversions from Traffic to Leads and Sales
Sorry data removed for public version
Metric 2 Subscriptions
Metric 3 Pageviews
bull Great for media sites selling display advertisingbull Potential problems for your business
ndash Doesnrsquot measure RSSndash Weak measure of engagementndash Whatrsquos the business value of a ldquoviewrdquo
Metric 4 Comments
bull Quantitatively a good indicator of engagement
bull Qualitatively a great way to listen to market
Metric 5 Inbound Links
bull Measure the SEO impact of your blog
bull An indicator of your blogrsquos role in outside conversations
41
Beyond the Blog Measure Total Reach
42
Final Thoughts hellip
Lead Nurture
Landing Pages
SEOSocial Media
CMS Blog Leads Analytics Expertise
What is HubSpot
HubSpot
Manti-core
WordPress
Ektron
Lead Lander
DrupalWeb CEOEloqua
Buzz Metrics
Blogger VTrenzCore
MetricsMktg
Sherpa
Web Position
Marketo
Radian6MktgProfs
On-Dialog
Easy Integrated Marketing Platform
Who is HubSpotbull Founded in 2006 from research at MIT
bull Over 3000 customers
bull 150+ employees
Additional Resources
bull Grade your website at wwwWebsiteGradercom
bull Read the Inbound Marketing Book wwwInboundBookcom
bull Take the free Inbound Marketing training wwwInboundMarketingcom
bull Start your free trial of HubSpot software wwwHubSpotcomfree-trial
46
Thank YouVisit
wwwonlinemarketingsummitcom
for more information
Follow us OMSummit
Tools to Get Found SEO
bull Keyword Grader
bull Link Grader
bull Page Grader
Tools to Get Found Blog amp Social Media
bull Business Blog Software
bull Blog Analytics
bull Social Media Monitoring
bull Social Media Publishing
Tools to Convert Leads
bull Landing Pages
bull Lead Intelligence
bull Lead Alerts
bull Visitor Profiling
Tools to Analyze Competitor Tracking
Tools to Analyze Marketing
Campaigns
bull Assess the effectiveness of your marketing on a campaign-by-campaign level
bull Optimize resource allocation to maximize sales
The Long Tail
The New Marketplace
Keywords
Po
pu
lari
ty
Long Tail
Head
SEO Tips from Website Grader
Lessons from 2084563 websites
More Content Better Content = Links
Source Data from selected websites using wwwWebsiteGradercom
Blogging Means More
Inbound Links
17Source Data from over 1500 businesses - httphubtmBlogROI
More Visitors
18Source Data from over 1500 businesses - httphubtmBlogROI
DISCUSSION QUESTION
What are the best ways to incorporate the rules of SEO into your blogging strategy
Incorporating SEO in Your Blogging Strategy
bull Use keyword tool to drive blog topic selectionbull Configure blog with On-Page SEO in mindbull Include target long tail keywords in blog article titlesbull Think of blog articles as link baitbull Think of blog articles as an army of sales people working for you forever
21
Agenda
I Intro to Inbound Marketing
II Drive SEO through Blogging
III Blogging Best Practices
IV Promote Blog in Social Media
V Convert Blog Traffic to Leads
VI Measure Blog Success
DISCUSSION QUESTION
What is the best human resource strategy for bloggingbull Outsourcebull CEO vs Marketing vs Interns
Blog Human Resource Strategy
DomainKnowledge
BlogSuccess
Writing Skills Bandwidth
DISCUSSION QUESTION
How often should you blog
Frequency of Blog Articles on
HubSpot Blog
25
Sep-09 Oct-09 Nov-09 Dec-09 Jan-10 Feb-10
Articles 21 30 36 54 54 58
Avg Views Article 1137 1304 1305 864 1522 1447
Avg Links Article 11 11 7 4 8 4
Avg Comments
Article 12 15 15 11 18 13
Multiple Blog Post per Day Sustains Yield
26
Agenda
I Intro to Inbound Marketing
II Drive SEO through Blogging
III Blogging Best Practices
IV Promote Blog in Social Media
V Convert Blog Traffic to Leads
VI Measure Blog Success
27
Distribute Your Content
Social Participation is Key to Blog Success
28
WHAT NOT TO DO
bull Give your company
elevator pitch
bull Talk about your
product features
bull Bash your
competition
WHAT TO DO
bull Educate answer their
question
bull Promote other good
content
bull Get your subject matter
experts involved
Focus Participation on Digital Influencers
29
Find influencers using twittergradercom
30
Blogging Increases Twitter Reach by 75
Source Data from over 2000 businesses - httpbitlya6SrWh
31
Agenda
I Intro to Inbound Marketing
II Drive SEO through Blogging
III Blogging Best Practices
IV Promote Blog in Social Media
V Convert Blog Traffic to Leads
VI Measure Blog Success
Blogs and Social Media are for Leads and Sales
Source survey of hundreds of businesses HubSpotcomROI
33
How Does HubSpot Convert Visitors
34
Quality Content Behind Forms
35
Agenda
I Intro to Inbound Marketing
II Drive SEO through Blogging
III Blogging Best Practices
IV Promote Blog in Social Media
V Convert Blog Traffic to Leads
VI Measure Blog Success
Metric 1 Conversions from Traffic to Leads and Sales
Sorry data removed for public version
Metric 2 Subscriptions
Metric 3 Pageviews
bull Great for media sites selling display advertisingbull Potential problems for your business
ndash Doesnrsquot measure RSSndash Weak measure of engagementndash Whatrsquos the business value of a ldquoviewrdquo
Metric 4 Comments
bull Quantitatively a good indicator of engagement
bull Qualitatively a great way to listen to market
Metric 5 Inbound Links
bull Measure the SEO impact of your blog
bull An indicator of your blogrsquos role in outside conversations
41
Beyond the Blog Measure Total Reach
42
Final Thoughts hellip
Lead Nurture
Landing Pages
SEOSocial Media
CMS Blog Leads Analytics Expertise
What is HubSpot
HubSpot
Manti-core
WordPress
Ektron
Lead Lander
DrupalWeb CEOEloqua
Buzz Metrics
Blogger VTrenzCore
MetricsMktg
Sherpa
Web Position
Marketo
Radian6MktgProfs
On-Dialog
Easy Integrated Marketing Platform
Who is HubSpotbull Founded in 2006 from research at MIT
bull Over 3000 customers
bull 150+ employees
Additional Resources
bull Grade your website at wwwWebsiteGradercom
bull Read the Inbound Marketing Book wwwInboundBookcom
bull Take the free Inbound Marketing training wwwInboundMarketingcom
bull Start your free trial of HubSpot software wwwHubSpotcomfree-trial
46
Thank YouVisit
wwwonlinemarketingsummitcom
for more information
Follow us OMSummit
Tools to Get Found SEO
bull Keyword Grader
bull Link Grader
bull Page Grader
Tools to Get Found Blog amp Social Media
bull Business Blog Software
bull Blog Analytics
bull Social Media Monitoring
bull Social Media Publishing
Tools to Convert Leads
bull Landing Pages
bull Lead Intelligence
bull Lead Alerts
bull Visitor Profiling
Tools to Analyze Competitor Tracking
Tools to Analyze Marketing
Campaigns
bull Assess the effectiveness of your marketing on a campaign-by-campaign level
bull Optimize resource allocation to maximize sales
SEO Tips from Website Grader
Lessons from 2084563 websites
More Content Better Content = Links
Source Data from selected websites using wwwWebsiteGradercom
Blogging Means More
Inbound Links
17Source Data from over 1500 businesses - httphubtmBlogROI
More Visitors
18Source Data from over 1500 businesses - httphubtmBlogROI
DISCUSSION QUESTION
What are the best ways to incorporate the rules of SEO into your blogging strategy
Incorporating SEO in Your Blogging Strategy
bull Use keyword tool to drive blog topic selectionbull Configure blog with On-Page SEO in mindbull Include target long tail keywords in blog article titlesbull Think of blog articles as link baitbull Think of blog articles as an army of sales people working for you forever
21
Agenda
I Intro to Inbound Marketing
II Drive SEO through Blogging
III Blogging Best Practices
IV Promote Blog in Social Media
V Convert Blog Traffic to Leads
VI Measure Blog Success
DISCUSSION QUESTION
What is the best human resource strategy for bloggingbull Outsourcebull CEO vs Marketing vs Interns
Blog Human Resource Strategy
DomainKnowledge
BlogSuccess
Writing Skills Bandwidth
DISCUSSION QUESTION
How often should you blog
Frequency of Blog Articles on
HubSpot Blog
25
Sep-09 Oct-09 Nov-09 Dec-09 Jan-10 Feb-10
Articles 21 30 36 54 54 58
Avg Views Article 1137 1304 1305 864 1522 1447
Avg Links Article 11 11 7 4 8 4
Avg Comments
Article 12 15 15 11 18 13
Multiple Blog Post per Day Sustains Yield
26
Agenda
I Intro to Inbound Marketing
II Drive SEO through Blogging
III Blogging Best Practices
IV Promote Blog in Social Media
V Convert Blog Traffic to Leads
VI Measure Blog Success
27
Distribute Your Content
Social Participation is Key to Blog Success
28
WHAT NOT TO DO
bull Give your company
elevator pitch
bull Talk about your
product features
bull Bash your
competition
WHAT TO DO
bull Educate answer their
question
bull Promote other good
content
bull Get your subject matter
experts involved
Focus Participation on Digital Influencers
29
Find influencers using twittergradercom
30
Blogging Increases Twitter Reach by 75
Source Data from over 2000 businesses - httpbitlya6SrWh
31
Agenda
I Intro to Inbound Marketing
II Drive SEO through Blogging
III Blogging Best Practices
IV Promote Blog in Social Media
V Convert Blog Traffic to Leads
VI Measure Blog Success
Blogs and Social Media are for Leads and Sales
Source survey of hundreds of businesses HubSpotcomROI
33
How Does HubSpot Convert Visitors
34
Quality Content Behind Forms
35
Agenda
I Intro to Inbound Marketing
II Drive SEO through Blogging
III Blogging Best Practices
IV Promote Blog in Social Media
V Convert Blog Traffic to Leads
VI Measure Blog Success
Metric 1 Conversions from Traffic to Leads and Sales
Sorry data removed for public version
Metric 2 Subscriptions
Metric 3 Pageviews
bull Great for media sites selling display advertisingbull Potential problems for your business
ndash Doesnrsquot measure RSSndash Weak measure of engagementndash Whatrsquos the business value of a ldquoviewrdquo
Metric 4 Comments
bull Quantitatively a good indicator of engagement
bull Qualitatively a great way to listen to market
Metric 5 Inbound Links
bull Measure the SEO impact of your blog
bull An indicator of your blogrsquos role in outside conversations
41
Beyond the Blog Measure Total Reach
42
Final Thoughts hellip
Lead Nurture
Landing Pages
SEOSocial Media
CMS Blog Leads Analytics Expertise
What is HubSpot
HubSpot
Manti-core
WordPress
Ektron
Lead Lander
DrupalWeb CEOEloqua
Buzz Metrics
Blogger VTrenzCore
MetricsMktg
Sherpa
Web Position
Marketo
Radian6MktgProfs
On-Dialog
Easy Integrated Marketing Platform
Who is HubSpotbull Founded in 2006 from research at MIT
bull Over 3000 customers
bull 150+ employees
Additional Resources
bull Grade your website at wwwWebsiteGradercom
bull Read the Inbound Marketing Book wwwInboundBookcom
bull Take the free Inbound Marketing training wwwInboundMarketingcom
bull Start your free trial of HubSpot software wwwHubSpotcomfree-trial
46
Thank YouVisit
wwwonlinemarketingsummitcom
for more information
Follow us OMSummit
Tools to Get Found SEO
bull Keyword Grader
bull Link Grader
bull Page Grader
Tools to Get Found Blog amp Social Media
bull Business Blog Software
bull Blog Analytics
bull Social Media Monitoring
bull Social Media Publishing
Tools to Convert Leads
bull Landing Pages
bull Lead Intelligence
bull Lead Alerts
bull Visitor Profiling
Tools to Analyze Competitor Tracking
Tools to Analyze Marketing
Campaigns
bull Assess the effectiveness of your marketing on a campaign-by-campaign level
bull Optimize resource allocation to maximize sales
More Content Better Content = Links
Source Data from selected websites using wwwWebsiteGradercom
Blogging Means More
Inbound Links
17Source Data from over 1500 businesses - httphubtmBlogROI
More Visitors
18Source Data from over 1500 businesses - httphubtmBlogROI
DISCUSSION QUESTION
What are the best ways to incorporate the rules of SEO into your blogging strategy
Incorporating SEO in Your Blogging Strategy
bull Use keyword tool to drive blog topic selectionbull Configure blog with On-Page SEO in mindbull Include target long tail keywords in blog article titlesbull Think of blog articles as link baitbull Think of blog articles as an army of sales people working for you forever
21
Agenda
I Intro to Inbound Marketing
II Drive SEO through Blogging
III Blogging Best Practices
IV Promote Blog in Social Media
V Convert Blog Traffic to Leads
VI Measure Blog Success
DISCUSSION QUESTION
What is the best human resource strategy for bloggingbull Outsourcebull CEO vs Marketing vs Interns
Blog Human Resource Strategy
DomainKnowledge
BlogSuccess
Writing Skills Bandwidth
DISCUSSION QUESTION
How often should you blog
Frequency of Blog Articles on
HubSpot Blog
25
Sep-09 Oct-09 Nov-09 Dec-09 Jan-10 Feb-10
Articles 21 30 36 54 54 58
Avg Views Article 1137 1304 1305 864 1522 1447
Avg Links Article 11 11 7 4 8 4
Avg Comments
Article 12 15 15 11 18 13
Multiple Blog Post per Day Sustains Yield
26
Agenda
I Intro to Inbound Marketing
II Drive SEO through Blogging
III Blogging Best Practices
IV Promote Blog in Social Media
V Convert Blog Traffic to Leads
VI Measure Blog Success
27
Distribute Your Content
Social Participation is Key to Blog Success
28
WHAT NOT TO DO
bull Give your company
elevator pitch
bull Talk about your
product features
bull Bash your
competition
WHAT TO DO
bull Educate answer their
question
bull Promote other good
content
bull Get your subject matter
experts involved
Focus Participation on Digital Influencers
29
Find influencers using twittergradercom
30
Blogging Increases Twitter Reach by 75
Source Data from over 2000 businesses - httpbitlya6SrWh
31
Agenda
I Intro to Inbound Marketing
II Drive SEO through Blogging
III Blogging Best Practices
IV Promote Blog in Social Media
V Convert Blog Traffic to Leads
VI Measure Blog Success
Blogs and Social Media are for Leads and Sales
Source survey of hundreds of businesses HubSpotcomROI
33
How Does HubSpot Convert Visitors
34
Quality Content Behind Forms
35
Agenda
I Intro to Inbound Marketing
II Drive SEO through Blogging
III Blogging Best Practices
IV Promote Blog in Social Media
V Convert Blog Traffic to Leads
VI Measure Blog Success
Metric 1 Conversions from Traffic to Leads and Sales
Sorry data removed for public version
Metric 2 Subscriptions
Metric 3 Pageviews
bull Great for media sites selling display advertisingbull Potential problems for your business
ndash Doesnrsquot measure RSSndash Weak measure of engagementndash Whatrsquos the business value of a ldquoviewrdquo
Metric 4 Comments
bull Quantitatively a good indicator of engagement
bull Qualitatively a great way to listen to market
Metric 5 Inbound Links
bull Measure the SEO impact of your blog
bull An indicator of your blogrsquos role in outside conversations
41
Beyond the Blog Measure Total Reach
42
Final Thoughts hellip
Lead Nurture
Landing Pages
SEOSocial Media
CMS Blog Leads Analytics Expertise
What is HubSpot
HubSpot
Manti-core
WordPress
Ektron
Lead Lander
DrupalWeb CEOEloqua
Buzz Metrics
Blogger VTrenzCore
MetricsMktg
Sherpa
Web Position
Marketo
Radian6MktgProfs
On-Dialog
Easy Integrated Marketing Platform
Who is HubSpotbull Founded in 2006 from research at MIT
bull Over 3000 customers
bull 150+ employees
Additional Resources
bull Grade your website at wwwWebsiteGradercom
bull Read the Inbound Marketing Book wwwInboundBookcom
bull Take the free Inbound Marketing training wwwInboundMarketingcom
bull Start your free trial of HubSpot software wwwHubSpotcomfree-trial
46
Thank YouVisit
wwwonlinemarketingsummitcom
for more information
Follow us OMSummit
Tools to Get Found SEO
bull Keyword Grader
bull Link Grader
bull Page Grader
Tools to Get Found Blog amp Social Media
bull Business Blog Software
bull Blog Analytics
bull Social Media Monitoring
bull Social Media Publishing
Tools to Convert Leads
bull Landing Pages
bull Lead Intelligence
bull Lead Alerts
bull Visitor Profiling
Tools to Analyze Competitor Tracking
Tools to Analyze Marketing
Campaigns
bull Assess the effectiveness of your marketing on a campaign-by-campaign level
bull Optimize resource allocation to maximize sales
Blogging Means More
Inbound Links
17Source Data from over 1500 businesses - httphubtmBlogROI
More Visitors
18Source Data from over 1500 businesses - httphubtmBlogROI
DISCUSSION QUESTION
What are the best ways to incorporate the rules of SEO into your blogging strategy
Incorporating SEO in Your Blogging Strategy
bull Use keyword tool to drive blog topic selectionbull Configure blog with On-Page SEO in mindbull Include target long tail keywords in blog article titlesbull Think of blog articles as link baitbull Think of blog articles as an army of sales people working for you forever
21
Agenda
I Intro to Inbound Marketing
II Drive SEO through Blogging
III Blogging Best Practices
IV Promote Blog in Social Media
V Convert Blog Traffic to Leads
VI Measure Blog Success
DISCUSSION QUESTION
What is the best human resource strategy for bloggingbull Outsourcebull CEO vs Marketing vs Interns
Blog Human Resource Strategy
DomainKnowledge
BlogSuccess
Writing Skills Bandwidth
DISCUSSION QUESTION
How often should you blog
Frequency of Blog Articles on
HubSpot Blog
25
Sep-09 Oct-09 Nov-09 Dec-09 Jan-10 Feb-10
Articles 21 30 36 54 54 58
Avg Views Article 1137 1304 1305 864 1522 1447
Avg Links Article 11 11 7 4 8 4
Avg Comments
Article 12 15 15 11 18 13
Multiple Blog Post per Day Sustains Yield
26
Agenda
I Intro to Inbound Marketing
II Drive SEO through Blogging
III Blogging Best Practices
IV Promote Blog in Social Media
V Convert Blog Traffic to Leads
VI Measure Blog Success
27
Distribute Your Content
Social Participation is Key to Blog Success
28
WHAT NOT TO DO
bull Give your company
elevator pitch
bull Talk about your
product features
bull Bash your
competition
WHAT TO DO
bull Educate answer their
question
bull Promote other good
content
bull Get your subject matter
experts involved
Focus Participation on Digital Influencers
29
Find influencers using twittergradercom
30
Blogging Increases Twitter Reach by 75
Source Data from over 2000 businesses - httpbitlya6SrWh
31
Agenda
I Intro to Inbound Marketing
II Drive SEO through Blogging
III Blogging Best Practices
IV Promote Blog in Social Media
V Convert Blog Traffic to Leads
VI Measure Blog Success
Blogs and Social Media are for Leads and Sales
Source survey of hundreds of businesses HubSpotcomROI
33
How Does HubSpot Convert Visitors
34
Quality Content Behind Forms
35
Agenda
I Intro to Inbound Marketing
II Drive SEO through Blogging
III Blogging Best Practices
IV Promote Blog in Social Media
V Convert Blog Traffic to Leads
VI Measure Blog Success
Metric 1 Conversions from Traffic to Leads and Sales
Sorry data removed for public version
Metric 2 Subscriptions
Metric 3 Pageviews
bull Great for media sites selling display advertisingbull Potential problems for your business
ndash Doesnrsquot measure RSSndash Weak measure of engagementndash Whatrsquos the business value of a ldquoviewrdquo
Metric 4 Comments
bull Quantitatively a good indicator of engagement
bull Qualitatively a great way to listen to market
Metric 5 Inbound Links
bull Measure the SEO impact of your blog
bull An indicator of your blogrsquos role in outside conversations
41
Beyond the Blog Measure Total Reach
42
Final Thoughts hellip
Lead Nurture
Landing Pages
SEOSocial Media
CMS Blog Leads Analytics Expertise
What is HubSpot
HubSpot
Manti-core
WordPress
Ektron
Lead Lander
DrupalWeb CEOEloqua
Buzz Metrics
Blogger VTrenzCore
MetricsMktg
Sherpa
Web Position
Marketo
Radian6MktgProfs
On-Dialog
Easy Integrated Marketing Platform
Who is HubSpotbull Founded in 2006 from research at MIT
bull Over 3000 customers
bull 150+ employees
Additional Resources
bull Grade your website at wwwWebsiteGradercom
bull Read the Inbound Marketing Book wwwInboundBookcom
bull Take the free Inbound Marketing training wwwInboundMarketingcom
bull Start your free trial of HubSpot software wwwHubSpotcomfree-trial
46
Thank YouVisit
wwwonlinemarketingsummitcom
for more information
Follow us OMSummit
Tools to Get Found SEO
bull Keyword Grader
bull Link Grader
bull Page Grader
Tools to Get Found Blog amp Social Media
bull Business Blog Software
bull Blog Analytics
bull Social Media Monitoring
bull Social Media Publishing
Tools to Convert Leads
bull Landing Pages
bull Lead Intelligence
bull Lead Alerts
bull Visitor Profiling
Tools to Analyze Competitor Tracking
Tools to Analyze Marketing
Campaigns
bull Assess the effectiveness of your marketing on a campaign-by-campaign level
bull Optimize resource allocation to maximize sales
More Visitors
18Source Data from over 1500 businesses - httphubtmBlogROI
DISCUSSION QUESTION
What are the best ways to incorporate the rules of SEO into your blogging strategy
Incorporating SEO in Your Blogging Strategy
bull Use keyword tool to drive blog topic selectionbull Configure blog with On-Page SEO in mindbull Include target long tail keywords in blog article titlesbull Think of blog articles as link baitbull Think of blog articles as an army of sales people working for you forever
21
Agenda
I Intro to Inbound Marketing
II Drive SEO through Blogging
III Blogging Best Practices
IV Promote Blog in Social Media
V Convert Blog Traffic to Leads
VI Measure Blog Success
DISCUSSION QUESTION
What is the best human resource strategy for bloggingbull Outsourcebull CEO vs Marketing vs Interns
Blog Human Resource Strategy
DomainKnowledge
BlogSuccess
Writing Skills Bandwidth
DISCUSSION QUESTION
How often should you blog
Frequency of Blog Articles on
HubSpot Blog
25
Sep-09 Oct-09 Nov-09 Dec-09 Jan-10 Feb-10
Articles 21 30 36 54 54 58
Avg Views Article 1137 1304 1305 864 1522 1447
Avg Links Article 11 11 7 4 8 4
Avg Comments
Article 12 15 15 11 18 13
Multiple Blog Post per Day Sustains Yield
26
Agenda
I Intro to Inbound Marketing
II Drive SEO through Blogging
III Blogging Best Practices
IV Promote Blog in Social Media
V Convert Blog Traffic to Leads
VI Measure Blog Success
27
Distribute Your Content
Social Participation is Key to Blog Success
28
WHAT NOT TO DO
bull Give your company
elevator pitch
bull Talk about your
product features
bull Bash your
competition
WHAT TO DO
bull Educate answer their
question
bull Promote other good
content
bull Get your subject matter
experts involved
Focus Participation on Digital Influencers
29
Find influencers using twittergradercom
30
Blogging Increases Twitter Reach by 75
Source Data from over 2000 businesses - httpbitlya6SrWh
31
Agenda
I Intro to Inbound Marketing
II Drive SEO through Blogging
III Blogging Best Practices
IV Promote Blog in Social Media
V Convert Blog Traffic to Leads
VI Measure Blog Success
Blogs and Social Media are for Leads and Sales
Source survey of hundreds of businesses HubSpotcomROI
33
How Does HubSpot Convert Visitors
34
Quality Content Behind Forms
35
Agenda
I Intro to Inbound Marketing
II Drive SEO through Blogging
III Blogging Best Practices
IV Promote Blog in Social Media
V Convert Blog Traffic to Leads
VI Measure Blog Success
Metric 1 Conversions from Traffic to Leads and Sales
Sorry data removed for public version
Metric 2 Subscriptions
Metric 3 Pageviews
bull Great for media sites selling display advertisingbull Potential problems for your business
ndash Doesnrsquot measure RSSndash Weak measure of engagementndash Whatrsquos the business value of a ldquoviewrdquo
Metric 4 Comments
bull Quantitatively a good indicator of engagement
bull Qualitatively a great way to listen to market
Metric 5 Inbound Links
bull Measure the SEO impact of your blog
bull An indicator of your blogrsquos role in outside conversations
41
Beyond the Blog Measure Total Reach
42
Final Thoughts hellip
Lead Nurture
Landing Pages
SEOSocial Media
CMS Blog Leads Analytics Expertise
What is HubSpot
HubSpot
Manti-core
WordPress
Ektron
Lead Lander
DrupalWeb CEOEloqua
Buzz Metrics
Blogger VTrenzCore
MetricsMktg
Sherpa
Web Position
Marketo
Radian6MktgProfs
On-Dialog
Easy Integrated Marketing Platform
Who is HubSpotbull Founded in 2006 from research at MIT
bull Over 3000 customers
bull 150+ employees
Additional Resources
bull Grade your website at wwwWebsiteGradercom
bull Read the Inbound Marketing Book wwwInboundBookcom
bull Take the free Inbound Marketing training wwwInboundMarketingcom
bull Start your free trial of HubSpot software wwwHubSpotcomfree-trial
46
Thank YouVisit
wwwonlinemarketingsummitcom
for more information
Follow us OMSummit
Tools to Get Found SEO
bull Keyword Grader
bull Link Grader
bull Page Grader
Tools to Get Found Blog amp Social Media
bull Business Blog Software
bull Blog Analytics
bull Social Media Monitoring
bull Social Media Publishing
Tools to Convert Leads
bull Landing Pages
bull Lead Intelligence
bull Lead Alerts
bull Visitor Profiling
Tools to Analyze Competitor Tracking
Tools to Analyze Marketing
Campaigns
bull Assess the effectiveness of your marketing on a campaign-by-campaign level
bull Optimize resource allocation to maximize sales
DISCUSSION QUESTION
What are the best ways to incorporate the rules of SEO into your blogging strategy
Incorporating SEO in Your Blogging Strategy
bull Use keyword tool to drive blog topic selectionbull Configure blog with On-Page SEO in mindbull Include target long tail keywords in blog article titlesbull Think of blog articles as link baitbull Think of blog articles as an army of sales people working for you forever
21
Agenda
I Intro to Inbound Marketing
II Drive SEO through Blogging
III Blogging Best Practices
IV Promote Blog in Social Media
V Convert Blog Traffic to Leads
VI Measure Blog Success
DISCUSSION QUESTION
What is the best human resource strategy for bloggingbull Outsourcebull CEO vs Marketing vs Interns
Blog Human Resource Strategy
DomainKnowledge
BlogSuccess
Writing Skills Bandwidth
DISCUSSION QUESTION
How often should you blog
Frequency of Blog Articles on
HubSpot Blog
25
Sep-09 Oct-09 Nov-09 Dec-09 Jan-10 Feb-10
Articles 21 30 36 54 54 58
Avg Views Article 1137 1304 1305 864 1522 1447
Avg Links Article 11 11 7 4 8 4
Avg Comments
Article 12 15 15 11 18 13
Multiple Blog Post per Day Sustains Yield
26
Agenda
I Intro to Inbound Marketing
II Drive SEO through Blogging
III Blogging Best Practices
IV Promote Blog in Social Media
V Convert Blog Traffic to Leads
VI Measure Blog Success
27
Distribute Your Content
Social Participation is Key to Blog Success
28
WHAT NOT TO DO
bull Give your company
elevator pitch
bull Talk about your
product features
bull Bash your
competition
WHAT TO DO
bull Educate answer their
question
bull Promote other good
content
bull Get your subject matter
experts involved
Focus Participation on Digital Influencers
29
Find influencers using twittergradercom
30
Blogging Increases Twitter Reach by 75
Source Data from over 2000 businesses - httpbitlya6SrWh
31
Agenda
I Intro to Inbound Marketing
II Drive SEO through Blogging
III Blogging Best Practices
IV Promote Blog in Social Media
V Convert Blog Traffic to Leads
VI Measure Blog Success
Blogs and Social Media are for Leads and Sales
Source survey of hundreds of businesses HubSpotcomROI
33
How Does HubSpot Convert Visitors
34
Quality Content Behind Forms
35
Agenda
I Intro to Inbound Marketing
II Drive SEO through Blogging
III Blogging Best Practices
IV Promote Blog in Social Media
V Convert Blog Traffic to Leads
VI Measure Blog Success
Metric 1 Conversions from Traffic to Leads and Sales
Sorry data removed for public version
Metric 2 Subscriptions
Metric 3 Pageviews
bull Great for media sites selling display advertisingbull Potential problems for your business
ndash Doesnrsquot measure RSSndash Weak measure of engagementndash Whatrsquos the business value of a ldquoviewrdquo
Metric 4 Comments
bull Quantitatively a good indicator of engagement
bull Qualitatively a great way to listen to market
Metric 5 Inbound Links
bull Measure the SEO impact of your blog
bull An indicator of your blogrsquos role in outside conversations
41
Beyond the Blog Measure Total Reach
42
Final Thoughts hellip
Lead Nurture
Landing Pages
SEOSocial Media
CMS Blog Leads Analytics Expertise
What is HubSpot
HubSpot
Manti-core
WordPress
Ektron
Lead Lander
DrupalWeb CEOEloqua
Buzz Metrics
Blogger VTrenzCore
MetricsMktg
Sherpa
Web Position
Marketo
Radian6MktgProfs
On-Dialog
Easy Integrated Marketing Platform
Who is HubSpotbull Founded in 2006 from research at MIT
bull Over 3000 customers
bull 150+ employees
Additional Resources
bull Grade your website at wwwWebsiteGradercom
bull Read the Inbound Marketing Book wwwInboundBookcom
bull Take the free Inbound Marketing training wwwInboundMarketingcom
bull Start your free trial of HubSpot software wwwHubSpotcomfree-trial
46
Thank YouVisit
wwwonlinemarketingsummitcom
for more information
Follow us OMSummit
Tools to Get Found SEO
bull Keyword Grader
bull Link Grader
bull Page Grader
Tools to Get Found Blog amp Social Media
bull Business Blog Software
bull Blog Analytics
bull Social Media Monitoring
bull Social Media Publishing
Tools to Convert Leads
bull Landing Pages
bull Lead Intelligence
bull Lead Alerts
bull Visitor Profiling
Tools to Analyze Competitor Tracking
Tools to Analyze Marketing
Campaigns
bull Assess the effectiveness of your marketing on a campaign-by-campaign level
bull Optimize resource allocation to maximize sales
Incorporating SEO in Your Blogging Strategy
bull Use keyword tool to drive blog topic selectionbull Configure blog with On-Page SEO in mindbull Include target long tail keywords in blog article titlesbull Think of blog articles as link baitbull Think of blog articles as an army of sales people working for you forever
21
Agenda
I Intro to Inbound Marketing
II Drive SEO through Blogging
III Blogging Best Practices
IV Promote Blog in Social Media
V Convert Blog Traffic to Leads
VI Measure Blog Success
DISCUSSION QUESTION
What is the best human resource strategy for bloggingbull Outsourcebull CEO vs Marketing vs Interns
Blog Human Resource Strategy
DomainKnowledge
BlogSuccess
Writing Skills Bandwidth
DISCUSSION QUESTION
How often should you blog
Frequency of Blog Articles on
HubSpot Blog
25
Sep-09 Oct-09 Nov-09 Dec-09 Jan-10 Feb-10
Articles 21 30 36 54 54 58
Avg Views Article 1137 1304 1305 864 1522 1447
Avg Links Article 11 11 7 4 8 4
Avg Comments
Article 12 15 15 11 18 13
Multiple Blog Post per Day Sustains Yield
26
Agenda
I Intro to Inbound Marketing
II Drive SEO through Blogging
III Blogging Best Practices
IV Promote Blog in Social Media
V Convert Blog Traffic to Leads
VI Measure Blog Success
27
Distribute Your Content
Social Participation is Key to Blog Success
28
WHAT NOT TO DO
bull Give your company
elevator pitch
bull Talk about your
product features
bull Bash your
competition
WHAT TO DO
bull Educate answer their
question
bull Promote other good
content
bull Get your subject matter
experts involved
Focus Participation on Digital Influencers
29
Find influencers using twittergradercom
30
Blogging Increases Twitter Reach by 75
Source Data from over 2000 businesses - httpbitlya6SrWh
31
Agenda
I Intro to Inbound Marketing
II Drive SEO through Blogging
III Blogging Best Practices
IV Promote Blog in Social Media
V Convert Blog Traffic to Leads
VI Measure Blog Success
Blogs and Social Media are for Leads and Sales
Source survey of hundreds of businesses HubSpotcomROI
33
How Does HubSpot Convert Visitors
34
Quality Content Behind Forms
35
Agenda
I Intro to Inbound Marketing
II Drive SEO through Blogging
III Blogging Best Practices
IV Promote Blog in Social Media
V Convert Blog Traffic to Leads
VI Measure Blog Success
Metric 1 Conversions from Traffic to Leads and Sales
Sorry data removed for public version
Metric 2 Subscriptions
Metric 3 Pageviews
bull Great for media sites selling display advertisingbull Potential problems for your business
ndash Doesnrsquot measure RSSndash Weak measure of engagementndash Whatrsquos the business value of a ldquoviewrdquo
Metric 4 Comments
bull Quantitatively a good indicator of engagement
bull Qualitatively a great way to listen to market
Metric 5 Inbound Links
bull Measure the SEO impact of your blog
bull An indicator of your blogrsquos role in outside conversations
41
Beyond the Blog Measure Total Reach
42
Final Thoughts hellip
Lead Nurture
Landing Pages
SEOSocial Media
CMS Blog Leads Analytics Expertise
What is HubSpot
HubSpot
Manti-core
WordPress
Ektron
Lead Lander
DrupalWeb CEOEloqua
Buzz Metrics
Blogger VTrenzCore
MetricsMktg
Sherpa
Web Position
Marketo
Radian6MktgProfs
On-Dialog
Easy Integrated Marketing Platform
Who is HubSpotbull Founded in 2006 from research at MIT
bull Over 3000 customers
bull 150+ employees
Additional Resources
bull Grade your website at wwwWebsiteGradercom
bull Read the Inbound Marketing Book wwwInboundBookcom
bull Take the free Inbound Marketing training wwwInboundMarketingcom
bull Start your free trial of HubSpot software wwwHubSpotcomfree-trial
46
Thank YouVisit
wwwonlinemarketingsummitcom
for more information
Follow us OMSummit
Tools to Get Found SEO
bull Keyword Grader
bull Link Grader
bull Page Grader
Tools to Get Found Blog amp Social Media
bull Business Blog Software
bull Blog Analytics
bull Social Media Monitoring
bull Social Media Publishing
Tools to Convert Leads
bull Landing Pages
bull Lead Intelligence
bull Lead Alerts
bull Visitor Profiling
Tools to Analyze Competitor Tracking
Tools to Analyze Marketing
Campaigns
bull Assess the effectiveness of your marketing on a campaign-by-campaign level
bull Optimize resource allocation to maximize sales
21
Agenda
I Intro to Inbound Marketing
II Drive SEO through Blogging
III Blogging Best Practices
IV Promote Blog in Social Media
V Convert Blog Traffic to Leads
VI Measure Blog Success
DISCUSSION QUESTION
What is the best human resource strategy for bloggingbull Outsourcebull CEO vs Marketing vs Interns
Blog Human Resource Strategy
DomainKnowledge
BlogSuccess
Writing Skills Bandwidth
DISCUSSION QUESTION
How often should you blog
Frequency of Blog Articles on
HubSpot Blog
25
Sep-09 Oct-09 Nov-09 Dec-09 Jan-10 Feb-10
Articles 21 30 36 54 54 58
Avg Views Article 1137 1304 1305 864 1522 1447
Avg Links Article 11 11 7 4 8 4
Avg Comments
Article 12 15 15 11 18 13
Multiple Blog Post per Day Sustains Yield
26
Agenda
I Intro to Inbound Marketing
II Drive SEO through Blogging
III Blogging Best Practices
IV Promote Blog in Social Media
V Convert Blog Traffic to Leads
VI Measure Blog Success
27
Distribute Your Content
Social Participation is Key to Blog Success
28
WHAT NOT TO DO
bull Give your company
elevator pitch
bull Talk about your
product features
bull Bash your
competition
WHAT TO DO
bull Educate answer their
question
bull Promote other good
content
bull Get your subject matter
experts involved
Focus Participation on Digital Influencers
29
Find influencers using twittergradercom
30
Blogging Increases Twitter Reach by 75
Source Data from over 2000 businesses - httpbitlya6SrWh
31
Agenda
I Intro to Inbound Marketing
II Drive SEO through Blogging
III Blogging Best Practices
IV Promote Blog in Social Media
V Convert Blog Traffic to Leads
VI Measure Blog Success
Blogs and Social Media are for Leads and Sales
Source survey of hundreds of businesses HubSpotcomROI
33
How Does HubSpot Convert Visitors
34
Quality Content Behind Forms
35
Agenda
I Intro to Inbound Marketing
II Drive SEO through Blogging
III Blogging Best Practices
IV Promote Blog in Social Media
V Convert Blog Traffic to Leads
VI Measure Blog Success
Metric 1 Conversions from Traffic to Leads and Sales
Sorry data removed for public version
Metric 2 Subscriptions
Metric 3 Pageviews
bull Great for media sites selling display advertisingbull Potential problems for your business
ndash Doesnrsquot measure RSSndash Weak measure of engagementndash Whatrsquos the business value of a ldquoviewrdquo
Metric 4 Comments
bull Quantitatively a good indicator of engagement
bull Qualitatively a great way to listen to market
Metric 5 Inbound Links
bull Measure the SEO impact of your blog
bull An indicator of your blogrsquos role in outside conversations
41
Beyond the Blog Measure Total Reach
42
Final Thoughts hellip
Lead Nurture
Landing Pages
SEOSocial Media
CMS Blog Leads Analytics Expertise
What is HubSpot
HubSpot
Manti-core
WordPress
Ektron
Lead Lander
DrupalWeb CEOEloqua
Buzz Metrics
Blogger VTrenzCore
MetricsMktg
Sherpa
Web Position
Marketo
Radian6MktgProfs
On-Dialog
Easy Integrated Marketing Platform
Who is HubSpotbull Founded in 2006 from research at MIT
bull Over 3000 customers
bull 150+ employees
Additional Resources
bull Grade your website at wwwWebsiteGradercom
bull Read the Inbound Marketing Book wwwInboundBookcom
bull Take the free Inbound Marketing training wwwInboundMarketingcom
bull Start your free trial of HubSpot software wwwHubSpotcomfree-trial
46
Thank YouVisit
wwwonlinemarketingsummitcom
for more information
Follow us OMSummit
Tools to Get Found SEO
bull Keyword Grader
bull Link Grader
bull Page Grader
Tools to Get Found Blog amp Social Media
bull Business Blog Software
bull Blog Analytics
bull Social Media Monitoring
bull Social Media Publishing
Tools to Convert Leads
bull Landing Pages
bull Lead Intelligence
bull Lead Alerts
bull Visitor Profiling
Tools to Analyze Competitor Tracking
Tools to Analyze Marketing
Campaigns
bull Assess the effectiveness of your marketing on a campaign-by-campaign level
bull Optimize resource allocation to maximize sales
DISCUSSION QUESTION
What is the best human resource strategy for bloggingbull Outsourcebull CEO vs Marketing vs Interns
Blog Human Resource Strategy
DomainKnowledge
BlogSuccess
Writing Skills Bandwidth
DISCUSSION QUESTION
How often should you blog
Frequency of Blog Articles on
HubSpot Blog
25
Sep-09 Oct-09 Nov-09 Dec-09 Jan-10 Feb-10
Articles 21 30 36 54 54 58
Avg Views Article 1137 1304 1305 864 1522 1447
Avg Links Article 11 11 7 4 8 4
Avg Comments
Article 12 15 15 11 18 13
Multiple Blog Post per Day Sustains Yield
26
Agenda
I Intro to Inbound Marketing
II Drive SEO through Blogging
III Blogging Best Practices
IV Promote Blog in Social Media
V Convert Blog Traffic to Leads
VI Measure Blog Success
27
Distribute Your Content
Social Participation is Key to Blog Success
28
WHAT NOT TO DO
bull Give your company
elevator pitch
bull Talk about your
product features
bull Bash your
competition
WHAT TO DO
bull Educate answer their
question
bull Promote other good
content
bull Get your subject matter
experts involved
Focus Participation on Digital Influencers
29
Find influencers using twittergradercom
30
Blogging Increases Twitter Reach by 75
Source Data from over 2000 businesses - httpbitlya6SrWh
31
Agenda
I Intro to Inbound Marketing
II Drive SEO through Blogging
III Blogging Best Practices
IV Promote Blog in Social Media
V Convert Blog Traffic to Leads
VI Measure Blog Success
Blogs and Social Media are for Leads and Sales
Source survey of hundreds of businesses HubSpotcomROI
33
How Does HubSpot Convert Visitors
34
Quality Content Behind Forms
35
Agenda
I Intro to Inbound Marketing
II Drive SEO through Blogging
III Blogging Best Practices
IV Promote Blog in Social Media
V Convert Blog Traffic to Leads
VI Measure Blog Success
Metric 1 Conversions from Traffic to Leads and Sales
Sorry data removed for public version
Metric 2 Subscriptions
Metric 3 Pageviews
bull Great for media sites selling display advertisingbull Potential problems for your business
ndash Doesnrsquot measure RSSndash Weak measure of engagementndash Whatrsquos the business value of a ldquoviewrdquo
Metric 4 Comments
bull Quantitatively a good indicator of engagement
bull Qualitatively a great way to listen to market
Metric 5 Inbound Links
bull Measure the SEO impact of your blog
bull An indicator of your blogrsquos role in outside conversations
41
Beyond the Blog Measure Total Reach
42
Final Thoughts hellip
Lead Nurture
Landing Pages
SEOSocial Media
CMS Blog Leads Analytics Expertise
What is HubSpot
HubSpot
Manti-core
WordPress
Ektron
Lead Lander
DrupalWeb CEOEloqua
Buzz Metrics
Blogger VTrenzCore
MetricsMktg
Sherpa
Web Position
Marketo
Radian6MktgProfs
On-Dialog
Easy Integrated Marketing Platform
Who is HubSpotbull Founded in 2006 from research at MIT
bull Over 3000 customers
bull 150+ employees
Additional Resources
bull Grade your website at wwwWebsiteGradercom
bull Read the Inbound Marketing Book wwwInboundBookcom
bull Take the free Inbound Marketing training wwwInboundMarketingcom
bull Start your free trial of HubSpot software wwwHubSpotcomfree-trial
46
Thank YouVisit
wwwonlinemarketingsummitcom
for more information
Follow us OMSummit
Tools to Get Found SEO
bull Keyword Grader
bull Link Grader
bull Page Grader
Tools to Get Found Blog amp Social Media
bull Business Blog Software
bull Blog Analytics
bull Social Media Monitoring
bull Social Media Publishing
Tools to Convert Leads
bull Landing Pages
bull Lead Intelligence
bull Lead Alerts
bull Visitor Profiling
Tools to Analyze Competitor Tracking
Tools to Analyze Marketing
Campaigns
bull Assess the effectiveness of your marketing on a campaign-by-campaign level
bull Optimize resource allocation to maximize sales
Blog Human Resource Strategy
DomainKnowledge
BlogSuccess
Writing Skills Bandwidth
DISCUSSION QUESTION
How often should you blog
Frequency of Blog Articles on
HubSpot Blog
25
Sep-09 Oct-09 Nov-09 Dec-09 Jan-10 Feb-10
Articles 21 30 36 54 54 58
Avg Views Article 1137 1304 1305 864 1522 1447
Avg Links Article 11 11 7 4 8 4
Avg Comments
Article 12 15 15 11 18 13
Multiple Blog Post per Day Sustains Yield
26
Agenda
I Intro to Inbound Marketing
II Drive SEO through Blogging
III Blogging Best Practices
IV Promote Blog in Social Media
V Convert Blog Traffic to Leads
VI Measure Blog Success
27
Distribute Your Content
Social Participation is Key to Blog Success
28
WHAT NOT TO DO
bull Give your company
elevator pitch
bull Talk about your
product features
bull Bash your
competition
WHAT TO DO
bull Educate answer their
question
bull Promote other good
content
bull Get your subject matter
experts involved
Focus Participation on Digital Influencers
29
Find influencers using twittergradercom
30
Blogging Increases Twitter Reach by 75
Source Data from over 2000 businesses - httpbitlya6SrWh
31
Agenda
I Intro to Inbound Marketing
II Drive SEO through Blogging
III Blogging Best Practices
IV Promote Blog in Social Media
V Convert Blog Traffic to Leads
VI Measure Blog Success
Blogs and Social Media are for Leads and Sales
Source survey of hundreds of businesses HubSpotcomROI
33
How Does HubSpot Convert Visitors
34
Quality Content Behind Forms
35
Agenda
I Intro to Inbound Marketing
II Drive SEO through Blogging
III Blogging Best Practices
IV Promote Blog in Social Media
V Convert Blog Traffic to Leads
VI Measure Blog Success
Metric 1 Conversions from Traffic to Leads and Sales
Sorry data removed for public version
Metric 2 Subscriptions
Metric 3 Pageviews
bull Great for media sites selling display advertisingbull Potential problems for your business
ndash Doesnrsquot measure RSSndash Weak measure of engagementndash Whatrsquos the business value of a ldquoviewrdquo
Metric 4 Comments
bull Quantitatively a good indicator of engagement
bull Qualitatively a great way to listen to market
Metric 5 Inbound Links
bull Measure the SEO impact of your blog
bull An indicator of your blogrsquos role in outside conversations
41
Beyond the Blog Measure Total Reach
42
Final Thoughts hellip
Lead Nurture
Landing Pages
SEOSocial Media
CMS Blog Leads Analytics Expertise
What is HubSpot
HubSpot
Manti-core
WordPress
Ektron
Lead Lander
DrupalWeb CEOEloqua
Buzz Metrics
Blogger VTrenzCore
MetricsMktg
Sherpa
Web Position
Marketo
Radian6MktgProfs
On-Dialog
Easy Integrated Marketing Platform
Who is HubSpotbull Founded in 2006 from research at MIT
bull Over 3000 customers
bull 150+ employees
Additional Resources
bull Grade your website at wwwWebsiteGradercom
bull Read the Inbound Marketing Book wwwInboundBookcom
bull Take the free Inbound Marketing training wwwInboundMarketingcom
bull Start your free trial of HubSpot software wwwHubSpotcomfree-trial
46
Thank YouVisit
wwwonlinemarketingsummitcom
for more information
Follow us OMSummit
Tools to Get Found SEO
bull Keyword Grader
bull Link Grader
bull Page Grader
Tools to Get Found Blog amp Social Media
bull Business Blog Software
bull Blog Analytics
bull Social Media Monitoring
bull Social Media Publishing
Tools to Convert Leads
bull Landing Pages
bull Lead Intelligence
bull Lead Alerts
bull Visitor Profiling
Tools to Analyze Competitor Tracking
Tools to Analyze Marketing
Campaigns
bull Assess the effectiveness of your marketing on a campaign-by-campaign level
bull Optimize resource allocation to maximize sales
DISCUSSION QUESTION
How often should you blog
Frequency of Blog Articles on
HubSpot Blog
25
Sep-09 Oct-09 Nov-09 Dec-09 Jan-10 Feb-10
Articles 21 30 36 54 54 58
Avg Views Article 1137 1304 1305 864 1522 1447
Avg Links Article 11 11 7 4 8 4
Avg Comments
Article 12 15 15 11 18 13
Multiple Blog Post per Day Sustains Yield
26
Agenda
I Intro to Inbound Marketing
II Drive SEO through Blogging
III Blogging Best Practices
IV Promote Blog in Social Media
V Convert Blog Traffic to Leads
VI Measure Blog Success
27
Distribute Your Content
Social Participation is Key to Blog Success
28
WHAT NOT TO DO
bull Give your company
elevator pitch
bull Talk about your
product features
bull Bash your
competition
WHAT TO DO
bull Educate answer their
question
bull Promote other good
content
bull Get your subject matter
experts involved
Focus Participation on Digital Influencers
29
Find influencers using twittergradercom
30
Blogging Increases Twitter Reach by 75
Source Data from over 2000 businesses - httpbitlya6SrWh
31
Agenda
I Intro to Inbound Marketing
II Drive SEO through Blogging
III Blogging Best Practices
IV Promote Blog in Social Media
V Convert Blog Traffic to Leads
VI Measure Blog Success
Blogs and Social Media are for Leads and Sales
Source survey of hundreds of businesses HubSpotcomROI
33
How Does HubSpot Convert Visitors
34
Quality Content Behind Forms
35
Agenda
I Intro to Inbound Marketing
II Drive SEO through Blogging
III Blogging Best Practices
IV Promote Blog in Social Media
V Convert Blog Traffic to Leads
VI Measure Blog Success
Metric 1 Conversions from Traffic to Leads and Sales
Sorry data removed for public version
Metric 2 Subscriptions
Metric 3 Pageviews
bull Great for media sites selling display advertisingbull Potential problems for your business
ndash Doesnrsquot measure RSSndash Weak measure of engagementndash Whatrsquos the business value of a ldquoviewrdquo
Metric 4 Comments
bull Quantitatively a good indicator of engagement
bull Qualitatively a great way to listen to market
Metric 5 Inbound Links
bull Measure the SEO impact of your blog
bull An indicator of your blogrsquos role in outside conversations
41
Beyond the Blog Measure Total Reach
42
Final Thoughts hellip
Lead Nurture
Landing Pages
SEOSocial Media
CMS Blog Leads Analytics Expertise
What is HubSpot
HubSpot
Manti-core
WordPress
Ektron
Lead Lander
DrupalWeb CEOEloqua
Buzz Metrics
Blogger VTrenzCore
MetricsMktg
Sherpa
Web Position
Marketo
Radian6MktgProfs
On-Dialog
Easy Integrated Marketing Platform
Who is HubSpotbull Founded in 2006 from research at MIT
bull Over 3000 customers
bull 150+ employees
Additional Resources
bull Grade your website at wwwWebsiteGradercom
bull Read the Inbound Marketing Book wwwInboundBookcom
bull Take the free Inbound Marketing training wwwInboundMarketingcom
bull Start your free trial of HubSpot software wwwHubSpotcomfree-trial
46
Thank YouVisit
wwwonlinemarketingsummitcom
for more information
Follow us OMSummit
Tools to Get Found SEO
bull Keyword Grader
bull Link Grader
bull Page Grader
Tools to Get Found Blog amp Social Media
bull Business Blog Software
bull Blog Analytics
bull Social Media Monitoring
bull Social Media Publishing
Tools to Convert Leads
bull Landing Pages
bull Lead Intelligence
bull Lead Alerts
bull Visitor Profiling
Tools to Analyze Competitor Tracking
Tools to Analyze Marketing
Campaigns
bull Assess the effectiveness of your marketing on a campaign-by-campaign level
bull Optimize resource allocation to maximize sales
Frequency of Blog Articles on
HubSpot Blog
25
Sep-09 Oct-09 Nov-09 Dec-09 Jan-10 Feb-10
Articles 21 30 36 54 54 58
Avg Views Article 1137 1304 1305 864 1522 1447
Avg Links Article 11 11 7 4 8 4
Avg Comments
Article 12 15 15 11 18 13
Multiple Blog Post per Day Sustains Yield
26
Agenda
I Intro to Inbound Marketing
II Drive SEO through Blogging
III Blogging Best Practices
IV Promote Blog in Social Media
V Convert Blog Traffic to Leads
VI Measure Blog Success
27
Distribute Your Content
Social Participation is Key to Blog Success
28
WHAT NOT TO DO
bull Give your company
elevator pitch
bull Talk about your
product features
bull Bash your
competition
WHAT TO DO
bull Educate answer their
question
bull Promote other good
content
bull Get your subject matter
experts involved
Focus Participation on Digital Influencers
29
Find influencers using twittergradercom
30
Blogging Increases Twitter Reach by 75
Source Data from over 2000 businesses - httpbitlya6SrWh
31
Agenda
I Intro to Inbound Marketing
II Drive SEO through Blogging
III Blogging Best Practices
IV Promote Blog in Social Media
V Convert Blog Traffic to Leads
VI Measure Blog Success
Blogs and Social Media are for Leads and Sales
Source survey of hundreds of businesses HubSpotcomROI
33
How Does HubSpot Convert Visitors
34
Quality Content Behind Forms
35
Agenda
I Intro to Inbound Marketing
II Drive SEO through Blogging
III Blogging Best Practices
IV Promote Blog in Social Media
V Convert Blog Traffic to Leads
VI Measure Blog Success
Metric 1 Conversions from Traffic to Leads and Sales
Sorry data removed for public version
Metric 2 Subscriptions
Metric 3 Pageviews
bull Great for media sites selling display advertisingbull Potential problems for your business
ndash Doesnrsquot measure RSSndash Weak measure of engagementndash Whatrsquos the business value of a ldquoviewrdquo
Metric 4 Comments
bull Quantitatively a good indicator of engagement
bull Qualitatively a great way to listen to market
Metric 5 Inbound Links
bull Measure the SEO impact of your blog
bull An indicator of your blogrsquos role in outside conversations
41
Beyond the Blog Measure Total Reach
42
Final Thoughts hellip
Lead Nurture
Landing Pages
SEOSocial Media
CMS Blog Leads Analytics Expertise
What is HubSpot
HubSpot
Manti-core
WordPress
Ektron
Lead Lander
DrupalWeb CEOEloqua
Buzz Metrics
Blogger VTrenzCore
MetricsMktg
Sherpa
Web Position
Marketo
Radian6MktgProfs
On-Dialog
Easy Integrated Marketing Platform
Who is HubSpotbull Founded in 2006 from research at MIT
bull Over 3000 customers
bull 150+ employees
Additional Resources
bull Grade your website at wwwWebsiteGradercom
bull Read the Inbound Marketing Book wwwInboundBookcom
bull Take the free Inbound Marketing training wwwInboundMarketingcom
bull Start your free trial of HubSpot software wwwHubSpotcomfree-trial
46
Thank YouVisit
wwwonlinemarketingsummitcom
for more information
Follow us OMSummit
Tools to Get Found SEO
bull Keyword Grader
bull Link Grader
bull Page Grader
Tools to Get Found Blog amp Social Media
bull Business Blog Software
bull Blog Analytics
bull Social Media Monitoring
bull Social Media Publishing
Tools to Convert Leads
bull Landing Pages
bull Lead Intelligence
bull Lead Alerts
bull Visitor Profiling
Tools to Analyze Competitor Tracking
Tools to Analyze Marketing
Campaigns
bull Assess the effectiveness of your marketing on a campaign-by-campaign level
bull Optimize resource allocation to maximize sales
26
Agenda
I Intro to Inbound Marketing
II Drive SEO through Blogging
III Blogging Best Practices
IV Promote Blog in Social Media
V Convert Blog Traffic to Leads
VI Measure Blog Success
27
Distribute Your Content
Social Participation is Key to Blog Success
28
WHAT NOT TO DO
bull Give your company
elevator pitch
bull Talk about your
product features
bull Bash your
competition
WHAT TO DO
bull Educate answer their
question
bull Promote other good
content
bull Get your subject matter
experts involved
Focus Participation on Digital Influencers
29
Find influencers using twittergradercom
30
Blogging Increases Twitter Reach by 75
Source Data from over 2000 businesses - httpbitlya6SrWh
31
Agenda
I Intro to Inbound Marketing
II Drive SEO through Blogging
III Blogging Best Practices
IV Promote Blog in Social Media
V Convert Blog Traffic to Leads
VI Measure Blog Success
Blogs and Social Media are for Leads and Sales
Source survey of hundreds of businesses HubSpotcomROI
33
How Does HubSpot Convert Visitors
34
Quality Content Behind Forms
35
Agenda
I Intro to Inbound Marketing
II Drive SEO through Blogging
III Blogging Best Practices
IV Promote Blog in Social Media
V Convert Blog Traffic to Leads
VI Measure Blog Success
Metric 1 Conversions from Traffic to Leads and Sales
Sorry data removed for public version
Metric 2 Subscriptions
Metric 3 Pageviews
bull Great for media sites selling display advertisingbull Potential problems for your business
ndash Doesnrsquot measure RSSndash Weak measure of engagementndash Whatrsquos the business value of a ldquoviewrdquo
Metric 4 Comments
bull Quantitatively a good indicator of engagement
bull Qualitatively a great way to listen to market
Metric 5 Inbound Links
bull Measure the SEO impact of your blog
bull An indicator of your blogrsquos role in outside conversations
41
Beyond the Blog Measure Total Reach
42
Final Thoughts hellip
Lead Nurture
Landing Pages
SEOSocial Media
CMS Blog Leads Analytics Expertise
What is HubSpot
HubSpot
Manti-core
WordPress
Ektron
Lead Lander
DrupalWeb CEOEloqua
Buzz Metrics
Blogger VTrenzCore
MetricsMktg
Sherpa
Web Position
Marketo
Radian6MktgProfs
On-Dialog
Easy Integrated Marketing Platform
Who is HubSpotbull Founded in 2006 from research at MIT
bull Over 3000 customers
bull 150+ employees
Additional Resources
bull Grade your website at wwwWebsiteGradercom
bull Read the Inbound Marketing Book wwwInboundBookcom
bull Take the free Inbound Marketing training wwwInboundMarketingcom
bull Start your free trial of HubSpot software wwwHubSpotcomfree-trial
46
Thank YouVisit
wwwonlinemarketingsummitcom
for more information
Follow us OMSummit
Tools to Get Found SEO
bull Keyword Grader
bull Link Grader
bull Page Grader
Tools to Get Found Blog amp Social Media
bull Business Blog Software
bull Blog Analytics
bull Social Media Monitoring
bull Social Media Publishing
Tools to Convert Leads
bull Landing Pages
bull Lead Intelligence
bull Lead Alerts
bull Visitor Profiling
Tools to Analyze Competitor Tracking
Tools to Analyze Marketing
Campaigns
bull Assess the effectiveness of your marketing on a campaign-by-campaign level
bull Optimize resource allocation to maximize sales
27
Distribute Your Content
Social Participation is Key to Blog Success
28
WHAT NOT TO DO
bull Give your company
elevator pitch
bull Talk about your
product features
bull Bash your
competition
WHAT TO DO
bull Educate answer their
question
bull Promote other good
content
bull Get your subject matter
experts involved
Focus Participation on Digital Influencers
29
Find influencers using twittergradercom
30
Blogging Increases Twitter Reach by 75
Source Data from over 2000 businesses - httpbitlya6SrWh
31
Agenda
I Intro to Inbound Marketing
II Drive SEO through Blogging
III Blogging Best Practices
IV Promote Blog in Social Media
V Convert Blog Traffic to Leads
VI Measure Blog Success
Blogs and Social Media are for Leads and Sales
Source survey of hundreds of businesses HubSpotcomROI
33
How Does HubSpot Convert Visitors
34
Quality Content Behind Forms
35
Agenda
I Intro to Inbound Marketing
II Drive SEO through Blogging
III Blogging Best Practices
IV Promote Blog in Social Media
V Convert Blog Traffic to Leads
VI Measure Blog Success
Metric 1 Conversions from Traffic to Leads and Sales
Sorry data removed for public version
Metric 2 Subscriptions
Metric 3 Pageviews
bull Great for media sites selling display advertisingbull Potential problems for your business
ndash Doesnrsquot measure RSSndash Weak measure of engagementndash Whatrsquos the business value of a ldquoviewrdquo
Metric 4 Comments
bull Quantitatively a good indicator of engagement
bull Qualitatively a great way to listen to market
Metric 5 Inbound Links
bull Measure the SEO impact of your blog
bull An indicator of your blogrsquos role in outside conversations
41
Beyond the Blog Measure Total Reach
42
Final Thoughts hellip
Lead Nurture
Landing Pages
SEOSocial Media
CMS Blog Leads Analytics Expertise
What is HubSpot
HubSpot
Manti-core
WordPress
Ektron
Lead Lander
DrupalWeb CEOEloqua
Buzz Metrics
Blogger VTrenzCore
MetricsMktg
Sherpa
Web Position
Marketo
Radian6MktgProfs
On-Dialog
Easy Integrated Marketing Platform
Who is HubSpotbull Founded in 2006 from research at MIT
bull Over 3000 customers
bull 150+ employees
Additional Resources
bull Grade your website at wwwWebsiteGradercom
bull Read the Inbound Marketing Book wwwInboundBookcom
bull Take the free Inbound Marketing training wwwInboundMarketingcom
bull Start your free trial of HubSpot software wwwHubSpotcomfree-trial
46
Thank YouVisit
wwwonlinemarketingsummitcom
for more information
Follow us OMSummit
Tools to Get Found SEO
bull Keyword Grader
bull Link Grader
bull Page Grader
Tools to Get Found Blog amp Social Media
bull Business Blog Software
bull Blog Analytics
bull Social Media Monitoring
bull Social Media Publishing
Tools to Convert Leads
bull Landing Pages
bull Lead Intelligence
bull Lead Alerts
bull Visitor Profiling
Tools to Analyze Competitor Tracking
Tools to Analyze Marketing
Campaigns
bull Assess the effectiveness of your marketing on a campaign-by-campaign level
bull Optimize resource allocation to maximize sales
Social Participation is Key to Blog Success
28
WHAT NOT TO DO
bull Give your company
elevator pitch
bull Talk about your
product features
bull Bash your
competition
WHAT TO DO
bull Educate answer their
question
bull Promote other good
content
bull Get your subject matter
experts involved
Focus Participation on Digital Influencers
29
Find influencers using twittergradercom
30
Blogging Increases Twitter Reach by 75
Source Data from over 2000 businesses - httpbitlya6SrWh
31
Agenda
I Intro to Inbound Marketing
II Drive SEO through Blogging
III Blogging Best Practices
IV Promote Blog in Social Media
V Convert Blog Traffic to Leads
VI Measure Blog Success
Blogs and Social Media are for Leads and Sales
Source survey of hundreds of businesses HubSpotcomROI
33
How Does HubSpot Convert Visitors
34
Quality Content Behind Forms
35
Agenda
I Intro to Inbound Marketing
II Drive SEO through Blogging
III Blogging Best Practices
IV Promote Blog in Social Media
V Convert Blog Traffic to Leads
VI Measure Blog Success
Metric 1 Conversions from Traffic to Leads and Sales
Sorry data removed for public version
Metric 2 Subscriptions
Metric 3 Pageviews
bull Great for media sites selling display advertisingbull Potential problems for your business
ndash Doesnrsquot measure RSSndash Weak measure of engagementndash Whatrsquos the business value of a ldquoviewrdquo
Metric 4 Comments
bull Quantitatively a good indicator of engagement
bull Qualitatively a great way to listen to market
Metric 5 Inbound Links
bull Measure the SEO impact of your blog
bull An indicator of your blogrsquos role in outside conversations
41
Beyond the Blog Measure Total Reach
42
Final Thoughts hellip
Lead Nurture
Landing Pages
SEOSocial Media
CMS Blog Leads Analytics Expertise
What is HubSpot
HubSpot
Manti-core
WordPress
Ektron
Lead Lander
DrupalWeb CEOEloqua
Buzz Metrics
Blogger VTrenzCore
MetricsMktg
Sherpa
Web Position
Marketo
Radian6MktgProfs
On-Dialog
Easy Integrated Marketing Platform
Who is HubSpotbull Founded in 2006 from research at MIT
bull Over 3000 customers
bull 150+ employees
Additional Resources
bull Grade your website at wwwWebsiteGradercom
bull Read the Inbound Marketing Book wwwInboundBookcom
bull Take the free Inbound Marketing training wwwInboundMarketingcom
bull Start your free trial of HubSpot software wwwHubSpotcomfree-trial
46
Thank YouVisit
wwwonlinemarketingsummitcom
for more information
Follow us OMSummit
Tools to Get Found SEO
bull Keyword Grader
bull Link Grader
bull Page Grader
Tools to Get Found Blog amp Social Media
bull Business Blog Software
bull Blog Analytics
bull Social Media Monitoring
bull Social Media Publishing
Tools to Convert Leads
bull Landing Pages
bull Lead Intelligence
bull Lead Alerts
bull Visitor Profiling
Tools to Analyze Competitor Tracking
Tools to Analyze Marketing
Campaigns
bull Assess the effectiveness of your marketing on a campaign-by-campaign level
bull Optimize resource allocation to maximize sales
Focus Participation on Digital Influencers
29
Find influencers using twittergradercom
30
Blogging Increases Twitter Reach by 75
Source Data from over 2000 businesses - httpbitlya6SrWh
31
Agenda
I Intro to Inbound Marketing
II Drive SEO through Blogging
III Blogging Best Practices
IV Promote Blog in Social Media
V Convert Blog Traffic to Leads
VI Measure Blog Success
Blogs and Social Media are for Leads and Sales
Source survey of hundreds of businesses HubSpotcomROI
33
How Does HubSpot Convert Visitors
34
Quality Content Behind Forms
35
Agenda
I Intro to Inbound Marketing
II Drive SEO through Blogging
III Blogging Best Practices
IV Promote Blog in Social Media
V Convert Blog Traffic to Leads
VI Measure Blog Success
Metric 1 Conversions from Traffic to Leads and Sales
Sorry data removed for public version
Metric 2 Subscriptions
Metric 3 Pageviews
bull Great for media sites selling display advertisingbull Potential problems for your business
ndash Doesnrsquot measure RSSndash Weak measure of engagementndash Whatrsquos the business value of a ldquoviewrdquo
Metric 4 Comments
bull Quantitatively a good indicator of engagement
bull Qualitatively a great way to listen to market
Metric 5 Inbound Links
bull Measure the SEO impact of your blog
bull An indicator of your blogrsquos role in outside conversations
41
Beyond the Blog Measure Total Reach
42
Final Thoughts hellip
Lead Nurture
Landing Pages
SEOSocial Media
CMS Blog Leads Analytics Expertise
What is HubSpot
HubSpot
Manti-core
WordPress
Ektron
Lead Lander
DrupalWeb CEOEloqua
Buzz Metrics
Blogger VTrenzCore
MetricsMktg
Sherpa
Web Position
Marketo
Radian6MktgProfs
On-Dialog
Easy Integrated Marketing Platform
Who is HubSpotbull Founded in 2006 from research at MIT
bull Over 3000 customers
bull 150+ employees
Additional Resources
bull Grade your website at wwwWebsiteGradercom
bull Read the Inbound Marketing Book wwwInboundBookcom
bull Take the free Inbound Marketing training wwwInboundMarketingcom
bull Start your free trial of HubSpot software wwwHubSpotcomfree-trial
46
Thank YouVisit
wwwonlinemarketingsummitcom
for more information
Follow us OMSummit
Tools to Get Found SEO
bull Keyword Grader
bull Link Grader
bull Page Grader
Tools to Get Found Blog amp Social Media
bull Business Blog Software
bull Blog Analytics
bull Social Media Monitoring
bull Social Media Publishing
Tools to Convert Leads
bull Landing Pages
bull Lead Intelligence
bull Lead Alerts
bull Visitor Profiling
Tools to Analyze Competitor Tracking
Tools to Analyze Marketing
Campaigns
bull Assess the effectiveness of your marketing on a campaign-by-campaign level
bull Optimize resource allocation to maximize sales
30
Blogging Increases Twitter Reach by 75
Source Data from over 2000 businesses - httpbitlya6SrWh
31
Agenda
I Intro to Inbound Marketing
II Drive SEO through Blogging
III Blogging Best Practices
IV Promote Blog in Social Media
V Convert Blog Traffic to Leads
VI Measure Blog Success
Blogs and Social Media are for Leads and Sales
Source survey of hundreds of businesses HubSpotcomROI
33
How Does HubSpot Convert Visitors
34
Quality Content Behind Forms
35
Agenda
I Intro to Inbound Marketing
II Drive SEO through Blogging
III Blogging Best Practices
IV Promote Blog in Social Media
V Convert Blog Traffic to Leads
VI Measure Blog Success
Metric 1 Conversions from Traffic to Leads and Sales
Sorry data removed for public version
Metric 2 Subscriptions
Metric 3 Pageviews
bull Great for media sites selling display advertisingbull Potential problems for your business
ndash Doesnrsquot measure RSSndash Weak measure of engagementndash Whatrsquos the business value of a ldquoviewrdquo
Metric 4 Comments
bull Quantitatively a good indicator of engagement
bull Qualitatively a great way to listen to market
Metric 5 Inbound Links
bull Measure the SEO impact of your blog
bull An indicator of your blogrsquos role in outside conversations
41
Beyond the Blog Measure Total Reach
42
Final Thoughts hellip
Lead Nurture
Landing Pages
SEOSocial Media
CMS Blog Leads Analytics Expertise
What is HubSpot
HubSpot
Manti-core
WordPress
Ektron
Lead Lander
DrupalWeb CEOEloqua
Buzz Metrics
Blogger VTrenzCore
MetricsMktg
Sherpa
Web Position
Marketo
Radian6MktgProfs
On-Dialog
Easy Integrated Marketing Platform
Who is HubSpotbull Founded in 2006 from research at MIT
bull Over 3000 customers
bull 150+ employees
Additional Resources
bull Grade your website at wwwWebsiteGradercom
bull Read the Inbound Marketing Book wwwInboundBookcom
bull Take the free Inbound Marketing training wwwInboundMarketingcom
bull Start your free trial of HubSpot software wwwHubSpotcomfree-trial
46
Thank YouVisit
wwwonlinemarketingsummitcom
for more information
Follow us OMSummit
Tools to Get Found SEO
bull Keyword Grader
bull Link Grader
bull Page Grader
Tools to Get Found Blog amp Social Media
bull Business Blog Software
bull Blog Analytics
bull Social Media Monitoring
bull Social Media Publishing
Tools to Convert Leads
bull Landing Pages
bull Lead Intelligence
bull Lead Alerts
bull Visitor Profiling
Tools to Analyze Competitor Tracking
Tools to Analyze Marketing
Campaigns
bull Assess the effectiveness of your marketing on a campaign-by-campaign level
bull Optimize resource allocation to maximize sales
31
Agenda
I Intro to Inbound Marketing
II Drive SEO through Blogging
III Blogging Best Practices
IV Promote Blog in Social Media
V Convert Blog Traffic to Leads
VI Measure Blog Success
Blogs and Social Media are for Leads and Sales
Source survey of hundreds of businesses HubSpotcomROI
33
How Does HubSpot Convert Visitors
34
Quality Content Behind Forms
35
Agenda
I Intro to Inbound Marketing
II Drive SEO through Blogging
III Blogging Best Practices
IV Promote Blog in Social Media
V Convert Blog Traffic to Leads
VI Measure Blog Success
Metric 1 Conversions from Traffic to Leads and Sales
Sorry data removed for public version
Metric 2 Subscriptions
Metric 3 Pageviews
bull Great for media sites selling display advertisingbull Potential problems for your business
ndash Doesnrsquot measure RSSndash Weak measure of engagementndash Whatrsquos the business value of a ldquoviewrdquo
Metric 4 Comments
bull Quantitatively a good indicator of engagement
bull Qualitatively a great way to listen to market
Metric 5 Inbound Links
bull Measure the SEO impact of your blog
bull An indicator of your blogrsquos role in outside conversations
41
Beyond the Blog Measure Total Reach
42
Final Thoughts hellip
Lead Nurture
Landing Pages
SEOSocial Media
CMS Blog Leads Analytics Expertise
What is HubSpot
HubSpot
Manti-core
WordPress
Ektron
Lead Lander
DrupalWeb CEOEloqua
Buzz Metrics
Blogger VTrenzCore
MetricsMktg
Sherpa
Web Position
Marketo
Radian6MktgProfs
On-Dialog
Easy Integrated Marketing Platform
Who is HubSpotbull Founded in 2006 from research at MIT
bull Over 3000 customers
bull 150+ employees
Additional Resources
bull Grade your website at wwwWebsiteGradercom
bull Read the Inbound Marketing Book wwwInboundBookcom
bull Take the free Inbound Marketing training wwwInboundMarketingcom
bull Start your free trial of HubSpot software wwwHubSpotcomfree-trial
46
Thank YouVisit
wwwonlinemarketingsummitcom
for more information
Follow us OMSummit
Tools to Get Found SEO
bull Keyword Grader
bull Link Grader
bull Page Grader
Tools to Get Found Blog amp Social Media
bull Business Blog Software
bull Blog Analytics
bull Social Media Monitoring
bull Social Media Publishing
Tools to Convert Leads
bull Landing Pages
bull Lead Intelligence
bull Lead Alerts
bull Visitor Profiling
Tools to Analyze Competitor Tracking
Tools to Analyze Marketing
Campaigns
bull Assess the effectiveness of your marketing on a campaign-by-campaign level
bull Optimize resource allocation to maximize sales
Blogs and Social Media are for Leads and Sales
Source survey of hundreds of businesses HubSpotcomROI
33
How Does HubSpot Convert Visitors
34
Quality Content Behind Forms
35
Agenda
I Intro to Inbound Marketing
II Drive SEO through Blogging
III Blogging Best Practices
IV Promote Blog in Social Media
V Convert Blog Traffic to Leads
VI Measure Blog Success
Metric 1 Conversions from Traffic to Leads and Sales
Sorry data removed for public version
Metric 2 Subscriptions
Metric 3 Pageviews
bull Great for media sites selling display advertisingbull Potential problems for your business
ndash Doesnrsquot measure RSSndash Weak measure of engagementndash Whatrsquos the business value of a ldquoviewrdquo
Metric 4 Comments
bull Quantitatively a good indicator of engagement
bull Qualitatively a great way to listen to market
Metric 5 Inbound Links
bull Measure the SEO impact of your blog
bull An indicator of your blogrsquos role in outside conversations
41
Beyond the Blog Measure Total Reach
42
Final Thoughts hellip
Lead Nurture
Landing Pages
SEOSocial Media
CMS Blog Leads Analytics Expertise
What is HubSpot
HubSpot
Manti-core
WordPress
Ektron
Lead Lander
DrupalWeb CEOEloqua
Buzz Metrics
Blogger VTrenzCore
MetricsMktg
Sherpa
Web Position
Marketo
Radian6MktgProfs
On-Dialog
Easy Integrated Marketing Platform
Who is HubSpotbull Founded in 2006 from research at MIT
bull Over 3000 customers
bull 150+ employees
Additional Resources
bull Grade your website at wwwWebsiteGradercom
bull Read the Inbound Marketing Book wwwInboundBookcom
bull Take the free Inbound Marketing training wwwInboundMarketingcom
bull Start your free trial of HubSpot software wwwHubSpotcomfree-trial
46
Thank YouVisit
wwwonlinemarketingsummitcom
for more information
Follow us OMSummit
Tools to Get Found SEO
bull Keyword Grader
bull Link Grader
bull Page Grader
Tools to Get Found Blog amp Social Media
bull Business Blog Software
bull Blog Analytics
bull Social Media Monitoring
bull Social Media Publishing
Tools to Convert Leads
bull Landing Pages
bull Lead Intelligence
bull Lead Alerts
bull Visitor Profiling
Tools to Analyze Competitor Tracking
Tools to Analyze Marketing
Campaigns
bull Assess the effectiveness of your marketing on a campaign-by-campaign level
bull Optimize resource allocation to maximize sales
33
How Does HubSpot Convert Visitors
34
Quality Content Behind Forms
35
Agenda
I Intro to Inbound Marketing
II Drive SEO through Blogging
III Blogging Best Practices
IV Promote Blog in Social Media
V Convert Blog Traffic to Leads
VI Measure Blog Success
Metric 1 Conversions from Traffic to Leads and Sales
Sorry data removed for public version
Metric 2 Subscriptions
Metric 3 Pageviews
bull Great for media sites selling display advertisingbull Potential problems for your business
ndash Doesnrsquot measure RSSndash Weak measure of engagementndash Whatrsquos the business value of a ldquoviewrdquo
Metric 4 Comments
bull Quantitatively a good indicator of engagement
bull Qualitatively a great way to listen to market
Metric 5 Inbound Links
bull Measure the SEO impact of your blog
bull An indicator of your blogrsquos role in outside conversations
41
Beyond the Blog Measure Total Reach
42
Final Thoughts hellip
Lead Nurture
Landing Pages
SEOSocial Media
CMS Blog Leads Analytics Expertise
What is HubSpot
HubSpot
Manti-core
WordPress
Ektron
Lead Lander
DrupalWeb CEOEloqua
Buzz Metrics
Blogger VTrenzCore
MetricsMktg
Sherpa
Web Position
Marketo
Radian6MktgProfs
On-Dialog
Easy Integrated Marketing Platform
Who is HubSpotbull Founded in 2006 from research at MIT
bull Over 3000 customers
bull 150+ employees
Additional Resources
bull Grade your website at wwwWebsiteGradercom
bull Read the Inbound Marketing Book wwwInboundBookcom
bull Take the free Inbound Marketing training wwwInboundMarketingcom
bull Start your free trial of HubSpot software wwwHubSpotcomfree-trial
46
Thank YouVisit
wwwonlinemarketingsummitcom
for more information
Follow us OMSummit
Tools to Get Found SEO
bull Keyword Grader
bull Link Grader
bull Page Grader
Tools to Get Found Blog amp Social Media
bull Business Blog Software
bull Blog Analytics
bull Social Media Monitoring
bull Social Media Publishing
Tools to Convert Leads
bull Landing Pages
bull Lead Intelligence
bull Lead Alerts
bull Visitor Profiling
Tools to Analyze Competitor Tracking
Tools to Analyze Marketing
Campaigns
bull Assess the effectiveness of your marketing on a campaign-by-campaign level
bull Optimize resource allocation to maximize sales
34
Quality Content Behind Forms
35
Agenda
I Intro to Inbound Marketing
II Drive SEO through Blogging
III Blogging Best Practices
IV Promote Blog in Social Media
V Convert Blog Traffic to Leads
VI Measure Blog Success
Metric 1 Conversions from Traffic to Leads and Sales
Sorry data removed for public version
Metric 2 Subscriptions
Metric 3 Pageviews
bull Great for media sites selling display advertisingbull Potential problems for your business
ndash Doesnrsquot measure RSSndash Weak measure of engagementndash Whatrsquos the business value of a ldquoviewrdquo
Metric 4 Comments
bull Quantitatively a good indicator of engagement
bull Qualitatively a great way to listen to market
Metric 5 Inbound Links
bull Measure the SEO impact of your blog
bull An indicator of your blogrsquos role in outside conversations
41
Beyond the Blog Measure Total Reach
42
Final Thoughts hellip
Lead Nurture
Landing Pages
SEOSocial Media
CMS Blog Leads Analytics Expertise
What is HubSpot
HubSpot
Manti-core
WordPress
Ektron
Lead Lander
DrupalWeb CEOEloqua
Buzz Metrics
Blogger VTrenzCore
MetricsMktg
Sherpa
Web Position
Marketo
Radian6MktgProfs
On-Dialog
Easy Integrated Marketing Platform
Who is HubSpotbull Founded in 2006 from research at MIT
bull Over 3000 customers
bull 150+ employees
Additional Resources
bull Grade your website at wwwWebsiteGradercom
bull Read the Inbound Marketing Book wwwInboundBookcom
bull Take the free Inbound Marketing training wwwInboundMarketingcom
bull Start your free trial of HubSpot software wwwHubSpotcomfree-trial
46
Thank YouVisit
wwwonlinemarketingsummitcom
for more information
Follow us OMSummit
Tools to Get Found SEO
bull Keyword Grader
bull Link Grader
bull Page Grader
Tools to Get Found Blog amp Social Media
bull Business Blog Software
bull Blog Analytics
bull Social Media Monitoring
bull Social Media Publishing
Tools to Convert Leads
bull Landing Pages
bull Lead Intelligence
bull Lead Alerts
bull Visitor Profiling
Tools to Analyze Competitor Tracking
Tools to Analyze Marketing
Campaigns
bull Assess the effectiveness of your marketing on a campaign-by-campaign level
bull Optimize resource allocation to maximize sales
35
Agenda
I Intro to Inbound Marketing
II Drive SEO through Blogging
III Blogging Best Practices
IV Promote Blog in Social Media
V Convert Blog Traffic to Leads
VI Measure Blog Success
Metric 1 Conversions from Traffic to Leads and Sales
Sorry data removed for public version
Metric 2 Subscriptions
Metric 3 Pageviews
bull Great for media sites selling display advertisingbull Potential problems for your business
ndash Doesnrsquot measure RSSndash Weak measure of engagementndash Whatrsquos the business value of a ldquoviewrdquo
Metric 4 Comments
bull Quantitatively a good indicator of engagement
bull Qualitatively a great way to listen to market
Metric 5 Inbound Links
bull Measure the SEO impact of your blog
bull An indicator of your blogrsquos role in outside conversations
41
Beyond the Blog Measure Total Reach
42
Final Thoughts hellip
Lead Nurture
Landing Pages
SEOSocial Media
CMS Blog Leads Analytics Expertise
What is HubSpot
HubSpot
Manti-core
WordPress
Ektron
Lead Lander
DrupalWeb CEOEloqua
Buzz Metrics
Blogger VTrenzCore
MetricsMktg
Sherpa
Web Position
Marketo
Radian6MktgProfs
On-Dialog
Easy Integrated Marketing Platform
Who is HubSpotbull Founded in 2006 from research at MIT
bull Over 3000 customers
bull 150+ employees
Additional Resources
bull Grade your website at wwwWebsiteGradercom
bull Read the Inbound Marketing Book wwwInboundBookcom
bull Take the free Inbound Marketing training wwwInboundMarketingcom
bull Start your free trial of HubSpot software wwwHubSpotcomfree-trial
46
Thank YouVisit
wwwonlinemarketingsummitcom
for more information
Follow us OMSummit
Tools to Get Found SEO
bull Keyword Grader
bull Link Grader
bull Page Grader
Tools to Get Found Blog amp Social Media
bull Business Blog Software
bull Blog Analytics
bull Social Media Monitoring
bull Social Media Publishing
Tools to Convert Leads
bull Landing Pages
bull Lead Intelligence
bull Lead Alerts
bull Visitor Profiling
Tools to Analyze Competitor Tracking
Tools to Analyze Marketing
Campaigns
bull Assess the effectiveness of your marketing on a campaign-by-campaign level
bull Optimize resource allocation to maximize sales
Metric 1 Conversions from Traffic to Leads and Sales
Sorry data removed for public version
Metric 2 Subscriptions
Metric 3 Pageviews
bull Great for media sites selling display advertisingbull Potential problems for your business
ndash Doesnrsquot measure RSSndash Weak measure of engagementndash Whatrsquos the business value of a ldquoviewrdquo
Metric 4 Comments
bull Quantitatively a good indicator of engagement
bull Qualitatively a great way to listen to market
Metric 5 Inbound Links
bull Measure the SEO impact of your blog
bull An indicator of your blogrsquos role in outside conversations
41
Beyond the Blog Measure Total Reach
42
Final Thoughts hellip
Lead Nurture
Landing Pages
SEOSocial Media
CMS Blog Leads Analytics Expertise
What is HubSpot
HubSpot
Manti-core
WordPress
Ektron
Lead Lander
DrupalWeb CEOEloqua
Buzz Metrics
Blogger VTrenzCore
MetricsMktg
Sherpa
Web Position
Marketo
Radian6MktgProfs
On-Dialog
Easy Integrated Marketing Platform
Who is HubSpotbull Founded in 2006 from research at MIT
bull Over 3000 customers
bull 150+ employees
Additional Resources
bull Grade your website at wwwWebsiteGradercom
bull Read the Inbound Marketing Book wwwInboundBookcom
bull Take the free Inbound Marketing training wwwInboundMarketingcom
bull Start your free trial of HubSpot software wwwHubSpotcomfree-trial
46
Thank YouVisit
wwwonlinemarketingsummitcom
for more information
Follow us OMSummit
Tools to Get Found SEO
bull Keyword Grader
bull Link Grader
bull Page Grader
Tools to Get Found Blog amp Social Media
bull Business Blog Software
bull Blog Analytics
bull Social Media Monitoring
bull Social Media Publishing
Tools to Convert Leads
bull Landing Pages
bull Lead Intelligence
bull Lead Alerts
bull Visitor Profiling
Tools to Analyze Competitor Tracking
Tools to Analyze Marketing
Campaigns
bull Assess the effectiveness of your marketing on a campaign-by-campaign level
bull Optimize resource allocation to maximize sales
Metric 2 Subscriptions
Metric 3 Pageviews
bull Great for media sites selling display advertisingbull Potential problems for your business
ndash Doesnrsquot measure RSSndash Weak measure of engagementndash Whatrsquos the business value of a ldquoviewrdquo
Metric 4 Comments
bull Quantitatively a good indicator of engagement
bull Qualitatively a great way to listen to market
Metric 5 Inbound Links
bull Measure the SEO impact of your blog
bull An indicator of your blogrsquos role in outside conversations
41
Beyond the Blog Measure Total Reach
42
Final Thoughts hellip
Lead Nurture
Landing Pages
SEOSocial Media
CMS Blog Leads Analytics Expertise
What is HubSpot
HubSpot
Manti-core
WordPress
Ektron
Lead Lander
DrupalWeb CEOEloqua
Buzz Metrics
Blogger VTrenzCore
MetricsMktg
Sherpa
Web Position
Marketo
Radian6MktgProfs
On-Dialog
Easy Integrated Marketing Platform
Who is HubSpotbull Founded in 2006 from research at MIT
bull Over 3000 customers
bull 150+ employees
Additional Resources
bull Grade your website at wwwWebsiteGradercom
bull Read the Inbound Marketing Book wwwInboundBookcom
bull Take the free Inbound Marketing training wwwInboundMarketingcom
bull Start your free trial of HubSpot software wwwHubSpotcomfree-trial
46
Thank YouVisit
wwwonlinemarketingsummitcom
for more information
Follow us OMSummit
Tools to Get Found SEO
bull Keyword Grader
bull Link Grader
bull Page Grader
Tools to Get Found Blog amp Social Media
bull Business Blog Software
bull Blog Analytics
bull Social Media Monitoring
bull Social Media Publishing
Tools to Convert Leads
bull Landing Pages
bull Lead Intelligence
bull Lead Alerts
bull Visitor Profiling
Tools to Analyze Competitor Tracking
Tools to Analyze Marketing
Campaigns
bull Assess the effectiveness of your marketing on a campaign-by-campaign level
bull Optimize resource allocation to maximize sales
Metric 3 Pageviews
bull Great for media sites selling display advertisingbull Potential problems for your business
ndash Doesnrsquot measure RSSndash Weak measure of engagementndash Whatrsquos the business value of a ldquoviewrdquo
Metric 4 Comments
bull Quantitatively a good indicator of engagement
bull Qualitatively a great way to listen to market
Metric 5 Inbound Links
bull Measure the SEO impact of your blog
bull An indicator of your blogrsquos role in outside conversations
41
Beyond the Blog Measure Total Reach
42
Final Thoughts hellip
Lead Nurture
Landing Pages
SEOSocial Media
CMS Blog Leads Analytics Expertise
What is HubSpot
HubSpot
Manti-core
WordPress
Ektron
Lead Lander
DrupalWeb CEOEloqua
Buzz Metrics
Blogger VTrenzCore
MetricsMktg
Sherpa
Web Position
Marketo
Radian6MktgProfs
On-Dialog
Easy Integrated Marketing Platform
Who is HubSpotbull Founded in 2006 from research at MIT
bull Over 3000 customers
bull 150+ employees
Additional Resources
bull Grade your website at wwwWebsiteGradercom
bull Read the Inbound Marketing Book wwwInboundBookcom
bull Take the free Inbound Marketing training wwwInboundMarketingcom
bull Start your free trial of HubSpot software wwwHubSpotcomfree-trial
46
Thank YouVisit
wwwonlinemarketingsummitcom
for more information
Follow us OMSummit
Tools to Get Found SEO
bull Keyword Grader
bull Link Grader
bull Page Grader
Tools to Get Found Blog amp Social Media
bull Business Blog Software
bull Blog Analytics
bull Social Media Monitoring
bull Social Media Publishing
Tools to Convert Leads
bull Landing Pages
bull Lead Intelligence
bull Lead Alerts
bull Visitor Profiling
Tools to Analyze Competitor Tracking
Tools to Analyze Marketing
Campaigns
bull Assess the effectiveness of your marketing on a campaign-by-campaign level
bull Optimize resource allocation to maximize sales
Metric 4 Comments
bull Quantitatively a good indicator of engagement
bull Qualitatively a great way to listen to market
Metric 5 Inbound Links
bull Measure the SEO impact of your blog
bull An indicator of your blogrsquos role in outside conversations
41
Beyond the Blog Measure Total Reach
42
Final Thoughts hellip
Lead Nurture
Landing Pages
SEOSocial Media
CMS Blog Leads Analytics Expertise
What is HubSpot
HubSpot
Manti-core
WordPress
Ektron
Lead Lander
DrupalWeb CEOEloqua
Buzz Metrics
Blogger VTrenzCore
MetricsMktg
Sherpa
Web Position
Marketo
Radian6MktgProfs
On-Dialog
Easy Integrated Marketing Platform
Who is HubSpotbull Founded in 2006 from research at MIT
bull Over 3000 customers
bull 150+ employees
Additional Resources
bull Grade your website at wwwWebsiteGradercom
bull Read the Inbound Marketing Book wwwInboundBookcom
bull Take the free Inbound Marketing training wwwInboundMarketingcom
bull Start your free trial of HubSpot software wwwHubSpotcomfree-trial
46
Thank YouVisit
wwwonlinemarketingsummitcom
for more information
Follow us OMSummit
Tools to Get Found SEO
bull Keyword Grader
bull Link Grader
bull Page Grader
Tools to Get Found Blog amp Social Media
bull Business Blog Software
bull Blog Analytics
bull Social Media Monitoring
bull Social Media Publishing
Tools to Convert Leads
bull Landing Pages
bull Lead Intelligence
bull Lead Alerts
bull Visitor Profiling
Tools to Analyze Competitor Tracking
Tools to Analyze Marketing
Campaigns
bull Assess the effectiveness of your marketing on a campaign-by-campaign level
bull Optimize resource allocation to maximize sales
Metric 5 Inbound Links
bull Measure the SEO impact of your blog
bull An indicator of your blogrsquos role in outside conversations
41
Beyond the Blog Measure Total Reach
42
Final Thoughts hellip
Lead Nurture
Landing Pages
SEOSocial Media
CMS Blog Leads Analytics Expertise
What is HubSpot
HubSpot
Manti-core
WordPress
Ektron
Lead Lander
DrupalWeb CEOEloqua
Buzz Metrics
Blogger VTrenzCore
MetricsMktg
Sherpa
Web Position
Marketo
Radian6MktgProfs
On-Dialog
Easy Integrated Marketing Platform
Who is HubSpotbull Founded in 2006 from research at MIT
bull Over 3000 customers
bull 150+ employees
Additional Resources
bull Grade your website at wwwWebsiteGradercom
bull Read the Inbound Marketing Book wwwInboundBookcom
bull Take the free Inbound Marketing training wwwInboundMarketingcom
bull Start your free trial of HubSpot software wwwHubSpotcomfree-trial
46
Thank YouVisit
wwwonlinemarketingsummitcom
for more information
Follow us OMSummit
Tools to Get Found SEO
bull Keyword Grader
bull Link Grader
bull Page Grader
Tools to Get Found Blog amp Social Media
bull Business Blog Software
bull Blog Analytics
bull Social Media Monitoring
bull Social Media Publishing
Tools to Convert Leads
bull Landing Pages
bull Lead Intelligence
bull Lead Alerts
bull Visitor Profiling
Tools to Analyze Competitor Tracking
Tools to Analyze Marketing
Campaigns
bull Assess the effectiveness of your marketing on a campaign-by-campaign level
bull Optimize resource allocation to maximize sales
41
Beyond the Blog Measure Total Reach
42
Final Thoughts hellip
Lead Nurture
Landing Pages
SEOSocial Media
CMS Blog Leads Analytics Expertise
What is HubSpot
HubSpot
Manti-core
WordPress
Ektron
Lead Lander
DrupalWeb CEOEloqua
Buzz Metrics
Blogger VTrenzCore
MetricsMktg
Sherpa
Web Position
Marketo
Radian6MktgProfs
On-Dialog
Easy Integrated Marketing Platform
Who is HubSpotbull Founded in 2006 from research at MIT
bull Over 3000 customers
bull 150+ employees
Additional Resources
bull Grade your website at wwwWebsiteGradercom
bull Read the Inbound Marketing Book wwwInboundBookcom
bull Take the free Inbound Marketing training wwwInboundMarketingcom
bull Start your free trial of HubSpot software wwwHubSpotcomfree-trial
46
Thank YouVisit
wwwonlinemarketingsummitcom
for more information
Follow us OMSummit
Tools to Get Found SEO
bull Keyword Grader
bull Link Grader
bull Page Grader
Tools to Get Found Blog amp Social Media
bull Business Blog Software
bull Blog Analytics
bull Social Media Monitoring
bull Social Media Publishing
Tools to Convert Leads
bull Landing Pages
bull Lead Intelligence
bull Lead Alerts
bull Visitor Profiling
Tools to Analyze Competitor Tracking
Tools to Analyze Marketing
Campaigns
bull Assess the effectiveness of your marketing on a campaign-by-campaign level
bull Optimize resource allocation to maximize sales
42
Final Thoughts hellip
Lead Nurture
Landing Pages
SEOSocial Media
CMS Blog Leads Analytics Expertise
What is HubSpot
HubSpot
Manti-core
WordPress
Ektron
Lead Lander
DrupalWeb CEOEloqua
Buzz Metrics
Blogger VTrenzCore
MetricsMktg
Sherpa
Web Position
Marketo
Radian6MktgProfs
On-Dialog
Easy Integrated Marketing Platform
Who is HubSpotbull Founded in 2006 from research at MIT
bull Over 3000 customers
bull 150+ employees
Additional Resources
bull Grade your website at wwwWebsiteGradercom
bull Read the Inbound Marketing Book wwwInboundBookcom
bull Take the free Inbound Marketing training wwwInboundMarketingcom
bull Start your free trial of HubSpot software wwwHubSpotcomfree-trial
46
Thank YouVisit
wwwonlinemarketingsummitcom
for more information
Follow us OMSummit
Tools to Get Found SEO
bull Keyword Grader
bull Link Grader
bull Page Grader
Tools to Get Found Blog amp Social Media
bull Business Blog Software
bull Blog Analytics
bull Social Media Monitoring
bull Social Media Publishing
Tools to Convert Leads
bull Landing Pages
bull Lead Intelligence
bull Lead Alerts
bull Visitor Profiling
Tools to Analyze Competitor Tracking
Tools to Analyze Marketing
Campaigns
bull Assess the effectiveness of your marketing on a campaign-by-campaign level
bull Optimize resource allocation to maximize sales
Lead Nurture
Landing Pages
SEOSocial Media
CMS Blog Leads Analytics Expertise
What is HubSpot
HubSpot
Manti-core
WordPress
Ektron
Lead Lander
DrupalWeb CEOEloqua
Buzz Metrics
Blogger VTrenzCore
MetricsMktg
Sherpa
Web Position
Marketo
Radian6MktgProfs
On-Dialog
Easy Integrated Marketing Platform
Who is HubSpotbull Founded in 2006 from research at MIT
bull Over 3000 customers
bull 150+ employees
Additional Resources
bull Grade your website at wwwWebsiteGradercom
bull Read the Inbound Marketing Book wwwInboundBookcom
bull Take the free Inbound Marketing training wwwInboundMarketingcom
bull Start your free trial of HubSpot software wwwHubSpotcomfree-trial
46
Thank YouVisit
wwwonlinemarketingsummitcom
for more information
Follow us OMSummit
Tools to Get Found SEO
bull Keyword Grader
bull Link Grader
bull Page Grader
Tools to Get Found Blog amp Social Media
bull Business Blog Software
bull Blog Analytics
bull Social Media Monitoring
bull Social Media Publishing
Tools to Convert Leads
bull Landing Pages
bull Lead Intelligence
bull Lead Alerts
bull Visitor Profiling
Tools to Analyze Competitor Tracking
Tools to Analyze Marketing
Campaigns
bull Assess the effectiveness of your marketing on a campaign-by-campaign level
bull Optimize resource allocation to maximize sales
Who is HubSpotbull Founded in 2006 from research at MIT
bull Over 3000 customers
bull 150+ employees
Additional Resources
bull Grade your website at wwwWebsiteGradercom
bull Read the Inbound Marketing Book wwwInboundBookcom
bull Take the free Inbound Marketing training wwwInboundMarketingcom
bull Start your free trial of HubSpot software wwwHubSpotcomfree-trial
46
Thank YouVisit
wwwonlinemarketingsummitcom
for more information
Follow us OMSummit
Tools to Get Found SEO
bull Keyword Grader
bull Link Grader
bull Page Grader
Tools to Get Found Blog amp Social Media
bull Business Blog Software
bull Blog Analytics
bull Social Media Monitoring
bull Social Media Publishing
Tools to Convert Leads
bull Landing Pages
bull Lead Intelligence
bull Lead Alerts
bull Visitor Profiling
Tools to Analyze Competitor Tracking
Tools to Analyze Marketing
Campaigns
bull Assess the effectiveness of your marketing on a campaign-by-campaign level
bull Optimize resource allocation to maximize sales
Additional Resources
bull Grade your website at wwwWebsiteGradercom
bull Read the Inbound Marketing Book wwwInboundBookcom
bull Take the free Inbound Marketing training wwwInboundMarketingcom
bull Start your free trial of HubSpot software wwwHubSpotcomfree-trial
46
Thank YouVisit
wwwonlinemarketingsummitcom
for more information
Follow us OMSummit
Tools to Get Found SEO
bull Keyword Grader
bull Link Grader
bull Page Grader
Tools to Get Found Blog amp Social Media
bull Business Blog Software
bull Blog Analytics
bull Social Media Monitoring
bull Social Media Publishing
Tools to Convert Leads
bull Landing Pages
bull Lead Intelligence
bull Lead Alerts
bull Visitor Profiling
Tools to Analyze Competitor Tracking
Tools to Analyze Marketing
Campaigns
bull Assess the effectiveness of your marketing on a campaign-by-campaign level
bull Optimize resource allocation to maximize sales
46
Thank YouVisit
wwwonlinemarketingsummitcom
for more information
Follow us OMSummit
Tools to Get Found SEO
bull Keyword Grader
bull Link Grader
bull Page Grader
Tools to Get Found Blog amp Social Media
bull Business Blog Software
bull Blog Analytics
bull Social Media Monitoring
bull Social Media Publishing
Tools to Convert Leads
bull Landing Pages
bull Lead Intelligence
bull Lead Alerts
bull Visitor Profiling
Tools to Analyze Competitor Tracking
Tools to Analyze Marketing
Campaigns
bull Assess the effectiveness of your marketing on a campaign-by-campaign level
bull Optimize resource allocation to maximize sales
Tools to Get Found SEO
bull Keyword Grader
bull Link Grader
bull Page Grader
Tools to Get Found Blog amp Social Media
bull Business Blog Software
bull Blog Analytics
bull Social Media Monitoring
bull Social Media Publishing
Tools to Convert Leads
bull Landing Pages
bull Lead Intelligence
bull Lead Alerts
bull Visitor Profiling
Tools to Analyze Competitor Tracking
Tools to Analyze Marketing
Campaigns
bull Assess the effectiveness of your marketing on a campaign-by-campaign level
bull Optimize resource allocation to maximize sales
Tools to Get Found Blog amp Social Media
bull Business Blog Software
bull Blog Analytics
bull Social Media Monitoring
bull Social Media Publishing
Tools to Convert Leads
bull Landing Pages
bull Lead Intelligence
bull Lead Alerts
bull Visitor Profiling
Tools to Analyze Competitor Tracking
Tools to Analyze Marketing
Campaigns
bull Assess the effectiveness of your marketing on a campaign-by-campaign level
bull Optimize resource allocation to maximize sales
Tools to Convert Leads
bull Landing Pages
bull Lead Intelligence
bull Lead Alerts
bull Visitor Profiling
Tools to Analyze Competitor Tracking
Tools to Analyze Marketing
Campaigns
bull Assess the effectiveness of your marketing on a campaign-by-campaign level
bull Optimize resource allocation to maximize sales
Tools to Analyze Competitor Tracking
Tools to Analyze Marketing
Campaigns
bull Assess the effectiveness of your marketing on a campaign-by-campaign level
bull Optimize resource allocation to maximize sales
Tools to Analyze Marketing
Campaigns
bull Assess the effectiveness of your marketing on a campaign-by-campaign level
bull Optimize resource allocation to maximize sales