How To Leverage Cloud Computing for Business & Operational Benefit

CAMP IT

Brett GoodwinVP Marketing & Business Development

Skytap, Inc.

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• Cloud Computing Overview• Research & Trends• Cloud Solution Requirements• Where to Get Started?• Integrating With Existing Environments

Agenda

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Predicting The Future

When he saw a demonstration of the telephone in 1880, a U.S Mayor declared:

“One day every town in America will have a

telephone!”

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Predicting The Future

133 years later…

Over 100 million total smartphone users in

America

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Innovation Is Accelerating…

2005 2006 2007 2008 2009 2010 2011

YouTube is born

Apple launches movies on iTunes.The beginning of the end for movie stores

2012

Google buysYouTube

Facebookopens up

The worldstarts tweeting

Google Books starts scanning the world’sliterature

The iPhoneis born

Obama’s campaigngrows $21M - $150Musing social media

1 of 8 couples in the US getting married met online

Cloud computinggoes mainstream

Over 2.1 billion global internet users

Facebook has over 800M active users

Wikipedia grows to 25M+ pages

2M sold in 24 hoursiPhone 5

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The Future Is Now

The internet revolution changed everything…

Shop Date Conduct business Consume media Pay our bills Conduct research Learn Collaborate

Cloud computing will too…

“Unlimited” capacity On-demand Self-service Increased collaboration Pay-as-you grow Faster innovation Increased agility Next generation of

products & services

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• Compute, Storage, and Networking Resources• Delivered as a service • Self service access via web interfaces and APIs• Provision / release resources in minutes• Pay for usage model

What Is Cloud Computing?

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Cloud Computing Architectures

Secure connection: VPN (IPSec)

“Hybrid Cloud”

InternalInfrastructure

“PrivateCloud”

“Public Cloud”

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How Is Cloud Computing Different?Cloud Computing

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Cloud Evolution – 10 Year Forecast

Today

Source: Forrester Research

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Corporate Use Of Public Clouds Is Accelerating

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Adoption of SaaS is Leading the Way

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The Cloud Is Changing Software

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SaaS Future

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SaaS Spending Plans

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SaaS Spending Plans

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Enterprises Love SaaS

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Top SaaS Applications Used“What are your firm’s plans to use software-as-a-service (SaaS) to

complement or replace the following applications?”

Top categories:

>30% adoption

Next group of

SaaS solutions:

20% to 30%

Base: software decision-makers at firms with 20+ employees who currently use or are planning to use each application; Source: Forrsights Software Survey, Q4 2012

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What’s Driving The Move to Cloud?

Agilityand

speed

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What’s Inhibiting Adoption?

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What’s Inhibiting Adoption?

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Cloud Segments Are ConvergingSaaS

› Fixed application

› Defined structures

› Singular purpose

› Look and feel customizations

IaaS

› Virtual infrastructure

› OS/MW configuration

› Network and storage definition

› SaaS extensions› Customization tools› Integrations› Developer services› APIs

PaaS

› Application container(s)› App life-cycle mgmt.› Development tools

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Private, Hybrid, or Public Clouds?

Gartner: Private clouds are a last resortThorough analysis required to identify cloud computing benefits

By Neal Weinberg, Network World October 19, 2011 10:00 AM ET ORLANDO, Fla. -- Enterprises should consider public cloud services first and turn to private clouds only if the public cloud fails to meet their needs.

That was the advice delivered by analyst Daryl Plummer during Gartner's IT Symposium Tuesday. Plummer says that there are many potential benefits to deploying cloud services, including agility, reduced cost, reduced complexity, increased focus, increased innovation and being able to leverage the knowledge and skills of people outside the company.

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Hybrid Cloud Architecture

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Your Infrastructure Public Cloud

Multi-VPN via AutoNetworks™

On-PremiseVirtualized Resources

Cloud-Based VirtualEnvironments

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• Some enterprise workloads are ideally suited for in-house; some are ideal for cloud delivery

• The hybrid cloud becomes a secure, IT managed extension to your existing internal IT infrastructure

• Hybrid clouds provide the best of both worlds– Elasticity, on-demand, self-service nature of public cloud– Security, control, and visibility of on-premise resources

Why Hybrid Cloud?

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IT Workload Management

• Contextual for IT operations• Limited IT resources• User managed changes• 30% of the environment

70% of change requests

• Core to IT operations• Dedicated IT resources• IT managed changes• 70% of the environment

30% of change requests

Dynamic WorkloadsIdeal for Cloud Computing

Predictable WorkloadsIdeal for Enterprise Data Centers

Predictable Dynamic

• Enterprises are moving dynamic workloads to the cloud• Cloud model provides for dynamic capacity management• Automation solutions decrease IT support burden

DynamicPredictable

Source: Customer interviews

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Cloud Computing – Where to Start?

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Anatomy of a Dynamic Workload

• Unpredictable capacity needs• Frequent change requests• Requires collaboration• High costs

Leading Dynamic Workloads for the Cloud

• Development and Testing• Software Demos and Evaluations• Virtual Training

The cloud is ideal for your dynamic workloads

Common challenges building internal infrastructure

• Slow to provision• Difficult to change• Challenging to share• Costly to maintain

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Business Benefits of Cloud Computing

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Increase business agility

Reduce time to market

Ship better products faster

Boost productivity across teams

Lower your costs

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Example:Application Testing & Development

Where to Get Started?

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• Define requirements up front• Difficult to change the outcome if requirements change• IT infrastructure rarely changes during long dev/test cycles

Typical Software Development Life-Cycle

Design

Deploy & Support

Develop

Test

6 to 12 month development and test cycle

Requirements

Shippable software

Testable software

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• Short release cycles which deliver customer value• Welcome changing business requirements• Collaboration with business and customer stakeholders

Agile Development Model

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Design Develop

Test

Ship Ship

Customer Problem 1

Customer Problem 2

Customer Problem 3

Design Develop

Test

Design Develop

Test

3 to 6 week release cycle 3 to 6 week release cycle 3 to 6 week release cycle

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The Weakest Link

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AgileDevelopment

AgileInfrastructure?? Dev/Ops

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• Ordering and provisioning requests take weeks or longer • Lower priority than production operations

Infrastructure Challenges with Agile Development

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Slow toProvision1

Difficult to Change

• Difficult to change and recycle hardware once ordered• Not easy to re-configured Memory, CPU, Disk 2

High Cost• Costly to maintain state of the art dev/test hardware• Costly to duplicate production environments• Capital expense vs. Operating expense

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Difficult to Share

• Sharing environments or “copies” of environments with remote teams or customers is not practical

• Reproducing complex bugs requires snapshots of full environments3

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Cloud Computing

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Can Cloud Computing Help Address these Challenges?

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Hybrid

In-house

0 5 10 15 20 25

Time to Results Per Project

Purchasing Set-up Changes Tear down

Rapid Provisioning

1 day

2 to 3 weeks

In-house data based on customer input

Days

• Quicker Release Cycles• Faster Time to Market• Positive Business

Impact

Time liberated to focus for strategic priorities

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1

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Easy to Change Infrastructure

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2

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Improved Collaboration

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3

Save as Template

New Environment

Add to Project /Publish

EnvironmentTemplates

My Environment

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• No up-front capital expenditure• Pay for use model

– Allows for simulating production environments

Lower Cost

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4

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Putting the Agile into your Infrastructure

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Agile development adoption is accelerating

Cloud computing offers significant advantages for development and test workloads

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• Can I import my existing VMs/configurations into my cloud service provider “as is”?

• Do I have to write/rewrite my application to a new/specific set of APIs? If so, will I be “locked in”?

• Can my cloud service provider handle complex networking and muti-tiered environments?

• Can end users access the cloud resources from any browser? Also RDP; SSH clients?

• Am I comfortable that my cloud environment is secure? My DC to cloud; users to cloud; not exposed to the Internet unless I want it to be…

Integrating With Existing Infrastructure

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• Self-service and ease of use• Visibility and control• Fast on-demand provisioning• Complete complex environments vs. VMs• Designed for teams vs. individuals• Hybrid/public cloud architecture

Key Things To Look For

• Cloud transformation is underway

• Take a holistic view– Private infrastructure– Private cloud– Public/hybrid cloud computing

• Cloud computing enables best of both worlds– In-house data centers for mission critical applications– External hybrid/public clouds for dynamic workloads

Summary

Thank You!

CAMP IT

Brett GoodwinVP Marketing & Business Development

Skytap, Inc.bgoodwin@skytap.com

How To Leverage Cloud Computing for Business & Operational Benefit

CAMP IT

Brett GoodwinVP Marketing & Business Development

Skytap, Inc.