how to leverage cpa marketing - affiliate network marketing guide by wayne chen

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HOW TO LEVERAGE C.P.A. MARKETING Affiliate Marketing Guide By: Wayne Chen © 2012 -2013 Wayne Chen Wayne @PocketSquareMedia.co

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A quick overview on how to leverage Cost Per Action within the affiliate marketing space. Perfect for marketers and CMOs who are looking to learn new marketing strategies. Pocketsquaremedia.co

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Page 1: How To Leverage CPA Marketing - Affiliate Network Marketing Guide By Wayne Chen

HOW TO LEVERAGE C.P.A. MARKETING

Affiliate Marketing GuideBy: Wayne Chen

© 2012 -2013 Wayne Chen Wayne @PocketSquareMedia.co

Page 2: How To Leverage CPA Marketing - Affiliate Network Marketing Guide By Wayne Chen

What is CPA Marketing?

Cost Per Action (CPA) Type of marketing that involves you

generating leads for companies and in return you get a cut of the lead.

© 2012 -2013 Wayne Chen Wayne @PocketSquareMedia.co

Page 3: How To Leverage CPA Marketing - Affiliate Network Marketing Guide By Wayne Chen

How Does It Work?

Generate traffic from one or more of your source which you can direct users to an offer Free trials Free gifts Member rewards

Requires user opt-in before payment

Collect contact information

© 2012 -2013 Wayne Chen Wayne @PocketSquareMedia.co

Page 4: How To Leverage CPA Marketing - Affiliate Network Marketing Guide By Wayne Chen

How Much Does It Pay?

Payment High competition :

$20 - $40▪ Insurance companies

Low competition: $1 - $8▪ Blogs, Credit Cards

© 2012 -2013 Wayne Chen Wayne @PocketSquareMedia.co

Page 5: How To Leverage CPA Marketing - Affiliate Network Marketing Guide By Wayne Chen

How To Get Started

1. Sign up with a trusted affiliate network

2. Identify method to drive traffic3. Acquire and embed affiliate link4. Drive user traffic to link

© 2012 -2013 Wayne Chen Wayne @PocketSquareMedia.co

Page 6: How To Leverage CPA Marketing - Affiliate Network Marketing Guide By Wayne Chen

Become A Publisher

Signing up makes you a publisher You publish ads on

sites and search engines using Pay-Per-Click adverting

© 2012 -2013 Wayne Chen Wayne @PocketSquareMedia.co

Page 7: How To Leverage CPA Marketing - Affiliate Network Marketing Guide By Wayne Chen

The Networks

Large networks Neverblue Maxbounty Copeac ClickBooth Convert2Media Commission

Junction Rakuten And etc

© 2012 -2013 Wayne Chen Wayne @PocketSquareMedia.co

Page 8: How To Leverage CPA Marketing - Affiliate Network Marketing Guide By Wayne Chen

Get Accepted

Signing up with an affiliate network sounds easy but there is a way of doing it that will ensure that you have a better chance of getting accepted.

Strict acceptance criteria You need to show them

that you have the knowledge and the ability to drive traffic to them.

© 2012 -2013 Wayne Chen Wayne @PocketSquareMedia.co

Page 9: How To Leverage CPA Marketing - Affiliate Network Marketing Guide By Wayne Chen

Quick Tips

Admit you are new to CPA Mention you are learning

the trade Discuss the methods you

will be using to drive traffic to the offers

State your niches (verticals) Business & marketing

opportunities Submit and follow up

Call the affiliate network (10-20 minutes) Show enthusiasm

© 2012 -2013 Wayne Chen Wayne @PocketSquareMedia.co

Page 10: How To Leverage CPA Marketing - Affiliate Network Marketing Guide By Wayne Chen

How To Drive Traffic

Buy Links or Entire Channels on YouTube Add a link to the offer in the video description Create Facebook groups with catchy titles that are

based around a solution to a problem, or are based around a product.

For example you could create a group called iPhone 5 Is Great! Link to offer(s)

Using Facebook ads to promote your offer Create blogs reviewing several offers in the same

niche Weight Loss and linking to different offers

Break-even & Profit Tip Must follow through and try it out long enough to break even

© 2012 -2013 Wayne Chen Wayne @PocketSquareMedia.co

Page 11: How To Leverage CPA Marketing - Affiliate Network Marketing Guide By Wayne Chen

To Learn More

Contact information Wayne Chen [email protected] www.PocketSquareMedia.co

© 2012 -2013 Wayne Chen Wayne @PocketSquareMedia.co