how to leverage cpa marketing - affiliate network marketing guide by wayne chen
DESCRIPTION
A quick overview on how to leverage Cost Per Action within the affiliate marketing space. Perfect for marketers and CMOs who are looking to learn new marketing strategies. Pocketsquaremedia.coTRANSCRIPT
HOW TO LEVERAGE C.P.A. MARKETING
Affiliate Marketing GuideBy: Wayne Chen
© 2012 -2013 Wayne Chen Wayne @PocketSquareMedia.co
What is CPA Marketing?
Cost Per Action (CPA) Type of marketing that involves you
generating leads for companies and in return you get a cut of the lead.
© 2012 -2013 Wayne Chen Wayne @PocketSquareMedia.co
How Does It Work?
Generate traffic from one or more of your source which you can direct users to an offer Free trials Free gifts Member rewards
Requires user opt-in before payment
Collect contact information
© 2012 -2013 Wayne Chen Wayne @PocketSquareMedia.co
How Much Does It Pay?
Payment High competition :
$20 - $40▪ Insurance companies
Low competition: $1 - $8▪ Blogs, Credit Cards
© 2012 -2013 Wayne Chen Wayne @PocketSquareMedia.co
How To Get Started
1. Sign up with a trusted affiliate network
2. Identify method to drive traffic3. Acquire and embed affiliate link4. Drive user traffic to link
© 2012 -2013 Wayne Chen Wayne @PocketSquareMedia.co
Become A Publisher
Signing up makes you a publisher You publish ads on
sites and search engines using Pay-Per-Click adverting
© 2012 -2013 Wayne Chen Wayne @PocketSquareMedia.co
The Networks
Large networks Neverblue Maxbounty Copeac ClickBooth Convert2Media Commission
Junction Rakuten And etc
© 2012 -2013 Wayne Chen Wayne @PocketSquareMedia.co
Get Accepted
Signing up with an affiliate network sounds easy but there is a way of doing it that will ensure that you have a better chance of getting accepted.
Strict acceptance criteria You need to show them
that you have the knowledge and the ability to drive traffic to them.
© 2012 -2013 Wayne Chen Wayne @PocketSquareMedia.co
Quick Tips
Admit you are new to CPA Mention you are learning
the trade Discuss the methods you
will be using to drive traffic to the offers
State your niches (verticals) Business & marketing
opportunities Submit and follow up
Call the affiliate network (10-20 minutes) Show enthusiasm
© 2012 -2013 Wayne Chen Wayne @PocketSquareMedia.co
How To Drive Traffic
Buy Links or Entire Channels on YouTube Add a link to the offer in the video description Create Facebook groups with catchy titles that are
based around a solution to a problem, or are based around a product.
For example you could create a group called iPhone 5 Is Great! Link to offer(s)
Using Facebook ads to promote your offer Create blogs reviewing several offers in the same
niche Weight Loss and linking to different offers
Break-even & Profit Tip Must follow through and try it out long enough to break even
© 2012 -2013 Wayne Chen Wayne @PocketSquareMedia.co
To Learn More
Contact information Wayne Chen [email protected] www.PocketSquareMedia.co
© 2012 -2013 Wayne Chen Wayne @PocketSquareMedia.co