how to leverage social media for seo by navneet kaushal
DESCRIPTION
Learn how you can utilize social media to get better search engine rankings in this Digital Vidya workshop, presented by Navneet Kaushal, CEO PageTrafficTRANSCRIPT
![Page 1: How to Leverage Social Media for SEO by Navneet Kaushal](https://reader036.vdocuments.net/reader036/viewer/2022062418/554bb321b4c90530298b45a2/html5/thumbnails/1.jpg)
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Social Media Marketing
BootcampHow to Leverage Social Media for SEO
A presentation by Navneet Kaushal, CEO PageTraffic
![Page 2: How to Leverage Social Media for SEO by Navneet Kaushal](https://reader036.vdocuments.net/reader036/viewer/2022062418/554bb321b4c90530298b45a2/html5/thumbnails/2.jpg)
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What is Search Engine Optimization (SEO)?
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![Page 4: How to Leverage Social Media for SEO by Navneet Kaushal](https://reader036.vdocuments.net/reader036/viewer/2022062418/554bb321b4c90530298b45a2/html5/thumbnails/4.jpg)
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What is Social Media Marketing (SMM)?
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![Page 6: How to Leverage Social Media for SEO by Navneet Kaushal](https://reader036.vdocuments.net/reader036/viewer/2022062418/554bb321b4c90530298b45a2/html5/thumbnails/6.jpg)
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Search has gone Social
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Search Results have gone beyond Text
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How The Ranking Factors Have Changed?
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Then Now
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What is the Opportunity of Social in Search?
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Just 15 tweets helped this blog post get into top 10 within 2 days
Tweets Help You Rank Higher
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Social media makes it easy to dominate your brand name search as Twitter, Facebook, Flickr, Youtube videos appear in a cluster on page 1.
Brand Domination In Search Engines
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If you log in to your Google Account and search, you will see which results have been recommended by your social connections.
Social References In Organic Search
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After logging inBefore logging in
One of the results from my social contact moves up after logging in
The Rise of Personalized Search
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Deep Social Crawl By Search Engines
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Be Visible on Relevant Social Media Channels
Groups
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The future: Integrated Marketing