how to lie with design strategy
DESCRIPTION
A talk given at Adaptive Path's MX Conference in March 2010. Don't bother downloading or viewing the slides--they don't make sense without the audio. You have to do the Slidecast. C'mon, it's only 5 minutes! Unfortunately, you can't hear the gasp from the audience when we got to slide 12.TRANSCRIPT
Hi.
Dan only had 5 minutes of material.
Many people = Dan’s parents
D Strat? Please.
Smart people
Not unless you call Waiting Until We’re Bought a strategy.
How to LIE with Design StrategyDan Saffer, Kicker Studio@odannyboy @kickerstudio
Please stop saying that.
Get Real
Get Realer
Just add innovation
It works for Steve Jobs.
Design thinking?
You just unlocked the “Bullshit” badge on Foursquare.
People also love McDonald’s and “The Jersey Shore”
The “Tiger Woods Strategy”
That’s what they hire consultants for
RadicalOrgyInteraction?
Windows 7 was Dan’s idea
Just ask Palm
Just ask Glenn Beck
