how to lose a customer in 10 days, things to avoid

Just like in love building, customer love

building takes time and ongoing personalized

attention to keep them happy and…loyal.

www.bright-living.net

‘HOW TO LOSE A CUSTOMER IN 10 DAYS’

REASONS THAT WE RECOMMEND EACH COMPANY TO AVOID

This drives away your customers and ruins your reputation through an unfavourable word of mouth.

It is better to only commit for what you can do best, deliver it flawlessly and then keep on exceeding expectations.


DAY 1:

You look like you have it under control, you overpromise and fail to deliver

Testimonials and case studies are great ways to prove your expertise and successful deliveries. Make sure yours are authentic, well written and they match reality.

Your customers would love to pay your invoices with a smile on their face


DAY 2:

You cannot prove your portfolio. Your company’s

online and offline realities are dramatically different

Upselling is one thing, but trying to make your customers captive so they will pay more than agreed is simply wrong.

It may work once if you left them no choice, but be sure they will wait for the closest opportunity to leave and never come back.


DAY 3:

You have hidden costs that you only communicate after closing the deal

A pleasant overall attitude based on honesty, openness, and proactivity brings satisfaction to any relationship.

Don’t get condescending even if you’re so good at what you do, because they have many and maybe more pleasant other options.


DAY 4:

You think they have no other choice but buying

from you, so you behave accordingly. You forget that there is always competition

As people are sensitive to the experience they get along their contractual journey, you need to make sure your employees know how to handle sensitive situations or feedbacks, additional requirements or how to just be genuinely helpful.


DAY 5:

You let inexperienced employees face the customer

People feel when you care about improving your services and increasing their satisfaction. This feeling builds up through every interaction with your brand, be it through people, products, services or online.

So listen, ask open questions and react to any type of feedback with a smile and a set of improvement measures if necessary.


DAY 6:

You don’t truly listen, ask predictable questions and forget about asking for feedback

If you committed to deliver at a certain date, the least you could do is pick up the phone to offer a new deadline and a good reason for the delay. Don’t ignore it as they would never notice.

The same applies to timely replies to e-mails or messages on social media. Customers need to feel that there is someone there handling their needs.


DAY 7:

You delay responses and deliveries or ignore customer requests

In time, even the best relationships get rusty without elements of surprise and delight. It could be anything from proactive ideas, special conditions for the most loyal customers, personalized messages or custom services.

It will never cross their mind to leave you and will turn into brand ambassadors that will recommend you every time they can.


DAY 8:

You take your customers for granted and forget about delighting them

We all avoid people who only call us when they need something and use our friendship as a reason. The same applies to customers when you develop only a ‘sell, sell, sell’ relationship.

Think about them as human beings not as nameless means to grow your business. Otherwise, they will start avoiding you and looking for more human companies.


DAY 9: You call or write only when you want to upsell

What would be in your opinion to add to our ‘how to lose a customer in 10 days’ list?

Share your ideas with us so we can all benefit from them.


DAY 10: Share your own!

ABOUT BRIGHT

A State of Mind, an Attitude & a Way of Doing Business

Bright is a new generation branding and communication company that aims at

revealing the essence, the good and the unlimited potential within people and companies.

We help companies grow by building powerful brands, helping them communicate

effectively and offer more value faster through an intuitive and consistent user and

brand experience across channels.

how to lose a customer in 10 days, things to avoid

Marketing