how to lower cart abandonment in 4 steps?
TRANSCRIPT
"Don’t wait the cat tobark, but align
your checkout withthe customer needs."
67% of shopping carts are abandonedonline.
$31 billion are soon to be the loses dueto shopping cart abandonment.
www.perpetto.com
Step 1.Simplify The Checkout
• Deliver fewer checkout steps.• Optimize the cart page design.• Implement clear pricing and multiplepayment options.
www.perpetto.com
Step 2.Surprise And Build
Trust
• Start with retargeting ads.• Send follow-up and personalized cartabandonment emails.• Add wishlist options.• Implement product suggestions.• Also social tools and reviews.• Convince about quality and origin.• Deliver help at checkout.
www.perpetto.com
Step 3.Optimize Your Delivery
Features
• Think about delivery optimization.• How to afford free shipping.
www.perpetto.com
Step 4.Measure Results
• Start with reporting.• Overview conversion.• Conduct A/B testing.
www.perpetto.com