HOW TO MAKE HUNGER A HOT TOPIC

What is No Kid Hungry?

We’re not (just) ending childhood hunger in

America.

We’re not (just) ending childhood hunger.

We’re giving kids a chance to be kids. We’re helping parents make a

healthy home.

We’re not (just) ending childhood hunger.

We’re making government more efficient.

We’re building a more productive workforce.

We’re not (just) ending childhood hunger.

We’re making sure teachers can focus on teaching.

We’re preparing the next generation for success.

What Matters to the Public?

• Top 10 Priorities for Government, % Extremely/Very Important

• January 4-8, 2014, Gallup

The economy 89Education 81Healthcare policy 77Social Security and Medicare 73Terrorism 72Poverty and homelessness 69The military and national defense 68Crime 68Taxes 62The distribution of income and wealth 57

Consumers Care About Childhood Hunger

of Americans say that child hunger is a major or important issue to them (ranking higher than healthcare, climate change, income inequality)91%

Seen in

Com-munity

32%

Heard About It, But Not Seen

32%

Not Been Af-

fected 25%

Personally Af-fected 11%

4 in 10 Americans have been personally affected by or have seen childhood hunger in their communities

Changing the Conversation

Education

Economy

Health

Hunger

Childhood Hunger: An Education Issue

Childhood Hunger: An Education Issue

Within a couple of weeks (of receiving free school breakfast), I saw a disinterested, unmotivated, uninvolved student become a talkative, humorous, optimistic scholar. - Teacher in Illinois

Childhood Hunger: An Economic Issue

• Balancing state budgets: Participation in federal nutrition programs brings in federal money

• Building strong communities: $1 in SNAP spending = $1.73 in local economic activity

• Creating economic security: Nutrition education empowers families with lifelong food budgeting skills

• Readying the workforce: Kids who eat breakfast have a 20% higher graduation rate and make $10,000 more a year

Childhood Hunger: A Health Issue

It’s less expensive to make sure people don’t get hungry than to deal with the far more expensive healthcare costs of not having access to food. – Dr. Hilary Seligman, University of California – San Francisco

Childhood Hunger: A Local Issue

What are some other hot topics

in your community?

Does childhood hungerplay a role?

What’s your narrative?

Best Practices

• Developing a narrative:- Frame work in the context of hot

topic issues- Focus on solutions and impact- Build a vision for people and give

them a way to take part

• Deploying a narrative:- Seek and train validators- Be consistent AND keep it fresh

“Say the same thing but use different words” Exercise:• Access partners: find a different way to say “Cooking Matters helps low-income

families better budget for food.”• Cooking Matters partners: find a different way to say “School breakfast leads to

better math scores.”

Video: Jeane and Jahnique

http://vimeo.com/86613069

Tools and Resources to Build Your Narrative

It’s Dinnertime Report Summer Meals Survey

62% of families

report spending $300 more

during the summer on food

Deloitte Study & Teacher’s Report Story Telling & Videos

QUESTIONS?