HOW TO MAKE NEWS CONTENT VALUABLE

PROFILE OF SPEAKER

JEONGDO HONG (Mr.) 2005 JoonAng Ilbo, Strategy Team 2010 JoongAng Ilbo, COO 2011 JoongAng Media Network, COO 2012 JTBC, Executive Director

ABOUT JOONGANG MEDIA NETWORK

NEW MEDIA

NEWSPAPER BROADCASTING

ENTERTAINMENT

PUBLISHING

OOPICK.COM

WHAT SHOULD WE DO ?

DIGITAL FIRST ?

Blog

Mobile Internet

SNS

VALUABLE NEWS CONTENT

WHAT MAKES NEWS VALUABLE ?

Time to Market What Comes Next ?

1st Frame 2nd Frame

Release

Strategy

NEWSWIRE

ONLINE

NEWSPAPER

BROADCASTING

Breaking News

Internet News

Video Reporting

In-depth Analysis

Based on

1st Frame

a

(Release

Strategy)

PROJECTION

ANALYSIS

PRIOR PLANNING

Agenda Setting

a (Paid Ite

m)

VALUABLE NEWS CONTENT

EXAMPLE OF VALUABLE NEWS ON PAPER

May 29, Afternoon May 29, Evening May 30, Morning

Ryu Hyun-jin, a rookie starting pitcher of Los Angeles Dodgers pitches two-hit shutout against the Los Angeles Angels a

(May 29, 2013 at 2:21 p.m. Korean standard time)

EXAMPLE OF VALUABLE NEWS ON PAPER

About Next Story About Repeated Story

VS

Ryu’s mental training history at his pro league career in Korea (quoted by the former manager)

Interview with Ned Colleti, general manager of Dodgers, about his interest in another Korean players

Analysis of the game result and Ryu’s pitching again

NECESSARY ACTIONS FOR CREATING VALUES

1) Changing Editor’s Perspective 2) Establishing Infra. for Reporters 3) Integrating News Production Process

1) CHANGING EDITOR’S PERSPECTIVE

OPINION

NEWS FEED

SOCIAL RESPONS

E

ONLINE NEWS

NEWS AGENCY

Comprehensive Approaches

Considering Release Strategy

(1st Frame)

Planning Paid Agenda (2nd Frame)

2) ESTABLISHING INFRASTRUTURE FOR REPORTERS

•  Completed Project DB

•  Regional Information

•  Industry Information

•  Company Network

•  Past Articles & Images

•  Statistics Information

•  Academic Researches

•  News Source Network

POLITICS NATIONAL

BUSINESS CULTURE

NEWSPAPER COMPANY

Saving Time & Efforts of Reporters Supporting New Project Launching

2) ESTABLISHING INFRASTRUTURE FOR REPORTERS

KMS: Knowledge Management System

3) INTEGRATING NEWS PRODUCTION PROCESS

ISSUES (NEWS ITEM)

TEXT +

IMAGE +

VIDEO

Smart Phone

Tablet

PC

Television

Paper

3) INTEGRATING NEWS PRODUCTION PROCESS

Broadcast Newsroom

Newspaper Newsroom

Integrated Newsroom

VIRTOUS CIRCLE OF NEWS DISTRIBUTION

Consuming high-quality contents

Producing valuable contents

Paying for value of contents

Meeting customer wants and needs

CUSTOMER PRODUCER