“How to make our municipality visible, audible in the community and how to inspire citizen for co-

creation?”November 2011, Odense

Kerry County Council

Summary of KCC seminar

• Effective public and internal communications tools & strategies for dealing with severe weather using ICT and social media

1.Identify communication tools and practices2.Share plans for improvements3.Consider standardised conventions for twitter4.Sharing live data in a timely fashion5.Explore crowd-sourced approaches

Case-study Winter 2010/11 (1)

• Based around Winter 2010/2011• Goal to get fast status updates to

audience• Staff-Citizens-Media

Challenge

Case-study Winter 2010/11 (2)

• Rural - Importance of SMS and Radio.• Need for work outside of business hours• Mobile apps facilitated this• Usage spiked during the winter period• Impact was wider than our own followers• Tweets - relevant, accurate, timely

December Twitter ComparisonsKerry South Dublin

Kerry Tweets in a Wordle

Grit Bunker locations

Salting routes

Weather Station

Recommendations 1

• Use Twitter, Mobile updates, SMS sub.• Co-operate with traditional media. • Create light-weight website/weather • Make use of GIS mapping & web cams.

Recommendations 2

• CONTROL NUMBER & TIMING OF MESSAGES.• DEVELOP POLICIES FOR INFO

GATHERING/DIST • SMS UPDATES/ALERTS – GATEWAY• STANDARDISE TAGGING AND CO-

COLLOBORATE#WHATTHEFLUICH