how to make people love your website
TRANSCRIPT
How to Make People Love Your Website
If you know anything about website analytics then you might be aware of a metric
known as “bounce rate.” It is the percentage of people who leave after just
visiting one page of your website. If your website has a low bounce rate then it
surely means that people are not only just visiting your website, but they’re also
engaged & exploring it.
So, it clearly means that if your website has a high bounce rate then you’re surely
doing something wrong. It means that visitors are coming for sure, but they’re
leaving the website without any interaction or engagement. Around 60-70% is
considered as normal bounce rate for websites and it means that more than half
visitors leave the website after just viewing the first page.
Here are some web design tips to lower your website’s bounce rate by engaging
the visitors.
Have an Eye-Catching Web Design
You may find it a bit weird to hear, but sometimes the simplest designs are the
most eye-catching. Take websites of bigger brands as an example, like Apple. By
visiting their site, you’ll see clean, simple and sleek design; still the web design is
attractive and pulls the users towards it. If you keep the design of the website
clean & simple then it provides the visitors the much needed time and space to
explore the site. The will naturally inclined towards the website, if its design is
aesthetically pleasant.
Enhance the Personality of Your Brand
Having a simple design doesn’t means that you should have a cold and boring web
design, instead you should attach your brand and company’s personality in the
site. Use the right colours that represent the face of your brand and create
content on every page that goes well with your brand.
Content Should Target Visitors
Every page of your website should be able to connect with the objective of the
user through its content. Each web page should have the content for which the
users are visiting your site. Avoid similar content for every page and provide
exclusive & focused content to the users. Provide free information to the visitors
in form of blogs, articles, newsletter, eBooks etc.
Give Importance to Photos, Videos and Headings
Avoid keeping huge blocks of content on any web page instead you should break
the page up into small pieces. Proper placement of heading and sub headings is
quite important, and you can also try to keep the same font type on every web
page. Add relevant images and videos to attract the visitors and to keep them
glued to your website.
web design Gold Coast