«how to make products and services fun to use»
DESCRIPTION
Gamification has been used in the past for almost everything. In this brief introduction to «how to make things fun», Matthias presents two key principles in Gamification: the «flow» theory and the «compulsion loop».TRANSCRIPT
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«How to make things fun»Gamification webilea event by i-net in Basel
May 6 2014
Matthias [email protected]
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Complexity
Kevin Sherdian using complex machinery (Wikipedia/Wikimedia)http://en.wikipedia.org/wiki/File:Kevin_Sheridan_in_CSIRO_Dapto_radiospectrograph_room_ca_1950.jpg
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Simplicity
http://blog.codinghorror.com/the-one-button-mystique/
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What is more fun?Complex things Simple things
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What is more fun?Complex things. A lot of choices
- High potential for faulty interaction
- High potential for frustration
+ Potential for achievement(feeling challenged)
Simple things. Few choices
+ Low chance for faulty interaction
+ Medium potential for frustration
. Potential for achievement questionable?
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Skill
Challenge
Flow
Simplified flow model by Csikszentmihalyi
Boredom
Anxiety
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«Not too simple – not too difficult»
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Skill
Challenge
Boredom
Anxiety
Flow
Start easy
Trickier over time
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Skill
Challenge
Migrate to next product
More features with
iTunes
Use double-taps and other advances features
Start listening to
music straight away
Progression Levels
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Skill
ChallengeVery hard to get started
Eventually stays with product that
can do everything
FrustrationVery proud who made
it
Badges
Progression Levels
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Reveal challenges over time
– inviting newbies and experts
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Compulsion Loop
Do action
Get reward
Adapt
strategy
http://www.gamasutra.com/view/feature/131494/behavioral_game_design.phphttp://www.gamasutra.com/view/news/39341/Opinion_Compulsion_Loops_In_The_Short_Medium_and_Longterm.php
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Kill
monster
Win gold
Buy stuff
http://thenounproject.com/term/coins/31381/, http://thenounproject.com/term/shopping-bag/41220/, http://thenounproject.com/term/monster/24990/
Start
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Kill
monster
Win gold
Buy stuff
thenounproject.com/term/coins/31381/, thenounproject.com/term/shopping-bag/41220/, thenounproject.com/term/monster/24990/, thenounproject.com/term/monster/24992/, thenounproject.com/term/monster/24989/, thenounproject.com/term/dinosaur/26832/
Start
Unlock newchallenges
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Example: Jumbo App
http://www.jumbo.ch/en/services/jumbo-app.html
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Visit store
Receive piece of
cake
Play wheel of fortuneOr wait
App download
• Higher percentage
• Badges
http://www.jumbo.ch/en/services/jumbo-app.html
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Do action
Get reward
Adapt strategy
Do action
Get reward
Adapt strategy
Do action
Get reward
Adapt strategy
Do action
Get reward
Adapt strategy
Long-Term Motivation
Mid-Term MotivationShort-Term Motivation
«Do this and you‘ll get some reward»
«Save the
world!»
«Ten times
more and you‘ll get
a badge!»
Story & Epic MeaningInstant Gratification PromisePoints, Levels, Badges
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Progression LevelsKeep people in the Flow
Compulsion LoopChoice & Instant Gratification
Boredom
Anxiety
Flow
Do task
Get reward
Adapt
strategy
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Q & A
Matthias SalaGbanga Millform AG
gbanga.comSlides on:www.slideshare.net/gbanga