How To Make Your Business Website Successful? Follow These Tips.

Created By: Rachana Dhabalia

• From thorough contact information to customer testimonials, here are the essentials that every small business website should have for it to effectively help you do business.

Introduction

By: Rachana Dhabalia

1. A simple, sensible Web address

• Why make things complicated? • Your domain name is like your brand. • It should be easy for a user to type it into a web browser, so if

possible, avoid numbers and dashes.

By: Rachana Dhabalia

2. A clear description of who you are• People should know exactly

what you and your business do.

• Clear name , summing up your products , services on the homepage …is key to grabbing your viewers attention and keeping them on your website.

• Your viewers should never wonder if they are on the correct website.

By: Rachana Dhabalia

3. An easily-navigated site map• Complicated and hard to

use navigation -> Reason for left your website.

• Provide clear links to web pages.

• site map -> for guiding visitors

• Clear and Easy Navigation bar

Make it as easy as possible for your visitors to find what they are looking for, or what you want them to know.

By: Rachana Dhabalia

4. Easy To Find Contact/Business Info• Your business information

like location and hours, Contact information like phone number or email address, are valuable pieces of information for those interested in your products or services.

• This information allows potential customers a way of reaching you which can help generate leads and sales, and also provides a smooth user experience. By this you will not loose your customers for your

competitors.

By: Rachana Dhabalia

5. Real / Customers Testimonials

• Honest words from others help make your products or services more tangible to customers who are visiting you online.

• If you have a great business with happy customers, why not display it on your website?

• Consumers are often influenced by reviews when making their buying decisions. Providing real testimonials on your website is a great way to establish trust and credibility between you and your visitors.

By: Rachana Dhabalia

6. Call To Action

• Generating leads is one of many goals for small business websites, so don't forget to include a relevant call to action that compels your visitors to purchase your services or products.

• A call to action can also encourage potential customers to contact you, which in turn can boost conversions from your site.

• For example, a call to action can be: “Get a Free Quote” along with your email address or contact form.

By: Rachana Dhabalia

7. Basic SEO• Learning and applying the

basics to your website will help make your website easier to find on search engines for those looking for the products or services you provide.

• That means using the correct keywords throughout your text, putting in plenty of links, naming your page titles and URLs correctly, and employing the magic of images and videos.

Your website won't do you as much good if no one can stumble upon it. Become familiar with the SEO basics to make it more accessible by search engine.

By: Rachana Dhabalia

8. Quality And Fresh Content

• Your website is your first impression on a customer. You want to give them what they're looking for, and perhaps even give them a reason to keep coming back.

• Fresh content is a goldmine for SEO, as well.• Make your small business website stand out with quality

content!• A great way to generate buzz about your business is to write

exciting content that your viewers will enjoy and will want to share with their friends.

By: Rachana Dhabalia

9. Quality Pictures & Subheadings

• Online Reader like to scan everything so be careful to break up any big chunks of text on your site by utilizing relevant images and information subheadings.

By: Rachana Dhabalia

10. A secure hosting platform• Having your online

information hijacked is a nightmare, and, should it happen to your business, it could cost you customers.

• It is imperative that you have a secure, trustworthy hosting company to keep the bad guys out and your content up and running.

It is also very important to keep your content management system updated in order to stay one step ahead of the hackers.

By: Rachana Dhabalia

11. Responsive Friendly Design & Style• There is a multitude of different

screen sizes across phones, “phablets”, tablets, desktops, game consoles, TVs, even wearables. Screen sizes will always be changing, so it’s important that your site can adapt to any screen size, today or in the future.

• The layout changes based on the size and capabilities of the device. For example, on a phone, users would see content shown in a single column view; a tablet might show the same content in two columns.

By: Rachana Dhabalia

12. Tell Visitors What you want them to do

• Tell your visitors, what they should do and then convert visitors into Leads.

• So, when they are submitting your contact form or giving you a call, make sure your site makes that desired action crystal clear.

By: Rachana Dhabalia

Conclusion

• If you want a website that not only looks great but is also capable of generating new leads for your business, make sure your site has all of these 12 traits.

By: Rachana Dhabalia

Rachana Dhabalia