how to make your story awesome - amazon s3to+make+your+story+awesome+082141.pdfhow to make your...

How to Make Your Story Awesome

A For Impact Teleseminar

NICK FELLERS | [email protected]

NJF_awesomestory_081814

32 Copyright © 2014 - ForImpact | The Suddes Group - ForImpact.org Copyright © 2014 - ForImpact | The Suddes Group - ForImpact.org

•The Story we tell ourselves...

•Everything we say is a Story -- nothing more, nothing less

•Story creates reality

•A great Story ...- Is anchored in hope-filled purpose. (Start with Why!)- Simplifies what you do.- Serves as a litmus for action.

WHY “Story” is a big deal

“We become what we think about”- Earl Nightingale


CHANGING the “Story”

IMPACT INCOME

ORGANIZATION FUNDINGTEAM

FORIMPACT!

NOTFOR

PROFIT

Story!

Changes the Story of our Sector


Altitude POWERS Attitude.

ALTITUDE FRAMEWORK

30,000’ WHY VISION PURPOSE

14,000’ WHAT STRATEGY PRIORITIES

3’ HOW EXECUTION PLAN

Altitude Helps With:• Message Flow• Answering the three questions of every investor?• Engaging board, prospects AT THE HIGHEST LEVEL!


• Imperative Story• Change, Save, Impact Lives• Solve• Movement

•Vision Story (e.g. Next 1,000 Days)• “Where do we want to be in a 1000 Days?”

•Organization Story•History Story•Engagement Story•Talent Story (e.g. see next page)

•Prospect Story (for them)

•Funding Story• Today | Tomorrow | Forever• Transformational• Legacy

•Math Story•Board Story

The Story...


TALENT STORY (example)

HEADLINE: I’m looking for a smart idealist who wants to change the world.

SUB-HEADLINE: I’m looking for a right-hand woman in Columbus, Ohio.

As president of For Impact (www.forimpact.org) I oversee strategy, speak, sell, manage and work withalotofseniornonprofitleaders.Thispersonwouldsupportallaspectsofagrowingsocialenterprise by supporting all of these pieces with me.

We work REALLY HARD (long hours, lots of travel) but we get to do REALLY COOL STUFF (working directly with and for the top social entrepreneurs and philanthropists on the planet).

IdealProfile:

- Age: 25-30- Degree: Liberal Arts (ability to think/write/communicate trumps ability to run a macro in excel)- Location: Columbus, OH- Misc: Will be traveling a few times per month... sometimes to cool places like New York and

Ireland and sometimes to not cool places, like Green Bay in the winter.-Getsstuffdone?Yes.

For those of you that know me, this person would also add balance. Routines, order, straight lines... theseareallthingsthatarehardforme.Thispersonwouldcomplementthesedeficiencies(tonamea few). For the business-minded friends, I’m looking for a ‘liberal arts ops person’.

Most job postings look for a ‘self-starter’. This one’s looking for a rock star.

I’memphasizingafinalpointbecauseI’mpostingthisongoogle+,tofriendsandbeyond. “This person has got to have a brain and have great attitude about life.* If he/she has these qualities, we can train this person to do everything else. More importantly, for this person, he or she will develop skills to be able to walk into any board room, for any organization around the world, and have a really big impact.

FI ROCKSTAR


Reframing the Story

NotForProfit For Impact

Cultivation Communication

Campaign Funding The Vision

Operations

StaffSalaries Everything’s A Project

Unrestricted }

Debt Financing Impact

Eeyore?

Little Engine that Could? }

PioneerWorld ClassNational ModelMovementImperative

� All information Copyright © 2000-2009 For Impact | The Suddes Group

The Community

“Whatever hurts my brother, hurts me.”

“STUDENTS”

“TEACHERS”“LEARNING

EXPERIENCE”

547 1857 1868 1972 2007 20121974

Purpose

Priorities

Plan

Inner City Young Men Rule of St. Benedict Transforming Lives

DRAFT v. 1.0

How you can help... NOW:

1. CHAMPION ...Our School

2. INVITE ...others to ENGAGE

3. INVEST ... with a COMMENSURATE COMMITMENT

LEADINVESTMENTS

LEGACY SOCIETY

“TOMORROW”

“FOREVER”

“TODAY”

$19 M

$35 M

$3.5 M

$3 MANNUAL OPERATIONS

PRIORITY INITIATIVES

• Tuition Aid • Residence Life • Counseling and Guidance

• Experiential Learning Trips • Learning Environment • Service & Outreach

• Core Learning Programs • Religion • Arts & Athletics

• Leadership • 95% of Graduates go to College

• Stability • Tradition

• Meet 100% of Financial Need • Demand Excellence

For Impact High School

� All information Copyright © 2000-2009 For Impact | The Suddes Group

The Community

“Whatever hurts my brother, hurts me.”

“STUDENTS”

“TEACHERS”“LEARNING

EXPERIENCE”

547 1857 1868 1972 2007 20121974

Purpose

Priorities

Plan

Inner City Young Men Rule of St. Benedict Transforming Lives

DRAFT v. 1.0

How you can help... NOW:

1. CHAMPION ...Our School

2. INVITE ...others to ENGAGE

3. INVEST ... with a COMMENSURATE COMMITMENT

LEADINVESTMENTS

LEGACY SOCIETY

“TOMORROW”

“FOREVER”

“TODAY”

$19 M

$35 M

$3.5 M

$3 MANNUAL OPERATIONS

PRIORITY INITIATIVES

• Tuition Aid • Residence Life • Counseling and Guidance

• Experiential Learning Trips • Learning Environment • Service & Outreach

• Core Learning Programs • Religion • Arts & Athletics

• Leadership • 95% of Graduates go to College

• Stability • Tradition

• Meet 100% of Financial Need • Demand Excellence

For Impact High School

The For Impact Point of View, which includes:• Start with Why• Thinking Big• A Change in Vocabulary

For more information, contact Kerry Suddes: [email protected] | (614) 554-7525

or visit ForImpact.org/liveengagements to register

For Impact Storytelling Boot Camp

Frameworks and tools to:• Set the attitude for the organization• Sharpen and simplify your message• Reframe obstacles and challenges• Clarify organizational priorities• Develop a compelling funding rationale• Recruit talent. Engage talent. Lead talent.• Engage community leaders and champions• To find daily purpose in your role and work as a leader• Effectively engage others through the art of story

Thursday, October 9, 2014Eagle Creek Leadership and Challenge Center

Ostrander, OH

At Storytelling Boot Camp We Cover:

About For Impact | The Suddes Group

“Every organization is perfectly designed to get the results they are getting.”

The Suddes Group has been re-designing and transforming organizations, teams, and funding results for over 30 years.

Known for its no-nonsense, straightforward, and simple approach, The Suddes Group brings entrepreneurial thinking and long-lasting results that transcend ‘fundraising’.

BY THE NUMBERS:• 30+ Years

• $2Billion+ Raised & Coached

• 500+ Campaigns

• 2000+ Clients… in every sector

• 10,000+ Leaders/Teams Trained

FORIMPACT.ORG: Daily Nuggets...Weekly WOWS...Tons of CONTENT!!!A great RESOURCE for you and your team.

Tom Suddes [email protected]

Nick Fellers [email protected]

Steve Elder [email protected]

Kerry Suddes [email protected]

Mike Gemm [email protected]

Jeff Strine [email protected]

Georgina Neal [email protected]

Melissa Jackson [email protected]

Christi-Marie Butler [email protected]

Robb Pike [email protected]

Carol Rowland [email protected]

Traci Bruckner [email protected]

Nicole Winfield [email protected]

OUR TEAM

how to make your story awesome - amazon s3to+make+your+story+awesome+082141.pdfhow to make your...

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