How to Make Your Website Win You More Business

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<ul><li><p>7/28/2019 How to Make Your Website Win You More Business</p><p> 1/36</p><p>wbsi</p><p>make</p><p>Business</p><p>Hw t</p><p>yu</p><p>w yu </p><p>by Jason norris</p></li><li><p>7/28/2019 How to Make Your Website Win You More Business</p><p> 2/36</p><p>t2013</p><p>Allteeved.ttbkllbeeduced,tedetevltem,tmttedbmeelectc,meccl,tc,ecd,tewewtutwtteemmteuble,excetteclubequttevew.</p><p>Eveetbeemdetmketbkcmletedccuteble,butwttemled.Temtvded-b.Teutdteublellveetelbltebltteettwteecttldmemtemtctedtbk.</p></li><li><p>7/28/2019 How to Make Your Website Win You More Business</p><p> 3/36</p><p>Ddctd t tpu, tt-up,</p><p>d th th pp ut th</p><p>wh d t d bk pc pp</p><p>tdtg.</p></li><li><p>7/28/2019 How to Make Your Website Win You More Business</p><p> 4/36</p><p>4</p><p>Tbl o onns</p><p>Fowod 6</p><p>W Dos Wb Si Do? 8Yuwebtebde 9</p><p>Wtmkeetwebte? 10</p><p>Awebtevetmet 11</p><p>Dfning Audinc 12tettetmket 14</p><p>Ueulecue 16</p><p>Wo, W, Wy (Til W) 17Wtdwebectet 18</p><p>Wb Si Dsign 21Getwebdewlleteult 22</p><p>Fltut 27</p><p>G Noicd! 32Bl,ewlette 33</p><p>P-e-clck,clmed,PR 34</p></li><li><p>7/28/2019 How to Make Your Website Win You More Business</p><p> 5/36</p><p> 5</p></li><li><p>7/28/2019 How to Make Your Website Win You More Business</p><p> 6/36</p><p>6</p><p>Fowod</p><p>e-bkbeewtteelewemcvctttt</p><p>mtt-ct,eetltdwld-lltt-udete-</p><p>eeutvetjutwwebte,butetwebte.</p><p>De.Tecctetc(elemet)etwebteemle,</p><p>deedtt-wdbecueteevemuctuewttebevtt</p><p>mkebue,et,tve.S,uwebteeedtbeecet,well-</p><p>zed,dcle-tedtmdl.</p><p>Smelemetcetvtettemxttmkedwebte,</p><p>dtteteetwtwwebte.Teee,weve,</p><p>bccledwebeetlttvetdtetettme.Ivewtte</p><p>te-bkettweveteecledwebeetltwkble</p><p>mewkdvdeeuctext,exmle,dccettebleut</p><p>dedtlbeutulwebte,tteetlldelvetemeev-</p><p>ewwebte-tttedetbeleve.</p><p>Te-bkdwte-eexeeceeldvdul,u,tt-</p><p>u,evceel,eltel,dwlecmetketede</p><p>dtuttbuetttve.</p><p>McletvedtttevecledwebelemetttIe</p><p>tbkveelleledtemdmdeuddeeceteed-eult</p><p>tewebte.Itmwkwtteclettttutmetemtm-</p><p>ttlebutwtwkdwtdetwkmkwebteme</p><p>eectvedultmtelmkudubuemecmettve. Te-</p><p>bkexltele.</p></li><li><p>7/28/2019 How to Make Your Website Win You More Business</p><p> 7/36</p><p>Fwd 7</p><p>Wht pt wb dg t tht wb dg </p><p>t t b... uct. Cameron Moll</p></li><li><p>7/28/2019 How to Make Your Website Win You More Business</p><p> 8/36</p><p>8</p><p>Chapter I</p><p>W dos </p><p>wb si do?</p><p>T ght t b y qut, but t hud b th</p><p>t qut yu k yu wh ttg vy w</p><p>wb pjct. I yu k t th y, y wb t ut</p><p>th, t wud tht t pp wh tk th</p><p>tk dgg wb t hv gtt t k th-</p><p>v tht vy qut.</p><p>Iteueuwebtebue,teeeumbetu</p><p>vetcdebeeuttctullbuldt.Aeubuldt</p><p>tetmkeme,temt,tuetwtdcttete</p><p>cvet?</p></li><li><p>7/28/2019 How to Make Your Website Win You More Business</p><p> 9/36</p><p>Wht d wb t d? 9</p><p>cll,mtbueeuettlettwteteeevuu-</p><p>e.Hece,temevwebteetetlclet</p><p>tduweteecwtue,tlcteuwteve</p><p>ct/twueetut,dutbuldtutwttewld</p><p>ue,dtvetemeumtttutemtbeleve.S,</p><p>eetll,tueectvecletdewcletlketudetdwttud,wtudt,dwtudt.Teeuwt,</p><p>w,dwttemet.Beecebutwtuwttceve,duwll</p><p>vedectucce.Imtbelevettuvetutuel</p><p>ucutmeedetveeewetewtuewtt</p><p>ellwllctullell,dctuetell.Lettkettdebtute.Evec-</p><p>tue,eve,evelk,evebuttuldbeceullwded,lced,</p><p>etc.twdtemueuwebte:tellmetteetele</p><p>led.Itt,ewktetdt.Otewe,tjutdtct.</p><p>You wb si is bidgcll,webteccueeucttewtteede.</p><p>1.Teldutedteweeuwttemt.Tewebteled</p><p>tewtututvevt.</p><p>2.Teldutedteequetmemt,e..ubcbetu</p><p>ewlette,ctctu.</p><p>3.Tebuuduct-uuevce.</p><p>4.Teedt,dwtteveedetewttemmuctttewt</p><p>ttlkbutudubuewtteed.Itce,tewebte</p><p>tteduede,tjuttbeleve,buttllwe.</p><p>Wecletkmewtdewebted?Ilwuetemeexmle:u</p><p>vteedetebdeduetete.Yuwttevtt</p><p>ctebdetude,weetewllbebletttebueelt-</p><p>bumet.Yuwebteeedtvdettbde.</p><p>Tectue,lk,butt,edledwduwebteetemtel</p><p>wtwctbuldt.</p></li><li><p>7/28/2019 How to Make Your Website Win You More Business</p><p> 10/36</p><p>10</p><p>W mks g wb si?Teeemdwebte.Hweve,teeetmetwebteut</p><p>tee.Ielleelttdwebtemltdeuell,w</p><p>wteutme?Iuetedwtd,wellte,te-bkbbltu.Gdteeemet.Adttetekeew</p><p>weveewetwebte.Tevtmjtwebteevebecmeet,</p><p>ecelbecuetevtmjtwebtecetetedwttewk</p><p>bemeeld.</p><p>Aetwebteuldtlctvteteedetuldlttte</p><p>edetct.tetdtttet</p><p>eu,dublteteu,temtudmetllevel,</p><p>ell.bedtellueedtudetdcetclemket-</p><p>.</p><p>Mtwebteedbecueteedebdldwebdevele.</p><p>Getwebteecetedbetdeveledetmkete,t.Letlk</p><p>tttew.I,tetlclet,Icmedvtudubu-</p><p>eu,mexecttttuettteudemeetetd</p><p>metIdttclld,tbumetIdttcllbu.Ttm</p><p>exectt.S,weIettee,uejutctettvecvetwt</p><p>medu cvet led twee tt, mexecttt</p><p>beemet.Mexecttvetbeemetd,mtlkel,uvetete.</p><p>Sletjututtuttee-ewdte-bkbutcetwebte</p><p>ttw.</p><p>Teeemeblemeuttee,butmuettulluted</p><p>tceele.Iettt.But,wteveucmtlevelwttece,I</p><p>belevettwewuldlleettetwebtewllmkelemucee,d</p><p>wllultmtelellu.Heetecuclt:teexectteveet</p><p>webtetuedetct.Dwellee?Gd!</p><p>Iutme,webteevemttmedum.It tewebtcul,</p><p>weemtele,tdemt,ettemtwd.Ite-</p><p>ect,webteeltlkebk,tttebtveteblttveede</p><p>eweectvemetteledkew(tuttekew).Get</p><p>webteejutlkeetel-el-ctbk-tetellttte</p><p>etewtededmketemtkectdmetmeeveete</p><p>ctetttmtteccleed.</p></li><li><p>7/28/2019 How to Make Your Website Win You More Business</p><p> 11/36</p><p>Wht d wb t d? 11</p><p>A wb si is n invsmn</p><p>Eveuetlellle,well-cedteeetl</p><p>bue.Ice,dtbequcktdmuductettctbeldle.wd,teevelttlettctbeldveteteet.</p><p>Tettbemdeeettuuld,ttevelet,veeece</p><p>tewebttcutme,tetlemlee,buetedeeve</p><p>vetcquckldeldutmebutubuedteduct</p><p>evceuvete.</p><p>But,Idele,tteuttujutvewebte,umutve</p><p>etwebteuwttbetkeeul.Getwebtecjectte</p><p>medelmwceectedwtmuclecm.</p><p>Teeveeltue.Iveeembcmwebtettweebdlde-</p><p>edddtvtetttecmletellckedelmdced-</p><p>blt.bdtem!Yucdbettettt!</p><p>Tetke-weettudtvewebte,uwlluelbelbu-</p><p>ettecmettd.S,umet,ueedwebte!But,t</p><p>eet:tteutvedwebte,juttewebteueed</p><p>etwebte.Iuetdmetttmctubue,t</p><p>eedtbeet.Tedeecebetweedwebtedetwebte</p><p>tectet,dwteedeectttet.Gdwebteetuede,</p><p>etwebteetubue.Iecueeveeteeeutt-utve</p><p>webte.Hweve,wewteevu,tctullbettetve</p><p>webtetllttveettmkeubuelkbddetel</p><p>uell.</p><p>Yuteekvlumebutubue.Yuwebtemttt</p><p>ubue.Mkeueutettuc.</p><p>No More than 20 million shoppers are now online, purchasingevetmbktcmutetctelettetjet-lettultumet.Iucmet,meewllueutwtelltle.</p></li><li><p>7/28/2019 How to Make Your Website Win You More Business</p><p> 12/36</p><p>12</p><p>Chapter II</p><p>Dfning </p><p>udinc?</p><p>Stt-up, bu d tpu d t b</p><p>t but th wy thy wk. chv th bt -</p><p>ut yu wb t, t ptt tht yu kw</p><p>yu tgt kt d d ut. Udtdg yu</p><p>tgt cut dgphc hp yu dt x-</p><p>cty wht yu wb t w ( hud) b, d whtkd tctc t w wk bt.</p><p>Bkwutetudecededut,uwllbemeeectvebuld-</p><p> te ttetewt te ele uwtteve. Kwwu</p><p>edewllbeteteccmketdetmettuwlldcue</p><p>elettdttuctembumu.</p><p>Obvuwtcludece</p><p>ebe,ede,</p><p>ce,lct(weetelve),</p><p>dtecl,wcmll</p><p>judedte</p><p>kdjbtemweeeteueld</p><p>.</p></li><li><p>7/28/2019 How to Make Your Website Win You More Business</p><p> 13/36</p><p>Dg th udc? 13</p><p>Rte,tetmketllwutcuueedbdmee</p><p>eccmketttmelkeltbumutmtemket.Kw</p><p>uudece,kwteeed,dkwwttewllbelktdwe</p><p>tevtuwebte.Tkwledewllbetebumkettte-</p><p>e.</p><p>Smtmketekwttteeemubeteveuteted,d</p><p>tekwtttevemeewllel tevee. Hweve,dete</p><p>cumeetcetteetmed,udetddemc</p><p>mtcetltllelevttdevue.Ittllueultette</p><p>b-ctuevewutetcume.Heevemleexmle. Iu</p><p>vedecded,exmle,ttuductwllbeeedtwde,te</p><p>ueecwlltelluttteteuwebteuldbeeted,</p><p>wtwtelt-cledbckud,dtttuldvdexceveue</p><p>Flquckmvtextdctue.</p><p>Dg yu tgt kt t yu kw wh t kt, wht gug t u d wht</p><p>ktg x t utz. It k yu jb dg w cut d c-</p><p>pttv. Bu uth, Sth Gd h gt wy puttg t - It uch btt t b #1</p><p> kt th t b #6 g kt.</p></li><li><p>7/28/2019 How to Make Your Website Win You More Business</p><p> 14/36</p><p>14</p><p>Attt,Idtwttedtmedwelltedeettetet</p><p>mket.Iueedmemt,tdmevlubletclete</p><p>ubjecttet,ueGletectemtcedetet</p><p>mket.</p><p>Iwllt:mllbueedStt-ueedtbemtbutwted</p><p>bue;teeedtbemtettecmettdettve.De</p><p>tetmketwllelukwweetmketdwtmkett.Oce</p><p>ultteclu,teeteteelmttmecclecete</p><p>clttellutteletedtclzewtelewtwmtee</p><p>mlteet.</p><p>Here are my fve critical tips or choosing the right target market or your</p><p>business:</p><p>1.Lktucuetteclet:Wmttemeezeu?W</p><p>utucuetcletbewlckeecmmtmet?Lk</p><p>cmmcctetcdteettemeu.Wcebte</p><p>mtbue?Itvelkelttteelelketemculdlbeetm</p><p>uduct/evce.Wteeddeuduct/evceulll?Wtbeet</p><p>declcctetcdubttetblettwllelutdut</p><p>mtecwd?</p><p>2.Lktucmett:Weucmetttet?Wete</p><p>cuetcutme?Dtetememket.Yumdcemket</p><p>ttteevelk.</p><p>3.Squeezetejuceut:Wteutltllteetueuducte-</p><p>vce.exttecetue,lt tebeettevde(dtebeet te</p><p>beet).Fexmle,dwebdeveleequltweblut.Te</p><p>eultbeetellkwebte.Aellkwebte</p><p>wllttctmecutmebecueteeetecmeldtut-</p><p>wt.Sultmtel,tebeetwebluttmecutmed</p><p>mkememe.</p><p>Oceuveubeetlted,mkeltelewveeedttu</p><p>beet ulll. F exmle, web devele culd ce t tet buee</p><p>wceteetedcetecletbe.Wlettllveeel,t</p><p>deveubetttm.</p></li><li><p>7/28/2019 How to Make Your Website Win You More Business</p><p> 15/36</p><p>Dg th udc? 15</p><p>4. Lkteccdemc,dcdeccutet:</p><p>Fueuttlweeduductevce,butlwmt</p><p>lkeltbut.Tkbuttellwct:e,lct,ede,cmelevel,</p><p>eductllevel.</p><p>Pccecceedwttecldemtlcctetce-</p><p>le,clud:elt,tttude,vlue,teet,bbe,letle,dbev-</p><p>.</p><p>I demc dt be ecc u ec mket ell</p><p>meuetttettuutue.Iueumllbue,</p><p>tecceeettdttumllbuequteecllecc.</p><p>Swtewulduwttcmetel,metemket</p><p>cm,metewebtettbblwtetuttetteudece</p><p>uwlct?Twtmetvetdutetmketme-</p><p>wk.Iuwttbettecmett,etebetetumve</p><p>vetemlct.Yuveueetteuddtebbldt.I</p><p>uwttwmebue,ueedteewtcmmut--dexm-</p><p>eteed--beejum.</p><p>5.metevluteudect:Oceuvedecdedtetmket,beue</p><p>tcdeteequet:</p><p>-Aeteeeueletttmcte?Wletdtbeecc,u</p><p>dtwttbeteccttuttletele.</p><p>-Wllmtetellbeetmmduct/evce?Wllteeeeedt?</p><p>DIudetdwtdvemtettmkedec?</p><p>-tedmduct/evcedmIcedtel?</p><p>-Iectemwtmmee?</p><p>-Aeteelcceble?</p><p>Tetcktdtteectblce.Yumbek,HwdIdll</p><p>tmt?ecleeectevedeut-</p><p>et.Secmzetcledbltttlkbututetmkettt</p><p>tlktutetmket.Secbldumweeeleutet</p><p>mketcmmuctete.Lkuveeult,cdecduct-</p><p>uveuw.Akucuetcutmeeedbck.</p></li><li><p>7/28/2019 How to Make Your Website Win You More Business</p><p> 16/36</p><p>16</p><p>ttt</p><p>MkettmFbue</p><p>Weleuld</p><p>wetet?</p><p>Usul Rsoucs:</p><p>Pew Internet(ewteet.)ubleetedteetuem</p><p>vudemc.</p><p> Scarborough (Scbu.cm) ue e elee wt ueul dt d</p><p>metmeubleeetude.</p><p>YumbeuedwtucdjutbdecGle.Ive</p><p>ledveexmlebve.</p><p>wttuvedetedutetmketulleedtcmeett</p><p>ecedektttmketwleecubddett.Ituld</p><p>exlwtuvete,wuedeet,dweuldbu</p><p>mu.LetclltTeleW-W,Wt,W.Imetedteeke-</p><p>wdcteedcteteewewlltexmetemdetl.</p></li><li><p>7/28/2019 How to Make Your Website Win You More Business</p><p> 17/36</p><p>Wh, Wht, Why (p W) 17</p><p>Chapter III</p><p>Wo, W,</p><p>Wy(Til W)</p><p>Oc w kw wht u wb t pup d wh w</p><p> tgtg, w w d t t wth ctt tht w</p><p>t wth th pp wh w vt u t. Ou pu-</p><p>p w b t gt ct ct ut th.</p><p>ewebteeedttketevtbteddeltemdwt</p><p>teelk.Adtmutbedequckl!Wtewec-</p><p>detttute,vteedtkwwttdext.le,</p><p>tmeewkwelltue.Iuedletutlweb</p><p>teet,uuldkwwttdwttteewetwd</p><p>ble.Itw,uwllvetebetmct.Ttbed,keemd</p><p>ttmtelewcmetuwebtewtbecmecutme,eveu</p><p>vedetebetbleet.</p></li><li><p>7/28/2019 How to Make Your Website Win You More Business</p><p> 18/36</p><p>18</p><p>Ict,teveecveteteteetudeecet,me-</p><p>l 1 ut 100vt wll ed uctct u,u, bu</p><p>met.Teee,eucutmemtt,mteledt</p><p>cvettetvt. Bevt,ullvetecetvetetu,</p><p>cvet,deullvtetemembetecletwktdteme.</p><p>Aukw,teIteetwcetedtetlcemtuce.</p><p>Pele,temtt,uetmttl,dteuulc:</p><p>etwtuwt,detut!Itectetutedetvdete</p><p>mteededbtue,tewlllktelewee.Keemdtt</p><p>lexlt,dtewletwueebetketbcue</p><p>ctevde,tuwebte.Yuectvecletequewe</p><p>luttteblem,eed,deedwt.Pvdetewedte</p><p>wlletud.Futeme,uceeucletwtu</p><p>ctet,tewllwttetwtteweldeletwk.</p><p>S,teeuvt,mketectetccebledete.</p><p>Wiing good wbg conn:A,uetcmtblewtctetwt,dudtkww</p><p>tmxmzeumeewtteletumbewd,tedmeme</p><p>mewkteweb.Sectettveuetwtwtec-</p><p>tet.Betteete,eltdt.Idelwtmwclet,Ilw</p><p>ktemtwtetectetdedttmetedtdtwek.Weteclet</p><p>ubmttedd,ulld,mjbtdcult.Remembeteld:</p><p>tlweetubtctttddcete.</p><p>Here are my fve essential tips or creating remarkable web site content.</p><p>1. riple W - WHO, WHA, and WHY:Temtmttecem-</p><p>tuwllewtuvtwue,wtud,wudt</p><p>,dwudt.(OK,ttuldbequduleW,buttjutddtvete</p><p>mett).</p><p>eluettebllll,Iteewetwdble,wtedwu</p><p>W,Wt,dWttemet.</p><p>ble</p><p>dlcetewebtlk</p><p>ctetel.</p></li><li><p>7/28/2019 How to Make Your Website Win You More Business</p><p> 19/36</p><p>Wh, Wht, Why (p W) 19</p><p>EXAMPLE: Itecdel(WHO)mllbuewe,tt-u,de-</p><p>vceel,(WHA)wtetmebuetue-t-dd-</p><p>exevemketttee,(WHY) tecetmeclet,mkeme</p><p>me,wtebuedvemetmetcutedlet.</p><p>Te WHO is:Wutetmket?(E..lde,buewe,-t...etc.)</p><p>Te WHA is: Wtdudteltewut?Dtueubue</p><p>ttle,buttewtuttlee.(E..ultteldtecte,</p><p>ctectdedcete,cdeemkewddmelktebet</p><p>tecbe...etc.)</p><p>Te WHY is:Wdudt?Ttemtmttttettemet.</p><p>Welebuwtueell.Wttevetmetuede?(E..</p><p>Dteeedmeclet?Aetelkmetmecutmzedd</p><p>eeettvewtee,etelkmeetwettemll</p><p>tuteccutebtu?)</p><p>Wktttemet,dttkeettble.Remembett</p><p>lemewetcmetwebtectet,becue,Idbve,elewt</p><p>tett,detut.</p><p>2. Make your content interesting: Dtjutvdedmtdct.</p><p>Mketlveldetetweeveble.tveelelme</p><p>wteebum.Oeteetvewtt,tebetwtelltme-</p><p>etmketemluvecvet,edtbectul</p><p>dd.S,e,elluel,uevceuduct.Mkeuellkble.</p><p>Oceuwteuctet,e-edtdutueltuclete,</p><p>tettcvceueltbu,-u,equetuwevce.Wt</p><p>wuldmkeubuuduct?</p><p>ip: Iuetbeuelevcetedtdtlzeu</p><p>ctet,ktemtkeetemetledvcettuctet,butt</p><p>mketevelewd,tcuttectetdwzetec.Adedt</p><p>cwteecdwlldtu.</p></li><li><p>7/28/2019 How to Make Your Website Win You More Business</p><p> 20/36</p><p>20</p><p>3. Write about things and provide inormation that you know well:Yuclet</p><p>emt,dtevebblledbwedtwteewebtette</p><p>wtuebeeldute.S,dtttbemeeuet,</p><p>ellmetudtkwvewell.utlkeeveteleIec,et</p><p>umeect,butlmkequltuetetmemeeed</p><p>edute.Dtvedt.Iuttcveletcmedceucvcw,elewllbbltetutute.</p><p>4. Make your content load ast: (Ibetddteettecm,dd!)</p><p>Teetmettttettldlwl.Teecbem</p><p>etblem,dteucetettcmetmebeut</p><p>ud,butemembettuduwebdevelevectlveu</p><p>ctet.Smetttwtuctltewttucdeuweb</p><p>te.uteltetcdctvlble,becueetme,teltetvl-</p><p>blecdectccmlmewtlededucetemutcdeu</p><p>e.Telecde,temlleteeze.Uemllmettveteue</p><p>tetteletemtelee.Dtuemucuduweb</p><p>te.Ibelevetteelllket,tteectve,d,mtmttl,t</p><p>ddttevellldtmetecmute.Fll,vdectetttb-</p><p>keuttdte.</p><p>5. Use words (key words) in your content that people will search or:</p><p>Kewdetewdttcutmeuetduteweuec</p><p>ee.Tedettmeueteewde.Yuuld</p><p>ce kewd tt ccutel efect u bue. 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