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    wbsi

    make

    Business

    Hw t

    yu

    w yu

    by Jason norris

  • 7/28/2019 How to Make Your Website Win You More Business

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    t2013

    Allteeved.ttbkllbeeduced,tedetevltem,tmttedbmeelectc,meccl,tc,ecd,tewewtutwtteemmteuble,excetteclubequttevew.

    Eveetbeemdetmketbkcmletedccuteble,butwttemled.Temtvded-b.Teutdteublellveetelbltebltteettwteecttldmemtemtctedtbk.

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    Ddctd t tpu, tt-up,

    d th th pp ut th

    wh d t d bk pc pp

    tdtg.

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    4

    Tbl o onns

    Fowod 6

    W Dos Wb Si Do? 8Yuwebtebde 9

    Wtmkeetwebte? 10

    Awebtevetmet 11

    Dfning Audinc 12tettetmket 14

    Ueulecue 16

    Wo, W, Wy (Til W) 17Wtdwebectet 18

    Wb Si Dsign 21Getwebdewlleteult 22

    Fltut 27

    G Noicd! 32Bl,ewlette 33

    P-e-clck,clmed,PR 34

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    5

  • 7/28/2019 How to Make Your Website Win You More Business

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    6

    Fowod

    e-bkbeewtteelewemcvctttt

    mtt-ct,eetltdwld-lltt-udete-

    eeutvetjutwwebte,butetwebte.

    De.Tecctetc(elemet)etwebteemle,

    deedtt-wdbecueteevemuctuewttebevtt

    mkebue,et,tve.S,uwebteeedtbeecet,well-

    zed,dcle-tedtmdl.

    Smelemetcetvtettemxttmkedwebte,

    dtteteetwtwwebte.Teee,weve,

    bccledwebeetlttvetdtetettme.Ivewtte

    te-bkettweveteecledwebeetltwkble

    mewkdvdeeuctext,exmle,dccettebleut

    dedtlbeutulwebte,tteetlldelvetemeev-

    ewwebte-tttedetbeleve.

    Te-bkdwte-eexeeceeldvdul,u,tt-

    u,evceel,eltel,dwlecmetketede

    dtuttbuetttve.

    McletvedtttevecledwebelemetttIe

    tbkveelleledtemdmdeuddeeceteed-eult

    tewebte.Itmwkwtteclettttutmetemtm-

    ttlebutwtwkdwtdetwkmkwebteme

    eectvedultmtelmkudubuemecmettve. Te-

    bkexltele.

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    Fwd 7

    Wht pt wb dg t tht wb dg

    t t b... uct. Cameron Moll

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    8

    Chapter I

    W dos

    wb si do?

    T ght t b y qut, but t hud b th

    t qut yu k yu wh ttg vy w

    wb pjct. I yu k t th y, y wb t ut

    th, t wud tht t pp wh tk th

    tk dgg wb t hv gtt t k th-

    v tht vy qut.

    Iteueuwebtebue,teeeumbetu

    vetcdebeeuttctullbuldt.Aeubuldt

    tetmkeme,temt,tuetwtdcttete

    cvet?

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    Wht d wb t d? 9

    cll,mtbueeuettlettwteteeevuu-

    e.Hece,temevwebteetetlclet

    tduweteecwtue,tlcteuwteve

    ct/twueetut,dutbuldtutwttewld

    ue,dtvetemeumtttutemtbeleve.S,

    eetll,tueectvecletdewcletlketudetdwttud,wtudt,dwtudt.Teeuwt,

    w,dwttemet.Beecebutwtuwttceve,duwll

    vedectucce.Imtbelevettuvetutuel

    ucutmeedetveeewetewtuewtt

    ellwllctullell,dctuetell.Lettkettdebtute.Evec-

    tue,eve,evelk,evebuttuldbeceullwded,lced,

    etc.twdtemueuwebte:tellmetteetele

    led.Itt,ewktetdt.Otewe,tjutdtct.

    You wb si is bidgcll,webteccueeucttewtteede.

    1.Teldutedteweeuwttemt.Tewebteled

    tewtututvevt.

    2.Teldutedteequetmemt,e..ubcbetu

    ewlette,ctctu.

    3.Tebuuduct-uuevce.

    4.Teedt,dwtteveedetewttemmuctttewt

    ttlkbutudubuewtteed.Itce,tewebte

    tteduede,tjuttbeleve,buttllwe.

    Wecletkmewtdewebted?Ilwuetemeexmle:u

    vteedetebdeduetete.Yuwttevtt

    ctebdetude,weetewllbebletttebueelt-

    bumet.Yuwebteeedtvdettbde.

    Tectue,lk,butt,edledwduwebteetemtel

    wtwctbuldt.

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    10

    W mks g wb si?Teeemdwebte.Hweve,teeetmetwebteut

    tee.Ielleelttdwebtemltdeuell,w

    wteutme?Iuetedwtd,wellte,te-bkbbltu.Gdteeemet.Adttetekeew

    weveewetwebte.Tevtmjtwebteevebecmeet,

    ecelbecuetevtmjtwebtecetetedwttewk

    bemeeld.

    Aetwebteuldtlctvteteedetuldlttte

    edetct.tetdtttet

    eu,dublteteu,temtudmetllevel,

    ell.bedtellueedtudetdcetclemket-

    .

    Mtwebteedbecueteedebdldwebdevele.

    Getwebteecetedbetdeveledetmkete,t.Letlk

    tttew.I,tetlclet,Icmedvtudubu-

    eu,mexecttttuettteudemeetetd

    metIdttclld,tbumetIdttcllbu.Ttm

    exectt.S,weIettee,uejutctettvecvetwt

    medu cvet led twee tt, mexecttt

    beemet.Mexecttvetbeemetd,mtlkel,uvetete.

    Sletjututtuttee-ewdte-bkbutcetwebte

    ttw.

    Teeemeblemeuttee,butmuettulluted

    tceele.Iettt.But,wteveucmtlevelwttece,I

    belevettwewuldlleettetwebtewllmkelemucee,d

    wllultmtelellu.Heetecuclt:teexectteveet

    webtetuedetct.Dwellee?Gd!

    Iutme,webteevemttmedum.It tewebtcul,

    weemtele,tdemt,ettemtwd.Ite-

    ect,webteeltlkebk,tttebtveteblttveede

    eweectvemetteledkew(tuttekew).Get

    webteejutlkeetel-el-ctbk-tetellttte

    etewtededmketemtkectdmetmeeveete

    ctetttmtteccleed.

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    Wht d wb t d? 11

    A wb si is n invsmn

    Eveuetlellle,well-cedteeetl

    bue.Ice,dtbequcktdmuductettctbeldle.wd,teevelttlettctbeldveteteet.

    Tettbemdeeettuuld,ttevelet,veeece

    tewebttcutme,tetlemlee,buetedeeve

    vetcquckldeldutmebutubuedteduct

    evceuvete.

    But,Idele,tteuttujutvewebte,umutve

    etwebteuwttbetkeeul.Getwebtecjectte

    medelmwceectedwtmuclecm.

    Teeveeltue.Iveeembcmwebtettweebdlde-

    edddtvtetttecmletellckedelmdced-

    blt.bdtem!Yucdbettettt!

    Tetke-weettudtvewebte,uwlluelbelbu-

    ettecmettd.S,umet,ueedwebte!But,t

    eet:tteutvedwebte,juttewebteueed

    etwebte.Iuetdmetttmctubue,t

    eedtbeet.Tedeecebetweedwebtedetwebte

    tectet,dwteedeectttet.Gdwebteetuede,

    etwebteetubue.Iecueeveeteeeutt-utve

    webte.Hweve,wewteevu,tctullbettetve

    webtetllttveettmkeubuelkbddetel

    uell.

    Yuteekvlumebutubue.Yuwebtemttt

    ubue.Mkeueutettuc.

    No More than 20 million shoppers are now online, purchasingevetmbktcmutetctelettetjet-lettultumet.Iucmet,meewllueutwtelltle.

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    12

    Chapter II

    Dfning

    udinc?

    Stt-up, bu d tpu d t b

    t but th wy thy wk. chv th bt -

    ut yu wb t, t ptt tht yu kw

    yu tgt kt d d ut. Udtdg yu

    tgt cut dgphc hp yu dt x-

    cty wht yu wb t w ( hud) b, d whtkd tctc t w wk bt.

    Bkwutetudecededut,uwllbemeeectvebuld-

    te ttetewt te ele uwtteve. Kwwu

    edewllbeteteccmketdetmettuwlldcue

    elettdttuctembumu.

    Obvuwtcludece

    ebe,ede,

    ce,lct(weetelve),

    dtecl,wcmll

    judedte

    kdjbtemweeeteueld

    .

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    Dg th udc? 13

    Rte,tetmketllwutcuueedbdmee

    eccmketttmelkeltbumutmtemket.Kw

    uudece,kwteeed,dkwwttewllbelktdwe

    tevtuwebte.Tkwledewllbetebumkettte-

    e.

    Smtmketekwttteeemubeteveuteted,d

    tekwtttevemeewllel tevee. Hweve,dete

    cumeetcetteetmed,udetddemc

    mtcetltllelevttdevue.Ittllueultette

    b-ctuevewutetcume.Heevemleexmle. Iu

    vedecded,exmle,ttuductwllbeeedtwde,te

    ueecwlltelluttteteuwebteuldbeeted,

    wtwtelt-cledbckud,dtttuldvdexceveue

    Flquckmvtextdctue.

    Dg yu tgt kt t yu kw wh t kt, wht gug t u d wht

    ktg x t utz. It k yu jb dg w cut d c-

    pttv. Bu uth, Sth Gd h gt wy puttg t - It uch btt t b #1

    kt th t b #6 g kt.

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    14

    Attt,Idtwttedtmedwelltedeettetet

    mket.Iueedmemt,tdmevlubletclete

    ubjecttet,ueGletectemtcedetet

    mket.

    Iwllt:mllbueedStt-ueedtbemtbutwted

    bue;teeedtbemtettecmettdettve.De

    tetmketwllelukwweetmketdwtmkett.Oce

    ultteclu,teeteteelmttmecclecete

    clttellutteletedtclzewtelewtwmtee

    mlteet.

    Here are my fve critical tips or choosing the right target market or your

    business:

    1.Lktucuetteclet:Wmttemeezeu?W

    utucuetcletbewlckeecmmtmet?Lk

    cmmcctetcdteettemeu.Wcebte

    mtbue?Itvelkelttteelelketemculdlbeetm

    uduct/evce.Wteeddeuduct/evceulll?Wtbeet

    declcctetcdubttetblettwllelutdut

    mtecwd?

    2.Lktucmett:Weucmetttet?Wete

    cuetcutme?Dtetememket.Yumdcemket

    ttteevelk.

    3.Squeezetejuceut:Wteutltllteetueuducte-

    vce.exttecetue,lt tebeettevde(dtebeet te

    beet).Fexmle,dwebdeveleequltweblut.Te

    eultbeetellkwebte.Aellkwebte

    wllttctmecutmebecueteeetecmeldtut-

    wt.Sultmtel,tebeetwebluttmecutmed

    mkememe.

    Oceuveubeetlted,mkeltelewveeedttu

    beet ulll. F exmle, web devele culd ce t tet buee

    wceteetedcetecletbe.Wlettllveeel,t

    deveubetttm.

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    Dg th udc? 15

    4. Lkteccdemc,dcdeccutet:

    Fueuttlweeduductevce,butlwmt

    lkeltbut.Tkbuttellwct:e,lct,ede,cmelevel,

    eductllevel.

    Pccecceedwttecldemtlcctetce-

    le,clud:elt,tttude,vlue,teet,bbe,letle,dbev-

    .

    I demc dt be ecc u ec mket ell

    meuetttettuutue.Iueumllbue,

    tecceeettdttumllbuequteecllecc.

    Swtewulduwttcmetel,metemket

    cm,metewebtettbblwtetuttetteudece

    uwlct?Twtmetvetdutetmketme-

    wk.Iuwttbettecmett,etebetetumve

    vetemlct.Yuveueetteuddtebbldt.I

    uwttwmebue,ueedteewtcmmut--dexm-

    eteed--beejum.

    5.metevluteudect:Oceuvedecdedtetmket,beue

    tcdeteequet:

    -Aeteeeueletttmcte?Wletdtbeecc,u

    dtwttbeteccttuttletele.