@StoneyD

Stoney G deGeyter

@polepositionmkg

Make Your WordPress Site

SEARCH ENGINE

FRIENDLY

&WEB MARKETING

READY

MAKE YOUR WORDPRESS SITE SEARCH ENGINE FRIENDLY & WEB MARKETING READY @StoneyD#WCDayton #BestDamnBook

• @StoneyD• +StoneydeGeyter• linkedin.com/in/stoneygd

Web PresenceOptimization

PolePositionMarketing.com

Stoney deGeyter

THIS IS MEW

ebM

arketingC

he

cklist.com

MAKE YOUR WORDPRESS SITE SEARCH ENGINE FRIENDLY & WEB MARKETING READY @StoneyD#WCDayton #BestDamnBook

Setting Up Your Blog

MAKE YOUR WORDPRESS SITE SEARCH ENGINE FRIENDLY & WEB MARKETING READY @StoneyD#WCDayton #BestDamnBook

Choose a blogging platform

Platform Options

Cost

Easy CMS

Search Friendly

Robust

Ownership

SETTING UP YOUR BLOG

MAKE YOUR WORDPRESS SITE SEARCH ENGINE FRIENDLY & WEB MARKETING READY @StoneyD#WCDayton #BestDamnBook

Free blogging platforms

SETTING UP YOUR BLOG

MAKE YOUR WORDPRESS SITE SEARCH ENGINE FRIENDLY & WEB MARKETING READY @StoneyD#WCDayton #BestDamnBook

Hosted blogging platforms

SETTING UP YOUR BLOG

MAKE YOUR WORDPRESS SITE SEARCH ENGINE FRIENDLY & WEB MARKETING READY @StoneyD#WCDayton #BestDamnBook

Free

Um, it’s free

Easy set up

Easy templates, but similar to others

Generic URL

Fast indexing in engines

You can be censored

Free versus hosted options

Hosted

Not so free

Requires technical set-up

Easy templates, yet highly customizable

Custom URL

Promotion required

You own it

SETTING UP YOUR BLOG

MAKE YOUR WORDPRESS SITE SEARCH ENGINE FRIENDLY & WEB MARKETING READY @StoneyD#WCDayton #BestDamnBook

The decision is yours to make

SETTING UP YOUR BLOG

MAKE YOUR WORDPRESS SITE SEARCH ENGINE FRIENDLY & WEB MARKETING READY @StoneyD#WCDayton #BestDamnBook

Setting up a hosted blog

Domain Name

• Purchase your www.

Hosting• Find

stellar hosting

Install• Set-up

blogging software

SETTING UP YOUR BLOG

MAKE YOUR WORDPRESS SITE SEARCH ENGINE FRIENDLY & WEB MARKETING READY @StoneyD#WCDayton #BestDamnBook

Installing WordPress

One-Click Install 5-Minute

Install

Some hosts offer

Or use the

Installation tips:• Install in the correct directory• Find a theme to use

(or get a custom design)

SETTING UP YOUR BLOG

MAKE YOUR WORDPRESS SITE SEARCH ENGINE FRIENDLY & WEB MARKETING READY @StoneyD#WCDayton #BestDamnBook

Optimize WordPress for Search

MAKE YOUR WORDPRESS SITE SEARCH ENGINE FRIENDLY & WEB MARKETING READY @StoneyD#WCDayton #BestDamnBook

Set the www.

OPTIMIZE WORDPRESS FOR SEARCH

MAKE YOUR WORDPRESS SITE SEARCH ENGINE FRIENDLY & WEB MARKETING READY @StoneyD#WCDayton #BestDamnBook

Allow search engines to index your site

OPTIMIZE WORDPRESS FOR SEARCH

MAKE YOUR WORDPRESS SITE SEARCH ENGINE FRIENDLY & WEB MARKETING READY @StoneyD#WCDayton #BestDamnBook

Set your URL structure

OPTIMIZE WORDPRESS FOR SEARCH

MAKE YOUR WORDPRESS SITE SEARCH ENGINE FRIENDLY & WEB MARKETING READY @StoneyD#WCDayton #BestDamnBook

Configure your meta information

OPTIMIZE WORDPRESS FOR SEARCH

MAKE YOUR WORDPRESS SITE SEARCH ENGINE FRIENDLY & WEB MARKETING READY @StoneyD#WCDayton #BestDamnBook

Clean up your head code

OPTIMIZE WORDPRESS FOR SEARCH

MAKE YOUR WORDPRESS SITE SEARCH ENGINE FRIENDLY & WEB MARKETING READY @StoneyD#WCDayton #BestDamnBook

Optimize your pages

OPTIMIZE WORDPRESS FOR SEARCH

MAKE YOUR WORDPRESS SITE SEARCH ENGINE FRIENDLY & WEB MARKETING READY @StoneyD#WCDayton #BestDamnBook

Redirect changed URLs

OPTIMIZE WORDPRESS FOR SEARCH

MAKE YOUR WORDPRESS SITE SEARCH ENGINE FRIENDLY & WEB MARKETING READY @StoneyD#WCDayton #BestDamnBook

Optimize WordPress for Visitors

MAKE YOUR WORDPRESS SITE SEARCH ENGINE FRIENDLY & WEB MARKETING READY @StoneyD#WCDayton #BestDamnBook

Summary or full text?

OPTIMIZE WORDPRESS FOR VISITORS

MAKE YOUR WORDPRESS SITE SEARCH ENGINE FRIENDLY & WEB MARKETING READY @StoneyD#WCDayton #BestDamnBook

Offer related posts to read

OPTIMIZE WORDPRESS FOR VISITORS

MAKE YOUR WORDPRESS SITE SEARCH ENGINE FRIENDLY & WEB MARKETING READY @StoneyD#WCDayton #BestDamnBook

Allow comments?

OPTIMIZE WORDPRESS FOR VISITORS

MAKE YOUR WORDPRESS SITE SEARCH ENGINE FRIENDLY & WEB MARKETING READY @StoneyD#WCDayton #BestDamnBook

Allow visitors to subscribe to comment threads

OPTIMIZE WORDPRESS FOR VISITORS

MAKE YOUR WORDPRESS SITE SEARCH ENGINE FRIENDLY & WEB MARKETING READY @StoneyD#WCDayton #BestDamnBook

Prevent spam comments

OPTIMIZE WORDPRESS FOR VISITORS

MAKE YOUR WORDPRESS SITE SEARCH ENGINE FRIENDLY & WEB MARKETING READY @StoneyD#WCDayton #BestDamnBook

Engage with your readers

OPTIMIZE WORDPRESS FOR VISITORS

MAKE YOUR WORDPRESS SITE SEARCH ENGINE FRIENDLY & WEB MARKETING READY @StoneyD#WCDayton #BestDamnBook

Prep for social media

OPTIMIZE WORDPRESS FOR VISITORS

MAKE YOUR WORDPRESS SITE SEARCH ENGINE FRIENDLY & WEB MARKETING READY @StoneyD#WCDayton #BestDamnBook

Append custom message on end of posts

OPTIMIZE WORDPRESS FOR VISITORS

MAKE YOUR WORDPRESS SITE SEARCH ENGINE FRIENDLY & WEB MARKETING READY @StoneyD#WCDayton #BestDamnBook

Set up social sharing

OPTIMIZE WORDPRESS FOR VISITORS

MAKE YOUR WORDPRESS SITE SEARCH ENGINE FRIENDLY & WEB MARKETING READY @StoneyD#WCDayton #BestDamnBook

Houskeeping

MAKE YOUR WORDPRESS SITE SEARCH ENGINE FRIENDLY & WEB MARKETING READY @StoneyD#WCDayton #BestDamnBook

Backup your database

HOUSEKEEPING

MAKE YOUR WORDPRESS SITE SEARCH ENGINE FRIENDLY & WEB MARKETING READY @StoneyD#WCDayton #BestDamnBook

Automatically find and fix broken links

HOUSEKEEPING

MAKE YOUR WORDPRESS SITE SEARCH ENGINE FRIENDLY & WEB MARKETING READY @StoneyD#WCDayton #BestDamnBook

Install Google Analytics

HOUSEKEEPING

MAKE YOUR WORDPRESS SITE SEARCH ENGINE FRIENDLY & WEB MARKETING READY @StoneyD#WCDayton #BestDamnBook

Cache site for faster page load

HOUSEKEEPING

MAKE YOUR WORDPRESS SITE SEARCH ENGINE FRIENDLY & WEB MARKETING READY @StoneyD#WCDayton #BestDamnBook

Establishing Your Message

MAKE YOUR WORDPRESS SITE SEARCH ENGINE FRIENDLY & WEB MARKETING READY @StoneyD#WCDayton #BestDamnBook

Find your target audience

Your audience determines your message.

ProfessionalsHobbyistsDIY-ersExecutivesBloggers Professionals

ESTABLISHING YOUR MESSAGE

MAKE YOUR WORDPRESS SITE SEARCH ENGINE FRIENDLY & WEB MARKETING READY @StoneyD#WCDayton #BestDamnBook

What do you want them to learn?Strategy

Knowledge

How-To

Tips and Tutorials

About You

Direction

ESTABLISHING YOUR MESSAGE

MAKE YOUR WORDPRESS SITE SEARCH ENGINE FRIENDLY & WEB MARKETING READY @StoneyD#WCDayton #BestDamnBook

Knowledge

News Events Specs Opinion

Education

How to Ways to Ideas for

Questions

Who What How When Where Why

Everybody is looking for something

ESTABLISHING YOUR MESSAGE

MAKE YOUR WORDPRESS SITE SEARCH ENGINE FRIENDLY & WEB MARKETING READY @StoneyD#WCDayton #BestDamnBook

Find keywords to find your readers

Searcher Interest NeedBusiness

Students

Hobbyists

Education

Information

Ideas

Strategy

Direction

Community

Every SEARCHER has an INTEREST in a specific NEED

ESTABLISHING YOUR MESSAGE

MAKE YOUR WORDPRESS SITE SEARCH ENGINE FRIENDLY & WEB MARKETING READY @StoneyD#WCDayton #BestDamnBook

Understand searcher intent

Research

Purpose:Deciding on

Needs

Shop

Purpose: Comparing

Aspects

Buy

Purpose: Looking at Specifics

Info

Purpose: Seeking

Knowledge

ESTABLISHING YOUR MESSAGE

MAKE YOUR WORDPRESS SITE SEARCH ENGINE FRIENDLY & WEB MARKETING READY @StoneyD#WCDayton #BestDamnBook

WebMarketingChecklist.com

Thank You!