You will learn:

• How to use social media to extend your campus brand identity.

• How to craft a social media content management strategy.

• How to establish and implement your social media policies.

• How to engage in social listening.• How to handle a crisis in social media.• How to manage a social media program.• How to continue your professional

development.

About the AuthorLiz Gross is a Social Media and Market Research Strategist for a federal student loan servicer. She was responsible for launching the company’s social media presence, and now manages the social media program in addition to all measurement of the company’s cross-channel marketing and communication. Prior to her current position, she was the Director of Marketing and Communications at the University of Wisconsin-Waukesha and Program Outreach Coordinator in University Housing at the University of Wisconsin-Milwaukee.

She has spoken about social media and higher education at South by Southwest EDU, South by Southwest Interactive, the American Marketing Association Symposium for the Marketing of Higher Education, and the National Association of Student Financial Aid Administrators. Her writing has appeared in the ACUHO-I Talking Stick and CASE Currents and her recently published eBook, How to Manage Social Media in Higher Education.

Liz is a candidate for a Ph.D. in Leadership for the Advancement of Learning and Service in Higher Education at Cardinal Stritch University. Her dissertation research examines the impact of communication method on the frequency and content of college student interactions with faculty. Liz holds a bachelor’s degree in interpersonal communication from the University of Wisconsin-Stevens Point and a master’s degree in educational policy and leadership from Marquette University.

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