how to manage your library’s social networking identities

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How to manage your library’s social networking identities Marketing Matters Tennessee Library Association 2010 Memphis, Tennessee 3-3.50 Director’s Row Rebecca Tolley-Stokes, East Tennessee State University

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Introduces librarians to tools such as social networking browsers or aggregators to streamline your library’s feeds and status updates all at once rather than piecemeal to make your forays into social networking more effective and efficient. Compare available tools to see which fits your social networking needs

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Page 1: How to manage your library’s social networking identities

How to manage your library’s social networking

identitiesMarketing Matters

Tennessee Library Association 2010 Memphis, Tennessee

3-3.50 Director’s Row

Rebecca Tolley-Stokes, East Tennessee State University

Page 2: How to manage your library’s social networking identities

Managing identities

Introduce librarians to tools such as social networking browsers or aggregators to streamline your library’s feeds and status updates all at once rather than piecemeal to make your forays into social networking more effective and efficient.

Compare available tools to see which fits your social networking needs

Page 3: How to manage your library’s social networking identities

tools

Social networking browsers, social networking aggregators, social interaction manager, event aggregators, etc.

Page 4: How to manage your library’s social networking identities

Four most popular

Flock is a web-browser on par with Firefox & downloads to your pc

Minggl is a social interaction manager; a toolbar that downloads to your pc

Fuser & Gruvie are web-based services

Page 5: How to manage your library’s social networking identities

2 web-based services

GruvieFuser

Page 6: How to manage your library’s social networking identities

gruvie

Page 7: How to manage your library’s social networking identities

gruvie

Interacts with facebook, myspace, yahoomail, gmail, linkedin, and twitter.

More interaction promised with blogger, hotmail, flickr, digg, imeem, youtube, friendster, bebo,wordpress, meetup, imagestock, photobucket, etc.

Requires adobe flash player plugin download & compatibility issues with Google Chrome

Page 8: How to manage your library’s social networking identities

gruvie interface

Page 9: How to manage your library’s social networking identities

fuser

Page 10: How to manage your library’s social networking identities

fuser

Only supports email with US language settings

Seamless email account aggregation and management for one-stop inbox from these services: aim, aol, comcast, earthlink, exchange/outlook, excite, gmail, hotmail, juno, lycos, etc.

Few social networking sites: Myspace, friendster, & linkedin

Page 11: How to manage your library’s social networking identities

fuser

Page 12: How to manage your library’s social networking identities

fuser

Page 13: How to manage your library’s social networking identities

fuser

Page 14: How to manage your library’s social networking identities

flock

Page 15: How to manage your library’s social networking identities

flock

Flock is powered by Mozilla (Firefox, Thunderbird, SeaMonkey, etc.)

Integrates & delivers webmail, photos, videos, and updates from favorite sites in 12 languages

20 online services: facebook, digg, gmail, youtube, myspace, flickr, twitter, worpress, photobucket, blogger, yahoo mail, delicious, blogsome, livejournal, xanga, typepad, aolmail, picasa, tinypic, etc.

Page 16: How to manage your library’s social networking identities

flock features

Page 17: How to manage your library’s social networking identities

flock

Enter email to download 12.9MB download

Download, set up, and launch to desktop

Page 18: How to manage your library’s social networking identities

turn on flock

Page 19: How to manage your library’s social networking identities

Logging into accounts via flock

Page 20: How to manage your library’s social networking identities

Making flock work for you

Page 21: How to manage your library’s social networking identities

minggl

Page 22: How to manage your library’s social networking identities

minggl

Compatible with firefox & IE, 1.6MBOne-click access to user profiles on various

2.0 sites from the toolbarMass-send/update status to each network as

well as friends across multiple networks.Works well, unobtrusiveTacky banner ads, some default settings

annoying but easy to customizeFiltering allows user to rank users/feeds by

importance/relevance.

Page 23: How to manage your library’s social networking identities

minggl

Page 24: How to manage your library’s social networking identities

minggl

Page 25: How to manage your library’s social networking identities

minggl

Page 26: How to manage your library’s social networking identities

minggl

Page 27: How to manage your library’s social networking identities

How they compare

install email fb twtr Linkn Mysp Flickr Delici Wordpress

Squid FF Plaxo YT

flock X X X X X X X X X

fuser X X X X

gruvie X X X X X

minggl X X X X X X X