how to market & sell to hr
DESCRIPTION
Selling to gaining the attention of the human resources and recruiting industry isn't easy. There's alot of competition out there particularly in the HR and recruiting technology side of the house. This presentation shares information from our recent Blogging4Jobs blog reader survey and discusses the best way to sell and market your company, product or service to human resources and human capital practitioners. Earn HRCI recertification credits any time. Visit http://b4j.com/hrciwebinars & register to get PHR, SPHR & GPHR cert credits free.TRANSCRIPT
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Get HRCI Recert Credits
• Visit http://b4j.com/hrciwebinars & register to get PHR, SPHR &
GPHR cert credits free.
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Our Sponsor
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@Blogging4Jobs
Jessica Miller-Merrell@blogging4jobs
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#1 - HR is More Than a Lead
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HR, an Overview
• 72% are women• 12 years of experience• Median employee population of 560
2012 Study by HRPA
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Topics Important To Us
• Social Media • Manager & Leadership• Retention • Employment
Source: 2013 Blogging4Jobs Reader Survey
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#2 - Quality Over Quantity
Source: 2013 Blogging4Jobs Reader Survey
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#3 - Solution Not Sale
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How We Research
• Google• Recommendations• Articles/Blogs• Conferences
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#5 - Conversation Over Conversion
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#6 - Know the Industry
• Shadow your buyer• Read blogs • Attend conference sessions• Take time to know the industry
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Adoption in HR & Recruiting
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Personalize Everything
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Personalize Everything
• Create an experience• Custom & meaningful content• Personalized demos• PR pitches too!
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Questions?
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Get HRCI Recert Credits
• Visit http://b4j.com/hrciwebinars & register to get PHR, SPHR &
GPHR cert credits free.
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Google Me
Jessica Miller-Merrell [email protected]
(405) 293-2564