how to market yourself
DESCRIPTION
If you don´t like something, CHANGE it.If you cannot CHANGE it, CHANGE the way you think about If you looking for it. want to FIND a job. Do it. If you cannot FIND the job, CHANGE the way you areTRANSCRIPT
How to market yourself!
XXV. EUFASA Conference in Prague
April 27th, 2009
My expectations
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If you don´t like something, CHANGE it.
If you cannot CHANGE it,
CHANGE the way you think about
it!© Lenka Kopečková, Arthur Hunt s.r.o.
If you want to FIND a job. Do it.
If you cannot FIND the job, CHANGE the way you are
looking for it.
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How to MARKET yourself!
What is your self-marketing
strategy?
© Lenka Kopečková, Arthur Hunt s.r.o.
DEFINITION OF MARKETING
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”Marketing is the management process that identifies, anticipates and satisfies customer requirements profitably“
The Chartered Institute of Marketing
”Marketing is a social and managerial process by which individuals and groups obtain what they want and need through creating,
offering and exchanging products of value with others”Kotler 1991
© Lenka Kopečková, Arthur Hunt s.r.o.
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“The right product, in the right place, at the right time, and at the right price”
Adcock et al
“Marketing is about finding your unique abilities and being able to communicate these to others
effectively. ”(http://ezinearticles.com/?How-to-Market-Yourself-
Effectively&id=1320370)
DEFINITION OF MARKETING
© Lenka Kopečková, Arthur Hunt s.r.o.
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HOW TO CHANGE YOUR APPROACH
PRODUCT YOUPLACE YOUR DREAM JOB, COMPANYTIME RIGHT NOWPRICE WHAT ARE YOUR SALARY
EXPECTATIONS
‘The right product, in the right place, at the right time, and at the right price’
© Lenka Kopečková, Arthur Hunt s.r.o.
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IMPLICATIONS OF MARKETING
Who are our existing/potential customers?
= Employer, Project, Schools, Agencies
What are their current / future needs? = Open position/Advertisement
How can we satisfy these needs?• Can we offer a product/ service
that the customer would value?• Can we deliver a competitive
product or service?
= My experience, potential, motivation, loyalty, flexibility, responsibility, interest, etc
Why should customers buy (from) us? = My uniqueness for the employer
© Lenka Kopečková, Arthur Hunt s.r.o.
XXV. EUFASA Conference in Prague 9© Lenka Kopečková, Arthur Hunt s.r.o.
MARKETING MANAGEMENT PROCESS
Analysis/Audit Where am I now?Objectives Where do I want to be?Strategies Which way is the best for
me?Tactics How do I get there?Implementation Getting there!
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POSSIBLE FEARS
What can I say about my CV gaps? Just describe it!
What can I offer to the potential employer?
„Nothing“: is the WRONG answer!
Am I good enough for this job? Some positions are not suitable for everyone
How long do people stay in one job?
2 years on average
© Lenka Kopečková, Arthur Hunt s.r.o.
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WHERE AM I NOW?
STRENGTH
THREAT
OPP
ORT
UN
ITIE
S WEAKN
ESS
WHAT DO I
WANT TO DO?
MOTIVATION
INTERNAL
INTERNAL
EXTERNAL
EXTERNAL
© Lenka Kopečková, Arthur Hunt s.r.o.
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WHERE DO I WANT TO BE?
Company type Contract type Position Salary level
The level of salary expectation defined in local currency, yearly or monthly, understand differences in brutto/netto
•Administrative position•Management position•Consulting•Team or Independent
•Full time/part time•Working contract•Other type of contract•Freelancer•Interim/Projects•Volunteer
•State administration•Business•NGO•Non-profit organisation
© Lenka Kopečková, Arthur Hunt s.r.o.
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WHICH WAY IS THE BEST?/HOW DO I GET THERE?
• Answer advertisments• Get directly in touch with
companies• Put your CV on job websites• Register yourself in recruitment
databases of companies• Use own network• Ask for references• Participate on job/career days• Web networking (Xing, LinkedIn)
REACT
CREATE
© Lenka Kopečková, Arthur Hunt s.r.o.
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GETTING THERE!
1.Prepare your CV2.Prepare your motivation
letter3.Prepare yourself for
personal interviews4.Prepare your „elevator
speech“
© Lenka Kopečková, Arthur Hunt s.r.o.
React
Create
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SOME HINTS
1. Write a short summary of „what can I offer to my potential employer“ at the beginning of the CV
2. Make your CV simple and transparent3. Avoid chronological employment gaps in CV4. There is no universal CV or motivation letter5. Read the job description carefully6. Learn more about the company which invited you for an
interview7. Be creative
BELIEVE IN YOURSELF
© Lenka Kopečková, Arthur Hunt s.r.o.
A JOB SEARCH REQUIRES MENTAL AND EMOTIONAL
CLARITY AND ENERGY.
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DON´T FORGET THAT
DON´T GIVE UP AFTER THE FIRST UNSUCCESSFUL ATTEMPT!
© Lenka Kopečková, Arthur Hunt s.r.o.
Lenka KopečkováConsultant
Arthur Hunt s.r.o.Email: [email protected]
Mobile: +420 606 755 377Web: www.arthur-hunt.com
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THANK YOU FOR YOUR ATTENTION!
© Lenka Kopečková, Arthur Hunt s.r.o.
• http://humanresources.about.com• http://jobsearchtech.about.com/ • www.cvtips.com/• www.xing.com• www.linkedin.com
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USEFUL LINKS
© Lenka Kopečková, Arthur Hunt s.r.o.