how to market yourself on social media career fridays

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How to Market Yourself on Social Media

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  • 1. How to Market Yourself on Social Media

2. What is Social Media?Wikipedia:Social media refers to the means of interactions amongpeople in which they create, share, and exchange informationand ideas in virtual communities and networksPortfolio Center: Mold Penicillin Ecosystem 3. What Does It Do? How Do You Use It?Why Might You Need It? 4. Questions to Ask Yourself? Who is my audience? Do I have the time and content to participate? What are my goals? What platforms are right for me and my work? What do I use? Who do I follow and who do I friend? What do I click on and respond to? 5. Where Is Everyone?neat, but where is your audience? 6. Where Should Be and How Should YouUse It? 7. How to Market Yourself?The Dos Be active, interesting, and yourself Share & Reciprocate Remember who youre talking to Facebook network vs. Twitter Network Talk about yourself and others in a similar ratio Proofread Post the content in one place. Link to it in otherplaces. Search for yourself 8. The DONTs Shout Constantly replicate the same content Spam Lurk or Stalk Be Needy Leave the personal accounts public Keep the dead profiles living 9. How to Prepare? Pick a schedule Why? Search engines and your audience care. 1x per week 2x or 3x per week 5x per week or 7x per week What to post? Your content What goes where? Your process Your interest in related industry topics If you can make it shorter, make it shorter. 10. Putting It All Together Your Website (and all your sites). VIRB Talent Pool Vizify Flavors.me Zerply RSS feeds TweetDeck Hootsuite 11. SEO What is it and why is it important? Ways to optimize Keywords Links Content Page Views and Engagement Tools Klout BrandYourself BoostSuite