how to market yourself with social content
DESCRIPTION
A presentation about how to market yourself using social media, by Donna Papacosta of Trafalgar Communications, at the meeting of the Professional Independent Communicators of IABC/Toronto, September 3, 2014.TRANSCRIPT
How to market yourself with social content
September 3, 2014
@DonnaPapacosta
Our goals tonight
Gain better understanding of how to market yourself with social content
– without spending all day on Twitter!
Social media is not a silver bullet!
Only you know your own strategy
• Who are you trying to reach?
• What are you trying to accomplish?
• How will you know if it’s working?
Social media + content marketing
Content marketing helps you answer the question: WHAT am I going to SAY on my social media accounts?
Content marketing defined
• Creating and publishing relevant, valuable content that attracts and engages a clearly defined audience.
• Must have an objective.
• Not sales-y material.
Content marketing is NOT about YOU.
Why content + social?
• Get known as an expert in your niche
• Use social networks to expand your reach
• Build relationships with influencers
• Expand your connections, online and off
• Grow your list of potential clients and colleagues
Finding great content
So many sources! • Feedly
• Google Alerts
• Google+
• Various online publications
Feedly
Save links on Delicious or Diigo etc.
Sharing great content
So many places! • Twitter
• Google+
• Paper.li
• Buffer
• SlideShare
• YouTube
Buffer: a smart way to retweet
Curating Twitter content: Paper.li
Slideshare.net
Thinking like a publisher
Blog as hub
Blog Twi)er
Google+
Blogging
• Linchpin of your social media efforts
• Easy way to share content, including multimedia
• Increases SEO
• Positions you as a leader in your niche
Get known, get remembered, get blogging
• Blog consistently, with your goals in mind
• Write for humans, but think of SEO
• Use photos, graphics, multimedia
• Make it easy to share and subscribe
Tips for better blogging
• Keep it short; use lists and subheads
• Play off current events
• Use someone else’s post as a jumping-off point
• Comment on others’ blogs
• Always be relevant!
Make it easy for people to find and share YOUR content • Use categories and tags in your blog
• Include hashtags in content
• Offer email and RSS subscriptions to your blog
• Always add “sharing” buttons to your content
Always be interesting!
Give people a reason to follow!
Suggested workflow • Scan feeds and searches in the morning (use
TweetDeck to organize Twitter)
• Schedule tweets and other content (Be careful about over-automating); publish on Paper.li
• Engage with others, possibly during quick breaks
• Evaluate what you’re doing on a regular basis
Hands-on Social Media Workshop
• Centre for Social Innovation, Toronto
• Friday, October 24, 9:30 a.m. to 4:30 p.m.
• 15% discount for attendees tonight and IABC/Toronto members
• http://toronto-social-media.eventbrite.ca; use promo code iab2014
Next steps
What are your key takeaways tonight?
What will you do differently?
