how to measure campaign success
TRANSCRIPT
![Page 1: How to measure campaign success](https://reader035.vdocuments.net/reader035/viewer/2022062310/58ebb22c1a28abe2068b4759/html5/thumbnails/1.jpg)
How to Measure CAMPAIGN Success?
BY: MASIH NABIZADEH
![Page 2: How to measure campaign success](https://reader035.vdocuments.net/reader035/viewer/2022062310/58ebb22c1a28abe2068b4759/html5/thumbnails/2.jpg)
Campaign analysis tools
Campaign analysis tools are designed to measure two things at least:
RESPONSE CONVERSION
![Page 3: How to measure campaign success](https://reader035.vdocuments.net/reader035/viewer/2022062310/58ebb22c1a28abe2068b4759/html5/thumbnails/3.jpg)
Response
Response is the number of visitors who actually click on the link you embedded in your advertising
![Page 4: How to measure campaign success](https://reader035.vdocuments.net/reader035/viewer/2022062310/58ebb22c1a28abe2068b4759/html5/thumbnails/4.jpg)
Conversion
Conversion is the number of responders that compete a specific activity
![Page 5: How to measure campaign success](https://reader035.vdocuments.net/reader035/viewer/2022062310/58ebb22c1a28abe2068b4759/html5/thumbnails/5.jpg)
You should have specific goals in mind for the visitors you are trying to reach, before you try and attract visitors to your website
Like purchase something, submit information download a document , etc.
![Page 6: How to measure campaign success](https://reader035.vdocuments.net/reader035/viewer/2022062310/58ebb22c1a28abe2068b4759/html5/thumbnails/6.jpg)
Metrics
RESPONSE RATE TOTAL RESPONDENTS CONVERSION RATE
![Page 7: How to measure campaign success](https://reader035.vdocuments.net/reader035/viewer/2022062310/58ebb22c1a28abe2068b4759/html5/thumbnails/7.jpg)
Metrics
Total number of respondents to a specific link, page or request.
RESPONSE RATE TOTAL RESPONDENTS CONVERSION RATE
![Page 8: How to measure campaign success](https://reader035.vdocuments.net/reader035/viewer/2022062310/58ebb22c1a28abe2068b4759/html5/thumbnails/8.jpg)
Metrics
Respondents divided by total impression served
RESPONSE RATE TOTAL RESPONDENTS CONVERSION RATE
![Page 9: How to measure campaign success](https://reader035.vdocuments.net/reader035/viewer/2022062310/58ebb22c1a28abe2068b4759/html5/thumbnails/9.jpg)
Metrics
Respondents that do a specific action divide by total respondents
RESPONSE RATE TOTAL RESPONDENTS CONVERSION RATE
![Page 10: How to measure campaign success](https://reader035.vdocuments.net/reader035/viewer/2022062310/58ebb22c1a28abe2068b4759/html5/thumbnails/10.jpg)
Other metrics & functions
Have a sequential goals over time!
1. register 2. Fill information
3. Download
trial4. Purchase
service
![Page 11: How to measure campaign success](https://reader035.vdocuments.net/reader035/viewer/2022062310/58ebb22c1a28abe2068b4759/html5/thumbnails/11.jpg)
Other metrics & functions
Organize campaign into flexible groups
![Page 12: How to measure campaign success](https://reader035.vdocuments.net/reader035/viewer/2022062310/58ebb22c1a28abe2068b4759/html5/thumbnails/12.jpg)
Other metrics & functions
Assign costs & values to campaigns in order to build ratio models for campaigns:
ROIValue of a conversion
Cost per acquisitionCost per click
Total cost of campaign
![Page 13: How to measure campaign success](https://reader035.vdocuments.net/reader035/viewer/2022062310/58ebb22c1a28abe2068b4759/html5/thumbnails/13.jpg)
Be Mindful of page weight in terms of total kilobytes & load time.
Make sure that the action item is completely obvious as soon as the respondent arrive.
Design landing pages that are attractive for your target visitor.