#FacebookROI

What you’re going to learn

The metrics you should be tracking to quickly make invest or kill decisions across your campaigns

How to optimize marketing campaigns to get more of your best customers (the kind that are worth 18x more than the average customer)

How to build the ultimate marketing ROI dashboard in RJMetrics

2

3

1

The Metrics You Should Be Tracking

#FacebookROI

Monitoring metrics

#FacebookROI

Questions you want to answer

What campaigns are bringing in customers

with the highest lifetime value?

#FacebookROI

Questions you want to answer

How is Facebook as a whole performing

compared to other channels?

#FacebookROI

Questions you want to answer

What are my best and worst performing

campaigns by ROI?

#FacebookROI

How to do this

+

Collecting the Data

#FacebookROI

Your three options

1

Spreadsheets

#FacebookROI

Your three options

1 2

Spreadsheets Build a solution

#FacebookROI

Your three options

1 2 3

Spreadsheets Build a solution Buy a platform

#FacebookROI

Spreadsheets

Your three options

2 31

Build a solution Buy a platform

#FacebookROI

Build vs. buy

Building the Ultimate Dashboard in

RJMetrics

Case Study

#FacebookROI

Ad spend

● Cost per order● Revenue per click● Average lifetime value

#FacebookROI

Two strategies

1.Daily optimization of campaigns2.Remarketing to existing customers

#FacebookROI

Customer behavior

Read the the Buyer Behavior Benchmark here: https://rjmetrics.com/resources

#FacebookROI

40%

increase in marketing

spend

Result

80% revenue increase

Read the full case study here: https://rjmetrics.com/customers/hmall-ma

Thank you for joining us!

photos courtesty of Shutterstock.com