how to modernize your practice by expanding how you ... · leads came to you because of your...
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How to modernize your practice by expanding how you communicate with leads & patients.
Make your marketing
work better.
At MDprospects, it is our mission to provide digital marketing tools that help our clients meet their practice needs. We strive to be leaders in our field and exceed client expectations in customer
service, training, and support. We are a trusted company
implementing solutions to deliver increased productivity, greater
patient engagement, reputation management and reporting.
THE MODERN TOOL KIT3
EmailTexting Apps Ease of Access
It is important to know what works for you. By
tracking metrics, you can always be working to
improve and enhance the lead experience.
KNOW WHAT WORKS AND WHERE A LEAD IS IN THE DECISION PROCESS TO BOOST YOUR LEAD CONVERSION
Leads came to you because of your
marketing efforts. If you know what brought
them in to you, continue that conversation.
AwarenessConsideration
Decision
FB LEADLASIK
GENDERAGE
LEAD SCORE
Your automation or personal touch per lead
can be decided by the method in how they
came to you.
MAKE IT EASY FOR A PATIENT TO
CONNECT.
Mobile Friendly Website
Compliant HIPAA Forms
Easy Management of Referrals
You define what you want to make available.
ONLINE SCHEDULING
Consult Requests are a simple way to have people come to you and get them into your practice. By filling out a simple to use form which feeds directly into your database of
leads, appointment scheduling makes it effortless for a person to become your patient.
Easily managed through your MDprospects, the online scheduler reduces double bookings and can be layered to reflect the available times of each of your practice’s
locations, doctors, and procedures.
Online Compliant
HIPAA Forms
Filter by location, appointment type, Doctor. You can add questions to help direct a lead to the correct schedule.
ONLINE SCHEDULING
Save time and money by no longer mailing new patient forms out. Simply email the link and make easy to find on your website so people can securely submit paperwork
to you.
NEW PATIENT FORMS
Online Compliant
HIPAA Forms
https://www.mdprospects.com/example-secure-form.htm
MODERN AND MOBILE FRIENDLY WEBSITE IS KEY FOR A FIRST
IMPRESSION.
➤ Better brand differentiation will get your prospective patients excited. ➤ A new website will enhance the overall brand as a high quality producer of
Ophthalmic services in your areas. ➤ Creating a new site would enable a modern, responsive and adaptive approach to
web design making a better overall user experience for existing and future patients. ➤ A new BLOG system will enhance the digital publishing and social engagement
identity to position itself as an authoritative option. ➤ Physicians will be given new credibility with better bio pages that work better to
appear in the top results. ➤ Chance to address ADA/HIPAA compliant issues.
Mobile Friendly Website
Mobile Friendly Website
ONLINE MARKETING GOALS*
PROVIDED BY GLACIAL MULTIMEDIA
APPS AND OD PORTALS MAKE IT EASY TO COMMUNICATE.
Easy Management of Referrals
➤ Securely and effectively communicate internally between MD’s, OD’s, and Staff
➤ Leverages the convenience of chatting in real time using mobile devices
➤ Encrypts all data in rest and transit mode for HIPAA compliancy
➤ Ability to securely share files ➤ Real time notifications via app ➤ Access to practice educational content in the portal section
APPS AND OD PORTALS MAKE IT EASY TO COMMUNICATE.
Easy Management of Referrals
YOUR FIRST IMPRESSION COUNTS. USE YOUR TOOLS
TO ENGAGE.
EmailText Convenience
ENGAGE YOUR EMPLOYEES IN THE PROCESS.
LIFE IS BUSY. NOT EVERYONE CAN TAKE A CALL & NOT ALL EMAILS
MAKE IT TO THE INBOX. Texting
MAKE YOUR EMAILS COUNT. Email
➤ Have CRM insert the name & make the email relevant to the web form submitted.
➤ If they reached out, you need to respond instantly with timely information and set expectations.
Personalization. A personalized message is more powerful
MAKE YOUR EMAILS COUNT. Email
➤ Include links on how to sign up for the patient portal ➤ Tell them about how they can order contacts online ➤ Share interesting blog posts
Educational. Make your emails contain information that is not Just what is found on you home page.
MAKE YOUR PRODUCTS AVAILABLE ONLINE.
Convenience
In 2012, 41% of adults said they would be willing to order their contacts online - and that percentage continues to grow as online purchasing becomes the way we shop. It is estimated that 52% of all retail sales are web-influenced. "We're in the midst of a profound structural shift from physical to digital retail.....it's happening faster than I could have imagined." - Jeff Jordan, partner at Andreessen Horowitz, January 2014*
In an increasingly online retail world, having a virtual store will not only set you apart, it will set
you up for success.
PROVIDED BY MYEYESTORE.COM
YOUR LAST IMPRESSION
MATTERS.
Birthday Greetings
Review Requests
Referral Requests
1 year
Auto Email
Day 10- Tell your friends and family
email.
Patient
Text/Email
Day 1- Thank you email with a link to a review page.
Auto Email
Month 1
Birthday email!
Auto Email
Month 3
Auto Email
Month 5
Auto Email
Month 7
Auto Email
Month 8
Auto Email
Month 10
Auto Email
Month 12 & one year reminder!
WHEN THE APPOINTMENT ENDS, ENGAGEMENT SHOULD NOT.
Birthday Greetings
481% higher transaction rates than promotional emails 342% higher revenue per email than promotional emails 179% higher unique click rates than promotional emails (Source: Experian)
WHEN THE APPOINTMENT ENDS YOU STILL SHOULD ENGAGE.
Use those HIPAA secure online forms! Let a patient send them to friends and family to refer to you.
Referral Requests
Review Requests
Text, Email, & ask in person, for people to review you online. Tools like MDidentity make this easy to manage.
Your online reviews in one easy location with a dashboard
Sort all your reviews by site, rating, and/or by date range
Increase review volume over multiple sites
Take back control of your reputation
Key factor in building your SEO
Increase your online presence
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ABOUT MDPROSPECTS25
Qualify your leads. Manage your leads.
Automation.
Why spend the money but not have a process?
MAKE YOUR MARKETING WORK BETTER.
Client “A” requires all LASIK coordinators to have 2 monitors, to watch inbound leads daily and respond. They monitor via our user performance report on the response time
and conversion rate per coordinator and by location.
SOFTWARE AUTOMATES YOUR PROCESS, BUT YOU NEED TO FIRST HAVE A PROCESS.
20,114Since 2012 20,114 leads have been managed in
MDprospects
28,895Automated emails sent
25,316Comments created by
users on leads
37,653Automated task reminders
for follow ups sent
Users of MDprospects since 2012
“MD Prospects has been an incredible tool for our practice! Their product is outstanding, but the customer service is even
better! They are so helpful and responsive. I always know when I reach out that a response will be quick. MDP has
improved the way we track our leads and communicate with them, and has helped increase our surgical volume. I can't
recommend highly enough; they are fabulous! Working with them will be the best business decision you make!”
Katie Milligan, Berkeley Eye Center
“We call MDprospects in our office 'the bible' for our lead management. Very user-friendly and easy to
manage. Being a very busy, high-volume LASIK practice, we would be lost without it."
Rick Young Refractive Surgery Director
Boston Laser
5120Online Consult Requests
180# of No Shows that
rescheduled
16,648Comments Made
Client “B”
AUTOMATION CAN MANAGE A HIGH VOLUME OF LEADS OVER
TIME.
11,688KIOSK leads
31,252Leads from outside of
KIOSK
116,139Automated emails sent
Source Leads # Lead Total
Kiosk 2897 37%
Client “C”
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