how to monetize free players - webgame conference
TRANSCRIPT
WebGameConferenceHow to monetize free players
Benjamin FAURECMO – SCIMOB 24 juin 2015
Basedin Montpellier
8employees
Who are we?
FrenchTechawarded
Revenue 2015:10M
Downloads:60M
Our games
94’’ 94° 94% Word Academy
International release 2013 2014 2015
Downloads 15million
16million
23million
#1 in Trivia Games 91countries
96countries
61countries and more
94’’ 94° 94%
Audience for the 94 series
↗ ↑
↗ ↑
% of all our players will never pay
Why monetize free players?
94
What are the risks?
Bugs
In-app purchasecannibalization
Brandimage
UX
Ads can impact all these aspects in your app
2 kinds of Ads
App-initiated User-initiatedThe user chooses to
see the adWe choose to show
the ad to the user
VS
App-initiated ads
Banner Interstitial Video Native ads
User-initiated ads
Offer wallRewarded video
Finding balance is difficult
UX
Revenue
- - - + + ++ + + =- - -
+ + +
+ +
+
Banner
Native ads
Incentivizedvideo
Interstitial
Video
Finding balance is difficultYou’re an Android dev?
We’re hiring in Montpellier!
As seen on
TV
Who’s your user?
Simple targeting
Engagedno more coins
Didn’t paystill playing
Rewardedvideo Interstitials
Paidusers
No ads
Newplayers
Advanced targeting
iPhoneRussia
@ Level 2
iPadFrance
1 placement
iPhoneUSA
@Level 5
AndroidFrance
Until level 3
AndroidMexico
2 placements
Rewardedvideo InterstitialsNo ads
Less is more
Example: 94%
Interstitials-50%
eCPMx2
Revenueunchanged
Better UX
$
Maximize revenue
Find the right balance
Fillrate
Non-intrusive
eCPM
UXRevenue
UX matters The right formatYour objective
Viral
CrossMkt
Cash
Our vision of ads in 2015
Nativeads
Rewardedvideo
In-app purchaseIn-house ads
Crossmarketing
Key takeaways
94% of our userswill never pay
Know yourusers
Choose the best format,timing, frequency
& network
Keep your userengaged
Don’t forgetto download
our apps
