how to monetize your website with tibdit micropayments

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u.s. patent application no. 61/938,980 © 2014 tibdit limited. all rights reserved pocket change for the internet

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Page 1: How to monetize your website with tibdit micropayments

u.s. patent application no. 61/938,980 © 2014 tibdit limited. all rights reserved

pocket change for the internet

Page 2: How to monetize your website with tibdit micropayments

tib™ /tɪb/ pl. tibs, v.tr. tibbed s.a. tibber, tibbee

noun A small online payment, typically around 15p (25¢), sent by a tibber to a tibbee, either as payment for access to content or a service, or as a gratuity.

verb A request to tibdit to transfer a micro-payment, with a value previously specified by the tibber, to the tibbee.

Page 3: How to monetize your website with tibdit micropayments

u.s. patent application no. 61/938,980 © 2014 tibdit limited. all rights reserved

in brief

Our platform allows anyone to send tiny payments and

donations to publishers of online content or services.

Websites and creators can collect revenue from these

tiny payments quickly and simply. They can be used

either as access fees, or simply as tokens of appreciation.

Page 4: How to monetize your website with tibdit micropayments

u.s. patent application no. 61/938,980 © 2014 tibdit limited. all rights reserved

problem

There is more content online than ever, but revenue and

quality are dropping even as consumption is increasing.

There is no simple way for users to tangibly express

appreciation for online content they value.

Publishers and creators are forced to choose between

giving their work away for free, smothering it in

advertising, or forcing customers to subscribe.

Page 5: How to monetize your website with tibdit micropayments

u.s. patent application no. 61/938,980 © 2014 tibdit limited. all rights reserved

need“ My hope [is] that ... readers begin paying for the

journalism they want. That way, journalists will again be

beholden mainly to their readers, rather than catering

increasingly to advertisers or other agendas. ”

― Walter Issacson, President and CEO of the Aspen Institute

former Managing Editor of TIME Magazineformer Chairman and CEO at CNN

author of the Authorised Biography of Steve Jobs.

Page 6: How to monetize your website with tibdit micropayments

u.s. patent application no. 61/938,980 © 2014 tibdit limited. all rights reserved

solutionWe provide a simple way for websites to receive payment for content or services without the need for a bank or merchant account.

Bitcoin provides a universal and inclusive means to transfer payments to publishers cheaply and quickly.

Users set a personal micropayment amount in their own currency and pay with their usual credit or debit card.

A payment or donation can be sent to any site hosting a tibdit button or link with just two clicks.

Page 7: How to monetize your website with tibdit micropayments

u.s. patent application no. 61/938,980 © 2014 tibdit limited. all rights reserved

examplesShow appreciation to a blogger

Read trustworthy product reviews

Browse a website ad-free

Reward a web forum post or Q+A site answer

Support a volunteer run niche-interest site

View more profiles or send more messages

Page 8: How to monetize your website with tibdit micropayments

u.s. patent application no. 61/938,980 © 2014 tibdit limited. all rights reserved

the teamJustin — Founder and CEO, business analyst and solution architect. He is always frustrated by things that could and should have been built more intelligently.

Pauline — Co-founder and COO, Justin met Pauline when he was consulting in 2005-2007. She brings decades of operations management experience.

Iain — Iain founded the worlds biggest bitcoin meetup, and has nine years of experience in customer acquisition.

Jan — Mentor and bootstrap investor with twenty-five years of experience in the payments industry. Jan’s enthusiasm for the concept ‘lit the fuse’ for Justin.

Adam — A qualified solicitor and well known regulatory and compliance consultant, Adam is often seen on stage presenting at London fintech events.

Page 9: How to monetize your website with tibdit micropayments

u.s. patent application no. 61/938,980 © 2014 tibdit limited. all rights reserved

marketThe European micropayments market is currently worth €6bn [2011], and is set

to grow to over €15bn by 2015, 15% compounded annual growth rate

― Value Partners (digital media & management consultancy) (2011)

“The micropayments space is the Holy Grail of the internet entrepreneur”

― Andrew Hilton, Director, CSFI, London (2011)

Newspaper publisher revenue is decreasing by billions of dollars every year:

― Source: Newspaper Association of America via Pew Research Centre

Page 10: How to monetize your website with tibdit micropayments

u.s. patent application no. 61/938,980 © 2014 tibdit limited. all rights reserved

competitorsFlattr

Fixed monthly spend, distributed equally between recipients

Focused on microdonations for social good

tibdit: is all-purpose, commercially focused; doesn’t plunder earlier tips to pay for later ones

Blendle Each article has its own price

Success likely mostly due to Netherlands / Dutch walled-garden

Incorporates the content delivery platform

tibdit: is not just for articles; is global; users define their own micropayment amount

ChangeTip 750ᴋ VC funding despite minimal traction and a model similar to earlier failed attempts

Focused exclusively on microdonations/tipping, and requires tippers to have bitcoin

tibdit: original, simpler, patentable business model; tibbers can use VISA or MasterCard

Page 11: How to monetize your website with tibdit micropayments

u.s. patent application no. 61/938,980 © 2014 tibdit limited. all rights reserved

revenueWe collect 1.5 pence for each tib that is spent.

Card processing fees and other scaled costs such as

hosting account for less than half of that.

As a single-simple-product company, staff costs will

benefit from significant economies-of-scale.

Spending tibs online will eventually become as

automatic as switching on the lights when it gets dark.

Page 12: How to monetize your website with tibdit micropayments

u.s. patent application no. 61/938,980 © 2014 tibdit limited. all rights reserved

marketing

directly approach UK print

and online publishers

engage with journalists and

blogger networks

will work with a leading

WordPress plugin developer

Our product has a powerful intrinsic viral loop. To initiate it we are:

Iain, tibdit’s Business Development Manager, has almost a decade of

experience with customer acquisition, and is a rare cold calling talent.

Page 13: How to monetize your website with tibdit micropayments

u.s. patent application no. 61/938,980 © 2014 tibdit limited. all rights reserved

funding£140ᴋ seed capital:

Fund business development activities

Pay all staff a minimal income

Operate live for up to twelve months

Growth capital: £500ᴋ to £1ᴍ required after 10 - 12 months operation

Break-even at about 2.5 years – 1ᴍ users, tibbing 15p twice per week

After five years: 8 million users, tibbing 2-3 times per week, average 15p tib

After tax profit in financial year five projected at over £6m

Page 14: How to monetize your website with tibdit micropayments

u.s. patent application no. 61/938,980 © 2014 tibdit limited. all rights reserved

exitWe have a solution for a large segment of The Micropayments

Problem, and can look forward to a significant company valuation.

Visa paid $190ᴍ in 2011 for five year old PlaySpan, an

in-game micropayment platform with est $7ᴍ annual

revenue. 3ᴍ customers tibbing weekly would match this.

PayPal paid $800ᴍ in 2013 for six year old Braintree.

Braintree was processing $12ʙ/year. 100ᴍ customers

spending one tib per day would give similar volume.