How To Motivate Yourself And Others

Picture this. You’re an Olympic diver. You’re perched on top of the platform you’ve dreamed of for as

long as you can remember. You hear the first few notes of your National Anthem and know you’re about

to feel that smooth ribbon around your neck, the weight of the gold medal.

Quick: What got you there?

One of two things — a carrot or a stick.

But it goes a little further, and if you can see the value in knowing what motivates you and others, this is

going to be really helpful.

How can this help you?

Two ways, really.

First, knowing what motivates you will help you see what’s most likely to move you forward, to help you

accomplish what you desire. Instead of leaving your motivation unconscious, you can harness it to take

you where you want to go.

Also, if you interact with anyone anywhere… professionally or personally, knowing what motivates them

is invaluable, too. Chances are, you’re dealing with people every day who are not motivated in the same

ways as you are. Without understanding their motivations, you’re going to be a lot less effective and a lot

more frustrated than you need to be.

So, what motivates people?

You've probably heard about the carrot and the stick.

About half the world’s population is motivated by the carrot – a reward of some kind, something you’d do

just about anything to move toward. The other half is motivated by the stick – a negative consequence

that you'd do just about anything to avoid.

But it goes deeper than that.

There are three major areas (Power, Affiliation, Achievement) that motivate people, and with each,

people are either striving toward something (carrot) or away from something (stick).

When you combine them you have 6 very distinct motivation types.

Let me explain.

Carrot + Power

Stick + Power

The first area is power. For someone motivated by a carrot and power, the goal is to beat everyone else, to

rise above the crowd, to be Number One, the best.

The person motivated by a stick and power, they'll do just about anything to avoid the feeling of being

defeated or powerless. It’s just unbearable for them to lose, and they can't stand the thought of looking up

to anyone else who defeated them.

Carrot + Affiliation

Stick + Affiliation

The second area is affiliation. Someone who’s motivated by a carrot and affiliation gets pumped up by the

idea of having recognition, of being loved and admired by an audience of fans full of admiration and

applause.

In contrast, someone motivated by a stick and affiliation wants to avoid being a loser, thinking nobody

will like them if they don't win. Avoiding being alone, isolated, and cut off is what drives them.

Carrot + Achievement

Stick + Achievement

The last area is achievement. The carrot here involves competing with yourself, and there’s nothing more

satisfying to this person than setting a goal and achieving it. It’s not about winning or losing, but about

reaching the goal. It’s more of an internal thing rather than competing against others.

The stick-driven person here wants to avoid failure at all costs. If they do fail, they will redouble their

efforts, blaming only themselves. Next time, they'll start sooner, work harder, and do whatever it takes not

to fail again.

The question to ask is, which category best fits you?

Knowing what motivates you can give you great clarity on your own life – both in what you’ve done in

the past and what you want to accomplish in the future.

Based on how you’re motivated, what can you do to move yourself forward?

But this is also a great tool when you deal with other people.

Knowing what motivates them helps you to empower them to be the best they can be. You can tell a lot

about their motivation type from what they say and do. It will be language and action that fits into one of

the 6 categories.

The mistake you might make in not understanding these motivations is that you’re likely to try to

motivate others the same way you’re motivated. Unless they come from the same angle you do, it’s

probably going to misfire and frustrate both of you and make them UNmotivated!

One more important thing about this – there’s no right or wrong to human motivation; it’s more a matter

of how we’re wired. Understanding motivation is just a matter of being able to better understand people

and what makes them tick.

Turning this toward your online business, what’s going to move you forward? Think keeping these

motivations in mind as you write your sales letter might help you connect more with your prospects? Use

both the carrot and stick, power, affiliate and achievement in your writing.

30 Day Blueprint to $94,000/Year

Kevin Wilke is the creator of the 30 Days to Profits Blueprint, an exact model to quickly create a large

volume of sales and new clients in your local area in a short period of time. A local consultant was

challenged to build a six figure business, entirely from scratch, in a new town, in 30 days or less. He met

the challenge and this course details exactly how he did it. Learn more about it at

http://www.30dayprofitblueprint.com/content/