how to optimize your fb marketing funnel · • how to optimize your fb marketing funnel • you...
TRANSCRIPT
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Session 2: How to Optimize Your FB
Marketing Funnel
• Welcome! • Featuring: Nick Unsworth
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What’s In It For You?
• 12 Steps towards converting fans to customers
• How to optimize your FB marketing funnel
• You NEED this BEFORE you get the traffic
• Examples of marketing funnels
• FB and Google SEO
• Tools, apps, and resources
• Action Steps
So how the heck do we convert fans to
customers?
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Trust! #1 • Nobody buys from people they don’t trust
• When People trust you being in business is
fun
• You get MANY more referrals
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Follow Up! #2 • People are busy, it’s not that they don’t
want your product or service…they don’t buy
because they forget about you.
• Follow and stay top of mind
• Studies show that on average 80% of sales
occur after the 5th “touch” or follow up
• Email, FB, Twitter, Phone, Direct Mail
Mindshare
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So what’s the best way to build Trust and Follow Up???
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Build Your FB Marketing Funnel
• Start wide and capture all leads
• Build your email list
• Build trust
• Add value
• Follow up
• Convert
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What is your Facebook bait
• Million dollar question: WIIFM?
• What can you do to add significant value
for your audience?
• Packaging creates brand perception
• What is your USP?
Free report
Contest
Free 1 hour consulting
Coupons / promotion
Call for an estimate or quote
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What is your Facebook bait
•Examples – Jump Online
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Optimize Your Page 5.
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Cont’d
Optimize Your Page 5.
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Getting Ranked on Google
•Page Title = Meta Title
•Keywords in…
Description
Category
Home Page Wall
Info Tab
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Get Connected
• Find your new fans on Twitter, YouTube &
• Your relationship will build 3X as fast if they
“See You Everywhere” • That’s why real estate agents would get listings
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Engagement
• Respond quickly
• Use first names
• Keep the conversation going
•Ask questions
• Most importantly add value
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Credibility
• More fans = more credibility
• Share successes & Milestones
• “Earned Media” have your
customers share your successes via
the “review” application
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Facebook Ads
• “I see you everywhere!”
• Run sponsored story ads to your
own fans to increase trust
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The “VIP” Treatment
• Make your fans feel special
• Give your fans exclusive deals &
content
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Video & Live Webinars Build Trust
• When people can see or hear you
it builds trust much faster because
they get to know YOU.
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This week’s action steps…
1. Review your top 2 competitor’s Facebook bait
2. Create your Facebook bait…get a landing page up with the offer
If you already have an offer…make a new one!
3. Customize your FB page profile for SEO
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Pat Yourself on the Back!
• You deserve it…not it’s time to take action!